HomeMy WebLinkAbout03-26-26 Board Member Review Committee (BMRC) Agenda
City of Atlantic Beach
Agenda
Board Member Review Committee (BMRC) Meeting
Thursday, March 26, 2026 - 5:30 p.m.
City Hall, Commission Chamber
800 Seminole Road, Atlantic Beach, FL 32233
Page(s)
CALL TO ORDER AND ROLL CALL
1. APPROVAL OF MINUTES
1.A.
Approve Minutes of the Board Member Review Committee meeting of October
30, 2025.
10-30-25 Board Member Review Committee - Draft Minutes
3 - 11
2. PUBLIC COMMENT
3. INTRODUCTIONS AND OVERVIEW OF ROLES AND RESPONSIBILITIES OF BOARD/COMMITTEES
Board Member Review Committee (Chair/Mayor Ford)
Arts, Recreation, and Culture Committee (ARCC Chair Josué Cruz)
Community Development Board (CDB Chair Kirk Hansen)
Environmental Stewardship Committee (ESC Chair Amy Palmer)
General Employees' Pension Board of Trustees (G-PBOT Chair John Huff)
4. COMMUNITY DEVELOPMENT BOARD (CDB)
Note: CDB has two (2) current vacancies: one (1) Regular member (Member 2) and one (1) Second
Alternate member (Member 9). However, if the current First Alternate (Member 8), Douglas Moody, is
selected to fill the Regular Member vacancy (Member 2), the First Alternate position (Member 8) will
then become vacant.
4.A.
Interview/Review CDB Candidates
James Moyer (CDB)
BC App-25-08 - Moyer, James - CDB and ESC - District 1306
13
Nancy E. Staats, MD (CDB)
BC App-25-06 - Staats, Nancy - BMRC and CDB - District 1307
15 - 16
Kelly R. Elmore (CDB)
BC App-25-21 - Elmore, Kelly - CDB - District 1308
17
Michael Sherrod (CDB)
BC App-26-02 - Sherrod, Michael - CDB - District 1306
19 - 20
4.B.
Discuss current First Alternate (Member 8), Douglas Moody, who is interested in
Page 1 of 49
Board Member Review Committee (BMRC) - 26 Mar 2026
serving as a Regular Member (Member 2) and make recommendation.
4.C.
Update and discussion on Second Alternate (Member 9) vacancy. (Note: Ian
Brown was recommended for the (then non-existing) Second Alternate position
by the BMRC during its last meeting on October 30, 2025.)
BC App-24-06 - Brown, Ian - CDB- District 1308
Ordinance No. 5-26-73 - Recent Amendments to CDB Membership
21 - 29
4.D.
Discuss candidates and make recommendations.
5. ENVIRONMENTAL STEWARDSHIP COMMITTEE (ESC)
Note: ESC has one (1) current vacancy (Member 5). This vacancy must be filled by an applicant from
District 1307.
5.A.
Interview Matthew Mattila (ESC)
BC App-26-01 - Mattila, Matthew - ESC- District 1307
Resume - Mattila, Matthew
31 - 39
5.B.
Discuss candidate and make recommendation.
6. ARTS, RECREATION, AND CULTURE COMMITTEE (ARCC)
Note: ARCC has (1) upcoming vacancy (Member 3).
6.A.
Interview Eran Tobol (ARCC)
BC App-25-05 - Tobol, Eran - ARCC - District 1308
Resume - Tobol, Eran
41 - 43
6.B.
Discuss candidate and make recommendation.
7. GENERAL EMPLOYEES' PENSION BOARD OF TRUSTEES (G-PBOT)
Note: G-PBOT has two current vacancies - one (1) Regular Member (Member 3) and one (1) Alternate
Member (Member 6).
7.A.
Roy Goldman (G-PBOT)
BC App-25-22 - Goldman, Roy - G-PBOT - District 1308
45 - 49
7.B.
Discuss candidate and make recommendation.
8. OTHER BUSINESS
ADJOURNMENT
In accordance with the Americans with Disabilities Act and Section 286.26, Florida Statutes, persons with
disabilities needing special accommodation to participate in this meeting should contact the City Clerk’s Office
at (904) 247-5821 or (904) 247-5800, no later than three business days prior to the meeting.
Page 2 of 49
Board Member Review Committee (BMRC)
October 30, 2025
MINUTES
Board Member Review Committee (BMRC)
Meeting
Thursday, October 30, 2025 - 5:30 PM
City Hall, Commission Chamber, 800 Seminole
Road, Atlantic Beach, FL 32233
800 Seminole Road, Atlantic Beach, FL 32233
ATTENDANCE:
Present: Pamela White, Member
Stephen Ditamore, Member
Curtis Ford, Chair
Sean Keane, Member
Robert (Bob) Liggero, P-PBOT Chair
Lisa Goodrich,
Kirk Hansen, CDB Chair
Absent: Jeff Newman
Also Present: Donna Bartle, City Clerk (CC)
CALL TO ORDER AND ROLL CALL
Mayor Ford called the meeting to order at 5:32 p.m. and City Clerk Bartle called the roll.
1. APPROVAL OF MINUTES
A. Approve Minutes of the Board Member Review Committee meeting of October 7,
2024.
Mayor Ford asked if there were any corrections to the minutes. There were no
corrections. Mayor Ford stated the minute stand as submitted.
B. Approve Minutes of the Board Member Review Committee meeting of July 29,
2025.
Mayor Ford asked if there were any corrections to the minutes. There were no
corrections. Mayor Ford stated the minute stand as submitted.
2. PUBLIC COMMENT
There were no public comments.
3. INTRODUCTIONS AND OVERVIEW OF ROLES AND RESPONSIBILITIES OF
BOARDS/COMMITTEES
Page 1 of 9
Agenda Item #1.A.
26 Mar 2026
Page 3 of 49
Board Member Review Committee (BMRC)
October 30, 2025
Mayor Ford provided an overview of the CDB vacancies and the number of candidates to
consider and suggested that committee members rank applicants during interviews to develop a
short list prior to making final selections.
ARCC Chair Lisa Goodrich, CDB Chair Kirk Hansen, and P-PBOT Chair Bob Liggero provided
overviews of their respective board/committee.
4. POLICE OFFICERS' PENSION BOARD OF TRUSTEES (P-PBOT) MEMBERSHIP
A. Discuss current member, John Miller, whose term is expiring on December 31, 2025
and is interested in reappointment.
The Committee discussed Mr. Miller. It was noted that there are no other applicants for
consideration to this board.
B. Make recommendation.
MOTION: Recommend reappointing John Miller (Member 3) to the Police Officers' Pension
Board of Trustees.
Motion: Pamela White
Second: Stephen Ditamore
Pamela White (Moved By) For
Stephen Ditamore (Seconded By) For
Curtis Ford For
Sean Keane For
Robert (Bob) Liggero For
Motion passed 5 to 0.
(Having no other P-PBOT business to address, P-PBOT Chair Liggero left the meeting at 5:45
p.m.)
5. INTERVIEW/REVIEW APPLICANTS
A. Julie Hammond - for CDB
BC App-23-03
Ms. Hammond interviewed for CDB.
B. Ian Brown - for CDB
BC App-24-06
Mr. Brown interviewed for CDB. He distributed his resume, which is attached hereto
and made part of this Official Records as Attachment A.
Attachment A to 10-30-25 BMRC Minutes
C. Nancy Staats - for CDB
Page 2 of 9
Agenda Item #1.A.
26 Mar 2026
Page 4 of 49
Board Member Review Committee (BMRC)
October 30, 2025
BC App-25-06
Ms. Staats interviewed for CDB.
D. Douglas Moody - for CDB
BC App-25-15
Mr. Moody interviewed for CDB.
E. James Moyer - for CDB
BC App-25-08
Since Mr. Moyer was not present, the Committee referred to his application for CDB.
F. Falon Sexton - for CDB
BC App-25-11
Since Ms. Sexton was not present, the Committee referred to her application for CDB.
G. Frederick Ferrin - for CDB
BC App-25-19
Mr. Ferrin interviewed for CDB.
H. Sondra Goldschmidt - for CDB and ARCC
BC App-23-08
Ms. Goldschmidt interviewed for CDB and ARCC.
I. Eran Tobol - for ARCC
BC App-25-05
Mr. Tobol interviewed for ARCC.
6. COMMUNITY DEVELOPMENT BOARD (CDB) MEMBERSHIP
A. Discuss current member Angela Farford (Member 2), whose term is expiring on
December 31, 2025 and is interested in reappointment. (Note: Current Members,
Jennifer Lagner (Member 1) and Harold Gear (Member 4), whose terms expire on
December 31, 2025, are not seeking reappointment.
