08-07-07Agenda for First Budget Workshop
City Commission Chambers
August 7, 2007
• Call to order 6:00 p.m.
• Budget Overview 6:00 p.m. City Manager
• Legislature's tax cap 6:15 p.m. Finance Director
• Options for reductions in operating expenses 6:25 p.m. City Manager
• Requests from agencies
- Cultural Arts & Recreation Committee 6:35 p.m. Committee
Chair
- Friends of Atlantic Beach Elementary School 6:55 p.m.
- Chamber of Commerce 7:10 p.m.
- St Johns River Feny/ Public Art 7:25 P. Parsons
- Other requests; 7:35 City Manager
• Public Safety Department; 7:45 p.m.
- PD Expansion
- Overview of Police budget
- Fire services
- Other services
- Options to reduce operating expenses
- Police Building
• Other subjects (if time available)
• Adjourn 9:00 p.m.
Cultural Arts and Recreation Committee Budget for 2007-OS
Budget Budget
Programs '06-'07 Ezpenses Remaining '07-`08
YMCA Cam $ 8,000 $ 8,000 ------- $8,000
Pro ams ABE $16,500 $16,500 ------- $16,500
Pro ams Ma ort $17,500 $17,500 ------- $26,000
Beaches Resource Ctr. $ 2,000 $ 2,000 ------- $2,000
Acoustic & Son 'tern $ 5,800 $ 5,800 ------- $5,800
Teen Council Events $ 4,000 $ 1,740 $2,260 $4,000
Shakespeare in the
Park $ 4,000 ------- $4,000 ------------
Holida Sin -a-Lon $ 500 $ 270 $ 230 $500
Bike Tour $ 1,200 $ 375 $ 825 $1,200
Fun Run $ 2,500 ------- $2,500 --------
Discretionary $ 2,100 $ 2,200 ($100) $3,000
Dial-a-Ride $ 1,500 $ 1,500 ------- $1,500
Workin Warrior $ 5,000 $ 5,000 ------- $5,000
Advertisin & Mailin $ 2,000 ------- $2,000 $5,000
Art in the Park $ 1,200 ????? ????? $3,500
CAB Famil Ol ics $ 1,200 $ .1,500 ($300 --------
Total $75,000 $62,385 $11,415 $82,000
City of Atlantic Beach
Arts & Recreation Committee
Grant Request -Mayport Middle School
2006-2007
Currently, Mayport Middle School has only Band and a Computer course as electives.
Several years ago they offered Chorus, Spanish, Shop and Home Ec as well. These
classes have been dropped due to decreased enrollment and increased Reading classes
as required by the School Board. The PTA, SAC (School Advisory Council) and
Administration would like to be able to offer more enrichment classes and are turning to
the community to help support this. We feel that offering a variety of electives would
be beneficial to Mayport Middle School in the following ways:
• Help to attract neighborhood families back to the school (instead of going to
magnet schools or private schools)
• Increase test scores and overall performance of students
• Offer a well rounded education
• Make the day more enjoyable for students (decrease poor attendance)
Our request is to add one instructor that could teach both Chorus and a language. The
person would need to be full-time to be able to work within Mayport Middle's revolving
schedule. The way the schedule works is on Day 1, first period is at the beginning of
the day, etc... On Day 2, second period is at the beginning of the day followed by the
other classes. It would be difficult to hire apart-time person because they would have
to teach classes at a different time everyday.
The cost for this person would be as follows:
Year 1 - $20,000 (January -Oct 2007)
Year 2 - $25,000 (Nov 2007 -Oct 2008)
Thank you for your consideration in funding this program.
Mayport Middle School PTA
Mayport Middle School Advisory Council
Botball Program
Mayport Middle School
The Botball Educational Robotics Program is an innovative teaching tool for
middle and high school science and technology curriculum. Botball is a unique
program in that it not only provides inspiration, knowledge and confidence to our
students, but it also provides a number of educational tools that can be utilized
long after the competition is complete.
Our goal is to give students more knowledge and confidence in the area of
technology in order to prepare them for careers in this digital age. Participation in
Botball may expose some students to careers in science, technology,
engineering and math that they may have never considered.
Through Botball, we want to enhance our science curriculum and prepare our
students to be well-trained employees in tomorrow's workforce. Not only do
students gain confidence and knowledge in these skills, but teachers are
provided with training, equipment, and technical support that they can use for
years to come. Botball addresses the National Science Education Standards for
Science and Technology and Science as Inquiry.
Botball registration fee includes:
- Tuition to a 2-day professional development workshop for up to 2 teachers
- High tech robotics equipment that can be used for the competition, to
accompany existing curriculum, and for extracurricular robotics study
- Robotics software and documentation.
- Technical support during competition
- Tournament entry fee
- Botball T-shirts
- Access to Botball's robotics curriculum website, which includes
experiments, lesson plans and ideas for enhancing physics, math and
science curriculum.
Total Cost of Botball Program: $3,000
Contact at Mayport Middle School: Martin Taylor, Botball Coordinator
Request for funding from the City of Atlantic Beach
Cultural Arts and Recreation Board: $1,000
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Fli1N011( BEA N
May 29, 2007
Mr. Jim Hanson
City Manager
City of Atlantic Beach
800 Seminole Road
Atlantic Beach, FL 32233
RE: Atlantic Beach Elementary Funding Request 2007/08
Dear Jim:
I would like to thank you and members of the City of Atlantic Beach Commission for
your support of Atlantic Beach Elementary. In last year's budget request we outlined
Phase Three of our beautification program (outlined below). I am pleased to report that
significant progress has been made and construction of the new parking area will begin
this summer. This letter outlines our funding request for the 2007/08 school year.
