Minutes - 12-10-01MINUTES OF THE REGULAR MEETING OF THE ATLANTIC BEACH
CITY COMMISSION HELD IN CITY HALL, 800 SEMINOLE ROAD AT
7:15 P.M. ON MONDAY, DECEMBER 10, 2001
PRESENT: John Meserve, Mayor
Richard Beaver, Mayor Pro Tem
Mike Borno ,
Paul Parsons
Dezmond Waters, Commissioners
AND: James Hanson, City Manager
Alan C. Jensen, City Attorney
Maureen King, City Clerk
Mayor Meserve called the meeting to order at 7:15 p.m. The Invocation
given by Commissioner Borno was followed by the Pledge of Allegiance
to the Flag.
1. Approval of the minutes of the Regular Commission meetings
of November 26, 2001
Commissioner Borno requested that a scrivener's error in the last
paragraph on page 8 be corrected.
Motion: Approve the minutes of the Regular Commission
Meeting of November 26, 2001 as corrected.
The motion carried unanimously.
2. Courtesy of the Floor to Visitors:
A. FDOT presentation regarding Mayport Road Traffic
Richard Coffman and Jim Scott of the Florida Department of
Transportation presented the findings of their Mayport Road
Bicycle/Pedestrian Safety Study. It was reported that the primary focus of
the study covered the azea of Mayport Road from Atlantic Boulevard to
Church Road. Crash statistics were provided and corrective measures
were explained in detail, included possible engineering, education and
enforcement solutions. The study is attached and made part of this
official record as Attachment A.
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December 10, .2001
Mayor Meserve, who serves on the MPO, felt some funding might be
available for the construction of medians, as well as beautification of
Mayport Road, and stated that he would put the item on a future agenda of
the MPO.
B. Mary Watson of the Beaches Area Historical Society with a
presentation regarding a Historic Buildings Project
Mazy Watson spoke concerning the Beaches Area Historical Society's
application for a grant in the amount of $31, 700 to provide for a survey of
structures over fifty years old in the cities of Atlantic Beach, Neptune
Beach, and Jacksonville Beach.
Ms. Watson indicated that after the survey was completed, historical
markers would be available for purchase with the proceeds being used to
publish a history book of the area for use by the beaches elementary
schools. A narrated video showing the history of the area would also be
produced.
Ms. Watson stated that she was requesting monetary support from each of
the beaches cities and indicated that the City of Atlantic Beach's share
would be $2,146.
A brief discussion ensued and Commissioner Waters suggested that the
city pay for its own historical mazkers. Mayor Meserve indicated that the
request would be brought back after completion of Commissioner Borno's
study addressing contributions to charitable organizations.
C. Ken Crevling of Urbanomics, with a Report on their Feasibility
Study Regarding a Community Center
Mr. Crevling outlined the key findings of the Atlantic Beach -Neptune
Beach Area Community Center Feasibility Study. Mr. Crevling indicated
that the study showed a high level of support for a community center. A
copy of the feasibility study is attached and made part of this official
record as Attachment B.
Mayor Meserve reported that the theater adjacent to the Pic `N Save
building had been sold and he would investigate the possibility of a joint
venture with the new owners to develop the site.
It was the consensus of the Commissioners to hold a Workshop Meeting
after the first of the yeaz to further discuss the findings of the study.
Victor Dorbu of D & L Enterprises presented a proposal for an
affordable housing duplex development located on Jackson Road. He
indicated that the development would be called La Bahia De Las Palmas.
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December 10, 2001
A brief discussion ensued and Mayor Meserve commended Mr. Dorbu for
the vision to bring the development to the area.
J. P. Marchioli of 414 Sherry Drive commended the City Manager for
the timely manner in which the washouts on Sherry Drive were filled in
with limerock. He also expressed concern that the proposed modifications
to the Fleet Landing weir would be too costly and would not achieve the
desired results. He felt it would be less expensive to use dams, pumps and
backflow preventers.
