BC App-25-11 - Sexton, Falon -ESC, CDB - 5-12-25
BC App-25-11
City of Atlantic Beach
BOARD/COMMISSION APPLICATION
Date Submitted: May 11, 2025
First Choice: Environmental Stewardship Committee
(ESC)
Second Choice: Community Development Board (CDB)
Name: Falon Sexton
Cell Phone: 352-871-1322
Email Address: FalonSexton@gmail.com
District: District 1312
Please describe any employment experience relative to the board/committee you are applying for.
I am currently employed at Toll Brothers as a Purchasing Coordinator, negotiating with current and potential vendors
to obtain the highest quality work at the most competitive cost. We acknowledge environmental compliance for
certain scopes of work and what measures must be taken to prevent harming the environment. I have built one
investment property in Jacksonville Beach, working closely with the Jax Beach Department of Planning and
Development to ensure our build was in compliance with all environmental rules and regulations including maximum
impermeable surface, tree removal/re-planting, and grading. I also own and manage two investment properties in
Atlantic Beach, one of which is in district 1312 on a heavily lined canopy street that we have helped maintain.
Please describe any board/committee experience relative to the board/committee you are applying for.
The Environmental Stewardship Committee would be my first opportunity to serve on a board/committee.
Please describe any community involvement or volunteer experience relative to the board/committee you are
applying for.
I have participated in the clean-up of several fallen (dead) trees/debris on Camelia Street in addition to Toll Brothers
volunteer beach cleanup days in Jacksonville Beach.
Please provide a brief explanation of your interest and your reasons for wishing to be appointed to this
board/committee.
I want to be part of a committee that takes pride in maintaining our city's tree canopies that not only add old-world
charm to the streets of Atlantic Beach, but more importantly provide environmental benefits such as clean air and
erosion prevention. As a resident and owner of two other properties in Atlantic Beach I have a vested interest and am
able to provide a balanced perspective on topics including artificial turf, the preservation and protection of trees, and
offer ideas on increased engagement with our local non-profit, Beaches Go Green.
Additional Information: Sexton 2025 Resume
APPLICATION AGREEMENT
By signing (entering my name) below, I hereby certify that all statements made on this application and other
supplementary information are true and correct. Florida has a very broad public records law. I acknowledge that the
information on this application is subject to public disclosure.
Signature of Applicant: Falon J. Sexton
Date of Signature: May 12, 2025
FALON J. SEXTON
Atlantic Beach, FL 32233
FalonSexton@gmail.com
352.871.1322
PURCHASING COORDINATOR
Toll Brothers Florida North and Panhandle Divisions March 2024-Present
• Meet with vendors in Jacksonville and in the Panhandle to build a business relationship, discuss pricing, wins,
opportunities, and capacity readiness to support growth and expansion.
• Contract new communities by obtaining a minimum of 3 bids for every scope of work.
• Negotiate with current and potential vendors to maintain low base house direct costs.
• Mange accuracy and timeliness of uploading purchase orders from JD Edwards (E1) to BuildPro.
• Research vendor invoice inquiries to confirm validity of request, identify cause of possible discrepancy, and
prevent duplicate payments.
• Update costs in bids to maintain payment accuracy and reduce EPO’s.
• Streamline the contracting process to align with the audit.
• Prepare and send all contracting documentation via DocuSign when onboarding new vendors.
• Collaborate with the Purchasing Manager, Options Coordinator and the Design Studio Manager to ensure a
successful implementation of E1 Phase 2 in the Florida Panhandle Division.
CUSTOMER CARE COORDINATOR
Toll Brothers Florida North Division August 2022-March 2024
• Create work orders and issue payments in E1.
• Proficient in Excel; utilize Zendesk exports to create weekly warranty performance spreadsheets.
• Developed and implemented a monthly Zendesk/E1 audit action plan, increasing accountability while
simultaneously teaching technical knowledge of programs to the warranty team.
• Delivered process driven results; overall audit score improved from a 60% to a 90% within a six-month time
frame. Audit to include the following:
o Validate that payments issued are equivalent to invoice totals.
o Verify documentation accuracy; correct invoices are attached to E1 payments.
o Ensure warranty correspondence timeline expectations are being met.
• Contributed to improving customer recommendation survey scores by identifying opportunities and resolving
underlying root causes; initiated New Home Orientation update, shortened the post-closing communication
timeline with homeowners, and streamlined the clarity of customer communication.
