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Attachment B to 1-10-22 Minutes BLUE ZONES'" live longer, better Blue Zones in Jacksonville BEACH COMMUNITIES Our Calling With all individuals, organizations and communities ....***-.. ... ..... .••• .• •••... .• ... .•• .••• ••••... .•• ...... .••• To empower everyone, everywhere to live longer, better ........ •• . .•••••• ...... .••• ••.... • .••• ... .•• -"•...••••• Co-create the opportunities, Have a healthy, purposeful tools, process and environment long-lasting life Blue Zones - Solution Model LIFE RADIUS® „t • j•011*,. V ::: . qiiii Almost all Americans spend 90% of their lives within 20 •. miles of home. We call this the LIFE RADIUS. , - That's where we focus—implementing permanent and It 3 V • semi-permanent changes to where people spend the majority of their waking lives. • * PEOPLE • PLACES wnrlmtt: Ar.9.r �wrt,� >001411,114t / Schools • me At homes, schools, worksites, grocery stores, • wrw.rw �°�"' SOSO restaurants, and faith-based organizations. _ Ill / o�+rm.., sm.: 0 �v- .N BM a"... C Ir II We make healthy choices easier—even unavoidable. t ', 4._ �J, POLICY Where you spend your time and who you spend it I�• with is the intervention that transforms well-being. �� ` ','•'� •:•;• r •• • lib, V BLUE ZONES CONFIDENTIAL I 2021 I PAGE 3 Examples of Deployed Interventions BEACH CITIES , CALIFORNIA ti ` I , .. . - r• � _I, ��" • -�� - ;e i �► ! --I 1111111N ter ,. a � flax- v4., • Smoking banned on all city-owned property, on beaches, • The 3 beach cities worked collaboratively together to adopt parks and all recreation areas with cigarette receptacles the Beach Cities Livability Plan and the South Bay Bicycle installed throughout the Beach Cities Master Plan - working together to secure millions of dollars Over 100 restaurants achieved Blue Zones Certification in grant funding for associated projects and improvements • • Place Of Last Drink (POLD) adopted with law enforcement • More than 2000 Blue Zones Ambassadors (trained intervening with repeat DWI offenders to support positive community volunteers) supported healthy transformations changes to drinking behaviors • Walking School Bus programs adopted in 14 schools • Complete Street projects made walking and biking easier • 23,000 residents took personal pledges to live better, longer and more convenient, increasing physical activity levels C) BLUE ZONES CONFIDENTIAL I 2021 I PAGE 4 Measurable Results BEACH CITIES , CALIFORNIA • 55% drop in childhood obesity rates , t ' at Redondo Beach K-5 schools — f.1'N `�' i , -'` • 15% drop in overweight/obese �: t e .�...— .. Ili adults == -M, , • 10% increase in exercise ,., .u�- 22 OS 2.216 11 SS • 17% drop in smoking " : . WI ,..m.,............— • m ,.....r-rY.— /T s/----�� MORE THAN A DECADE AGO,Beach Cities r.*mese.*,,ee ee —J Health District;SCHEN in partnership with • 12% rise i n Life Evaluation* Vit, K. Redondo Beach Unified School D'strict, U.*air Ow � -� O31SITYlounched a pair of programs to stem �� ep„r......c nen.x • $72M i n productivity ; � SATE ,line rates of obesity in Redondo Bench q "" � elementary schools.Since,the K-S obesity improvements and medical cost ehe.fa0e om�mo ....��. 1m 20p4 2005 7DU 207,2 7014 f len ]0% 14% 15% 1]% 11% savings �..._.., *As measured by the Gallup Well-Being Index is a measure of people's future outlook. E) BLUE ZONES' CONFIDENTIAL 2021 PAGE 5 Respondents were asked, "Looking at the life ladder, on which step do you think you will stand 5 years from now?" Mapping Well-Being in ZIP Code 32208 Life Satisfaction 7.341 Beach Communities 32226 32233 7.286 7.265 32257 7.244 32223 7.213 32258 7.172 32222 7.160 32256 7.156 e. 32202 7.111 32266 7.048 .1 32254 7.034 ' j). 