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AGENDA ITEM # 8D
AUGUST 22, 2011
Commission believed would meet the `reasonableness threshold' for amortization requirements ".
In regards to the financial burden, it appeals that the Commission expected business and property
owners to begin budgeting and saving, so as to afford to come into compliance within ten years.
As to the issues of visibility and safety resulting from the reduction of size and height of free-
standing, or monument signs, business and property owners are reminded that they are also
allowed to have substantial fascia, or wall signs, and thus have options and are not limited to
free- standing signs. The ten -year amortization schedule was also intended to be utilized as a
time of planning, in which business and property owners assessed the constraints of their
properties and current sign locations, given the adopted standards. Failure of some business and
property owners to act responsibly and in a timely manner is not adequate justification to
abandon the amortization schedule. Further, abandonment of the amortization schedule at this
time could lead to legal challenges from those business and property owners who have acted
responsibly and brought their signs into compliance in a timely manner.
However, the Commission could choose to extend the amortization period, in order to address
the unexpected economic shortfalls that many businesses have experienced over the last several
years.
BUDGET: No budget issues.
RECOMMENDATION: Provide guidance to staff.
ATTACHMENTS: None.
REVIEWED BY CITY MANAGER: