Item 8A - Town Center Wayfinding SignageAGENDAJTEM:
SUBMITTED BY:
C ITY OF ATLANTIC BEACH
CITY COMMISSION MEETJNG
STAJ1'F REPORT
Beaches T own Cen te r W ayfinding S ig nage
Jer emy Hubsc h
Building and Zoning Director
DATE: D ecember 19, 2 0 14
STRATEGIC PLAN LINK: None
AG ENDA ITEM liSA
JANUARY 26, 2015
BACKGROUND: The Beac hes Tow n Ce nter Age ncy is seekin g to add way ti ndin g signage
thro ughout the To wn Ce nt er. Thi s i s an effo rt to help vis it o rs to th e Tow n Ce nter loca le
bu s in esses . The pro pose d sig nagc has a rn a p of th e To w n e nte r and directory of bu s in esses ,
simil a r to what yo u wou ld sec at a mall.
T he y arc proposi ng s ix s igns throughout th e Tow n Cent er, with t wo locat ed within At lanti c
Bea c h's bound a ri es . The oth er fo ur s ig ns ha ve been approved by the City orNcptun e Beach
Com mi ss io n. Sec ti on 17 .4 2 (I 4) of the sign cod e says th at pri vate signs o n At lanti c Beach
prop e rty mu s t be approved by the City Commi ssion. The two pro pose d signs are w ithin th e ri ght -
of way at At lantic and Ocean Bo ulevard 's and a l Atl antic Boul eva rd in fro nt of Poe's T avern
(See Ex hi bit 1 for sig n loca ti ons and rend e rin gs).
The Atl a nti c Beac h Po li ce Departm ent revie we d the propose d signagc loca ti o ns to determine i f
th ere a re any p ubli c sa fety or lin e-of -sig ht iss ues. Office r .J a mi so n visited the propo sed loca ti o ns
an d ha s con cerns ab o ut th e pl aceme nt of th e s ign at th e co rn er of At lantic and Ocean (see exJ 1ibjt
2 fo r de tail ed repo rt). Cit y sta ffers a re go in g to meet w ith th e ap pli ca nts prio r to the Janu a ry 12'11
meetin g in o rd er to find a mo re s uit a ble locati o n for th e s ign at Atl ant ic a nd Ocean.
BUDGET: N o ne.
RECOMME NDATION: Approve signs, contingent upon ABP D ~nd sta ff finding a 1n ore suitab le
loc at io n f or si gn at com e r o f Atlanti c and Oc ean.
ATTAC liMENTS: Sign Plans fr om 1/arbin ge r Signs, and Publi c Safe l y M em o f'r o m Atlan tic
Beach Po l ice D e partm ent.
RE VIEWED BY CITY MANAGER:
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JANUARY 26, 2015
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AGENDA ITEM # 8A
JANUARY 26,201 5
Men10
To: Lt. Cameron
Cc: Cmdr. Gualillo
From: Ptlm. C.S. Jamison
Date: 10/31/2014
Re: Town Center Directory Sign Review
AGENDA ITEM# SA
JANUARY 26,2015
Atlantic Beach Police Department
Atlantic Beach, FL 32233
Phone: (904) 247-5859
Fax: (904) 247-5899
http://www.coab.us
On 10/21/14, you directed me to review and evaluate proposed directory sign design and location
installation plans for the Town Center area in Atlantic Beach. Only two of six proposed signs are
in Atlantic Beach. I reviewed those locations only. I have reviewed the plans and the area and
believe one sign should create no issues to public safety while one sign does leave some
concerns in my opinion. I should note the plans submitted to the Police Department on the sign
installation locations were not precise for one of the signs I was asked to review. My review is
included below.
The first location I will address is the sign location for the 300 block of Atlantic Blvd. The specific
location for this sign is identified near the crosswalk which runs across Atlantic Blvd in front of
Poe's Tavern (363 Atlantic Blvd) to the 7-11 Store in Neptune Beach (301 Atlantic Blvd). As the
roadway location does not involve an intersection and is a mid-block crosswalk location only, I do
not have any concerns for line-of-sight conflicts for vehicular or pedestrian traffic. Reviewing the
location, if the sign stipulated in the plans is placed adjacent to the easUwest sidewalk near
currently installed benches and a large turtle statute, I do not feel the sign will create any public
safety conflicts or hazards. The sign should not be located any further south towards Atlantic
Blvd away from the edge of the easUwest sidewalk as that would create a concern for line-of-sight
at the mid-block crosswalk.
The second location is proposed for Atlantic Blvd and Ocean Blvd (northwest corner of
intersection). This location is a four-way intersection that is signal-controlled both for vehicles
and pedestrians. The proposed location for the sign is in a planting area where the easUwest
sidewalk of Atlantic Blvd and the north/south sidewalk of Ocean Blvd meet. I do have some
concerns with the specific proposed location of the sign but not the general area. Reviewing the
design schematics for the sign, it is showed to be approximately 6 feet 8 inches tall from ground
level to the top of the sign. The sign display area itself composes approximately 3 feet 7 inches
of that space. The only gap is between the ground and the bottom of the sign, which is just over
3 feet. The main concern I have with this is that this planter contains bushes that are
approximately one to two feet tall. While the sign is approximately 10 to 11 feet from the roadway
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AGENDA ITEM II SA
.I ANUA llY 26,20 15
edge , I have a concern that it cou ld block t he view of someone on the sidewa lk from a vehicle or
v ice versa . Existing palm trees in the same planter add additiona l visua l barriers to the crosswa lk
approach. T his s ign wou ld create an additional obstruct ion making it harder to see the crosswalk
area. I do thin l< this cou ld be remed ied fai rl y simply by moving the s ign's proposed location nort h
on Ocean Blvd 10-15 feet. T his is still w ithin the same planter bu t not so close to the intersection
that it causes a visibi lity concern. Another suggestion would be to modify the sign design to be
sho rt er, pre ferably less than 4 feet tall . If it was redesigned in to poss ibly a shorter, ang led
display, this wou ld e liminate t he visibil ity concern s I have. I included an image example of the
sign design below. I n no case should a sign be moved closer to the roadway edges of Ocean
Bl vd or A tl antic Blvd .
This concludes my review. Please let me know if you have any q uestions or concerns .
Figure 1 • Example of Shorter, Angled Sign
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