32217 7.019 32204 7.017 pit* 32221 6.994 32225 6.971 32277 6.949 32205 6.905 32224 6.894 32250 6.883 32216 6.873 32246 6.866 32209 6.859 32218 6.858 32207 6.852 32234 6.796 32211 6.786 32210 6.770 32206 6.753 32219 6.735 32244 6.601 32220 6.533 0 BLUE ZONES CONFIDENTIAL I 2021 I PAGE 6 Positive & Negative Affect in Jacksonville WI 91.60-92.54 l• 35.85-38.63 • 88.67-91.60 ♦ WI 35.28-35.85 N El 88.59-88.67 al 34.29-35.28 • 87.40-88.59 _ S 32.97-34.29 in 86.36-87.40 ,Ir'' l . 31.67-32.97 i • 85.63-86.36 30.46-31.67 IIP 83.60-85.63 29.53-30.46 83.60-84.68 7 1, 28.86-29.53 ?. 82.72-83.60 .f. 27.41-28.86 \ A ' ' 74.60-82.72 22.50-27.41 There are significant differences in positive emotions (happiness There are significant differences in experience of negative emotions and enjoyment)across ZIP codes in Jacksonville with some (stress and worry) across Jacksonville. Some ZIP codes only have regions close to the happiest countries in the world, whereas about 20% of residents experiencing stress or worry in the previous parts of the region score much lower. day while other ZIP codes have residents reporting experiencing such negative emotions almost 40% of the time. Such high numbers are well above world averages for the experience of negative emotions and are often reflective of war-torn or highly impoverished areas. CBLUE ZONES CONFIDENTIAL I 2021 I PAGE 7 Blue Zones Project Jacksonville COMMUNITY BLUEPRINT SUMMARY Built Environment Food Environment Top Opportunities Countywide: Top Opportunities Countywide: Create Development Standards to Improve Healthy Food Access Advance a `Health in All Policies'Approach Create or update zoning to support healthy food infrastructure like farmers markets, Integrate health and equity in plans, partnerships,and processes to impact community gardens,food hubs,and preservation of farmland. decision making,the prioritization of projects,and implementation practices. Expand Fresh Access Bucks Program Neighborhood-Driven Pop-Ups This Florida program doubles the value of SNAP purchases on fruits and vegetables and is gonly offered at farmers markets and one store in Jacksonville.Program can be expanded with Engage local community in demonstration projects,for example, activation financial and program support to expand to additional retail outlets and the large Jacksonville of segments of the Emerald Trail. Farmer Market. Transform Jacksonville Farmers Market into Healthy Food Center The market can become a community destination with an economic incubator for new food Potential Opportunities for the Beaches: businesses,a food skills center,and healthy retail food options. Build Community Capacity Expand Community Gardening Host a Complete Streets Implementation Workshop in the Beach Work with local schools,worksites,faith organizations,and community organizations to Communities and provide training on long-term economic costs of sprawl expand community and home gardening to improve food education and nurture the passion for and benefits of healthy re-development. growing fruits and vegetables. Crossing Installation Options Potential Opportunities for the Beaches: Showcase crossing installation options along Al A and engage the Healthy Corner Store Initiatives community around trying different approaches at various Help convenience and comer stores improve offerings to increase healthy food access in locations/intersections prior to permanent implementation. underserved areas. Form an Active Transportation Group to Coordinate Efforts in the Increase Food Skills Beach Communities Conduct an inventory of existing food skills resources and programs to guide development and passage of a comprehensive,community-wide strategy designed to increase food skills of Form a committee of advocates, city staff, and regional partners—including adults and youth in the community. East Coast Greenway representatives—to connect efforts and infrastructure among the Neptune,Atlantic, and Jacksonville Beach Create Land Use Policy to Protect and Promote Farmers Markets communities to increase momentum and coordination around public space Enact a land-use policy that allows farmers markets