Item 8DAGENDA ITEM # 8D
JANUARY 26, 2009
CITY COMMISSION MEETING
STAFF REPORT
AGENDA ITEM: Beaches Trolley Task Force Report
SUBMITTED BY: Paul Parsons, Commissioner
DATE: January 16, 2009
BACKGROUND: The Jacksonville Transportation Authority (JTA) provided for the first time a
beaches trolley service from June 27th through September 1St of last year.
The service utilized four trolleys running from south Jacksonville Beach
north to Town Center in Atlantic Beach on the weekends from Friday night
through Sunday. This was a trial funded by JTA at the request of
Jacksonville City Councilmember Art Graham to determine how many
people would use the service.
The ridership was impressive. The average number of riders on Friday nights
was 1,111 passengers, on Saturdays it averaged 1,751 and on Sunday they
had an average of 625 users. The service was an important asset to the
beaches restaurants and bars by offering a way for patrons to get back and
forth safely.
Since the trial run last summer, a task force was established to review the
service and make recommendations on, among other things, funding to pay
for the service in the future. The estimated cost to run this service through
the summer of 2009 with four trolleys is approximately $200,000. This
would allow a schedule for trolley stops every 15 minutes. Funds are being
solicited from many sources including the City of Jacksonville, the Tourist
Development Council, three beach cities and from various private sources.
Riders will also be charged a small fee (yet to be determined) for use of the
trolley.
The purpose of this report is to request that the City Commission of Atlantic
Beach provide $5,000 to support the trolley during the 2009 summer.
BUDGET: The total cost of the trolley service for 2009 would be approximately
$200,000. Of this, Atlantic Beach's share is requested to be $5,000. No
funds are currently budgeted for this purpose.
RECOMMENDATION: That the City Commission vote to add the amount of $5,000 to the City's
budget to pay a portion of the cost of trolley service for the summer of 2009.
ATTACHMENTS: (1) Flyer used in 2008 to describe the new trolley service.
(2) Comparison of actual cost for 2008 with projected 2009
costs for the trolley service.
AGENDA ITEM # 8D
JANUARY 26, 2009
(OME ON e~ TANE p FREE RIDE!
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The Beaches Trolley is a weekend service that goes from South
Beach Regional Shopping Center to Atlantic Boulevard. The
Trolley can take you to eat, meet, shop, sun and fun!
Porticipoting Sponsors: Aflac, BeachesApartments.com, Best Western, Bonefish
Grill, Brix Taphouse, Cruisers Grill, Eddie Bahamas, Eleven South Bistro, Firehouse
Subs, Hany's Seafood, Jax Beach billiards, Jiffy Lube, Lemon Bar, Marriot Courtyard &
Fairfield Inn, Ocean 60, Outback Steakhouse, Quality Suites, The Ritz, Sun Dog Diner
FOR MORE INFORMATION: ••••••••••••••••••••••••~
1904) 630-3100 ~ lTAFLA.COM
A service of the Jacksonville Transportation Authority
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SOME ON urn TAKE ~ FREE RIDE!
It's Free. Come on and take a free ride!
.................
FRIDAY ................ 6 p.m. - 2 a.m.
SATURDAY........10 a.m. - 2 a.m.
SUNDAY .............11 a.m. - 7 p.m.
)ULY 4 ..................10 a.ln. - 2 a.m.
This service will operate during the
summer months through labor Day. A
Trolley will pass a stop approximately
every IS minutes. Shoes and shirt required.
No surfboards.
..............
Aflac, BeachesApartments.com, Best
Western, Bonefish Grill. Brix Taphouse.
Cruisers Grill, Eddie Bahamas, Eleven
South Bistro. Firehouse Subs. Harry's
' Seafood, Jax Beach Billiards, )iffy Lube,
Lemon Bar, Marriot Courtyard & Fairfield
Inn, Ocean 60, Outback Steakhouse,
Quality Suites. The Ritz, Sun Dog Diner
FOR MORE INFORMATION: ~~~•••~ ~••• •~•••~
(904) 630-3100: 1TAFLA.~OM
A service of the Jacksonville Transportation Authority
THE BEACHES LEADER
PONTE VEDRA LEADER
...your cornnurni[y newspaper
THE KURTIS GROUP
C'lyrn/ l~rn~ u`i r
AGENDA ITEM # 8D
JANUARY 26, 2009
AGENDA ITEM # 8D
JANUARY 26, 2009
FY2008 BEACHES TROLLEY
SERVICE COSTS
June 27 through September 1, 2008
(Note: 1 weekend missed due to T.S. Fay)
Total Hours/ No.
No. Days Day/ Trolley Trolleys Svc. Hours
Friday 9 37.8 4 341
Saturday 9 70.8 4 638
Sunday 9 38.8 4 350
Extra July 4th 1 33.0 4 33
Labor Day 1 38.8 4 39
Memorial Day 0 70.8 4 -
29 1,399
Operating Cost for Demonstration Period = $ 82, 561
PROJECTED FY2009 BEACHES TROLLEY
SERVICE COSTS
May 8 through September 7, 2009
Total Hours/ No.
No. Days Day/ Trolley Trolleys Svc. Hours
Friday 18 37.8 4 681
Saturday 18 70.8 4 1,275
Sunday 18 38.8 4 699
Extra July 4th 0 33.0 4 -
Labor Day 1 38.8 4 39
Memorial Day 1 70.8 4 71
56 2.765
Operating Cost for Demonstration Period = $ 163,115
PROJECTED FY2009 BEACHES TROLLEY
SERVICE COSTS With Additional Trolley
May 8 through September 7, 2009
Total Hours/ No.
No. Days Day/ Trolley Trolleys Svc. Hours
Friday 18 37.8 5 851
Saturday 18 70.8 5 1,594
Sunday 18 38.8 5 874
Extra July 4th 0 33.0 5 -
Labor Day 1 38.8 5 49
Memorial Day 1 70.8 5 89
56 3,456
Operating Cost for Demonstration Period = $ 203, 894