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Debbie Watkins and Amelia Clabots Blue Zones PresentationBlue Zones in Jacksonville BEACHES COMMUNITIES To empower everyone, everywhere to live longer, better Co-create the opportunities, tools, process and environment With all individuals, organizations and communities Have a healthy, purposeful long-lasting life Our Calling The Original Blue Zones Sardinia, Italy Ikaria, Greece Okinawa, Japan Nicoya Peninsula, Costa Rica Loma Linda, California CONFIDENTIAL | 2022 | PAGE 4 Blue Zones –Solution Model POWER 9® Lifestyles of all Blue Zones residents shared nine commonalities. We call these characteristics the Power 9. CONFIDENTIAL | 2022 | PAGE 5 Blue Zones –Solution Model LIFE RADIUS® Almost all Americans spend 90% of their lives within 20 miles of home. We call this the LIFE RADIUS. That’s where we focus—implementing permanent and semi-permanent changes to where people spend the majority of their waking lives. At homes, schools, worksites, grocery stores, restaurants, and faith-based organizations. We make healthy choices easier—even unavoidable. Where you spend your time and who you spend it with is the intervention that transforms well-being. CONFIDENTIAL | 2022 | PAGE 66 Blue Zones Community Transformation ASSESS & PLAN ACTIVATE TRANSFORM Readiness Assessment Expert Guidance Plan to Transform Align Priorities Implement Key Policies Build Capacity •Educate and mobilize local leaders and residents •Evaluate the community’s current state of well-being •Identify the highest priority challenges and opportunities •Produce and present an expert plan for Transformation •Prioritize, adopt and implement key policy changes •Inspire citizen awareness and engagement •Attract additional resources •Raise the community profile •Full focus on people, places and policy •Prove and communicate the impact •Capture value of being a Blue Zones Community •Assure sustainability Blue Zones Transformations Expand Intervention Prove Impact Leverage the Value Built Environmen t Schools Tobacco Policy Alcohol Policy ? Well-Being/ Happiness Food Systems CONFIDENTIAL | 2022 | PAGE 7 Resiliency in Blue Zones Project Communities A national survey on COVID-19 impact revealed that communities implementing a Blue Zones Project are buffering the effects of the pandemic better than others. These communities reported: Lower levels of at-risk health conditions Less worry,loneliness,stress,and anxiety in reaction to COVID-19 Greater connectedness with family and others More positive health behaviors compared to communities across the nation Despite more individuals in BZP communities reporting a pay decrease, a significant financial stressor These findings suggest that the presence of a multi-year initiative that has strengthened social support networks, reduced chronic health conditions, and increased health behaviors across a population can increase community resiliency to crises such as COVID-19. CONFIDENTIAL | 2022 | PAGE 8 Examples of Deployed Interventions •Smoking banned on all city-owned property, on beaches, parks and all recreation areas with cigarette receptacles installed throughout the Beach Cities •Over 100 restaurants achieved Blue Zones Certification •More than 2000 Blue Zones Ambassadors (trained community volunteers) supported healthy transformations •Walking School Bus programs adopted in 14 schools •23,000 residents took personal pledges to live better, longer •The 3 beach cities worked collaboratively together to adopt the Beach Cities Livability Plan and the South Bay Bicycle Master Plan -working together to secure millions of dollars in grant funding for associated projects and improvements •Place Of Last Drink (POLD) adopted with law enforcement intervening with repeat DWI offenders to support positive changes to drinking behaviors •Complete Street projects made walking and biking easier and more convenient, increasing physical activity levels BEACH CITIES, CALIFORNIA CONFIDENTIAL | 2022 | PAGE 9 Measurable Results •55% drop in childhood obesity rates at Redondo Beach K-5 schools •15% drop in overweight/obese adults •10% increase in exercise •17% drop in smoking •12% rise in Life Evaluation •$72M in medical cost and lost productivity savings BEACH CITIES, CALIFORNIA CONFIDENTIAL | 2022 | PAGE 10 Mapping