• Played an instrumental administrative role in implementing a new, company-wide process update;
construction to address all warranty items within the first 90 days of the close date.
• Supported with the budgeting, planning and execution of all stack events.
PROJECT MANAGER/PROPERTY MANAGER
Self-Managed Rental/Reno Portfolio May 2018-Present
• Project/Property Manager July 2024-Current 995 Camelia St. Atlantic Beach, Fl
Required to find a property to purchase within 45 days of selling previous property, per the 1031
exchange restrictions. Sought out 995 Camelia St. and negotiated the price prior to it being listed on
MLS and before of the start of the 45-day window. Managed the cost of materials and scheduled the
labor. All work complete and listed for rent less than 30 days after closing.
• Project/Property Manager 2021-Current 64 Jackson Rd. Atlantic Beach, Fl
Obtained multiple bids on electrical, plumbing, roof, windows, AC, tile work, flooring, and paint.
Managed and completed entire renovation coming in under budget. Tracked all expenses with Excel.
Designed and sourced all finishes. Currently included in self-managed rental portfolio.
• New Construction/Property Manager 2020-Current 840 & 840A 2nd Ave. S. Jax Beach, Fl
Purchased a vacant lot of land. Navigated the variance process with the City of Jacksonville Beach and
successfully obtained permission to build a duplex on a non-conforming lot. Influenced design of
structure, sourced a bank that would grant a construction loan for an investment build, interviewed and
hired a general contractor, and obtained easement approval from the neighboring lot to access the city
sewage drain located on adjacent property. Upon completion of build in December of 2020 a Certificate
of Occupancy was issued. Both units are currently included in a self-managed rental portfolio.
• Project Manager/Property Manager 2019-Current 908 2nd Ave. S. Jacksonville Beach, Fl
Formerly part of 204 9th St. S. Applied to the City of Jacksonville Beach variance process to convert
detached garage into a small house. Received approval to issue new home address and meter separately
from main house. Designed new layout and sourced all finishes staying within budget. Successfully
converted a single-family home into a multi-family property.
• Project Manager/Property Manager 2018-Current 204 9th St. S. Jacksonville Beach, Fl
Self-managed entire home renovation including kitchen, two bathrooms, flooring, interior paint some re-
plumbing and beam/joist replacement. Designed and sourced all finishes to stay within budget.
VISUAL MERCHANDISING MANAGER
Anthropologie September 2015-June 2022
• Oversee execution of visual presentation inclusive of display, merchandising, and fixture planning/placement.
• Apply business strategy and risk-taking to maximize sales and create a compelling store environment.
• Manage monthly material budget, coordinate timeliness and accuracy of material deliveries.
• Collaborate with display artist to utilize elements of design to make the best decisions for retail space.
• Detail and solution oriented; problem solving skills applied to display installation challenges and
merchandising space constraints.
• Utilize a wide variety of building materials and power tools to install visual presentations and displays.
• Member of the Gainesville New Store Opening Team 2021.
• Strategize and execute product placement based on current trends and store traffic patterns.
• Rolled out furniture design center in Fall 2019, inspiring customers to reinvent their homes.
• Proficient in Microsoft Office, Excel, One Drive and Power Point.
• Partner with facilities on roof leaks, plumbing/electrical issues, and any other major building concerns.
STORE MANAGER
Marshalls Jacksonville and Fort Lauderdale July 2008-May 2015
• Led $11.3 million-volume store.
• Consistently delivered positive results in all business metrics.
• Used creative and analytical skills when strategizing floor moves to deliver profitable results.
• Improved customer service survey results 16 base points by increasing staff morale.
• Ensured compliance with store expense and payroll budgets.
• Hosted biannual regional and district presentation training meetings.
• Assisted with relocations, conversions, remodels, and new store openings.
• Worked closely with regional presentation manager to analyze sister store comp sales, demographic, and real
estate reports to determine optimal store layouts for driving sales.
• Attended construction meetings for new stores and remodels.
• Maintained ongoing communication with general contractor to address building opportunities during grand
openings and remodels.
• Assessed grand opening sales at new stores in region to determine immediate flow back needs.
• Updated portions of the merchandise presentation guidelines for home office.
Education
University of Florida, Bachelor of Science with Honors