3. Unfinished Business from Previous Meeting
A. City Manager's Follow Up Report on Issues from Previous
Meeting
City Manager Hanson briefly reviewed each item of his written report,
which is attached and made part of this official record as Attachment C.
In addition to his written report, City Manager Hanson provided the
following information:
Distributed a revised map showing the city-owned property
adjacent to Jordan Park.
Reported that he-had spoken with former Commissioner
Mitchelson concerning the Beach Renourishment Conference in
Biloxi, Mississippi in January and was informed the September
conference was better in that it dealt with policy rather than the
technical aspects of beach renourishment. He suggested that one
of the Commissioners might wish to attend the September
conference.
• Reported that the Corps of En~ineers bid opening had been
postponed from December 18t to the 27~' in order for them to
survey how much beach sand had been lost during recent storms.
He indicated that he would keep the Commissioners informed.
• Reported that Jacksonville Mosquito Control had been unable to
do .aerial spraying prior to December 6`i' due to high winds.
• .Public Works Director Kosoy reported that the Sherry Drive
project had experienced further delays since the contractor could
not complete his work until BellSouth moved their telephone lines.
He also reported that the remaining connections to the waterlines.
would be made after the holidays.
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December 10, 2001
4. Consent Agenda:
A. Acknowledge receipt of monthly reports from Code
Enforcement, Occupational License, Public Safety and
Public Works Departments (City Manager)
B. Approve aOne-Year Extension of the Welding Contract
with Viaplex, Inc., at the Current Contract Prices (City
Manager)
Motion: Approve Consent Agenda Items A and B as
presented.
There was no discussion and the motion carried unanimously.
5. Committee Reports:
There were no Committee Reports.
6. Action on Resolutions:
There was no action on Resolutions.
7. Action on Ordinances:
A. Ordinance No. 60-Ol-il Public Hearing and Final Reading
AN ORDINANCE OF THE CITY OF ATLANTIC
BEACH, COUNTY OF DWAL, STATE OF FLORIDA,
AMENDING CHAPTER 17, SIGNS AND
ADVERTISING STRUCTURES, ARTICLE I, SECTION
17-17, TO PROVIDE. FOR THE TREATMENT OF NON-
CONFORMING SIGNS; PROVIDING FOR
RECORDATION AND PROVIDING AN EFFECTIVE
DATE (City Commission)
Motion: Approve Ordinance No. 60-01-11 on final
reading.
Mayor Meserve opened the floor for a public hearing and invited
comments from the audience. No one spoke for or against the
ordinance and the Mayor closed the public hearing.
There was no discussion and the motion carried unanimously.
B. Ordinance No. 45-O1-16 Introduction and First Reading
AN ORDINANCE AMENDING THE CODE OF
ORDINANCES OF THE CITY OF ATLANTIC BEACH,
AMENDING CHAPTER 20, TAXATION, AMENDING
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December 10, 2001
SECTION 20-59, SCHEDULE OF FEES; AND
PROVIDING AN EFFECTIVE DATE
Motion: Approve Ordinance 45-01-16 on first reading.
Mayor Meserve explained that the ordinance would delete the
requirement for City Commission approval of car washes and
indicated that the public hearing for the ordinance would be held
Januazy 14, 2002.
There was no discussion and the motion carried unanimously.
C. Ordinance No. 80-01-64-Introduction and First Reading
AN ORDINANCE OF THE CITY OF ATLANTIC
BEACH, FLORIDA, AMENDING CHAPTER 22,
UTILITIES, ARTICLE I, IN GENERAL, SECTION 22-3
VOLUNTARY COLLECTION PROGRAM/TRUST
FUND TO ASSIST NEEDY WITH UTILITY BILLS,
CHANGING REQUIREMENTS ON THE CONTRACT
FOR SERVICES; AMENDING SECTION 22-4,
AUTHORITY TO ADJUST CHARGES IN
APPROPRIATE CASES, ADDING PROVISIONS TO
EXTEND DUE DATES AND WAIVE PENALTY
CHARGES IN APPROPRIATE CASES UNDER
CERTAIN CIRCUMSTANCES, AND PROVIDING AN
EFFECTIVE DATE
Motion: Approve Ordinance No. 80-01-64 on first
reading.