The Committee discussed Ms. Farford.
Kirk Hansen expressed concern regarding member absences on the CDB. He noted that,
as a quasi-judicial board, the CDB has met on several occasions with only four members
present, resulting in 2-2 vote outcomes that effectively deny variances or use-by-
exception requests. Mr. Hansen proposed designating both a primary and a secondary
alternate for the CDB, subject to City Commission approval, to help ensure adequate
attendance at future meetings. The Committee discussed Mr. Hansen's proposal.
Page 3 of 9
Agenda Item #1.A.
26 Mar 2026
Page 5 of 49
Board Member Review Committee (BMRC)
October 30, 2025
MOTION: Select a second alternate that would be available in the event the City Commission
amends, by ordinance, the rules for alternates, and otherwise would not be accepted as an
alternate.
Motion: Sean Keane
Second: Stephen Ditamore
Pamela White For
Stephen Ditamore (Seconded By) For
Curtis Ford For
Sean Keane (Moved By) For
Kirk Hansen For
Motion passed 5 to 0.
MOTION: Recommend reappointing Angela Farford (Member 2) to the Community
Development Board.
Motion: Stephen Ditamore
Second: Sean Keane
Discussion ensued.
Pamela White For
Stephen Ditamore (Moved By) For
Curtis Ford For
Sean Keane (Seconded By) For
Kirk Hansen For
Motion passed 5 to 0.
B. Discuss current alternate Greg Beliles (Member 8) who is interested in serving as a
regular member.
The Committee discussed Mr. Beliles.
Discussion ensued about attendance expectations of alternates.
MOTION: Recommend appointing Greg Beliles, currently an alternate, to the regular member
position (Member 1) on the Community Development Board.
Motion: Stephen Ditamore
Second: Pamela White
Pamela White (Seconded By) For
Page 4 of 9
Agenda Item #1.A.
26 Mar 2026
Page 6 of 49
Board Member Review Committee (BMRC)
October 30, 2025
Stephen Ditamore (Moved By) For
Curtis Ford For
Sean Keane For
Kirk Hansen For
Motion passed 5 to 0.
C. Discuss new applicants listed above as 5A - 5H.
The Committee discussed the CDB candidates.
D. Make recommendations.
MOTION: Recommend appointing Frederick Ferrin as a regular member (Member 4) of
the Community Development Board.
Motion: Pamela White
Second: Stephen Ditamore
Pamela White (Moved By) For
Stephen Ditamore (Seconded By) For
Curtis Ford For
Sean Keane For
Kirk Hansen For
Motion passed 5 to 0.
MOTION: Recommend appointing Douglas Moody as the (1st) alternate member (Member
8) of the Community Development Board.
Motion: Sean Keane
Second: Pamela White
Pamela White (Seconded By) For
Stephen Ditamore For
Curtis Ford For
Sean Keane (Moved By) For
Kirk Hansen For
Motion passed 5 to 0.
MOTION: Recommend appointing Ian Brown to the (as yet non-existing) 2nd alternate
position on the Community Development Board.
Motion: Stephen Ditamore
Second: Pamela White
Page 5 of 9
Agenda Item #1.A.
26 Mar 2026
Page 7 of 49
Board Member Review Committee (BMRC)
October 30, 2025
There was further discussion about attendance expectations of alternate members.
Pamela White (Seconded By) For
Stephen Ditamore (Moved By) For
Curtis Ford For
Sean Keane For
Kirk Hansen For
Motion passed 5 to 0.
7. ARTS, RECREATION, AND CULTURE COMMITTEE (ARCC) MEMBERSHIP
A. Discuss current member Hillary Hickam (Member 4), whose term is expiring on
December 31, 2025 and is interested in reappointment. (Note: Current Member,
An Oskarsson (Member 1), whose term expires on December 31, 2025, is not
seeking reappointment.
The Committee discussed Ms. Hickam.
MOTION: Recommend reappointing Hillary Hickam to the Member 4 position of the Arts,
Recreation, and Culture Committee.
Motion: Pamela White
Second: Stephen Ditamore
Pamela White (Moved By) For
Stephen Ditamore (Seconded By) For
Curtis Ford For
Sean Keane For
Lisa Goodrich For
Motion passed 5 to 0.
B. Discuss new applicants listed as 5H & 5I.
The Committee discussed both ARCC candidates.
C. Make recommendations.
MOTION: Recommend appointing Sondra Goldschmidt as a regular member (Member 1)
of the Arts, Recreation, and Culture Committee.
Motion: Stephen Ditamore
Second: Sean Keane
Page 6 of 9
Agenda Item #1.A.
26 Mar 2026
Page 8 of 49
Board Member Review Committee (BMRC)
October 30, 2025
Pamela White For
Stephen Ditamore (Moved By) For
Curtis Ford For
Sean Keane (Seconded By) For
Lisa Goodrich For
Motion passed 5 to 0.
8. GENERAL PENSION BOARD OF TRUSTEES (G-PBOT) MEMBERSHIP
A. Discuss current alternate, Brinkley Harrell (Member 6), who is interested in
serving as a regular member (Member 4). (Note: The current regular member,
Jeff Newman (Member 4), whose term expires on December 31, 2025, is not seeking
reappointment.)
The Committee discussed Mr. Harrell.
MOTION: Recommend moving (appointing) Brinkley Harrell, currently the alternate
member (Member 6), to the regular member position (Member 4) of the General Employees'
Pension Board of Trustees.
Motion: Stephen Ditamore
Second: Pamela White
Pamela White (Seconded By) For
Stephen Ditamore (Moved By) For
Curtis Ford For
Sean Keane For
Motion passed 4 to 0.
B. Make Recommendation(s).
There were no additional recommendations.
9. OTHER BUSINESS
None.
ADJOURNMENT
The meeting adjourned at 8:08 p.m.
Attest:
Page 7 of 9
Agenda Item #1.A.
26 Mar 2026
Page 9 of 49
Board Member Review Committee (BMRC)
October 30, 2025
Donna L. Bartle, City Clerk Curtis Ford, Mayor/Chair
Date Approved: ________________
Page 8 of 9
Agenda Item #1.A.
26 Mar 2026
Page 10 of 49
Attachment A to 10-30-2025 BMRC Minutes
Page 9 of 9
Agenda Item #1.A.
26 Mar 2026
Page 11 of 49
Page 12 of 49
BC App-25-08
City of Atlantic Beach
BOARD/COMMISSION APPLICATION
Date Submitted: May 9, 2025
First Choice: Community Development Board (CDB) Second Choice: Environmental Stewardship
Committee (ESC)
Name: JAMES MOYER
Cell Phone: 8477028666
Email Address: jmoyer@fieldsauto.com
District: District 1306
Please describe any employment experience relative to the board/committee you are applying for.
Senior Manager with the Fields Automotive Goup for the past 40 plus years, Managing day to day operations in a large
retail setting and several hundred employees. In addition, major new dealership construction and remodeling.
Please describe any board/committee experience relative to the board/committee you are applying for.
Appearance Review Committee Village of Deerfield
Plan Commission for the Village of Deerfield
Community Development Board Atlantic Beach
Please describe any community involvement or volunteer experience relative to the board/committee you are
applying for.
Volunteer Atlantic Police Department
Previous Board Member for Beaches Habitat
Please provide a brief explanation of your interest and your reasons for wishing to be appointed to this
board/committee.
I believe it's important to be active for the community in which you live so we can help maximize the most positive
and supportive experience for our residents.
APPLICATION AGREEMENT
By signing (entering my name) below, I hereby certify that all statements made on this application and other
supplementary information are true and correct. Florida has a very broad public records law. I acknowledge that the
information on this application is subject to public disclosure.
Signature of Applicant: Jim Moyer
Date of Signature: May 10, 2025
Agenda Item #
26 Mar 2026
Page 13 of 49
Page 14 of 49
BC App-25-06
City of Atlantic Beach
BOARD/COMMISSION APPLICATION
Date Submitted: April 13, 2025
First Choice: Board Member Review Committee
(BMRC)
Second Choice: Community Development Board (CDB)
Name: Nancy Staats
Address: 2038 Beach Avenue, Atlantic Beach, FL, 32233
Cell Phone: 7326876199
District: District 1307
Please describe any employment experience relative to the board/committee you are applying for.