Well-Being in Beach Communities Zip Code Life Satisfaction 32233 7.265 32266 7.048 32250 6.883 CONFIDENTIAL | 2022 | PAGE 11 Positive & Negative Affect in Beach Communities 91.60 –92.54 88.67 –91.60 88.59 –88.67 87.40 –88.59 86.36 –87.40 85.63 –86.36 84.68 –85.63 83.60 –84.68 82.72 –83.60 74.60 –82.72 35.85 –38.63 35.28 –35.85 34.29 –35.28 32.97 –34.29 31.67 –32.97 30.46 –31.67 29.53 –30.46 28.86 –29.53 27.41 –28.86 22.50 –27.41 POSITIVE AFFECT NEGATIVE AFFECT CONFIDENTIAL | 2022 | PAGE 12 Blue Zones Project Jacksonville COMMUNITY BLUEPRINT SUMMARY Food Environment Healthy Corner Store Initiatives Help convenience and corner stores improve offerings to increase healthy food access in underserved areas. Increase Food SkillsConduct an inventory of existing food skills resources and programs to guide development and passage of a comprehensive, community-wide strategy designed to increase food skills of adults and youth in the community. Create Land Use Policy to Protect and Promote Farmers MarketsEnact a land-use policy that allows farmers markets to locate in public parks, on school property, and in other public spaces; supports the establishment of markets in underserved area; and doesn’t require permits or has low-cost permits. Tobacco Policy Explore and expand parks, greenspace, and beach-area smoke-free policy efforts Implement from a voluntary effort to codified policy. Alcohol Policy Communications and Social Marketing Campaign A public education campaign to educate key stakeholders, leaders and the general public on the need for additional efforts to address the “White Claw” culture, excessive drinking, and the consequences that result. Built Environment Build Community Capacity Form an active transportation group to coordinate in Beach Communities, host a Complete Streets Implementation Workshop, and provide training on long-term economic costs of sprawl and benefits of healthy re-development. Crossing Installation OptionsShowcase crossing installation options along A1A and engage the community around trying different approaches at various locations/intersections prior to permanent implementation. CONFIDENTIAL | 2022 | PAGE 13 Foundation Period Foundation Hiring and Training of the Core Team Establishment of Committee Structure and Training Establishment of Volunteer Base and Training Global Expert Summits Gallup Community Oversample: Baseline Baseline Metrics and Annual Targets -Dashboard PR Media and Marketing/ Engagement Outreach Web and Social Media Engagement with Tools Community Engagement Events Master Blueprint: All Sectors & Marquee Projects Detail* Central Team Implementation & Project Management Oversight 9 Months *The recommendations set for the Phase 1 assessment were preliminary. The Master Blueprint is designed during the Foundation period and will be the final set of recommendations for the community. CONFIDENTIAL | 2022 | PAGE 14BlueprintPillarsBuilt Environment & Active Living 1 Food Systems2 Tobacco and Alcohol3 Schools & Walking School Bus6 Restaurants7 8 Grocery & Corner Stores 9 Worksites 10 Faith-Based & Community Organizations 11 Engagement Speech 12 Moai Participation 13 Purpose 14 Volunteering 15 Public Awareness/Media PeoplePolicyPlaces Innovation: Health Equity4 14 Innovation: Workforce Development5 CONFIDENTIAL | 2022 | PAGE 15 Blue Zones Certification Criteria Awareness & Engagement of Leadership, Citizens and Organizations Improvement in Key Components and/or Overall Well-Being Reduction in Health and Well-Being Risks Evidence of Change Deployed to People, Places and Policy Improvement in Key Community Self-Reported Metrics Blue Zones Community Certification Is In Effect For 5 YearsB L U E P R I N T CONFIDENTIAL | 2022 | PAGE 16 Post Blue Zones Post-Certification Structures PHASE I TransformationFoundation 5 Years 5 Years MINIMUM TIME TO CERTIFICATION (Foundation + 5 Years of Transformation) CERTIFICATION POST-CERTIFICATION RIGHTS and OPTIONS Continue Managed Model Move to Enabled Model Move to License Model Move to Legacy Model 9 Months CONFIDENTIAL | 2022 | PAGE 17 GO LIVE Sponsor Meetings Project Timeline Value PresentationReadout & ProposalAnalysisExperts in Community Community Leadership Event Planning & Research JUNE ‘21 –FEB ‘22 APRIL Final Commitment Contract Completion TODAY JAN ‘21 –MAY ‘21 Thank You