11-19-25 ESC Adopted MinutesMINUTES
Environmental Stewardship Committee (ESC) Meeting
' Wednesday, November 19, 2025 - 6:00 PM
City Hall, Commission Chamber
800 Seminole Road, Atlantic Beach, FL 32233
Present: Amy Palmer, ESC Member
Sarah Boren, ESC Chair
Bruce Andrews, ESC Member
Daniele Giovannucci, ESC Member
Christina Kelcourse, ESC Member
Amy Franqui, ESC Member
Cynthia Steinbach
Absent: Anastasia Houston, ESC Member
Todd Miner, ESC Member
1. CALL TO ORDER AND ROLL CALL
The meeting was called to order at 6:00 p.m.
2. COURTESY OF THE FLOOR (5 MINS.)
A. Introduction of new Public Works Director
Chair Boren explained that she had invited the Public Works Director to attend, but due
to misspelling his name in the email invitation, he never received it and was unable to
attend.
B. City Manager on further alignment and Staff/ESC priorities for FY 26-27
Chair Boren informed the committee that the City Manager was unavailable to attend
this meeting but confirmed he would attend their December 10th meeting. She said that
the main reason for wanting the City Manager to attend was to understand his priorities
and alignment on the process before the committee starts down their track for the
upcoming fiscal year.
3. REPORTS AND/OR REQUESTS FROM ESC MEMBERS & STAFF
Chair Boren invited members to provide their reports, starting with Amy Franqui.
Amy Franqui reported she has a meeting scheduled with Director Askew for either tomorrow or
Friday to discuss various topics. Her primary agenda items include discussing Howell Park
planting day details and debriefing from her last meeting with Steve and Gretchen. She hoped
to nail down a potential date for the spring planting day during this meeting.
Amy Franqui explained she had started ideating about next year's speaker series, which led her
to wonder about the full calendar picture for the year. She questioned whether there could be
different, more strategic approaches where the speaker series topics are timed to feed into other
activities planned throughout the year. She noted, "I've started to tinker a little bit on my own
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and just the ideation phase of what that looks like or what some potential ideas would be that I'd
love to bring back to the group once they're a little more fully formed."
She planned to discuss feasibility with Director Askew and inquire about any events already
earmarked for the year beyond what she'd heard in their sessions. Amy Franqui also mentioned
she still had a takeaway from their last meeting to chat with Amanda about enabling an RSVP
form for activities like the speaker series.
Chair Boren offered helpful context about creating a city calendar, sharing that she had
previously asked Kevin Hogencamp about this. She explained, "I asked Kevin Hogencamp if
there was a city calendar that not only had the big events like camp outs but also volunteer week
or government week, that kind of stuff so we could figure out how to piggyback and leverage
things already happening." Hogencamp had indicated they never got to creating such a calendar.
Chair Boren suggested going to the city calendar online and copying two years' worth of data
into Excel to identify patterns.
Regarding the RSVP form, Boren updated that she had reached out about meeting with Valerie
to figure out how to do MS Forms on their software platform. Valerie had responded and was
available next Tuesday. Boren clarified this approach had Amanda's approval.
Amy Franqui then shared exciting news about a new air potato beetle biological control she had
communicated to Director Askew about. She explained: "This particular strain focuses on the
actual bulbils, not just the leaves. So that's what makes it kind of unique. She noted Director
Askew appeared ready to submit an application on behalf of the city, and Amy Franqui had
_— already submitted a form for instances in the Skate Road area.
Bruce Andrews asked detailed questions about how the beetles work, including whether they
affect potatoes in the ground and where the beetles originated. Amy Franqui explained they were
of Asian origin, matching the air potato's native habitat, and that extensive research had been
done to ensure they wouldn't be attracted to other plant species.
Amy Palmer asked if individuals could request the beetles too. Amy Franqui confirmed they
could, though quantities were limited, and explained the beetles would be released within a 10 -
mile radius of all submissions. The group discussed how the beetles would naturally die out if
their host plant disappeared. `
Christina Kelcourse provided an update on the Minecraft challenge, emphasizing the urgency:
"They do need to know by early December. That's kind of their timeframe. We need to really,
all we need to do is just let Ashanti know, and she'll let the creators of the Minecraft game know
that we're in."