After college, medical school and residency, I worked full time as an anesthesiologist in Baltimore for 15 years, then in
New Jersey for 13 more years. During that time I not only gained clinical experience, but managerial and
administrative as well, in several capacities: first, as the clinical director of a 2-room surgery center in Towson
Maryland, then later as Director of Anesthesia for a large private anesthesia group (7 separate surgery centers). I was
involved in handling scheduling, certification, staffing and compliance for these centers. This has prepared me to
understand how to manage a business, in particular how to effectively manage people, especially during times of
potential conflict.
Please describe any board/committee experience relative to the board/committee you are applying for.
I was board chairman of Connecting Thru Music, a 501(c)3 non-profit that provided Music Therapy to children with
special needs, typically cognitive, physical and communicative difficulties. I called for meetings, applied for
documents, met with donors and generally handled much of the management aspects of the organization. I held that
position from 2018-2022, whereupon I stepped down as Chair but remained on the board. Later the next year, CTM
was absorbed by Cathedral Arts Project, who are ensuring that Music Therapy is still being provided to these very
deserving children.
I have been on the board or a member of several other groups, including Atlantic Beach Preservation and have also
attended numerous city council meetings on issues important to our city. I am passionate about preserving the
natural beauty and community vibrancy of Atlantic Beach.
Please describe any community involvement or volunteer experience relative to the board/committee you are
applying for.
My husband Peter and I have been members of ABCC since 2017, and we enjoy the many great amenities it provides
and have made some wonderful friendships.
In addition to my past work on CTM, I volunteer every Tuesday at Volunteers in Medicine, a clinic that provides free
health care to people who work at least 20 hours/week and whose income is below 250% of Federal Poverty Level.
This has been very rewarding, but also enlightening as the struggles of our neighbors are very evident.
I also am a member of several community groups, including Moms Demand Action (gun-safety advocacy group) and
the National Organization for Women, where I am VP of the Jacksonville chapter.
In addition, I've been a strong advocate for our community, getting to know many of our city's members over the past
7 years.
Please provide a brief explanation of your interest and your reasons for wishing to be appointed to this
Agenda Item #
26 Mar 2026
Page 15 of 49
board/committee.
Although a relatively new resident (2018) of Atlantic Beach, I fell in love immediately with this community, in
particular its lushness, community activities, dog-friendliness, vibrant downtown and welcoming neighborhoods. I am
very passionate about maintaining all these aspects of this wonderful city, while maintaining a positive and healthy
community. I believe my broad experience throughout my career and afterwards would provide strong problem-
solving skills and contribute to the committee in positive ways.
APPLICATION AGREEMENT
By signing (entering my name) below, I hereby certify that all statements made on this application and other
supplementary information are true and correct. Florida has a very broad public records law. I acknowledge that the
information on this application is subject to public disclosure.
Signature of Applicant: Donna L. Bartle for Nancy E. Staats, MD
Date of Signature: April 14, 2025
Agenda Item #
26 Mar 2026
Page 16 of 49
BC App-25-21
City of Atlantic Beach
BOARD/COMMISSION APPLICATION
Date Submitted: December 14, 2025
First Choice: Community Development Board (CDB) Second Choice:
Name: Kelly Elmore
Address: 1650 Beach Avenue, Atlantic Beach, FL, 32233-5841
Cell Phone: 904-333-7483
District: District 1308
Please describe any employment experience relative to the board/committee you are applying for.
Landscape Architect, Site Planner
Please describe any board/committee experience relative to the board/committee you are applying for.
Past CDB Board Member
Past Town Center Agency Board Member
Please describe any community involvement or volunteer experience relative to the board/committee you are
applying for.
FABE, TCA, Greenscape, Habijax, ASLA, ULI
Please provide a brief explanation of your interest and your reasons for wishing to be appointed to this
board/committee.
Professional experiences with CDB issues, Town Planning, 32 year resident of AB.
APPLICATION AGREEMENT
By signing (entering my name) below, I hereby certify that all statements made on this application and other
supplementary information are true and correct. Florida has a very broad public records law. I acknowledge that the
information on this application is subject to public disclosure.
Signature of Applicant: Kelly R. Elmore
Date of Signature: December 15, 2025
Agenda Item #
26 Mar 2026
Page 17 of 49
Page 18 of 49
BC App-26-02
City of Atlantic Beach
BOARD/COMMISSION APPLICATION
Date Submitted: March 9, 2026
First Choice: Community Development Board (CDB) Second Choice: Environmental Stewardship
Committee (ESC)
Name: Michael Sherrod
Address: 571 Sailfish Drive E, Atlantic Beach, FL, 32233
Cell Phone: 9043031313
District: District 1306
Please describe any employment experience relative to the board/committee you are applying for.
I studied Urban Planning in college and have worked in the field of architecture and design since 1998. Throughout my
career, I have been actively involved in the planning and development process for residential and mixed-use projects.
My experience includes preparing and coordinating site plans, working with civil and structural engineers, and
navigating municipal regulations such as zoning setbacks, easements, and land development codes.
I regularly coordinate with local jurisdictions and regulatory agencies, including the Florida Department of
Environmental Protection, to ensure projects comply with environmental regulations, stormwater management
requirements, and other applicable standards. This work requires a thorough understanding of municipal processes,
land-use planning principles, and the practical considerations involved in responsible development.
Please describe any board/committee experience relative to the board/committee you are applying for.
While I have not previously served on a formal municipal board or committee, my professional work in architecture
has required extensive collaboration with planning departments, review boards, and regulatory agencies. Since 1998, I
have regularly participated in project coordination that involves zoning compliance, site planning, development
standards, and navigating municipal review processes.
Through this work, I have gained a strong understanding of land-use regulations, permitting procedures, and the
practical considerations involved in reviewing development proposals. My experience working with architects,
engineers, planners, and local jurisdictions has provided valuable insight into how regulatory boards evaluate projects
and balance community standards with responsible development.
Please describe any community involvement or volunteer experience relative to the board/committee you are
applying for.
I have been actively involved in community service through both church and youth leadership. I previously served as a
church deacon, where I helped support congregational needs and community outreach efforts. I also volunteered as a
Scoutmaster for a Boy Scout troop and as a leader for a Cub Scout troop, mentoring youth and organizing activities
focused on leadership, responsibility, and community service.
These roles strengthened my commitment to community engagement, collaboration, and service, values that I would
bring to my participation on this board/committee.
Please provide a brief explanation of your interest and your reasons for wishing to be appointed to this
Agenda Item #
26 Mar 2026
Page 19 of 49
board/committee.
My wife and I have maintained a full-time residence in Atlantic Beach for the past six years and have lived in the
Beaches community for over fifteen years. During that time, we have developed a deep appreciation for the character
and quality of life that makes this area special.
I would welcome the opportunity to donate my time and professional experience to help support thoughtful growth
and ensure our community continues to thrive. Serving on this board would allow me to contribute my background in
architecture, planning, and development while helping preserve the unique qualities that make Atlantic Beach such a
great place to live.
APPLICATION AGREEMENT
By signing (entering my name) below, I hereby certify that all statements made on this application and other
supplementary information are true and correct. Florida has a very broad public records law. I acknowledge that the
information on this application is subject to public disclosure.
Signature of Applicant: Michael Sherrod
Date of Signature: March 10, 2026
Agenda Item #
26 Mar 2026
Page 20 of 49
BC App-24-06
City of Atlantic Beach
BOARD/COMMISSION APPLICATION
Date Submitted: October 13, 2025
First Choice: Community Development Board (CDB) Second Choice:
Name: Ian Brown
Address: 265 12th St., Atlantic Beach, FL, 32233
Cell Phone: 904-203-4133
District: District 1308
Please describe any employment experience relative to the board/committee you are applying for.
I am a FL Attorney, Broker, and Certified General Appraiser. I have 18+ years of real estate experience and would bring
a unique combination of skills and experience to this desired board position.
Please describe any board/committee experience relative to the board/committee you are applying for.
I was appointed by City of Jacksonville Mayor's office to serve as a Planning Commissioner, a position I held for 4 years
(2019-2023) and finished as Chairman. We were tasked with lengthy agendas and very diverse applications, with
meetings that began at 1pm and occasionally ran into the evening. I am experienced in managing the public and the
hearing process, speaking on the record, complying with Sunshine Law requirements.
Please describe any community involvement or volunteer experience relative to the board/committee you are
applying for.
I have handled variance applications in Atlantic Beach, Neptune Beach, and Jacksonville Beach on behalf of owners. I
have also assisted many members of the beaches community in real estate and related transactional matters.
Please provide a brief explanation of your interest and your reasons for wishing to be appointed to this
board/committee.
It is my desire to volunteer my time and personal/professional skills in a manner that will best serve the uniquely
beautiful community of Atlantic Beach. I believe participation on the Community Development Board is a great place
to start.
