Agenda Item 8AAGENDA ITEM # 8A
APRIL 11, 2011
CITY OF ATLANTIC BEACH
CITY COMMISSION MEETING
STAFF REPORT
AGENDA ITEM: Request to approve existing location of new Fleet Landing entrance sign
(replaced pursuant to Section 117 14(5) of the Sign regulations requiring non - conforming signs
to be brought into compliance by September 09, 2012.
SUBMITTED BY: Sonya Doerr, AICP
Community Development Director
DATE: March 01, 2011
BACKGROIUND: Mid -last year staff sent out another reminder advising businesses and
property owners with non - conforming signs that these must be brought into compliance by
September 09, 2012. The City's sign regulations were substantively re- written in 2002. Several
months after these became effective, the 10 -year amortization provision was added by the City
Commission. Quite a number of businesses have proceeded to bring their existing signs into
compliance in advance of the deadline, but there are still some 45 -50 signs which must be
brought into compliance. After last year's reminder letter went out, Fleet Landing contacted
Staff regarding plans for their new sign at their Mayport Road entrance. The old sign is pictured
on page 2. The old sign exceeded the 8 -foot height limit and was a bit short of the five -foot
setback requirement, but was located within the Fleet landing Blvd. right -of -way. This is the
sign location that was approved as the Fleet Landing PUD was developed, and the sign has been
at this location within the Fleet Landing Blvd. right -of -way for many years. As seen in the
below photos, there is a great amount of City, FDOT, JEA and utility infrastructure at this
location, both overhead and underground that to some degree, constrains the location for
freestanding signs on this property. The Kangaroo station has two large signs that will have to
be brought into compliance and they have been similarly notified.
The proposed new Fleet Landing sign met all size and location requirements of the current sign
regulations although it was to be shifted a few feet further west, but still within the same general
location of the Fleet Landing Blvd. right -of -way. The sign contractor met on -site with the City's
Public Works Director and others to consider the new sign. and the City subsequently approved
the new sign, permits were issued, and the sign was constructed late last year. Within recent
weeks, the City has received complaints from the Kangaroo station stating that the new Fleet
Landing sign obscures the fuel pricing on their sign. We have no obligation to provide visibility
for commercial signs on private property, and I would submit that when Kangaroo replaces or
modifies their two non - conforming signs, they will have the opportunity to remedy this to some
degree.
March 28, 2011 regular meeting
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11
AGENDA ITEM # 8A
APRIL 11, 2011
RECOMMENDATION: Motion to approve existing location of new Fleet Landing entrance
sign replaced pursuant to Section 117 14 (5) of the Sign regulations requiring non - conforming
signs to be brought into compliance by September 09, 2012.
ATTACHMENTS: Site plan showing location of original and new Fleet Landing
sign.
REVIEWED BY CITY MANAGER:
March 28, 2011 regular meeting