07-08-2019 Minutes Commission WorkshopMINUTES
Commission Workshop Meeting
Monday, July 8, 2019 - 5:30 PM
Commission Chamber
ATTENDANCE:
Present:
Also Present:
Ellen Glasser, Mayor - Seat 1
Cindy Anderson, Commissioner - Seat 2
Blythe Waters, Mayor Pro Tem / Commissioner - Seat 3
Candace Kelly, Commissioner - Seat 4
Brittany Norris, Commissioner - Seat 5
Donna Bartle, City Clerk (CC)
Joe Gerrity, City Manager (CM)
Brenna Durden, City Attorney (CA)
Phyllis Nadeau, Associate City Clerk/Recording Secretary
CALL TO ORDER
Mayor Glasser called the workshop to order at 5:30 PM, followed by the Pledge of Allegiance
to the Flag.
1. OVERVIEW
A. Branding and Signage Initiative (RFP 19-03)
Amanda Askew, City Principal Planner, gave a brief history of how the Branding and
Signage Initiative was developed. Ms. Askew explained the process for the Request for
Proposal (RFP) which resulted in four firms submitting proposals. There are two (2)
companies that scored the highest in response to the RFPs and they will be giving
presentations at this meeting. Ms. Askew explained the intent of the initiative as follows:
To develop a distinct community brand that will be consistently applied to all
aspects of City operations, including signage, print, electronic maps, social
media, and other applications."
It is anticipated that this is to include a logo, a color pallet, a tag line, and a key message.
Commissioner Norris arrived at 5:33 PM.
2. PRESENTATIONS
A. Aqua Marketing Communications Design
Mayor Glasser introduced David DiMaggio, President of Aqua Marketing
Communications Design, and Elliot Cohen, Vice -President of Campaign
Communication. They were invited to make their presentation.
Commission Workshop
July 8, 2019
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Mr. DiMaggio and Mr. Cohen provided a PowerPoint presentation on the company's
history, expertise, awards, and their vision forward for the City of Atlantic Beach
COAB). This is a full service marketing communications firm that is government
specific, having served twenty four (24) different government entities.
B. Axia
Mr. Todd Mayfield, of Axia Creative, gave a PowerPoint presentation on the history of
the company, provided samples of the company's branding techniques, and explained the
different phases of the branding process. Their specialty is Place Branding and Way
Finding, working with over fifty (50) communities throughout the United States, Canada,
and the Caribbean.
Mayor Glasser opened the floor to the Commissioners for questions. Discussion and
questions ensued about the timelines for reviews/revisions, mission priorities,
neighborhood improvement and community identity, not defining COAB with tourism,
branding/color/design unique to COAB, file ownership, and service costs/budgeting. All
questions were answered.
3. COMMISSION DISCUSSION
Principal Planner Askew stated that staff is requesting the Commission to provide direction
whether to proceed with negotiations for a Community Branding and Signage Initiative
agreement with one of these two firms. It has been placed on the next Regular Commission
Meeting agenda for a vote, Item #10.
4. PUBLIC COMMENT
Linda Chipperfield provided suggestions on how to choose the best branding company.
ADJOURNMENT
There was no further discussion and Mayor Glasser adjourned the workshop at 6:29 PM.
Attest:
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Donna L. Bartle, City Clerk Ellen Glasser, Mayor
Approval Date:
Commission Workshop
July 8, 2019
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