2-27-24 ARCC Adopted MinutesPresent:
Absent:
MINUTES
Arts, Recreation, and Culture Committee (ARCC)
f, Meeting
Tuesday, February 27, 2024 - 1:00 PM
City Hall, Commission Chamber
An Oskarsson, Member
Lisa Goodrich, ARCC Chair
Kaylene Maddox, Member
Jane Stevens, ARCC Vice Chair
Tracy Gebeaux, Member
Joseph Schwarz, Member
Hillary Hickam, ARCC Member
Also Present: Latrenia Thomas, Recreation and Cultural Arts Director (RCAD)
1. CALL TO ORDER AND ROLL CALL
2. RECOGNITION OF VISITORS/PUBLIC COMMENTS
3. TOPIC TURTLE CRAWL
A. Broad vision for the project
• Expected outcomes — connectivity
• What does success look like?
Lisa shared the example of the Mice on Main project in Greenville SC. Her belief for the
Turtle Crawl would be to implement a project similar to the Mice on Main project. The
expected outcome outcomes would be to create connectivity throughout the parks. The
success would be based on having a great marketing plan, public and private sponsorship
of each turtle. The goal is to have six different types of turtles and a total of thirty turtle
sculptures will be located throughout Atlantic Beach. The sculptures information for
each sculpture would be accessed digitally through an app. Each turtle would provide
education on the type of turtle as well as the history of the location.
B. Identify locations
• Name resources — who can help?
The Committee brained stormed ideas on the possible locations for the thirty turtles. Jane
recommended to choose a location with native plants as a possible location for a turtle.
It was also discussed having a turtle at all the parks in Atlantic Beach.
Example of a Turtle Sculpture
C. Develop narrative about locations — what is significant? Why?
Arts, Recreation, and Culture Committee (ARCC)
February 27, 2024
The Committee generated a list of different locations that could be geographically spread
out to be fitting for a bikeable community. Suggestions such as Selva Preserve, One
Ocean, ABE, the old Bull Airport, the location of the former railroad station, the oldest
home in Atlantic Beach, the location of the former Continental Hotel, Adele Grage,
Beaches Theater, a beach walk over, a native garden, the intercostal bridge, Dutton Island
Preserve, Tide Views, Jordan Park, the biggest heritage tree, the Vooswar, Donner Park,
the Gail Baker Center, Jack Russell Park, Beaches Veterans Park, the Lifeguard station,
Bull Park and two in Howell Park.
Suggested Historic Sites in Atlantic Beach
D. Decide on kinds of turtles
• Three land tortoises
• Three sea turtles
The Committee discussed the many different types of turtles. A variety of turtles that
ranged from endangered, local, land and water. Lisa recommended for the committee
members to do research on the suggested turtles of their choice.
E. Research turtles/tortoises
The Committee also suggest speaking with someone from the Beach Sea Turtle Patrol
to collect information on the turtles. It was also recommended to reach out to Mayport
Coastal Science Middle school to collect information on different types of turtles as well.
F. Design and construction of turtles
Lisa mentioned Jenny Hager from UNF whom provided her with the estimate for putting
together each turtle. She also mentioned that Jenny's team is responsible for putting
together the sculpture park in Jax Beach. She would like to ask Public Works to lay the
slabs of concrete to station the turtles on.
Turtle Crawl - Invoice
G. Designing the plaques and QR codes
• Hire a graphic designer
The Committee discussed seeking different graphic and web designer companies. Lisa
volunteered to put together a list of companies to request bids for the web and graphic
designer. Latrenia recommends speaking with Kevin since he's in charge of managing
the City's website. She explained that Kevin would be able to advise Lisa on ideas for
the website.
H. Website design
• Can this really be done in-house?
• Hire a web designer
Lisa mentioned she would speak with Kevin first in regard to the website.
I. Marketing and public relations campaign
• What's needed?
• Timeline
Arts, Recreation, and Culture Committee (ARCC)
February 27, 2024
There was a suggestion to publish the Turtle Crawl in the newsletter in the City's monthly
water bill.
J. Design and print maps
• Look at parks master plan — can we use their maps?
It was suggested to review the updated parks master plan and to include the maps of the
locations on the website.
K. Investigate public private partnerships
• Should we solicit sponsorship from individuals or businesses?
The Committee agreed to solicit sponsorship from individuals or businesses.to show
support from sponsorships.
L. Research and pursue grant opportunities?
• Can we engage the City's grant writer?
Lisa mentioned that she will continue to seek Grant opportunities from the latest edition
of the SMARTGrants.
M. Timeline and next steps
• Who will do what?
• When do we want to launch?
• When do we meet again?
Lisa shared that she would draft the notes from the workshop with suggestions of things
that are needed to be tasked amongst the Committee.
4. OTHER AGENDA ITEMS/ANNOUNCEMENTS
Jane suggested asking certain departments in the city what they can provide to support the Turtle
Crawl.
5. ADJOURNMENT
There being no further business, Chair Lisa Goodrich adjourned the meeting at 3:00 p.m.
Attest:
a renia Thomas Lisa Go rich
Arts, Recreation, and Culture Committee (ARCC)
February 27, 2024