Item 8AA G ENDA ITEM:
SUBM ITTELl llY:
C ITY OF A TLANTlC BEACH
ClTY C OMMISSION MEETING
STAF F REPORT
Beaches T own Ce nter W11y fin ding Sig nage
Jeremy Hubsch
Bui ld in g and Zo ni ng Direc tor
DATE: Dece mb er 19 ,201 4
S TRATEGIC PLAN LINK: No ne
A GENOA ITEM # 8A
JANUARY 12,2015
BACKGROUND: The Beaches Tow n Ce nt er Age ncy is seek in g to a dd way lindin g s ignagc
th ro ugho ut th e Town Ce nt er. Thi s is an e ffort to help vis it ors to th e T ow n Cen ter loca te
bu s in esses. Th e propo se d s ig nage has a map of th e To wn Cent er a nd di recto ry of bu s in esses,
s imil a r to what yo u wou ld sec at a ma ll.
They are propos in g s ix signs t hro ug ho ut th e Town Cent e r, w it h two loca ted within Atl anti c
Beach's bo und ari es. Th e oth er fo ur s igns have bee n appro ved by th e Ci ty of Nep tun e Beach
Comm iss io n. Secti o n 17.42 (14) of th e sign co de says th a t pri va te signs o n Atl anti c Beach
prop e rt y mu st be approved by th e C ity Commi ss ion. Th <.: two pro pose d s igns are within th e ri g h t~
o f way a t At lanti c and Ocea n Bouleva rd 's and a t Atl a nt ic Bo ul evard in fr o nt o f Poe's Tavern
(Sec Exhibit I fo r s ign l ocati ons and re nd erin gs).
The Atla nti c Beach Po li ce De pa rtm ent reviewed th e prop ose d s ig nage loc ati ons t o de termin e if
there are a ny pub lic safe ly or Ji n e~of-s i g ht iss ues. O ffi cer Jamison visit ed th e proposed locati ons
and has co nce rn s about th e pl ace ment o f the s ign at th e co mer of Atl anti c and Ocea n (s ee ex h ibi t
2 for deta il ed report). City st affers arc go ing to meet with th e app li ca nt s pri o r to th e Janua ry l 2 111
mee tin g in ord er to rind a more s ui ta ble locati on for th e sig n at Atl anti c a nd Ocean.
BUDGET: N o n e.
RECOMME NDATlON: A pprove sign , co ntin ge nt upo n A B PO and starr fi ndin g a more suitab le
locat io n for s ign at co rn er of Atl antic an d Ocea n.
ATTACHMENTS : Si gn Pla ns fi ·o m Harbin ge r Signs, and Publi c Sa fety M emo fro m Atl a nti c
Beac h Po lice De partm ent.
R EVIEWED BY CITY MANAGER : ~ .
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AGENDA JTEM # 8A
JANUARY 12, 2015
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AGENDA ITEM #SA
JANUARY 12,2 015
Me1110
To: Lt. Cameron
Cc: Cmdr. Gualillo
From: Ptlm. C.S. Jamison
Date: 10/31/2014
Re: Town Center Directory Sign Review
AGENDA ITEM# SA
JANUARY 12, 2015
Atlantic Beach Police Department
Atlantic Beach, FL 32233
Phone: (904) 247-5859
Fax: (904) 247-5899
http.:l/www.coab.us
On 10/21/14, you directed me to review and evaluate proposed directory sign design and location
installation plans for the Town Center area in Atlantic Beach. Only two of six proposed signs are
in Atlantic Beach. I reviewed those locations only. I have reviewed the plans and the area and
believe one sign should create no issues to public safety while one sign does leave some
concerns in my opinion. I should note the plans submitted to the Police Department on the sign
installation locations were not precise for one of the signs I was asked to review. My review is
included below.
The first location I will address is the sign location for the 300 block of Atlantic Blvd. The specific
location for this sign is identified near the crosswalk which runs across Atlantic Blvd in front of
Poe's Tavern (363 Atlantic Blvd) to the 7-11 Store in Neptune Beach (301 Atlantic Blvd). As the
roadway location does not involve an intersection and is a mid-block crosswalk location only, I do
not have any concerns for line-of-sight conflicts for vehicular or pedestrian traffic. Reviewing the
location, if the sign stipulated in the plans is placed adjacent to the east/west sidewalk near
currently installed benches and a large turtle statute, I do not feel the sign will create any public
safety conflicts or hazards. The sign should not be located any further south towards Atlantic
Blvd away from the edge of the east/west sidewalk as that would create a concern for line-of-sight
at the mid-block crosswalk.
The second location is proposed for Atlantic Blvd and Ocean Blvd (northwest corner of
intersection). This location is a four-way intersection that is signal-controlled both for vehicles
and pedestrians. The proposed location for the sign is in a planting area where the east/west
sidewalk of Atlantic Blvd and the north/south sidewalk of Ocean Blvd meet. I do have some
concerns with the specific proposed location of the sign but not the general area. Reviewing the
design schematics for the sign, it is showed to be approximately 6 feet 8 inches tall from ground
level to the top of the sign. The sign display area itself composes approximately 3 feet 7 inches
of that space. The only gap is between the ground and the bottom of the sign, which is just over
3 feet. The main concern I have with this is that this planter contains bushes that are
approximately one to two feet tall. While the sign is approximately 10 to 11 feet from the roadway
• Page 2
AGENDA ITEM #SA
JA NlJAf~Y 12,201 5
edge, I have a concern that it co uld block the view of someone on the sidewalk from a vehicle or
vice versa . Existing palm trees in th e same plan ter add additional visual barri ers to th e crosswalk
approach . Thi s sign would crea te an add iti onal obstruction makin g it harder to see the crosswalk
area . I do think th is cou ld be remedied fairly simply by moving the sign 's proposed location north
on Ocean Blvd 10-15 feet. T his is s till with in t he same planter but not so close to the intersection
that it ca uses a visibility concern. Another suggestion would be to modify th e sign design to be
shorter, preferably less than 4 feet tall . If it was redes igned into possibly a sho rter, angled
display , this would eliminate th e vis ibility concerns I have . I inclu ded an image example of th e
sig n design below. In no case should a sign be moved close r to th e roadway edges of Ocean
Blvd or Atlantic Blvd .
This co nclu des my rev iew. Please let me l<now if yo u have a ny question s o r concerns.
Figure 1 • Example of Shorter, Angled Sign
sTREET AHERN --
L
. -. .. • • • • ATLANTIC BLVD.
MAIN PEDESTR~~~1·
ROUTE
DIRECTORY LOCATIONS CONCEPT
NO SCALE
s