1) Athletic Field Maintenance: Our annual budget for maintaining the school
front courtyard, athletic track and field is $15,000. This includes weekly
cutting, fertilizing, irrigation system maintenance and replacement plantings.
This summer we will also be sealing and striping the track.
a. Funding request from the City of Atlantic Beach is $7,500.
2) Phase Three Beautification: Last year in our budget request, we outlined that
this project phase would include an additional on-campus parking lot and the
relocation and landscaping of the fence line along Sherry Drive. This work is
necessary because of the increased enrollment at Atlantic Beach Elementary
and due to safety concerns created by parents parking along Sherry Drive.
Friends of Atlantic Beach Elementary was able to act as the facilitator
between the City of Atlantic Beach and the Duval County School Board. As a
result of these meetings, the School Board has agreed to pay for the design
and paving of the parking lot at a cost of approximately $100,000. This work
will be completed during the summer break. An additional $50,000 is still
needed to relocate and replace existing fencing and to complete landscaping
within the new parking area and along Sherry Drive. A detailed landscaping
plan will be provided later this summer.
a. Funding requested from the City of Atlantic Beach is $50,000 (project
to be completed during Fall 2007).
In summary, I hope that the staff and commissioners will support our request. FABE and
Atlantic Beach Elementary thank you again for your consideration and value the City's
partnership with ABE. Please call me at 434-4886 with any questions regarding our
proposal.
Respectfully submitted,
ill J kso
Pr i ent
~'
City of Atlantic Beach
Chamber of Commerce
Funding Request
ACTION REQUESTED
The Jacksonville Regional Chamber ofCommerce -Beaches Division requests $15,000 of the City
of Atlantic Beach's Convention and Development Tax Funds for advertising the Beaches as a tourist
destination.
BACKGROUND
The Beaches Division of the Chamber is anon-profit organization whose members are
representatives from the business communities of Atlantic Beach, Jacksonville Beach and Neptune
Beach, Florida. The mission of the Beaches Division is to enhance the business environment of the
beaches. In part, this mission is accomplished by promoting the beaches of Duval County as a tourist
destination.
In recent years, the Beaches Division has partnered with the City of Atlantic Beach, the City of
Jacksonville Beach, the Convention & Visitors Bureau and several of our hospitality members to
fulfill a marketing program to promote the Beaches as a tourist destination. This fiscal year, the
partnership conducted a print ad campaign in publications such as Southern Living, Visit Florida's
Undiscovered Florida, Florida Monthly and Excursions Off I-95.
PROPOSAL
Although we have not completed this fiscal year's cycle, we are on target to receive over 13,000
reader response leads from our current print ad campaign. These are leads from individuals who
have filled out a reader response card requesting additional information on our area. Given this
success, we are proposing to further enhance our presence in publications with reader response
cards.
We continue to see the Beaches area as a good destination choice for families, couples and
anyone who enjoys nature and historical travel. Southern Living has proven to be a strong leads
generator for this target market. Visit Florida also has several publications that specifically target
these different groups: Visit Florida's Vacation Guide, Northeast Florida Getaways and Great
Florida Getaways.
• Southern Living: Monthly publication with a circulation of 655,000 (South Atlantic
coverage). Depending on the size of the ad taken, the advertising package also includes
web banner impressions on Southern Living s website.
• Visit Florida's Vacation Guide: Official State of Florida vacation guide with a circulation
of 400,000. Depending on the size of ad taken, the advertising package also includes web
banner impressions on Visit Florida's website.
• Northeast Florida Getaways: Annual publication with a circulation of 125,000 targeted to
spring and fall visitors expressing interest in NE Florida.
• Great Florida Getaways: This publication targeting Florida residents is mailed twice a
year to 300,000 select subscribers of Martha Stewart Living, Better Homes & Gardens,
and Florida Monthly. It addition, it is mailed to 50,000 from Visit Florida's resident
database twice a year. It is also converted to an eMagazine reaching an additional
200,000 customers.
Due to the high costs of advertising, we have been unable in the past to gain tremendous
exposure in these well sought after publications. We feel that the return on investment warrants
our pursuit of these publications and ask that Atlantic Beach contribute $15,000 towards this
plan.
CURRENT FUNDING SOURCES
The City of Jacksonville Beach is allocating $25,000 in their `07/'08 budget for tourism promotion.
The Beaches Division, the Convention & Visitors Bureau and other hospitality partners will
collectively more than match this amount. Additional funds are necessary, however, to expand our
marketing efforts next year.
BENEFIT TO ATANTIC BEACH
During the last few years, the Beaches hotels' occupancy rate has been running higher than any other
area in Greater Jacksonville. The hoteliers believe our destination advertising has contributed
significantly to this rate. Not only are the hoteliers benefiting, but the supporting hospitality
businesses are benefiting as well: restaurants, retail, and attractions. The City of Atlantic Beach
benefits from increased occupancy through increased revenue from bed-tax dollars generated by the
hotels. In addition to benefits reaped by hospitality businesses, there is another layer of businesses
that support these hospitality businesses such as accountants, attorneys, etc. All of these businesses
employ local residents.
REQUEST
The Atlantic Beach City Commission is asked to approve $15,000 of the Convention and
Development Tax Funds to be used for destination advertising of the Beaches.