Commissioner Waters inquired concerning the changes in Section 22-
3 of the ordinance and asked if Commission approval should be
required. Finance Director VanLiere responded that the amount of
money for the Voluntary Collection Program was less than $10,000
and Commission approval had not been given in the past.
Following a brief discussion the Mayor indicated that the final
reading and public hearing would take place on January 14, 2002
There was no further discussion and the motion carried unanimously.
8. Miscellaneous Business:
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December 10, 2001
A. Appointments to the Community Development Board
Mayor Meserve indicated that he would like to reappoint Steven
Jenkins and Craig Burkhart to four-year terms on the Community
Aevelopment Board.
Motion: Reappoint Steven Jenkins and Craig Burkhart to
four-year terms on the Community Development Board.
There was no discussion and the motion carried unanimously.
B. Authorize the Mayor to sign the Memorandum of
Agreement for "Duval Prepares" Community-based
Hazard Mitigation Planning Project (City Manager)
Motion: Authorize the Mayor to sign the Memorandum of
Agreement for "Duval Prepares" Community-based
Hazard Mitigation Planning Project.
Commissioner Waters commented that citizens should be appointed to the
committee to protect "the little guy".
There was no further discussion and the motion carried unanimously.
C. Authorize the City Manager to execute the contract with
Waitz & Moye to complete the Permit Renewal Studies
for Wastewater Treatment Plant No. 2 in an amount not to
exceed $16,000, under their continuing contract (City
.Manager)
Motion: Authorize. the City Manager to execute the contract
with Waitz & Moye to complete the Permit Renewal Studies
for Wastewater Treatment Plant No. 2 in an amount not to
exceed $16,000, under their continuing contract.
There was no discussion and the motion carried unanimously.
D. Approve increasing the budget by $3,224 for the purchase of a
lifeguard truck
Motion: Approve increasing the budget by $3,224 for the
gurchase of a lifeguard truck.
There was no discussion and the motion carried unanimously:
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December 10, 2001
E. Approve donation of bicycles from the Police Department to
.charitable organizations for distribution to needy children
(City Manager)
Motion: Approve donation of bicycles from the Police
Department to charitable organizations for distribution to
needy children.
There was no discussion and the motion carried unanimously.
F. Authorize the Purchase of M-26 Advance Triers for the Police
Department at a Cost of $28,000 (City Manager)
Motion: Authorize the purchase of M-26 Advance Triers for
the Police Department at a cost of $28,000.
Following brief discussion and the motion carried unanimously.
9. City Manager Reports:
City Manager Hanson summarized his written report and updated the
Commissioners on the following item(s):
Reported that the City of Jacksonville was unwilling to waive
the proposed 5% franchise fee, which applied to water and
sewer customers outside the city limits of Atlantic Beach. He
further indicated that the effective date of the Jacksonville
Franchise Ordinance would be changed to Apri12002, which
would give the Commission time to decide whether or not to
pass along the franchise costs to water and sewer customers.
The City Manager's report is attached and made part of this
official record as Attachment D.
Mayor Meserve stated that he was not in favor of passing
along the additional 5% to customers who were already
paying a 25% fee and requested the Commission consider
absorbing some of the $125,000 fee. Commissioner Beaver
requested information concerning how the 25% fee was
established. He felt the information would aid in the decision
making process.
A. Report on effluent copper permit limitations at
Wastewater Treatment Plant No. 2
Donna Kaluzniak, Utilities Director, explained that the
Department of Environmental Protection (DEP) had included
an administrative order (AO) as part of the permitting process
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December 10, 2001
because previous monitoring indicated an elevated level of
copper in the effluent. The AO also required quarterly
monitoring and set a December 31, 2001 deadline to meet the
permitted level of copper:
Utility Director Kaluzniak indicated that staff and Waitz and
Moye personnel had met with the DEP and they agreed to
extend the deadline in order to allow the city to explore
options to meet the copper limitation requirement. Ms.
