Agenda Item 8B- Town Center Art District ProjectAGENDA ITEM:
SUBMITTED BY:
DATE:
BACKGROUND:
CITY OF ATLANTIC BEACH
CITY COMMISSION MEETING
STAFF REPORT
Town Center A1i District Project
Jeremy Hubsch /?Ll.J
Building and Zoning Direct01~-P/
March 10,2015
AGENDA ITEM# 8B
MARCH 23. 2015
The Beaches Town Center Agency (BTCA) would like to create a public art program at the
Beaches Town Center. Given the limited space available at the Town Center, the proposed public
art will be placed in Atlantic Beach's right of way. Per city code, this must be approved by the
Atlantic Beach City Commission. The BTCA has created a seven page document that provides
guidelines for the project (see attached).
The BTCA would like approval from the city to install the public mi at defined locations (see
attached map). The BTCA plans to create an Ali Selection Panel to select the best submitted
projects. The guidelines state that acceptable miwork may be mixed media, sculpture, glass, clay,
and others; previously existing mi; commissioned art; and site specific commissions. The
guidelines stipulate that at least 85% of the works will be from residents of the Jacksonville
Metropolitan Area. The art will be paid for by the BTCA.
The guidelines state that "the mi will reflect generally accepted community standards of aesthetic
appeal and miistic expression" and that it will be "appropriate for the streetscape as well as the
audience it serves". Staff would like to recommend that an additional sentence be added to the
guidelines which states that "no political, religious, or sexually explicit miwork will be
accepted". The guidelines as written do have some remedy for the city in the event that artwork
is deemed offensive. They state, "The City of Atlantic Beach will retain ownership of the work,
and COAB will have rights to remove work after 6 months, if the work is deemed unsuitable to
the public. The removed work will be returned to the BTCA for alternate placement sites."
The City will complete a review of the proposed locations to ensure there are not any public
safety concerns. This will be completed prior to final approval from City Commission.
BUDGET: None.
RECOMMENDATION: Approve BTCA Public Art District Proposal
ATTACHMENTS: Ali District Guidelines; Map of proposed locations
REVIEWED BY CITY MANAGER:
' '-77 {/ C<-._ di..lh. --1
AGENDA ITEM# 8B
MARCH 23.2015
Beaches Towncenter Art District 2014-2015
1. ART GUIDELINES
The Beaches Towncenter Agency (BTCA) is responsible for setting appropriate standards for art
selection and for determining the proper placement of the work. The consideration of the following
areas will be integral to the BTCA process.
a. BTCA Art shall be:
• Excellent in creative expression and technical execution
• Contemporary in terms of the best of current and relevant creative thinking
• Varied in terms of aesthetic direction, materials, scale, and range of expression
• Diverse in the origins and backgrounds of the artists
• Appropriate for the streetscape as well as the audience it serves
b. Placement of Art
Art is to be placed in locations that are easily accessible to the public, both visually and physically. See
concept sketch, 11-30-14. Security will also be a consideration when evaluating potential locations of
art.
c. Standards
Works of art selected will be original works whenever feasible, not mass-produced or of standard
design.
Art will reflect generally accepted community standards of aesthetic appeal and artistic expression.
Art will becreated by artists of appropriate status and recognized by art professionals for excellence
of their previous work and the suitability of their current work for a particular project.
Materials and fabrication processes of artwork must be suitable for the specific installation site,
particularly the proposed exterior sites. Considerations will include material durability, maintenance
concerns, effects of vandalism and graffiti, as well as natural deterioration. New materials and regional
climate effects require special consideration.
d. Forms of Artwork
Acceptable forms of artwork shall include visual arts mediums, including, but not
limited to, mixed media, sculpture, glass, clay, and others.
Existing art or art previously produced by an artist and available for purchase
may be considered in any situation.
Commissioned art designed to accommodate large or unusual spaces
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MARCH 23, 2015
2. ARTISTS
Site-specific commissions which involve collaboration between the artist and
the site will be considered to create art that is integrated with the streetscape.
Work (commissioned or purchased) will be selected according to the above guidelines and artists must
meet the following qualifications.
a. Qualifications
Residency: The ASP will seek to ensure that at least 85 percent of the selected artists in
the BTCA Collection will reside in Duval, St. Johns, Clay, Baker or Nassau counties.