She explained that if they participated, their area would get up to 3 characters to provide
challenges within the game. Each character could share local history and advertise what's
important to the city, such as mentioning they're part of Tree City. The cost would be minimum
$2,000 for one challenge, potentially up to $5,000 for three challenges.
Regarding the challenge location within the game, Christina clarified: "It doesn't have to be
geographically exact."
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Bruce Andrews mentioned his involvement with the One Ocean developers regarding potential
palm relocations along Atlantic Boulevard.
Dan Giovannucci briefly stated he had nothing particular to report.
Amy Palmer shared she had engaged in "tree tourism" during her recent California trip. She was
particularly impressed by the lack of lawns in Marin County and Santa Barbara, calling it "really
refreshing to see a lot of examples of landscaping other than lawns."
Palmer then asked about the historic corridor additions, expressing confusion about whether the
pollinator -friendly plant provisions had been included in the Chapter 23 amendment. Dan found
the language on page 30 of their previous meeting materials, confirming it was included.
Chair Boren provided updates on several items. She confirmed Chapter 23 would be under the
City Manager's report on Monday the 24th, along with the tree spending plan under committee
reports. She reminded the group about the priority setting process timeline, with commission
and staff input needed by end of year, community input being handled by Todd, and the ESC
self-evaluation survey also due by year's end.
4. ONGOING/OLD BUSINESS
A. Tree Fund Action & Spending Plan Updates
Edible Orchard Update (Boren) _
Chair%-oren opened discussion on the edible orchard, stating sh didn't have a significant
update except that Jeannie had been working on it but it had stalled. She offered to
continue working with Tim Armstrong who had responded and was willing to consult
on the best locations and tree species.
Bruce Andrews expressed strong frustration: "I would say that that project is a really
good example of how you can't get anything done working with city government." He
continued, "The amount of time that volunteer hours that have been put into that project
for pretty much no results has just got is over the top. It's just ridiculous."
Dan Giovannucci summarized the work that had been done, mentioning they had
addressed the city manager's safety concerns about fruit on sidewalks. He believed they
could move forward with the existing work rather than starting over in a new location.
Amy Franqui asked about the primary objective of the orchard - whether it was to feed
the community or provide education. Bruce Andrews responded it was more about
education and showing the community what could be successful in their own yards, with
the potential to replicate in other parts of Atlantic Beach if successful.
The discussion evolved into considering the project's priority status, with Amy Palmer
questioning whether it should be "above the line" in their top priorities. After a straw
vote on whether to continue pursuing the edible orchard, the majority voted to move
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forward, though Amy Palmer abstained initially, expressing it might be worth retiring
the project given the ongoing challenges.
Chair Boren noted the planting season deadline approaching in February and suggested
if progress isn't made within 6 months, they should reconsider. The project would likely
not be planted until fall 2026 or February 2027 at this rate.
B. Commission Priority: Incentivize Protection of Mature Trees
Reaching property owners before design to encourage keeping trees
Chair Boren reviewed ideas that had been brainstormed for reaching property owners
before they design projects that might impact trees. These included creating a half -page
flyer or door hanger with basic information and QR codes, welcome emails for new water
bill sign-ups, and workshops with title companies, realtors, developers, and builders.
The committee discussed the merits and logistics of each approach. Dan Giovannucci
strongly supported the lunch and learn concept, volunteering to take on organizing events
with both title companies/realtors and developers/builders. He noted, "I think there's
multiple prongs of education and feedback that would benefit the city as well as them."
Amy Palmer offered to follow up with Kevin about the welcome kit that had been
budgeted but not yet implemented and website development. She also suggested
recognizing the Berkshire Hathaway tree as a heritage tree, which could serve as a talking
point at realtor events.
The door hanger idea generated discussion about tt geting specific properties,
particularly those that had just sold. Bruce Andrews suggested these should be placed on
doors of properties where new owners might be planning to remove trees, especially in
cases where neighbors had expressed concern about wildlife habitat.