Kaluzniak's report is attached and made part of this official
record as Attachment E.
B. U.S. Lifesaving Association National Certification
• Chief Thompson explained that extensive training was
involved in receiving this certification, which allowed the city
to provide a higher level of service. He further reported that
Atlantic Beach was one of a few seasonal agencies in the
United States to receive this certification.
C. Boat Parking -Residential side lot line requirement
Community Development Director Doerr stated that she
wished to clarify the Commission's intent concerning the
requirements for parking of boats, boat trailers and
recreational vehicles in residential zoning districts and
explained the current setback requirement relative to the side
lot line on corner lots.
Commissioner Beaver stated that he would like to amend the
ordinance relative to side yard pazking and requested that
enforcement be suspended pending the amendment. It was
the consensus of the Commission that Section 24-163 (b)(2)
of the ordinance be amended to delete the 15-foot setback
requirement for side yards on corner lots. Community
Development Director Doerr was directed to draft an
ordinance reflecting the change.
It was reported that the bids for the Selva Manna Streets
Improvements Project were unacceptable due to technical
problems. Staff is working with the low bidder to resolve the
problems and this matter will be brought back to the City
Commission in Januazy.
10. Reports and/or requests from City Commissioners and
City Attorney
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December 10, 2001
Commissioner Beaver
• Suggested that the Community Centers mentioned in the
Urbanomics report be contacted to receive their input on any
specific issues or anything they would have done differently
relative to the operation of a community center.
Commissioner Borno
• Inquired concerning the unpaid taxes on the Selva Marina
Streets. City Manager Hanson indicated that the city had
submitted the required documents to the City of Jacksonville
and was waiting for their response.
Requested that the two most populaz chairs be brought back
and a decision made relative to replacing the Commissioners'
chairs.
Commissioner Parsons
• Indicated that he had been informed that local businesses were
losingbusiness to Neptune Beach because the city's alcoholic
beverage law was more stringent. He suggested amending
Atlantic Beach's ordinance to conform with Neptune Beach.
Chief Thompson explained the ordinance from each city.
Mayor Meserve requested that the amended ordinance be
brought back in Januazy.
Indicated that he would like the Commission to consider going
back to twice a week yard waste pick up.
Commissioner Waters
• Suggested that the Mayor discuss with Mayor Delaney the
possibility of putting up Christmas decorations on Atlantic
Boulevazd with costs being shared with Jacksonville, Neptune
Beach and Atlantic Beach.
• Requested that the land the city swapped with Beaches Habitat
be incorporated into Jordan Park to prevent any fixture sale of
.the property. He indicated he would follow-up on this matter.
• Inquired if something could be done to alleviate flooding of
Seminole Road and Atlantic Boulevard and was advised that it
would be addressed in the Stormwater Master Plan presently
under development.
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December 10, 2001
Mayor Meserve
• Reported that a CRA Study would be conducted for Mayport
Road beginning in January and would take approximately nine
months to complete.
• Reported that the three beaches cities were looking toward
establishing community-wide bike paths.
There being no further discussion or business to come before the City
Commission, the Mayor declared the meeting adjourned at 9:35 p.m.
Attest:
John Meserve
Mayor/Presiding Officer
Maureen King
Certified Municipal Clerk
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ATTACHMENT B
, DECEMBER 10, 2001 COMMISSION MEETING
Atlantic Beach-Neptune Beach Area
Community Center Feasibility Study
Outline of Key Findings
ABOUT THE STUDY
Sponsors: City of Atlantic Beach, City of Neptune Beach,The Boselli Foundation, and YMCA.
Objective: To determine the market and financial feasibility and desirable characteristics of a
community center serving the Atlantic and Neptune Beaches area, including consideration of teen
-oriented and skatepark facilities.
Scope:The study Includes the-following activities: _ —=
1. Telephone survey of households (400 households in Zip Code areas 32233 and 32266).
2. Questionnaire survey of Fletcher High School students (approx. 500 students).
3. Focus group meetings with Atlantic Beach Teen Council and a group of interested citizens
from Atlantic Beach and Neptune Beach.