APPLICATION AGREEMENT
By signing (entering my name) below, I hereby certify that all statements made on this application and other
supplementary information are true and correct. Florida has a very broad public records law. I acknowledge that the
information on this application is subject to public disclosure.
Signature of Applicant: Ian Brown (Donna Bartle updated address on 10-14-25)
Date of Signature: June 12, 2024
Agenda Item #4.C.
26 Mar 2026
Page 21 of 49
Page 22 of 49
ORDINANCE NO. 5-26-73
AN ORDINANCE OF THE CITY OF ATLANTIC BEACH, COUNTY OF
DUVAL, STATE OF FLORIDA, AMENDING CHAPTER 14,
PLANNING/ZONING/APPEALS, ARTICLE I, SECTION 14-1 REMOVE
OUTDATED REFERENCE TO THE COMPREHENSIVE PLAN AND
ALLOW FOR AMENDMENTS TO THE COMPREHENSIVE PLAN;
ARTICLE II COMMUNITY DEVELOPMENT BOARD, SECTION 14-17,
COMPOSITION; QUALIFICATIONS OF MEMBERS; OFFICERS
ADDING A SECOND ALTERNATE MEMBER; SECTION 14-18, TERMS
OF OFFICE OF MEMBERS; FILLING OF VACANCIES, DELINEATING
THE SUCCESSION OF THE ALTERNATE MEMBERS; SECTION 14-19,
REMOVAL OF MEMBERS, CLARIFYING THE PROCESS; SECTION 14-
24 APPEALS, CHANGING DIRECTOR TO CITY MANAGER OR
HIS/HER DESIGNEE; PROVIDING FOR PURPOSE AND INTENT;
PROVIDING FOR CONFLICT; PROVIDING FOR CODIFICATION;
PROVIDING FOR SEVERABILITY; AND PROVIDING AN EFFECTIVE
DATE.
WHEREAS, Chapter 14 of the Code of Ordinances for the City of Atlantic Beach
provides for the reference for Comprehensive Plan, regulations and structure for the
Community Development Board (CDB); and
WHEREAS, upon recommendation by the Board Member Review Committee,
Commission seeks to add one additional alternate member to the community development board;
and
WHEREAS, the City desires to make additional changes to Chapter 14 to streamline and
provide consistency regarding the CDB; and
NOW, THEREFORE, BE IT ENACTED BY THE CITY COMMISSION ON
BEHALF OF THE PEOPLE OF THE CITY OF ATLANTIC BEACH, FLORIDA:
SECTION 1. Regulation Amended. Chapter 14 Planning/Zoning/Appeals, of the City of
Atlantic Beach, Florida, Code of Ordinances is hereby revised, as more fully set forth and
described in Exhibit A, attached hereto and made part hereof, and hereby adopted to read as
shown in Exhibit A.
SECTION 2. Purpose and Intent. The purpose and intent of this Ordinance is to update
the code to clarify and streamline the code.
SECTION 3.All ordinances, resolutions,determinations or parts
thereof previously adopted or entered by the City or any of its and in with this
Ordinance are repealed to the extent inconsistent herewith.
SECTION 4. Severability. If a Court of competent jurisdiction at any time any
provision of this Ordinance to be unlawful, illegal, or unenforceable, the offending provision
Ordinance No. 5-26-73 Page 1 of 2
Agenda Item #4.C.
26 Mar 2026
Page 23 of 49
shall be deemed severable and removed from the remaining provisions of this Ordinance which
shall remain in full force and intact.
SECTION 5.and Errors. The publisher of the City of Atlantic
Code of Ordinances, the Municipal Code Corporation, is hereby directed to incorporate
the changes to Chapter 14 (Exhibit A) into the Code of Ordinances. Sections of the Chapter
may be renumbered or re-lettered and errors, formatting and typographical errors and
other minor, inadvertent graphical errors in Chapter 14 which do not affect the intent may be
authorized by the City Manager and City Attorney without the need of public hearing, by a
corrected or copy of same with the City Clerk.
SECTION 6. Effective Date. This ordinance shall take effect upon reading and approval.
PASSED by the City Commission on reading this day of 112cm bar, 2025.
PASSED by the City Commission on second and reading this day of
,
2026.
ATTEST:
,/-\/
Donna L. Bartle, City Clerk Curtis Ford, Mayor
Approved as to form and correctness:
Jason R.sq.
City Attorney
Ordinance No. 5-26-73 Page 2 of 2
Agenda Item #4.C.
26 Mar 2026
Page 24 of 49
Exhibit A
Chapter 14 PLANNING/ZONING/APPEAL?
ARTICLE I. IN GENERAL
Sec. 14-1. Comprehensive plan.
(a) The Comprehensive Plan,
''
,
''''
I
hereby:adopted for the area of jurisdiction of the City of Atlantic Beach pursuant to the
Chapter 163, Part II, of the Laws of the State of Florida.
(b) Not less than one (1) copy of the comprehensive plan, and any subsequent amendments thereto, shall be
maintained for public inspection in the of the city clerk, and
be maintained for public inspection on the 5 website.In
(g)The Local Government Comprehensive Planningand Land Development Regulation Act, F.S. Ch. 163Lpt. II,
provides that local governments adopt a comprehensive plan and land development regulations that
implement the adwted comprehensive plan. The standards andprovisions in this code have been designed
to implement the comprehensive plan for Atlantic Beach, as may be amended from time to time. When an
amendment to the comprehensive plan creates inconsistency with the Code, then the Code shall be
amended, as provided for in this Code, so as to be consistent with the amended comprehensive plan.
(Ord.No.2, 1-26-87; Ord. No. 95-90-48, 1,
Cross management, 22-301 et seq.
Secs.Reserved.
ARTICLE II. COMMUNITY DEVELOPMENT
Sec.14-16.Created.
There is hereby created a community development board.
Page 1 of 5
Agenda Item #4.C.
26 Mar 2026
Page 25 of 49
Exhibit A
(Ord. No. 47-86-3, 2, 1-26-87)
Sec. 14-17. Composition;of members;officers.
The community development board shall consist of seven (7) members and seem two (2) alternate
first alternate and a second alternate, appointed by the city commission, none of whom shall hold any
other public office in violation of Article II, Section 5(a), Florida Constitution, all of whom shall be bona
residents of the city, and where practical, each shall possess some special skill or knowledge which would assist
them in the discharge of their responsibilities under this article. The alternate members~is_ag strongly encouraged
to attend every meeting and shall be allowed to vote and participate in CD8 business subject to the requirements
of this sectiono_nly_ in the absence of regular board members. The alternate shall havgpriority to replace the
first regular member who is absent The community development board shall elect its chairman and vice chairman
from among the appointed members. The manager or hjsjher designee shall
act as secretary to the board_
(Ord. No. 47-86-3, 2, 1-26-87; Ord. No. 5-15-62, 2, 5-11-15; Ord. No. 5-18-66, 1, 1-14-19)
Sec. 14-18. Terms of of members; of vacancies.
The term of of regular and alternate board members shall be for three (3) years and members may
serve a maximum of three (3) consecutive terms. All terms shall expire on December 31 of the proper year,
provided, however that members whose terms expire shall continue to serve until replacement appointments are
effective. Any board member who wishes to resign should submit a letter of resignation to the chairman and city
clerk. Any vacancy during the unexpired term of an appointed member shall be by the city commission for
the remainder of the term. Should the length of the unexpired term be less than one (1) year, then such
appointment shall not count towards the maximum number of consecutive terms. Any vacancy of the first
alternate shall be automatically the second alternate.
(Ord. No.2, 1-26-87; Ord. No. 5-03-42, 2, 7-14-03; Ord. No.2,1-14-19)
Sec. 14-19. Removal of members.
Any member of the community development board may be removed for cause by the city commission upon
written charges and after public hearing Any member who fails to attend three (3) consecutive meetings without
prior notice to the ity manager or his/her designee and without
reasonable have h_i_/her office referred to the city_commission for removal
-= The city commission
shall promptly fill the vacancy.
(Ord. No. 47-86-3, 2, 1-26-87; Ord. No. 5-03-42, 2,Ord. No. 5-18-66, 3, 1-14-19)
Sec. 14-20. Powers and duties.
The community development board shall have the power, duty, responsibility and authority to:
(1) Make recommendations to the city commission for the physical, fiscal and aesthetic development of
the city;
(2) Exercise supervisory control over planning and land use within the city, following the standards
established by the city commission pertaining to such planning or land use regulation as contained in
the Ordinance Code of the City of Atlantic Beach, Florida;
(3) Recommend to the city commission proposed changes in the land use regulation map of the city;
Page 2 of S
Agenda Item #4.C.