Experience: Purchases or commissions for the project will be limited to experienced
artists. Artists must have experience exhibiting their work, educational credentials, and in
the case of commissions, demonstrated successful experience executing commissioned
work on a contract basis. The reputation and critical success of each artist will be taken
into consideration.
b. Resources
Collaboration: Collaboration between two or more artists in the design of a single
project is acceptable.
Art professionals participating in the art selection process are encouraged to recommend artists for
consideration.
c. Payments to Artists
In most cases, payment for art purchased will be made directly by the BTCA to the artist. Artists
represented by agents, galleries, or consultants must provide a written statement requesting that payment
for existing work be made to such representative.
Commission Agreement Contracts will be made between the BTCA and the artist. Artists represented by
these agents, galleries or consultants may have separate agreements with these representatives regarding
sales; however, these agreements will not be part of the Agreement Contract with the BTCA.
Artists will submit invoices to the BTCA according to a pre-defined format approved by the BTCA. For
existing work, this will include a description of the artwork, title, medium, size, date and price.
Statements regarding copyright/ownership/maintenance as prescribed by the BTCA (see Artists
Responsibilities below) will also be included. Once approved by BTCA, invoices will be for payment.
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d. Restrictions
Artists who will not be eligible for the project are:
• Members of the BTCA Board of Directors or staff.
AGENDA ITEM# SB
MARCH 23, 2015
• Students working under the supervision of an instructor or submitting a work created as a
student project.
e. Artist Responsibilities
Artists commissioned to create art for the project will have certain responsibilities, all of which will be stated
in the Agreement Contract. They will include but not be limited to the following:
• Guarantee to maintain artwork against all defects for a period of no less than one year after
installation.
• Provide long term maintenance instructions and complete description of materials and
installation process.
• Work with BTCA Art Selection Panel to assure compatibility of artwork design and installation
with architectural and structural issues.
• Participate in community outreach efforts, as appropriate.
3. ART SELECTION PROCESS
The BTCA will form an Art Selection Panel to select works from artist submissions.
a. Policies
The Art Selection Process will, in every case, abide by the policies regarding Art Guidelines, Artists,
and Art Allocation described above. For each project, selection will consider aesthetic merit and
suitability for the site and its neighborhood. Issues of durability, maintenance, and conservation must
also be satisfied.
An artist's selection for a commissioned project will be primarily based upon the quality of past work
and the appropriateness of the artist's work for the site, as well as the artist's ability to respond to
the distinctive character of a specific site.
b. Structure of an Art Selection Panel (ASP)
Membership of an ASP will be appointed by the BTCA will consist of up to four members including a
Chair.
The chair shall be a member or honorary member of BTCA appointed by the BTCA president.
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AGENDA ITEM # 8B
MARCH 23, 2015
Membership:
• One representative of the site (Board member)
• One design professional associated with the streetscape design.
• Two artists or art professionals.
The function of the Art Selection Panel is to make selections of art/artists to be commissioned for the
project.
d. Art Selection Panel/Art Advisory Committee procedures
are as follows:
• Review Project Package
• Discuss and reach consensus regarding:
1. Aesthetic direction
2. Preferred qualities of the artist to be hired.
3. Preferred materials and scale (if such specificity is desired)
4. Method of artist outreach.
e. Calls for Artists
The following are suggested ways or arts commission:
1. Limited Competition: An invitation to a limited number of artists to prepare proposals for a
specific project.
2. Direct Purchase: The purchase of existing work.
3. Invitational Commission: The selection of a specific artist for commission.
f. Preparation
The APC will develop a project package with specific guidelines for each art project. The package
will include the following information:
1. A budget which includes the cost of the art and related expenses such as
transportation and installation, proposal fees and travel reimbursements for artists;
plaques and other documentation
2. A recommendation for a type of art appropriate for the site (painting, sculpture, etc.)
3. A recommendation regarding the purchase of existing work verses the
commission of new work
4. Notes regarding long term maintenance concerns
g. Recommendation/ Acceptance/Rejection
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AGENDA ITEM# SB
MARCH 23, 2015
Recommendation
The ASP will make all selections based on the criteria listed above.
If an existing work is recommended for purchase, the selected artist will arrange
for its delivery.
Upon arrival, ASP will examine the work to determine its condition. If it is not in
excellent condition, the work will be returned to the artist for satisfactory repair. If the
work cannot be repaired, another recommendation will be made by the same ASP.
In the case of a proposed commission, ASP will select work from the artist proposals.