4. Survey of other community center type facilities in the local area to determine their
characteristics and competitive aspects.
n 5. Survey of teen-oriented centers and skateparks in other communities, Including those
operated by the YMCA, to determine their characteristics and operating experience.
kto 6. Evaluation of the potential market support for a center in the north Beaches area based on
these surveys.
7. Evaluation of the potential financial feasibility of a center in the north Beaches area,
including projections of capital and operating costs and operating revenues and analyses
of alternative locations for the center.
8. Evaluation of programming,financing, and operating needs for the center.
HOUSEHOLD OPINION SURVEY
A random sample survey of households in Zip Code areas 32233 and 32268 was conducted by
telephone to determine opinions and interests relative to a new community center serving the north
Beaches area. In order to meet requirements for statistical validity(i.e.,within plus or minus 5%
accuracy at a 95% level of confidence),400 complete responses were needed and obtained.
Results reflect generally strong interest in and willingness to support a community center serving
ail age groups, including teens. Some findings are as follows.
Need for a community center serving all age groups(percent of total respondents):
Strongly needed: 62.0 (74.4 for households with teenagers)
Somewhat needed: 28.5
IIPCommunity Center Feasibility Study 1 URBANOMICS
Teens at Home Use Other Clubs
Typo of Response Total Yes No Yes No
Strongly Needed 62.0 74.4 58.7 63.9 60.9
Somewhat Needed 28.5 24.4 27.9 27.9 28.9
Not Very Needed 1.5 0.0 1.9 0.7 2.0
Not At All Needed 3.8 0.0 4.8 2.7 4.3
No Answer 4.3 1.2 5.1 4.8 4.0
interest In specific types of facilities (percent responding "very interested"):
Fitness/exercise equipment: 51.6
Computer lab: 45.7
Weight room: 43.2
Indoor swimming pool: 41.8
Auditorium/stage: 38.9
Basketball court/gym: 37.2
Meeting/class rooms 35.1
Lounge/gathering room: 29.1
Billiards/ping pong tables: 28.0
Kitchen: 25.5
Handball/racquetball courts: 24.3
Card/game rooms: 22.3
Video games/arcade: 17.4
Interest In specific types of programs or activities(percent responding "very interested"):
Fitness/exercise programs: 53.0
Swimming instruction: 45.9
Senior health and fitness: 45.4
Arts and crafts Basses: 41.8
Senior social activities: 42.4
Teen leadership development: 41.3
Day camp: 40.5
Youth basketball/volleyball leagues: 39.7
Youth competitive swimming: 38.4
Weight training: 36.1
Pre-school day care: 35.1
Parenting classes: 32.9
Gymnastics: 29.3
Martial arts: 28.3
Adult basketball/volleyball leagues: 24.5
410 Community Center Fwis/billty Study 2 uRBANOMICS
Expected frequency of community center use(percent of total respondents):
Teens at Use Other Clubs
Type of Response Total Home Yes No
Three or more times per week 26.8 41.5 35.2 22.0
Once or twice per week 28.6 34.1 28.9 28.5
Several times per month 19.3 12.2 16.2 21.1
Several times per year 9.3 7.3 7.0 10.8
Never/hardly ever 14.4 4.9 11.3 16.3
Households with teenagers In household(percent of total respondents):
Yes: 20.5
No: 79.5
Specific activities In which teenagers are involved on a regular basis (percent of total
respondents):
(1.4
Fitness, exercise, martial arts: 56.1
Church-related programs: 48.8
Skateboarding, rollerblading: 45.1
Team sports: 43.9
Arts, crafts, and like activities: 37.8
Dance,theater, and the like: 34.1
Individual sports: 25.6
Need for a teen-oriented center(percent of total respondents):
Teens at Home Use Other Clubs
Type of Response Total -_Yes
-� No Yes No
Strongly Needed 71.3 84.1 67.9 72.1 70.8
Somewhat Needed 19.5 15.9 20.3 15.8 21.7
Not Very Needed 1.5 0.0 1.9 2.0 1.2
Not At All Needed 1.8 0.0 2.2 0.7 2.4
No Answer 6.0 0.0 7.6 9.5 4.0
(..'-*.