26 Mar 2026
Page 26 of 49
Exhibit A
(4)
(5)
(5)
(7)
(8)
(9)
(10)
(11)
(12)
(13)
(14)
(15)
Recommend to the city commission proposed changes in the land use regulations of the code;
Submit to the city commission their recommendations covering all applications for changes in the
provisions of the land use regulations of the city referred to them by the city commission;
Submit annually to the city manager, not less than one hundred and twenty (120) days prior to the
beginning of the budget year, a list of recommended capital improvements which in the opinion of the
board, are necessary or desirable to be constructed. The list shall be arranged in order of preference,
with recommendations as to which project shall be constructed in which year, and shall include sources
of revenue;
Promote public interest in and understanding of the planning, zoning and beautification of the city;
Meet on a regularly scheduled day each month, and periodically on call, and keep a public record of all
its meetings, resolutions, findings and determinations;
Require information from other departments of the city government in relation to its work, which
information shall be furnished to them within a reasonable time;
Request additional assistance for special survey work of the city manager, who may, at his discretion,
assign to the board members of the staff of any administrative department or direct such department
to make a special study requested by the board;
Recommend to the city commission plans for the planning, replanning, improvement or
redevelopment of the city;
Recommend to the city commission plans for the replanning, reconstruction or redevelopment of any
area or district which may be destroyed in whole or in part or seriously damaged by fire, earthquake,
flood or other disaster;
Request the city manager to provide for the employment of sufficient personnel to enable the board to
carry out its powers, duties and responsibilities;
To act as a zoning board and to make recommendations to the city commission on zoning applications
and applications for exceptions filed in accordance with the land development regulations of the
Comprehensive Zoning Code of the City of Atlantic Beach, Florida;
To act as an appeals board or board of adjustment to authorize upon findings of fact minor variances
from the terms of Chapter 24, the Comprehensive Zoning Ordinance of the City of Atlantic Beach, as
will not be contrary to the public interest and, where owing to special conditions, not self-imposed or
self-created, literal enforcement of the provisions of said Chapter 24 would result in unnecessary
hardship.
(Ord. No. 47-86-3,2, 1-26-87)
Sec. 14-21.of board actions to the city manager.
All plans or recommendations of the community development board, in order to be accorded official
cognizance by the city commission, must be to the city commission through the office of the city manager
by the chairman of the community development board as the act of the board, duly passed by a majority
vote of the board as distinguished from the personal views or desires of any single member or group of members
of the board. Such shall be attested to by the appropriate administrative official. This provision is not
intended as prohibiting the board from submitting alternate plans or recommendations or of submitting minority
plans or recommendations in certain cases when so approved by a majority vote of the board to be also certified
to the city commission for consideration.
(Ord. No.2, 1-26-87)
Page 3 of S
Agenda Item #4.C.
26 Mar 2026
Page 27 of 49
Exhibit A
Sec. 14-22. Local planning agency.
The community development board is hereby designated as the local planning agency and the local land
development regulation commission as set forth in Part2 of Chapter 163.3164, Florida Statutes as from time to
time amended.
(Ord. No. 47-86-3, 2, 1-26-87)
Sec. 14-23. Proceedings of the board.
Four (4) members of the community development board shall constitute a quorum but a less number may
adjourn from time to time until a quorum is present. The board shall adopt rules as may be required for the proper
conduct of its business. Meetings of the board shall be held at the call of the chairman and at such times as the
board may determine. Such chairman, or in his absence, the acting chairman, may administer oaths and compel
the attendance of witnesses. All meetings of the board shall be open to the public. The board shall keep minutes of
the proceedings, showing the vote of each member upon each question, or, if absent or failing to vote, indicating
such fact, and shall keep records of its examinations and other official actions, all of which shall be immediately
in the office of the board and shall become a public record.
(Ord. No. 47-86-3, 2, 1-26-87)
Sec. 14-24. Appeals.
Appeals from decisions of the community development board may be taken by any person or persons, jointly
or separately, or any taxpayer or any of the city. Such appeals shall be taken within thirty (30) days after the
decision of the board on which the appeal Is based. The appeal shall be filed with the
city manager or his/her designee on behalf of the community development board and with the city
manager for forwarding to the city commission. The appeal shall state the grounds thereof and relief sought.
(Ord. No. 47-86-3, 2,
Sec. 14-25. Petition of illegality.
Petition may be presented to court of record within thirty (30) days after filing of decision of city
commission, setting forth illegality.
Any person or persons, jointly or separately, aggrieved by any decision of the city commission rendered as a
result of an appeal filed in accordance with the provisions of section 14-24 herein may present the court of record
a petition, duly setting forth that such decision is illegal in whole or in part, and specifying the grounds of
the illegality. Such petition shall be presented to the court within thirty (30) days after the of the decision of
the city commission.
(Ord.No.2, 1-26-87)
Sec.14-26.Cost.
Costs shall not be allowed against the city commission unless it shall appear to the court that it acted with
gross negligence, or in bad faith, or with malice in making the decision appealed from.
(Ord. No. 47-86-3,2,
Page 4 of 5
Agenda Item #4.C.
26 Mar 2026
Page 28 of 49
Exhibit A
Sec. 14-27. Enforcement; penalties for violation.
The city commission may provide by ordinance for the enforcement of this chapter and of any ordinance or
regulation made thereunder, and may provide for the punishment of any violation therein by fine or imprisonment
or both, and may provide civil penalties for said violation.
(Ord. No. 47-86-3, 2,
Sec.14-28. Legal proceedings.
Legal proceedings may be instituted in addition to other remedies provided for violation of this chapter.
In case any building or structure if erected, constructed, reconstructed, altered, repaired, converted, or
maintained, or any building, structure, land or water is used in violation of this chapter or of any ordinance or
other regulation made under authority conferred herein, the proper local authorities or the city commission, in
addition to other remedies, may institute appropriate action or proceedings to prevent such unlawful erection,
construction, reconstruction, alteration, repair, conversion, maintenance, or use, to restrain, correct or abate such
violation, to prevent the occupancy of said building, structure, land or water, or to prevent any illegal act, conduct,
business, or use in or about such premises.
(Ord. No.2, 1-26-87)
Page 5 of 5
Agenda Item #4.C.
26 Mar 2026
Page 29 of 49
Page 30 of 49
BC App-26-01
City of Atlantic Beach
BOARD/COMMISSION APPLICATION
Date Submitted: January 16, 2026
First Choice: Environmental Stewardship Committee
(ESC)
Second Choice:
Name: Matthew Mattila
Address: 1940 Beach Avenue, Atlantic Beach, FL, 32233
Cell Phone: 6466414762
Email Address: MATTILA@GMAIL.COM
District: District 1307
Please describe any employment experience relative to the board/committee you are applying for.
I work in Commercial Strategy and Sustainability at Rio Tinto, focusing on the intersection of economic development
and environmental stewardship. Previously, as a consultant with the Rocky Mountain Institute (RMI), I supported
cities in implementing sustainable infrastructure and transportation choices that also preserved local character. I also
scaled a surf therapy program reliant on healthy coastal systems.
Please describe any board/committee experience relative to the board/committee you are applying for.
Board member of small NGOs I helped develop. Also led the development of collective impact stakeholder groups. Led
various corporate sustainability groups and initiatives.
Please describe any community involvement or volunteer experience relative to the board/committee you are
applying for.
Volunteered as a wilderness guide. I also have experience as a volunteer wildland firefighter, providing a practical
background in land management and crisis resilience. Locally, I support schools where my children have attended.
Please provide a brief explanation of your interest and your reasons for wishing to be appointed to this
board/committee.
As a father of two, I am a daily user of our parks and coast. My recent experience building a sustainable home in
Atlantic Beach highlighted opportunities in facilitating sustainable decisions. Having lived globally through things like a
"Day Zero" water draught, wildfires, and typhoons/ massive flooding, I want to apply that perspective to help the ESC
build local resilience and make sustainable choices the easy option for residents. We moved to a low lying coastal city
with beautiful trees and parks and hope to be good stewards for future generations.
Additional Information: Mattila Matthew CV 2026 (1)
APPLICATION AGREEMENT
By signing (entering my name) below, I hereby certify that all statements made on this application and other
supplementary information are true and correct. Florida has a very broad public records law. I acknowledge that the
information on this application is subject to public disclosure.
Signature of Applicant: Matthew Mattila
Agenda Item #5.A.
26 Mar 2026
Page 31 of 49
Date of Signature: January 16, 2026
Agenda Item #5.A.