Update on coml)ilation of ESC and CM Grant's ideas discussed
Chair Boren read extensive notes from Commissioner Grant's July 16th appearance,
where he had shared ideas about incentivizing tree preservation. His key points included:
• Finding balance between canopy protection and property owner rights
• Offering financial incentives like reduced mitigation fees for meeting with ESC
members during design phase
• Focusing on two groups: wealthy out-of-towners who don't appreciate the
canopy, and current residents wanting to improve property
• Supporting residents who already maintain good tree coverage
• Considering creative solutions like allowing palm removal in exchange for
planting live oaks
The committee agreed they needed to formally respond to Commissioner Grant's
suggestions. Bruce Andrews suggested having one person meet with him on behalf of
the committee to discuss the ideas. Chair Boren offered to draft a motion with pros and
cons for each suggestion for the next meeting.
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Amy Palmer raised the related issue of a resident's email Commissioner Grant had
forwarded about Chapter 24 stormwater requirements forcing tree removal on a property
with 8 -foot pilings due to flood zone requirements. The property owner claimed meeting
stormwater standards would require removing a 60 -inch oak and creating retention ponds
across the entire property.
Bruce Andrews launched into a detailed critique of swales: "These swales basically
create permanent canopy voids. Like, anywhere there's a swale, there can never be a
tree." He described a neighbor's property where the entire backyard became a wooden
deck over retention areas, preventing any future tree growth. He questioned the
effectiveness: "My street has never ever flooded due to rain... if there's no swale, the
street's going to flood a little sooner... but once the swale fills up, the street's going to
flood anyway in a monsoon."
The committee agreed Amy Palmer should research trees in swales and coordinate with
staff on the science and regulations behind the current approach.
C. Tree Permits Discussion/Q&A
Dan Giovannucci was tasked with meeting with Amanda about the semi-annual
permitting report due Tuesday. The committee discussed what should be included, with
Bruce Andrews suggesting they clarify when appeals should go to ESC versus directly
to CDB, as some people come seeking relief ESC cannot grant.
Bruce Andrews suggested highlighting that most appeals come from existing
development rather than new development, which mig ii be of interest to commissioners
since existing residents are more likely to contact them with complaints.
D. Films Plus Expert Panels Decision
The committee needed to select two films plus two alternates for the 2026 film series in
partnership with ARC. Chair Boren noted that ARC planned to propose The Lorax and
Isle of Dogs, while Beaches Go Green had also submitted suggestions focused more on
toxins.
Dan Giovannucci cautioned about documentaries: "I think that documentaries in general
public viewings are not that attractive to people.
The committee voted on films by show of hands:
• "No Sleep Till" received 5 votes (after some back -and -forth about whether
everyone got two votes)
• "Kiss the Ground" received 3 votes (winning the tiebreaker when Dan cast his
second vote)
• "The Biggest Little Farm" received 3 votes and was selected as the primary
alternate
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E. Upcoming Events - January Arbor Day & Giveaway
Chair Boren presented a comprehensive list of potential Arbor Day activity ideas he had
researched, including photo contests, nature scavenger hunts, tree care days, honoring
good tree stewards, trivia nights, and tree tours.
Bruce Andrews then pivoted to propose a different approach for this year: "I would like
to really focus on the front yard tree plantings and try to drum up because... I know that
program's working. Those trees are going to one day be a nice canopy."
Andrews suggested having specimen trees (2-4 inch caliper oaks, magnolias, red maples,
cypress) on display during Arbor Day weekend to show residents what they could receive
through the front yard planting program. He proposed various locations including
Russell Park or the Sunday Market, with proper signage and application forms available.
The committee discussed whether to partner with Greenscape's January 17th giveaway
or focus solely on promoting the front yard tree program.
MOTION. Motion that for Arbor Day, ESC implement a plan to increase the front yard tree
planting sign-ups by having specimen trees of 4 or 5 different species at a location to be
determined, at times to be determined, publicizing it through newsletters, potentially door
hangers, and other means.
Motion: Bruce Andrews
Second: Amy Palmer
The committee agreed to coordinate with First Night festivities as a potential venue for sign-ups
and discussed creating incentive prizes for those who complete applications.