to locate in public parks,on school activation (murals, parklets,demonstration projects). r property,and in other public spaces;supports the establishment of markets in underserved area;and doesn't require permits or has low-cost permits. Blue Zones Project Jacksonville COMMUNITY BLUEPRINT SUMMARY Tobacco Policy Alcohol Police Top Opportunities Countywide: Top Opportunities Countywide: Establish Tobacco Retailer Licensing Program Place of Last Drink (POLD) Reporting Businesses will need to purchase retail licenses to sell Information is entered into a database and used to identify tobacco products, including vaping products. patterns of problematic locations and serving practices. Responsible Beverage Service and Management Training Policy that restricts availability of fruit and candy , Responsible beverage service (RBS)training programs flavorings provide service staff knowledge and skills to serve alcohol in Restrict incentives for marketing to youth, including a responsible manner and comply with legal requirements. restricting any free or reduced-price product samples. Screening, Brief Intervention and Referral to Treatment (SBIRT) Assist schools implementing supportive and 1 Systematic screening and brief interventions for people who progressive interventions for tobacco intervention and need help, but do not require full treatment. control on school and campuses. Potential Opportunity for the Beaches: Potential Opportunity for the Beaches: Communications and Social Marketing Campaign A public education campaign to key stakeholders, leaders Explore and expand parks, greenspace, and beach- and the general public on the need for additional efforts to area smoke-free policy efforts address the "White Claw" culture, excessive drinking, and the Move from a voluntary effort to codified policy. i consequences that result. cDBLUE ZONES CONFIDENTIAL I 2021 I PAGE 9 Foundation Period Hiring and Training of the O PR Media and Marketing/ Core Team Engagement Outreach Ci Establishment of Committee O Web and Social Media Structure and Training Engagement with Tools OEstablishment of Volunteer O Community Engagement Events Base and Training Foundation O✓ Global Expert Summits O Master Blueprint: All Sectors & Marquee Projects Detail* 9 Months OGallup Community Central Team Implementation & Oversample: Baseline Project Management Oversight O Baseline Metrics and Annual *The recommendations set for the Phase 1 Targets - Dashboard assessment were preliminary. The Master Blueprint is designed during the Foundation period with 0 BLUE ZONES- CONFIDENTIAL I 2021 I PAGE 10 community leaders and will be the final set of recommendations for the community. Post Blue Zones Post-Certification Structures CERTIFICATION PHASE II & Assess Foundation Transformation PHASE I Sustainability O 0 9 Months 5 Years MINIMUM TIME TO CERTIFICATION POST-CERTIFICATION RIGHTS (Foundation + 5 Years of Transformation) Continue Managed Model Move to Enabled Model Certification Criteria Move to License Model • Awareness & Engagement of Leadership, Citizens and Organizations • Improvement in Key Components and/or Overall Well-Being • Reduction in Health and Well-Being Risks • Evidence of Change Deployed to People. Places, and Policy • Improvement in Key Community Self-Reported Metrics BLUE ZONES CONFIDENTIAL I 2021 I PAGE 11 ;I Jr:, j - .:., I,i 1,,,N �. ,p � Focused Blue Zones Pro'ect -�,�` `` - •, V." S-- :4 . ' _ / Y _ BEACH COMMUNITIES j �'��' ..; , 1 • 1444k-, i Zip Codes: 32250, 32266, 32233 II. ` r i ' Total Population: 59,325 "'4` - , • .....,. ........ ... „.„ , , ..„ <: z ' -> 1 I M i ,: % Adults: 75.2% -I ; - , Total Adults: 44,630 ' ~ ' 4.1.„1,......-„z„.....!14 - ,A:- M f :. Total Fees: $2,034,000 (Foundation • • • - 'z/ , \T , +Transformation) \ _ - '--- Dedicated FTEs: 2.0 , , z / / / / / 7 , 1 i , /// ,/ • .' C) BLUE ZONES_ CONFIDENTIALI 2021 1 PAGE 12 �� • 4! • = --� :., t,, ;mow L ;'•„ Thank You