26 Mar 2026
Page 32 of 49
Matthew Mattila
646.641.4762 mattila@gmail.com
EXPERIENCE
Principal Advisor ESG Strategy- Rio Tinto Chicago, IL 2023-Present
Develop innovative products to meet market sustainability requirements
● Led go-to-market plans for ESG solutions including decarb, social impact, and
circularity
● Executed new product strategy for carbon insets, Social LCA, and critical mineral
support for data center hyperscalers, auto OEMs, and defense partners
● Judge and mentor for awarding funding to internal initiatives
Project Management Office- Framebridge Washington DC 2020-2022
Launched Project Management group for digital-first startup with successful exit.
Established standards to improve speed and consistency of project delivery.
● Led product development for cross-team priorities
● Implemented Netsuite inventory system
● Launched warehouse fulfillment picking system
● Developed organization-wide business intelligence dashboard
Chief Operating Officer- Waves for Change- Cape Town, S. Africa 2015- 2020
Tripled funding base and formalized processes at NGO creating jobs for at-risk youth,
preventing violence, and addressing PTSD in at-risk youth
● Founder of a funded cloud platform for managing NGO attendance. Develop
software wireframes, manage programmers, onboard clients, and train field
workers.
● Launched two international networks of partners across six continents creating the
first agreement of its kind across top research institutions, funders, and NGO’s
● Secured funding to rapidly expand and professionalize startup NGO
● Established sector-leading Monitoring, Evaluation, and Learning program
● Created process and systems for program management adding first new sites in
South Africa and additional Sub-Saharan African nations including Liberia and
Somalia
● Awards and grants managed include: Ashoka Globalizer, USAID, UN, French
Development Bank (AFD), World Childhood Foundation, Laureus, and Social
Innovation Award
Manager, Center of Excellence- Sourcing Adidas Hong Kong 2013- 2014
Lead Sourcing Solution team and projects to improve supply chain efficiency
● PMO for social and environmental sustainability initiatives
● Developed process to enable in-season replenishment in key markets
● Led new costing methodology roll-out
Manager- New York City Transit MTA NY, NY 2011- 2012
Managed projects as part of NYCT’s Strategic Initiatives Team and reported directly to the
President of NYCT in biweekly meetings
Agenda Item #5.A.
26 Mar 2026
Page 33 of 49
● Assessed fleet procurement plan to identify areas for cost and emissions reduction
● Facilitated collaboration with external advocacy groups, app developers,
international transit agencies, and open data practitioners
● Project Manager for bus performance project
- Analyzed opportunities to reduce failure rate for all New York City buses
- Project resulted in a 30% increase in mean distance between failures and drove
millions of dollars saved and commuter hours reduced
● Investigated roll-out of real-time train information for subway system
Consultant- Rocky Mountain Institute Snowmass, CO 2009-2011
Lead initiatives as part of RMI’s Transportation Team
● Project Manager for Project Get Ready
- Launched project to help coordinate leading cities and industry players for
successful introduction of electric vehicles
- Developed and guided a group of 14 cities and technical advisers including
leaders from the major utilities, automakers, national labs, and universities
- Managed a team of five RMI employees
● Educated and informed leaders and the general public on best practices for
transportation efficiency including requests from groups as varied as the White
House, The NY Times, and The LA Times to Forbes, NPR, and CNET
● Moderated panels or lead presentations at dozens of events including Automotive
Executive Roundtable discussions, utility conferences, GLOBE, Asia Pacific Clean
Energy Conference, European Commission US tour, and SIGMA fuel marketers
● Researched and co-authored Reinventing Fire: Bold Business Solutions for the
New Energy Era (www.reinventingfire.com) with a special focus on the
transportation section
Sr. Strategic Analyst- Oakley Inc. Foothill Ranch, CA 2007-2009
Assisted Oakley in developing business plans as part of the Strategic Planning Group
● Assisted product managers in developing and tracking long-term strategic priorities
● Developed pricing analysis, marketing effectiveness, and process improvements
● Presented, regularly, to CEO and executive team
● Managed team evaluating changes in sales force compensation and incentives
● Created an internal team and launched Oakley’s recycling program
Sr. Associate- Boston Consulting Group Stockholm, Sweden 2006-2007
International experience with leading multinationals: Scandinavia, Japan, and Russia
● Performed due diligence for the acquisition of a wind turbine manufacturer
● Structured a growth plan for a Nordic equipment rental company
● Developed a manufacturing cost reduction plan with a leading pharmaceutical co.
Associate- Boston Consulting Group Los Angeles 2004-2006
● Assessed international automotive market for $80B company
- Resulted in one of the fastest growing brands since launching in the Middle East
and Asia
● Conducted market assessment for media conglomerate’s entry into emerging markets
● Produced long-term strategy for a nationwide children’s foundation
- Resulted in following year revenue growth of 50%
Agenda Item #5.A.
26 Mar 2026
Page 34 of 49
● Analyzed N. American headquarters relocation for top auto manufacturer
● Planned integration to create a $40B retailer
● Managed financial services client team new product development and launch
Teacher and Project Leader-Summerbridge Cambridge May – Aug 2002
● Summerbridge (now Breakthrough Collaborative) is a national nonprofit that works
to increase educational opportunity for high-potential, low-income middle school
students
PUBLICATIONS
● Mattila, M. “Rethinking Community Activation.” In Social Innovation,
Entrepreneurship, and Sport for Development and Peace. UK 2022
● Mattila, M. (2020). Coalition Building in Surf Therapy: A Case Study on
Collective Impact. Global Journal of Community Psychology Practice
● Contributing author Lovins, A. B. (2011). Reinventing fire: Bold business
solutions for the new energy era. White River Junction, Vt.: Chelsea Green Pub..
EDUCATION
University of North Carolina at Chapel Hill
BS in Business Administration Kenan Flagler Business School May 2004
Kenan-Flagler Business School Scholar
LEADERSHIP AND VOLUNTEER EXPERIENCE
Founder & Chairman of the Board - International Surf Therapy Organization
Volunteer Wildfire Fighter- Cape Town, South Africa
Agenda Item #5.A.
26 Mar 2026
Page 35 of 49
Page 36 of 49
Matthew Mattila
646.641.4762 mattila@gmail.com
EXPERIENCE
Principal Advisor ESG Strategy- Rio Tinto Chicago, IL 2023-Present
Develop innovative products to meet market sustainability requirements
● Led go-to-market plans for ESG solutions including decarb, social impact, and
circularity
● Executed new product strategy for carbon insets, Social LCA, and critical mineral
support for data center hyperscalers, auto OEMs, and defense partners
● Judge and mentor for awarding funding to internal initiatives
Project Management Office- Framebridge Washington DC 2020-2022
Launched Project Management group for digital-first startup with successful exit.
Established standards to improve speed and consistency of project delivery.
● Led product development for cross-team priorities
● Implemented Netsuite inventory system
● Launched warehouse fulfillment picking system
● Developed organization-wide business intelligence dashboard
Chief Operating Officer- Waves for Change- Cape Town, S. Africa 2015- 2020
Tripled funding base and formalized processes at NGO creating jobs for at-risk youth,
preventing violence, and addressing PTSD in at-risk youth
● Founder of a funded cloud platform for managing NGO attendance. Develop
software wireframes, manage programmers, onboard clients, and train field
workers.
● Launched two international networks of partners across six continents creating the
first agreement of its kind across top research institutions, funders, and NGO’s
● Secured funding to rapidly expand and professionalize startup NGO
● Established sector-leading Monitoring, Evaluation, and Learning program
● Created process and systems for program management adding first new sites in
South Africa and additional Sub-Saharan African nations including Liberia and
Somalia
● Awards and grants managed include: Ashoka Globalizer, USAID, UN, French
Development Bank (AFD), World Childhood Foundation, Laureus, and Social
Innovation Award
Manager, Center of Excellence- Sourcing Adidas Hong Kong 2013- 2014
Lead Sourcing Solution team and projects to improve supply chain efficiency
● PMO for social and environmental sustainability initiatives
● Developed process to enable in-season replenishment in key markets
● Led new costing methodology roll-out
Manager- New York City Transit MTA NY, NY 2011- 2012
Managed projects as part of NYCT’s Strategic Initiatives Team and reported directly to the
President of NYCT in biweekly meetings
Agenda Item #5.A.