Community Center Feasibility Study 3 URBANOMICS
Need for a skateboard park/faclllty(percent of total respondents):
Strongly needed: f 47.8 (58.5 for households with teens)
Somewhat needed: 30.0
Expected cost to use a fee-based community center(percent of total respondents):
Teens at Home Use Other Clubs
Type of Response Total Yes No Yes No
sera V I
Less than $25 per month 35.5 29.3 37.5 26.5 40.7
$25 to$49 per month 40.0 39.0 40.3 44.9 37.2
$50 to$74 per month 12.3 22.0 9.8 17.7 9.1
$75 or more per month 3.3 4.9 2.5 3.4 3.2
No Answer 9.0 4.9 9.8 7.5 9.9
Support for using local tax dollars to fund the center(percent of total respondents):
(*IP' Teens at Home Use Other Clubs
Type of Response Total Yes L_ No Yes No
Very likety to support 38.3 52.4 34.6 41.5 36.4
Somewhat llkey to support 39.3 34.1 40.8 38.8 39.5
Not very likely to support 8.8 7.3 8.9 4.8 11.1
Not at all likely to support 9.8 4.9 11.1 10.2 9.5
No answer 4.0 1.2 1 4.8 4.8 3.6-A
FLETCHER HIGH SCHOOL STUDENT SURVEY
More than 500 Fletcher High School students responded to a questionnaire survey. Of this total,
237 Ilve in Zip Codes 32233 and 32266, representing the Atlantic Beach, Neptune Beach, and
Mayport area This group comprises 126 males and 111 females In the ninth through twelfth
grades.
Several questions addressed student participation in organized after school sports, recreational,
and related activities and in other non-school activities. Seventy percent of boys and 79%of girls
are involved in organized school-related activities. Eighty-six percent boys and 84% of girls are
Involved in other types of recreational and social activities.
Community Center Feasibility Study 4 URBANOMICS
torOther questions addressed student interest in a teen-oriented community center, the types of
. facilities In which student would be interested, and level of interest in a teen leadership program
sponsored by The Boselli Foundation. It is interesting to notice that interest In a teen center tends
to be highest among ninth and tenth graders, but drops off among seniors.This relates to different
choices and motivations which occur with the greater Independence associated with driving.
Some survey results are as follows:
Interest In a teen center(percent):
Yes: 55
No: 45
Most attractive facilities and programs In a teen center of seven specifically listed(based
On number of responses):
Pool tables: 117
Exercise equipment: 107
Computers: 78
Basketball court: 71
Skateboard facility: 55
Homework room: 41
(1..b• Aerobics class: 26
41110 Others regularly mentioned Include art classes, heated pool,dance classes, place to listen
to music, place to hangout with friends, game arcade, food/snack bar, climbing wail,
boxing/kickboxing,weight room, and soccer and flag football leagues.
Interest In a teen leadership program sponsored by The Boseill Foundation (percent):
Yes: 52 (61 for girls;46 for boys)
No: 48 (39 for girls; 54 for boys)
Girls are more supportive than boys, reflecting their greater interest in various mentoring
and teaming programs in a teen center.
Girls are generally more interested In a teen center. This may be due to the wider range of
potential interest exhibited by girls, particularly in questions providing the opportunity to suggest
other activities that might take place at a teen center. Female responses covered athletics, fine
arts, performing arts,child care(babysitting classes),and volunteer opportunities. Male responses
were primarily oriented to athletics, arcade games, weight lifting, boxing and related activities.
The vast majority(94%)of students (and their families)are not YMCA members,which indicates
a potential market opportunity to establish a YMCA In the north beaches area without concern for
diverting members from other existing facilities in the area. This small percentage is borne out by
r the household telephone survey,which shows that 98 percent are not YMCA members.
