Exh 3BAGENDA ITEM #3B
MARCH 24, 2003
RECEIVER
City of Atlantic Beach
800 Seminole Road
Atlantic Beach. FL 32233-5445
Attn: Jim Hanson
March 12, 2003
Mr. Hanson,
r~aR 1 s zoo3
OFFICE of THE cirx CbE1tK
Please consider a request to leave what remains of our sign in place until
September 30, 2003. Estimates on a new sign package are between .$10,000
and 15,000, depending on the final design. Business at our Atlantic beach
location is badly suffering, as are many small businesses in this current
economic recession. Forcing us to immediately remove our sign will leave us
with three options:
1. Remove the remainder of our sign and try and exist with no signage.
2. Remove the remainder of our sign and pay to install a sign which:
a. has significantly reduced visibility
b. is in competition with the much larger and taller signs of adjacent
businesses
c. cost much more than what we are currently able to afford.
3. Close our doors and try to lease the building to a business that requires little
or no signage.
If our request is granted, we promise to have the current sign removed by
September 30, 2003 regardless of whether or not a new sign is erected, or
endure whatever per diem fine the commission wishes to impose for
noncompliance. We feel this additional time will hopefully allow the economy to
show signs of recovery, making the decision to borrow money for a new sign a
more fiscally responsible decision. This extension would also give us the time to
determine a sign design that both gives our business the visibility it so
desperately needs, and complies with city and state codes.
~ ~
1 10 Solana Road 615 Atlantic Cjoulevard 1963 Hendricks Avenue
Ponte Vedra Beach, Florida 32082 Atlantic Beach, Flnrida 32233 Jacksonville, Florida 32207
www.wwoptical.com
AGENDA ITEM #3B
MARCH 24, 2003
Should the city decide that what remains of our sign is a danger or an eyesore to
the citizenry of Atlantic Beach and therefore must be immediately removed, I am
afraid we will have no real choice. After 19 years of serving the residents of
Atlantic Beach, we know we will be forced to close our doors within 30 days after
the sign removal. I ask you to please seriously consider our request for more
time. We stand ready to accept your decision.
Sincerely,
--~ ~c.J,~--~..~
~ ~-~_
~~%
Ruth and Kelly Wilson
Cc: John Meserve; Sonya Doerr