26 Mar 2026
Page 37 of 49
● Assessed fleet procurement plan to identify areas for cost and emissions reduction
● Facilitated collaboration with external advocacy groups, app developers,
international transit agencies, and open data practitioners
● Project Manager for bus performance project
- Analyzed opportunities to reduce failure rate for all New York City buses
- Project resulted in a 30% increase in mean distance between failures and drove
millions of dollars saved and commuter hours reduced
● Investigated roll-out of real-time train information for subway system
Consultant- Rocky Mountain Institute Snowmass, CO 2009-2011
Lead initiatives as part of RMI’s Transportation Team
● Project Manager for Project Get Ready
- Launched project to help coordinate leading cities and industry players for
successful introduction of electric vehicles
- Developed and guided a group of 14 cities and technical advisers including
leaders from the major utilities, automakers, national labs, and universities
- Managed a team of five RMI employees
● Educated and informed leaders and the general public on best practices for
transportation efficiency including requests from groups as varied as the White
House, The NY Times, and The LA Times to Forbes, NPR, and CNET
● Moderated panels or lead presentations at dozens of events including Automotive
Executive Roundtable discussions, utility conferences, GLOBE, Asia Pacific Clean
Energy Conference, European Commission US tour, and SIGMA fuel marketers
● Researched and co-authored Reinventing Fire: Bold Business Solutions for the
New Energy Era (www.reinventingfire.com) with a special focus on the
transportation section
Sr. Strategic Analyst- Oakley Inc. Foothill Ranch, CA 2007-2009
Assisted Oakley in developing business plans as part of the Strategic Planning Group
● Assisted product managers in developing and tracking long-term strategic priorities
● Developed pricing analysis, marketing effectiveness, and process improvements
● Presented, regularly, to CEO and executive team
● Managed team evaluating changes in sales force compensation and incentives
● Created an internal team and launched Oakley’s recycling program
Sr. Associate- Boston Consulting Group Stockholm, Sweden 2006-2007
International experience with leading multinationals: Scandinavia, Japan, and Russia
● Performed due diligence for the acquisition of a wind turbine manufacturer
● Structured a growth plan for a Nordic equipment rental company
● Developed a manufacturing cost reduction plan with a leading pharmaceutical co.
Associate- Boston Consulting Group Los Angeles 2004-2006
● Assessed international automotive market for $80B company
- Resulted in one of the fastest growing brands since launching in the Middle East
and Asia
● Conducted market assessment for media conglomerate’s entry into emerging markets
● Produced long-term strategy for a nationwide children’s foundation
- Resulted in following year revenue growth of 50%
Agenda Item #5.A.
26 Mar 2026
Page 38 of 49
● Analyzed N. American headquarters relocation for top auto manufacturer
● Planned integration to create a $40B retailer
● Managed financial services client team new product development and launch
Teacher and Project Leader-Summerbridge Cambridge May – Aug 2002
● Summerbridge (now Breakthrough Collaborative) is a national nonprofit that works
to increase educational opportunity for high-potential, low-income middle school
students
PUBLICATIONS
● Mattila, M. “Rethinking Community Activation.” In Social Innovation,
Entrepreneurship, and Sport for Development and Peace. UK 2022
● Mattila, M. (2020). Coalition Building in Surf Therapy: A Case Study on
Collective Impact. Global Journal of Community Psychology Practice
● Contributing author Lovins, A. B. (2011). Reinventing fire: Bold business
solutions for the new energy era. White River Junction, Vt.: Chelsea Green Pub..
EDUCATION
University of North Carolina at Chapel Hill
BS in Business Administration Kenan Flagler Business School May 2004
Kenan-Flagler Business School Scholar
LEADERSHIP AND VOLUNTEER EXPERIENCE
Founder & Chairman of the Board - International Surf Therapy Organization
Volunteer Wildfire Fighter- Cape Town, South Africa
Agenda Item #5.A.
26 Mar 2026
Page 39 of 49
Page 40 of 49
BC App-25-05
City of Atlantic Beach
BOARD/COMMISSION APPLICATION
Date Submitted: March 10, 2025
First Choice: Arts, Recreation, and Culture
Committee (ARCC)
Second Choice: Arts, Recreation, and Culture
Committee (ARCC)
Name: Eran Tobol
Address: 1937 Main Street, Atlantic Beach, FL, 323322
Cell Phone: 9042224809
District: District 1308
Please describe any employment experience relative to the board/committee you are applying for.
Director, producer, entertainment provider
Please describe any board/committee experience relative to the board/committee you are applying for.
I work as consultant, and producer
Please describe any community involvement or volunteer experience relative to the board/committee you are
applying for.
I run camps and worked with special needs individuals
Please provide a brief explanation of your interest and your reasons for wishing to be appointed to this
board/committee.
I belive we can do more in the parks around us
Additional Information: Resume - Eran Tobol - 3-11-2025
APPLICATION AGREEMENT
By signing (entering my name) below, I hereby certify that all statements made on this application and other
supplementary information are true and correct. Florida has a very broad public records law. I acknowledge that the
information on this application is subject to public disclosure.
Signature of Applicant: ET
Date of Signature: March 11, 2025
Agenda Item #6.A.
26 Mar 2026
Page 41 of 49
Languages: English, Hebrew, German - B2
Certifications: C-vent hybrid event producer. Isrotel management program for young leaders.
Awards/Activities: Best outdoor performance group (2012) + First prize, best theater play, design
and show (2010) toured all major theaters in Israel + Adapted and preformed in Switzerland.
Nov 2005 - Jul 2008B.A - theatre director
University of Haifa
Writing, designing, acting and directing for stage.
Nov 2010 - Jul 2012 MA - live stage video projections
University of Tel Aviv
Experimental cinema
Thesis, "Implementation of video projections in live shows”.
Apr 2015 - Apr 2023Haifa City Producer
Event producer for Haifa City Council, overseeing communication, budgeting, and service
acquisitions for events of all sizes. Education seminars, memorial day event, independence day
outdoor and indoor events.
Jan 2012 - 2024Owner and founder of Showfar productions
Partnered with large production companies, providing live marketing consultancy, including projects
with Coca-Cola Corp, Max Credit Card, AIA, Technion and more.
Produced 20+ stage productions, overseeing everything from concept to execution.
Built and managed an independent live show for three years, overseeing budgeting, marketing,
tours, and leading a team of 19 members.
Experienced stage producer with a strong background in the entertainment industry. Skilled in crafting
narratives, managing projects, budget planning, vendor coordination, client management, marketing, and
grant writing. Proficient in production workflows, including staging, lighting, and sound. Fast-moving problem
solver focused on delivering impactful experiences.
ERAN TOBOL
100 Bougainvilla Drive Ponte Vedra Beach | www.showfarproductions.com | (904)-222-4809
PRODUCER & DIRECTOR
AREA OF EXPERTISE
PROFESSIONAL EXPERIENCE
EDUCATION
ADDITIONAL INFORMATION
Project Management
Client Management
Budget Planning & Sales
Vendor / Suppliers Coordination
Execution of Content
Content Marketing Strategy
KEY ACHIEVEMENTS
Exponential Growth - I built an in-house content division for B2B video marketing and led the strategy,
which contributed to Zeekit's $200 million acquisition by Walmart.
TV Special - Among my stage productions, the Droremi TV special was a major breakthrough in content
and revenue. The show is still running and has gained recognition along with its artists.
Agenda Item #6.A.
26 Mar 2026
Page 42 of 49
Languages: English, Hebrew, German - B2
Certifications: C-vent hybrid event producer. Isrotel management program for young leaders.
Awards/Activities: Best outdoor performance group (2012) + First prize, best theater play, design
and show (2010) toured all major theaters in Israel + Adapted and preformed in Switzerland.
Nov 2005 - Jul 2008B.A - theatre director
University of Haifa
Writing, designing, acting and directing for stage.
Nov 2010 - Jul 2012 MA - live stage video projections
University of Tel Aviv
Experimental cinema
Thesis, "Implementation of video projections in live shows”.
Apr 2015 - Apr 2023Haifa City Producer
Event producer for Haifa City Council, overseeing communication, budgeting, and service
acquisitions for events of all sizes. Education seminars, memorial day event, independence day
outdoor and indoor events.
Jan 2012 - 2024Owner and founder of Showfar productions
Partnered with large production companies, providing live marketing consultancy, including projects
with Coca-Cola Corp, Max Credit Card, AIA, Technion and more.
Produced 20+ stage productions, overseeing everything from concept to execution.
Built and managed an independent live show for three years, overseeing budgeting, marketing,
tours, and leading a team of 19 members.
Experienced stage producer with a strong background in the entertainment industry. Skilled in crafting
narratives, managing projects, budget planning, vendor coordination, client management, marketing, and
grant writing. Proficient in production workflows, including staging, lighting, and sound. Fast-moving problem
solver focused on delivering impactful experiences.