(IIIIw Community Center Feasibility Study S URBANOMICS
OTHER FACIUTIES INVENTORIED AND EVALUATED
Local Area
There are several public and private facilities in the Jacksonville area which provide community
center-type facilities and activities, including those which may be competitive with or potentially
affected by a north Beaches center, and which serve as examples of responses to local interests
and needs. These include:
Private Fitness and Recreation Clubs
Atlantic Beach Athletic Club—Atlantic Beach
Beaches Aquatic Club—Atlantic Beach
Sportsplex—Neptune Beach
Bailey's Gym-Jacksonville Beach
Lord's gym-Jacksonville (Southside)
YMCA Facilities
Winston Family YMCA— Ponte Vedra
Arlington YMCA—Jacksonville (Arlington)
Other Recreation and Social Centers
Adele Grego Center—Atlantic Beach
(') Donner Center—Atlantic Beach
Senior Center— Neptune Beach
The Dock Teen Center—Jacksonville Beach
Skateparks
Kona USA—Jacksonville
Treaty Park--St. Johns County(St. Augustine area)
Experience In Other Communities
A number of teen centers,skateparks,and YMCA centers with teen and skatepark facilities were
studied as examples of operations and how local needs are being met in other communities
throughout the US. These include:
Teen Centers
Cranston, RI—YMCA-sponsored teen center
Camden, ME
Springfield,VT
Essex Junction,VT
West Springfield, MA
Central Bucks County, Doylestown, PA—YMCA-sponsored teen center
Old Firehouse, Fairfax,VA
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40 • Community Center Feasibility Study 0 URBANOMICS
'-4\ "Full Blast,* Battle Creek, MI
Santa Clara Youth Center, Santa Clara, CA
IWagner Hutton House, Saratoga, CA
The Epicentre, San Diego, CA
Skateboard Parks
Covington YMCA, Covington, GA
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Ralph J. Stolle YMCA, Lebanon, OH
Longmont YMCA, Longmont, CO
Kankakee YMCA, Kankakee, IL
Methodist Home Recreation Park, Charlotte, NC
Albuquerque, NM
Santa Clara, CA
i PROJECTED UTILIZATION AND OPERATING REVENUE
Results of the household survey can be expanded to all households in the north Beaches area,
which total approximately 11,000.according to the 2000 Census. Of this total,experience suggests
that one of four of those who indicate that a community center is"strongly needed"and one In ten
o who indicate that a center Is 'somewhat needed" will actually utilize the facility -- In this case,
approximately 2,000 households. This number is further narrowed to households likely to utilize
a center one or more times per week, as being the source of most operating income—in this case,
(..k approximately 1,100 households.
4 Based on telephone survey data,total potential revenues from various membership dues and/or
user fees is an estimated $434,000 per year, as shown below. This amount translates to
approximately$217 per year($18 per month)for households utilizing the facility.
Average Adjusted Annual
Cost per Percent of Number of Revenues
Expected Cost Range Year($) Responses Households ($)
Less than$25 per month 150 39.0 _ 430 84,500
$25 to$49 per month 350 43.9 480 168,000
$50 to$74 per month 700 13.5 150 105,000
$75 and over per month 1000 3.6 40 40,000
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Total—primary market 378 100.0 1,100 377,500 '
Secondary market(15%) 63 NA 900 58,500
Total Revenue Potential 217 NA 2,000 434,000 1
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Cr' Community Cantor Fvsslbgtty Study 7 URBANOMICS
44. "1 The above revenue projection Is indicative only of the potential which exists In the north Beaches
area to support a community center facility.Actual revenues will depend on specific membership
dues and user fees established for the center and the range of facilities and programs provided.
