Exh 8BAGENDA ITEM #8B
MAY 27, 2003
CITY OF ATLANTIC BEACH
CITY COMMISSION STAFF REPORT
AGENDA ITEM: Request from Alan E. Dickinson for a waiver from the sign
regulations in conjunction with redevelopment of a commercial
property, located at 725 Atlantic Boulevard (North Beach Center)
SUBMITTED BY: Sonya Doerr, AICP ~~
Community Development Director
DATE: May 16, 2003
BACKGROUND: The applicant has requested a waiver, pursuant to Section 17-15 of the
sign regulations, to allow an increase in the maximum height and size of a freestanding sign.
The proposed sign would serve various businesses at the North Beach Center (the former Pic-
n-Save property), which is undergoing redevelopment to include various retail, commercial and
limited warehousing uses. Chapter 17-6 limits this project to one freestanding sign on the
Atlantic Boulevard frontage not to exceed eighty square feet in size and eight feet in height.
The proposed sign contains 250 square feet at a height of 25-feet. The Applicant has also
requested that signs mounted on exposed raceways be permitted, and that no limit on colors of
signs be enforced. AUse-by-Exception was previously approved for the North Beach Center
project, and the following the condition of approval addressed signage.
A unified sign plan shall be approved by the Community Development Director, which
shall comply with the City's sign regulations, and which demonstrates a common theme
with respect to sign type and construction, illumination, size, style and color. All
owners and lessees, and any assigns seeking sign permits within this Development
Project shall be subject to this unified sign plan.
Section 17-6 (b) of the City's sign regulations also requires a unified sign plan for projects with
multiple signs.
BUDGET: No budget issues.
RECOMMENDATION: The proposed freestanding sign would seem to be in conflict with
the intent of the Commission that signature signs identifying the name of the shopping center,
rather than each business within the center, become the standard for commercial uses. The
applicant must demonstrate that there are circumstances unique to this project, which justify
the need for the requested sign. Staff does not object to varying colors of fascia signs provided
that a unified plan and theme for signage, as requested by the Community Development Board,
is developed. (Signs containing any Federally registered trade or service marks are entitled to
use registered colors and logos.)
ATTACHMENTS: Application and supporting materials.
REVIEWED BY CITY MANA
AGENDA ITEM #8B
MAY 27, 2003
APPLICATION FOR WAIVER FROM
CHAPTER 17, SIGNS AND ADVERTISING STRUCTURES
City of Atlantic Beach 800 Seminole Road • Atlantic Beach, Florida 32233-5445
Phone: (904) 247-5800 FAX (904) 247-5805 http://www/ci.atlantic-beach.fl.us
Applications requesting that certain provisions of the sign regulations be waived may be made to the City
Commission in accordance with the following section of the Code of Ordinances for the City of Atlantic
Beach.
Sec. 17-15. Requests to waive certain terms of this Chapter.
Requests to waive terms of this Chapter may be made upon specific application to the City Commission, with proper
public notice required, provided that no waiver shall be requested that would allow a Prohibited Sign, or any
otherwise unlawful Sign. The applicant requesting such waiver shall have the burden of demonstrating the need for
the requested waiver, and that the waiver is not in conflict with the Intent of this Chapter. The terms of any waiver to
the provisions of this Chapter shall be established by order of the City Commission.
DATE
PROPERTY LOCATION_ ~ 1 ,I ~ ~ +-tt"~Cr4~~C- ~~ ZONING DISTRICT ~ ~~
APPLICANT 1-a~~r~r^c~i C~ ~ ~P ~~f+t~l . ~,~
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TYPE OF SIGN AND METHOD OF CONSTRUCTION (Provide requested height, dimensions, size, materials,
illumination, and any other information needed to fully describe the type of sign(s) pr~osed. _`
Applicant is advised that any approval authorizing a waiver from the City of Atlantic Beach sign regulations
does not constitute approval for the issuance of a Building Permit. A Building Permit for Sign(s), demonstrating
compliance with Section 3108, Florida Building Code, along with required fees is required.