Acceptance
Existing work: APC will contact the artist and request an invoice for the amount
stated on the artist's price list.
Rejection
Commission: APC will contact the artist to request a proposal and to arrange
the proposal agreement
If the proposal was submitted and accepted, contract arrangements will begin.
If the ASP rejects the artist proposal, the proposal will be returned to the artist.
4. COMMISSION PROCEDURE
All art commissions proposed for the project will be on a contract basis. All commissions will include a
proposal phase. The ASP will:
a. Review previous work by proposed artists and select one (or more) to complete a proposal
b. Invite selected artists to interview with or present proposals. A proposal shall contain:
• A model, drawing, or other visuals to communicate the artist's concept
• A budget, to include the artist's fee, cost of materials, fabrication, installation,
shipping, insurance, travel and other related expenses
• Timeline including design, fabrication, installation, etc.
c. Finalization Policy
In general, the following procedures will be used to initiate and execute an art commission:
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AGENDA ITEM# 8B
MARCH 23,2015
• A site visit for artist(s) will be arranged to include meetings with the site architect,
and presentations to ASP.
• Artist meetings and means for future communication will be arranged as needed.
• ASP accepts, rejects or requests modifications to the proposal.
• Upon approval of proposal, complete a contract with the artist, specifying all
conditions of the commission.
• Payment for commissions may be made on a schedule, including an initial deposit
upon signing the contract and additional payments at specified stages of
completion.
• In addition to describing the scope of the artist's work, contracts will also specify
terms related to insurance, shipping standards, liability, and recourse in case of
disagreement or rejection of completed work.
• The ASP will monitor progress of all commissions.
• The ASP will coordinate with the artist, design and construction teams regarding site
preparation, construction schedule, and all other issues pertinent to the installation
of the commissioned work.
• A plaque or label must be provided for each work as specified.
• Document project including inventory and maintenance requirements as required by
the ASP.
• The City of Atlantic Beach will retain ownership of the work, and COAB will have
rights to remove work after 6 months, if the work is deemed unsuitable to the public.
The removed work will be returned to the BTCA for alternate placement sites.
5. INSTALLATION AND PRESENTATION
BTCA is charged with the installation and appropriate presentation of all works to achieve the maximum
aesthetic impact while considering access and security measures. Installation and presentation costs
must be budgeted in art costs as noted in the project package for existing work or included in the artist's
budget as shown in the commission contract.
a. Existing work
The APS will arrange for the installation of work at each facility according to the following guidelines:
1. Freestanding works must be securely attached to the pedestal unless judged to be
of a weighUsolidity that poses no danger of the work moving. Approval by the AB
Department of Public Works is necessary for this exception.
2. Pedestals, required for freestanding works, will be designed by BTAC or by the APC to
create a standard design for most works. See proposed Pedestal Sketch.
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AGENDA ITEM# 8B
MARCH 23, 2015
b. Commissioned Art/Site-Specific Art
Installation of commissioned art will be by the artist or supervised by the artist. A description and cost will
be included in the artist's Commission Agreement Contract.
c. Plaques
Plaques will identify each work of art in the district. Plaques will be located in clear visual proximity
of the work of art, such as the lower right corner of a pedestal. When possible, plaques should be
placed in a consistent location.
• Name of artist (city of residence)
• Title of work (date of installation)
• Medium of work
An identification plaque is the responsibility of the artist. The content and format will be outlined by the
ASP. Project budgets will include the costs of plaques.
6. SITE PREPARATION
In certain cases, particularly with site-specific commissions, special preparation or modification of a site
may be required for the installation of an artwork.
ASP is responsible for determining, at the outset of a project, the possible need for such adjustments and
requesting APPP Staff to follow certain procedures, such as:
• Coordinate with the artist and appropriate members of the project team, including
program manager, architect or others, as appropriate to determine exact requirements.
In order to contain costs related to site preparation, the ASP will follow procedures for
commissioning art in a timely manner, thus minimizing the need for site modifications following
construction.
7. OWNERSHIP/COPYRIGHT
2-9-15
END
1.) Copyright and other moral rights of artists including those covered in the Visual Artists Right Act
of 1990 will be addressed in all Agreement Contracts or purchase agreements related to art
acquisitions.
2.) Once the work is installed the COAB will review the work for completion for a period of no more
than 30 days. Once the work is accepted the COAB will accept ownership and maintenance of the
works, for the life of the work.
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AGENDA ITEM# 8B
MARC:H 23.2015
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