LOCATION AND FINANCIAL EVALUATION
URBANOMICS considered several locations in the north Beaches area for a community center,
including:
Existing Buldings
Former Pic'N Save store—Atlantic Beach
Former A&P Supermarket--Neptune Beach
Existing Parks --- — —— --
Russell Park--Atlantic Beach
Jarboe Park--Neptune Beach
Other Locations
Mayport Road corridor
The existing buildings offer central,accessible,and visible locations but require purchase or lease
and potentially extensive renovation. Existing public parks remove the land factor from the cost of
development and occupancy, but their use would require displacement of open space and other
needed recreational activities. Further,these locations are somewhat less convenient to the north
Beaches area and community center operations may conflict with adjacent residential areas,
particularly in the case of Russell Park. Mayport Road locations are considered less convenient
to both the existing retail buildings and public parks. Four general options are defined for cost
comparison and further consideration. These are:
Option 1. Purchase and renovate the former Plc'N Save store site.
Option Z Lease and renovate this property.
Option 3. Lease and renovate the former A&P store.
Option 4. Build a new facility in an existing public park.
Capital and operating costs are summarized and compared below.
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Community Center Feasibility Study S URSANOMICS
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Cost Factor Option 1 Option 2 1 Option 3 Option 4 .
timr Size of Center(SF)
' Gross 60,000 60,000
Usable 30,000 30,000 27,000 25,000
Capital Costs($)
Acquisition(asking price) 2,500,000 0 0 0
Renovation (@40/SF) 1,200,000 By owner By owner 0
Leasehold lmprvm (@20/SF) 0 600,000 540,000 0
New construction (@80/SF) 0 0 0 2,000,000
Skatepark construction 250,000 250,000 250,000 250,000
FF&E costs(@10/SF) 300,000 300,000 270,000 250,000
Total Capital Costs ($) 4,250,000 1,150,000 1,060,000 2,500,000
Annual Operating Costs($)
Lease(@5/SF) 0 300,000 135,000 0
Staffing,etc(@$10/SF) 300,000 300,000 270,000 250,000
Total Annual Costs($) 300,000 600,000 405,000 250,000
.- ., _. __ . y1 _. .._-�� �. -- . -
Total 10-Year Costs($) 7,250,000 7,150,000 5,110,000 5,000,000
Note: Capital costs to be verified by an architect and engineer, including structural conditions
and condition and capacity of electrical and mechanical systems in existing buildings.
1
Over an extended period, costs of Option 1 and 2 (purchase or lease of the former Pic'N Save
store and site are comparable, as are the costs of Options 3 and 4. Several factors should be
noted in evaluating and comparing these options:
1. The existing Pic 'N Save building Is twice as large as needed for the community
center. Only half the space Is needed, but would require purchase or lease of the
entire building under Options 1 and 2. A benefit of both options is that up to
30,000SF would be available for other City needs. A further benefit of Option 1 Is
that it offers the potential to sell off an out-parcel of approximately one-acre In area,
resulting in potential revenues In the range of$300,000 to$500,000, possibly more,
depending on type of purchaser/user.
2. The former ASP store is part of an active shopping center,which Is a disadvantage
compared to the free-standing nature of the Pic'N save store. Moreover, outdoor
space may be limited by shopping center operations for development of a skatepark.
3. Under both lease options (Options 2 and 3), a minimum term of 10 years with at
least two renewable 10-year options should be negotiated along with various
exterior and interior improvements to be made by the landlord. The leaseholder
would make Investments, but to a lesser extent than required under Option 1,which
would need interior renovations as well as work on the parking lot surface.
(.1.)
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IIICommunity Center Feasibility Study IIURBAN0MICS
4'0\ The community center has the potential to be self-sustaining operationally(comparing operating
costs and revenues)for three of the four options, but Is not expected to be capable of supporting
the amortization of capital costs. This is true for public or community-based facilities in general.
Capital costs would typically be financed by some combination of grants (CDBG, etc.), private
contributions (YMCA and Boseili Foundation sources, etc.), and local tax revenues.
Community centers typically are operated by local governments or non-profit organizations,
including the YMCA. This organization may be particularly Interested in a north Beaches facility,
inasmuch as the household survey indicates a positive interest and willingness to pay, with a very
low risk of drawing current and potential memberships from existing YMCAs in Ponta Vedra and
Arlington. The survey indicates that only 1.8 percent of households have memberships in other
local YMCA facilities.
(1P".4)
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Community Center Feasibility Study 10 URBANOMICS
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