Amy Palmer (Seconded By)
For
Sarah Boren
For
Bruce Andre►vs (Moved By)
For
Daniele Giovannucci
For
Christina Kelcourse
For
Amy Franqui
For
Cynthia Steinbach
For
Motion passed 7 to 0.
F. Upcoming Events - April 2026 Awards
The committee needed to select three award categories from five options. After voting,
the results were:
Sustainability/Resilience Award: 5 votes
Tree Canopy Award: 4 votes
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• Planting with Natives Award: 4 votes
• Beautification Award: 2 votes
• Environmental Steward of the Year: 3 votes
With a tie between Tree Canopy and Planting with Natives for the third spot, the
committee decided to proceed with Sustainability/Resilience, Tree Canopy, and Planting
with Natives as their three categories.
Bruce Andrews suggested a creative presentation approach: "We should do like the
accounting awards where... we do like a recording of somebody who's got a good radio
voice... Amy Franqui is, you know, like, a good standing native plant blah blah blah and
did this and that with her yard... do that for the 3 people."
5. NEW BUSINESS
A. DISCUSSION: ESC Responsibilities and Functions, ESC Description, &
Onboarding Packet Additions/Refinements
Chair Boren asked for feedback on updating committee documents, particularly seeking
input from new members on what would have been helpful in their onboarding packets.
Amy Palmer raised the possibility of having co-chairs since they no longer have
subcommittees to distribute meeting duties.
Bruce Andrews emphasized an important port: "I think it's__really�important that v-
recognize that it's going to be really hard for anybody to follow Sarah." He encouraged
members to consider serving as chair, while noting he was not interested in the position
himself.
The committee agreed to provide any suggestions for updates by mid-December.
B. Direction for Possible Motion: Commercial Tree Planting Partnership
Chair Boren explained her vision for partnering with commercial properties to plant trees
in underutilized spaces. She cited examples including ABC Liquors' large grass area, the
former Juicy Crab parking lot's grass square, and areas near Sea Breeze dental office.
Bruce Andrews mentioned previous attempts in the Sea Breeze/ABC/Royal Palms area
had encountered challenges with power lines. The committee discussed whether city
funds could be used for commercial properties, with Amy Palmer recalling Amanda had
looked it up and confirmed it was allowable.
Chair Boren suggested exploring bulk purchasing partnerships where commercial
entities could join the city's tree orders for better pricing. The committee agreed she
should reach out to a few commercial property managers to gauge interest before
developing a formal motion.
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6.
Attest:
C. Direction for Possible Motion: Request to refine City Vision and Strategic Plan to
include environmental stewardship more concretely and proactively
Chair Boren presented her analysis of the city's vision statement and strategic themes,
noting environmental stewardship wasn't explicitly featured. She had proposed adding a
sixth theme: "Protect functional beauty of our beach, marsh, and tree canopy" (language
taken directly from the vision statement).
She explained the city manager had indicated environmental topics fell under "preserve
community character," which Boren felt was too broad and unclear. She had also
suggested expanding the organizational excellence theme to include "outstanding
internal and external communications" and "first-rate customer service."
Amy Palmer asked whether environmental items had been addressed under the
community character category in recent planning. Chair Boren confirmed some items
had been included, such as the sustainability operations plan and incentivizing mature
trees.
After discussion, the committee reached consensus that the timing wasn't right to push
this forward, especially with Chapter 23 changes pending. Amy Palmer suggested
revisiting when the city begins budget planning if environmental items aren't adequately
represented.
D. Direction for Possible Motion: Duval Audubon Lights Out Northeast Florida
Chair Boren briefly introduced the Duval Audubon's Lights Out Northeast Florida
program, noting they bad approached the mayor who seemed interested. The program
would occur around March 26th and ties into sea turtle protection, energy conservation,
and protecting nighttime pollinators.
The committee gave consensus for Chair Boren to draft a motion supporting the
Audubon's efforts for the next meeting.
ADJOURNMENT
There being no further discussion, the meeting was adjourned at 8:38 p.m.
am 47, Ja dk—
Amanda Askew
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Sarah Boren, ESC Chair
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