ERAN TOBOL
100 Bougainvilla Drive Ponte Vedra Beach | www.showfarproductions.com | (904)-222-4809
PRODUCER & DIRECTOR
AREA OF EXPERTISE
PROFESSIONAL EXPERIENCE
EDUCATION
ADDITIONAL INFORMATION
Project Management
Client Management
Budget Planning & Sales
Vendor / Suppliers Coordination
Execution of Content
Content Marketing Strategy
KEY ACHIEVEMENTS
Exponential Growth - I built an in-house content division for B2B video marketing and led the strategy,
which contributed to Zeekit's $200 million acquisition by Walmart.
TV Special - Among my stage productions, the Droremi TV special was a major breakthrough in content
and revenue. The show is still running and has gained recognition along with its artists.
Agenda Item #6.A.
26 Mar 2026
Page 43 of 49
Page 44 of 49
BC App-25-22
City of Atlantic Beach
BOARD/COMMISSION APPLICATION
Date Submitted: December 25, 2025
First Choice: General Employees' Pension Board of
Trustees
Second Choice:
Name: Roy Goldman
Address: 1774 Atlantic Beach Dr, Atlantic Beach, FL, 32233
Cell Phone: 9043499015
District: District 1308
Please describe any employment experience relative to the board/committee you are applying for.
I am an actuary with over 40 years experience. My first position was with a pension consulting firm, so I understand
pension valuations. My expertise is in all types of health insurance. I have been the chief actuary and/or CFO of two
national companies (Prudential and Humana) and two regional companies (see my resume). I am a past president of
the Society of Actuaries. Although retired, I am still active in the Society, in health care policy, and in volunteering on
boards.
Please describe any board/committee experience relative to the board/committee you are applying for.
As a CFO I've presented to corporate board meetings. As a board member for the Society of Actuaries, I served three
years on the finance committee. I am currently treasurer of my HOA and for the Health Care Cost Institute, a not-for-
profit organization focused on health care costs. I review all expenses and supervise investments.
Please describe any community involvement or volunteer experience relative to the board/committee you are
applying for.
I am in second year as a member of my current HOA board and served five years on my condo board in Jacksonville
Beach before moving to Atlantic Beach. I was twice elected to the Board of Education when I lived in New Jersey, and
part of responsibility was monitoring the pension plan even though it was a state plan. I have served as VP of Finance
in religious organizations in several different cities in which we have lived.
Please provide a brief explanation of your interest and your reasons for wishing to be appointed to this
board/committee.
Pensions are a very important benefit. Employees count on their employers to meet the obligations to fund the plan
to provide them with retirement income after they stop working. As an Atlantic Beach resident, I would like to
volunteer my expertise and time to help the city meet its obligations to our deserving employees.
Additional Information: Roy Goldman-biography November 2025
APPLICATION AGREEMENT
By signing (entering my name) below, I hereby certify that all statements made on this application and other
supplementary information are true and correct. Florida has a very broad public records law. I acknowledge that the
information on this application is subject to public disclosure.
Signature of Applicant: Roy Goldman
Agenda Item #7.A.
26 Mar 2026
Page 45 of 49
Date of Signature: December 26, 2025
Agenda Item #7.A.
26 Mar 2026
Page 46 of 49
Biography for Roy Goldman
EXECUTIVE POSITIONS:
Vice President and Chief Actuary of Humana (2010-June 2015)
•Exercised oversight of actuarial functions and risk analyses in all of Humana’s life and
health businesses.
•Grew the Actuarial Professional Development Program to prepare all actuaries and their
non-credentialed associates for managerial and executive roles.
CFO of Geisinger Insurance Operations (2006-2010), one of the core businesses of Geisinger
Health System, an integrated health system located in Danville, Pennsylvania. Served six
months as interim co-CEO.
• Responsible for financial, actuarial, underwriting, and quarterly reporting to the Board.
• Played a key role in establishing new initiatives to improve the quality and efficiency of
the delivery of health care such as Medical Home and Proven Care - a quality guarantee.
CFO of Mercy Health Plans (1997-2006) in St. Louis. As part of the Sisters of Mercy Health
System, the Plans operated in MO, IL, AR, and TX.
•In addition to financial and strategic roles and quarterly Board reports, responsibility
included provider contracting; systems coordination; and network capitation.
SVP/CFO/Chief Actuary for Prudential Insurance Company’s Group Business Unit
(1990-1997)
•Provided direction and oversight nationwide for all strategic, financial, and capital
functions for all products including managed care, large and small group insurance,
Medicare Supplement, long-term care, dental, life insurance, long-term disability, and
credit insurance operations.
•During this period Prudential was considered the largest healthcare carrier.
VOLUNTEER ACTIVITIES and AWARDS
Elected 72nd President of the Society of Actuaries [SOA]-presidential officer (Oct 2019-Oct 2022)
Elected to SOA Board of Directors (Oct. 2015-Oct. 2018, Oct. 2019-Oct. 2022)
Board of Trustees of The Actuarial Foundation (June 2015- May 2020). Founding sponsor and lead
developer of the Modeling the Future Challenge for high school students.
Appointed to the Health Advisory Panel for the Congressional Budget Office (Sept 2011-March 2018)
Helped found the Health Care Cost Institute (Sept. 2011); Elected Treasurer Feb 2020-current.
Active volunteer and leader for the Society of Actuaries in education for over 40 years; key positions
•General Chairperson overseeing all Education and Examination committees (1993-94).
•Board of Governors’ Task Force on Education (1994-1995)
•Chaired the 2007 Redesign for Fellowship exams in the group and health practice areas (2003-2008)
•Enterprise Risk Management exam committee (2012-2013)
•Committees to revise ASA and FSA pathways (2020-2023)
Active member of the Conference Board of Mathematical Sciences 2019-2022 while SOA officer
Agenda Item #7.A.
26 Mar 2026
Page 47 of 49
Active on several committees for the American Academy of Actuaries such as health policy briefs for 2016
election and working with NAIC in 2010 to define medical loss ratio regulations under the Affordable Care Act.
Named the 2004 Financial Executive of the Year for the Heartland Region by the Institute of Management
Accountants and Robert Half International.
Won William Mercer’s Ronald L. Hill award for the best paper on Employee Benefits, (1990)
Elected (twice) to Randolph Township, N. J. School Board (1993-1997).
Spoke at Society of Actuaries meetings – most recently on “Medicare Advantage: Limit it or use it to replace
Medicare and Medicare Supplement (June 2025 and October 2024). Others: Health Actuary of the Future
(2017), Integrated Health Care (2010), and Medical Homes (2007). Presented Webcasts in 2022 and 2009 on
Geisinger’s innovative and integrated methods to lower health costs and increase quality.
INSURANCE PUBLICATIONS
“Behavioral Economics Confounds Health Insurance Design and Pricing,” Health Watch, Digital Edition Mar.
11, 2025
“Hospital Prices for Commercial Plans,” letter in Health Affairs, December 2023.
“Behavioral Economics in Consumer Purchases of Health Insurance – Parts 1and 2,” The Wharton Healthcare
Quarterly, January and April 2023
“A Possible Future for the U.S. Healthcare System,” Health Watch, Digital Edition Nov. 14, 2019
“The Future of the U.S. Healthcare System – Parts 1and 2,” The Wharton Healthcare Quarterly, April and July
2018
“Bayes’ Gift,” Contingencies, May/June 2017, pp. 44-49 [There’s also a podcast on SOA web site]
“Value and the Medical Home: Effects of Transformed Primary Care,” The American Journal of Managed
Care, Vol. 16, No. 8, (Aug 2010), pp. 607-614. Co-author with several others.
“New Concepts for Reducing Costs and Increasing Quality,” Health Watch, Society of Actuaries, Jan. 2008.
“Estimating Claim Costs for Disability benefits,” Group Insurance, ACTEX Publications, Winsted, CT (1992),
pp. 367-394.
“Pricing and Underwriting Group Disability Income Coverages,” Transactions of the Society of Actuaries,
Vol. XLII (1990), pp. 171-230.
TEACHING POSITIONS
Assistant Professor, Rutgers University (1975-1977)
Assistant Professor, University of Pernambuco, Recife, Brazil (1974-1975)
ACADEMIC BACKGROUND
Rutgers University: Ph.D. in Mathematics (1974)
Franklin and Marshall College: B.A., Phi Beta Kappa, Cum Laude, Honors in Mathematics (1969)
Agenda Item #7.A.
26 Mar 2026
Page 48 of 49
Fellow of the Society of Actuaries (1980)
Member of the American Academy of Actuaries (1981)
Chartered Enterprise Risk Analyst (2009)
Agenda Item #7.A.
26 Mar 2026
Page 49 of 49