PLEASE PROVIDE ONE SIGNED ORIGINAL OF THIS APPLICATION ALONG WITH THE FOLLOWING REQUIRED
INFORMATION. IF COLOR MATERIALS OR DRAWINGS LARGER THAN 11 BY 17 INCHES ARE SUBMITTED
WITH THIS REQUEST, PLEASE SUBMIT EIGHT (8) COPIES OF THESE ATTACHMENTS.
1. For all Freestanding Signs, include survey or site plan showing location of proposed sign(s), and all dimensions including
height and distance from property lines or right-of--ways. For Wall, Fascia and other types of Signs, include elevation
drawing showing location in relation to adjacent signs, mounting detail and type of iiIununation, if any.
2. Provide linear frontage of office, business or storefront, or entire building, as appropriate.
3. Statement demonstrating the need for the requested waiver, and that the waiver is not in conflict with the Intent of the
City's sign regulations.
4. Provide completed owner's authorization form if applicant is other than property owner.
I HEREBY CERTIFY THAT ALL I/NFORMATION PROVIDED WITH THIS APPLICAT~IO--N IS CORRECT. r~
SIGNATURE ~''L-c.~ .~'`v • L-~ < <~. PRINT NAME '~1C111 L . ~~ ~ _~.l ~'~,~~ 1 ~
ADDRESS AND CONTACT INFORMATION OF PERSON TO RECEIVE ALL CORRESPONDENCE REGARDING THIS
APPLICATION (PLEASE PRINT)
NAME
MAILING ADDRESS ~~!",) /_~
PHONE~~'~~ '~..~.Z2. F.
E-MAIL A~(:~C\ Q 1~i~~n~anCg~lVwY~(~C~,'~-t:~'N
~_-~ ~ ~ :DICKINSON COMMI~RCIAI~
REAL ESTATE S E R V ICE S
May 6, 2003
Ms. Sonya B. Doerr, AICP
Community Development Director
City of Atlantic Beach
800 Seminole Road
Atlantic Beach, FL 32233-5445
Phone: (904) 247-5817
Fax: (904) 247-5805
RE: signage -North Beach Center (former Pic `N Save)
725 Atlantic Blvd., Atlantic Beach, Florida
Dear Sonya:
We respectfully request help from you, Mr. Mayor and the City Commission in obtaining the
following:
1. Allow Raceways - In using the existing concrete building (former Pic N' Save), painted
raceways are our best option for mounting fascia signage.
2. Individual Colored Fascia Signs -Tijuana Flats and Tree Steakhouse are trade marked
names and they intend to use their own logo, signage colors and letter style. Signs shall
consist of internally illuminated individual letters with flat plastic faces in metal retainers
mounted to aluminum type letters, all returns and raceways shall be painted. Please allow
each tenant their own individuality or else we'll have most signage with the same color and
a few with odd colors. Atlantic Beach is very artistic and individuality seems important to
its decorative style.
3. Increase Pylon Si n~Height -The tenants need the pylon sign to be fifteen feet (15') to
allow for the center's name and address and decorative features. Otherwise we're going to
have a plain, unsightly, paneled box for signage. The property sits back off Atlantic Blvd.
and each tenant will have bare minimum of drive-by exposure. The tenants desire a
prominent sign with matching stainless steel, glass blocks and neon which will entice
shoppers and help their business to prosper. If necessary, we will forgo the pylon sign on
Sailfish Drive.
Please approve the above.
Sincerely,
North Beach Center
n
~~V~,:~-
Alan E. Dickinson
Manager
Enclosures:
166 NORTH HIGHWAY A1A • PONTE VEDRA BEACH, FLORIDA 32082 • TELEPHONE (904) 285-7533 • FACSIMILE (904) 285-6406
WEBSITE: WWW.DICKINSONCOMMERCIAL.COM • E-MAIL: ALAN~Q DICKINSONCOMMERCIAL.COM
C:\\AtlanticBeach\Doerr Signage Ltr
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AGENDA ITEM #8B
MAY 27, 2003
AGENDA ITEM #8B
MAY 27, 2003
CLIENT APPROVAL DATE SALES REPRESENTATNE
Rc~ndcill Couturlar
63?Z-1 Gayeolaad Road
Jael~sanvtma, B4orlda 32218 CUENi _
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J~o~anne Paffo~~ ~a hic de~i n
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AGENDA ITEM #8B
MAY 27, 2003
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