Resolution No. 19-14RESOLUTION NO. 19-14
A RESOLUTION OF THE CITY OF ATLANTIC BEACH AUTHORIZING
THE USE OF COMMUNITY DEVELOPMENT FUNDS FOR A MAYPORT
ROAD PUBLIC ART GRANT PROGRAM; ESTABLISHING
GUIDELINES FOR A MAYPORT ROAD PUBLIC ART GRANT
PROGRAM; AND PROVIDING AN EFFECTIVE DATE.
WHEREAS, for many years, City of Atlantic Beach leaders have desired to improve the
aesthetics and create a sense of place on and near Mayport Road; and
WHEREAS, the Mayor and City Commission, in its fiscal year 2016-17 budget, created
a Community Redevelopment Fund; and
WHEREAS, the Community Development Fund has $50,000 available for
redevelopment projects; and
WHEREAS, the Mayor and City Commission established a Mayport Business Overlay
District with defined boundaries; and
WHEREAS, the Mayor and City Commission have accepted the Mayport Road Vision
Implementation Plan, which recommends using public art as a tool for revitalization; and
WHEREAS, Mayport Road public art program guidelines for the City have been
established, and a Mayport Road Public Art Grant application and agreement have been
generated; and
WHEREAS, it is the desire of staff to implement a Mayport Road public art grant
program as recommended in the Mayport Road Vision Implementation Plan utilizing
redevelopment funds, and
WHEREAS, the Mayor and City Commission have determined that this program is in
the best interest of the City and should be promulgated at this time.
NOW, THEREFORE, be it resolved by the City Commission of the City of Atlantic
Beach as follows:
SECTION 1. The Mayor and City Commission hereby authorize the use of the
Community Redevelopment Fund for a Mayport Road public art grant program.
SECTION 2. All project expenditures from the Community Redevelopment Fund for
this purpose shall be approved by the City Commission prior to disbursement.
SECTION 3. The Mayport Road public art grant program guidelines are attached
hereto, marked "Exhibit A", and incorporated by reference.
SECTION 4. The City Manager is hereby authorized to proceed with the implementation
of this program and to execute Mayport Road public art program agreements in accordance with
1 of 2 Resolution No. 19-14
the guidelines attached hereto, to include the execution of the facade grant agreement(s) when
appropriate.
SECTION 5. This Resolution shall take effect immediately upon its passage and
adoption.
PASSED AND ADOPTED by the Mayor and City Commission of the City of Atlantic
Beach, this 25th day of February, 2019.
ttfen Glasser, Mayor
Attest:
n aq I � � �iza�
Donna Bartle, City Clerk
Approved as to form and correctness:
At �6 Cs�
Bre . DurdmGty Attorney
2 of 2 Resolution No. 19-14
EXHIBIT A
Planning and Community Development
Mayport Road Public Art Program
Overview
The definition of public art varies. For the purposes of this program, public art refers to any
originally produced artistic medium that does not advertise a good or service and, which is
outdoor and accessible to the general public. Public art can take on any medium. However, public
art is commonly takes the form of murals and sculptures that can withstand the exposer to the
elements. Public art is a proven catalyst for economic development and revitalization of
neighborhoods across the country. Two very successful examples of this in Florida include the
Wynwood Arts District in Miami, and the Eau Gallie Arts District in Melbourne. Downtown
Jacksonville also has an impressive collection of public art in its core.
The Mayport Road Public Art Program
is intended to encourage economic
development along the Mayport Road
Corridor for properties located within
the area designated in the Fagade
Improvement Arear (Figure- 9). The
program provides grant funds to
finance quality public art projects that
create a sense of place and unique
identity along Mayport Road. The
program is managed by the Planning
and Community Development
Department, under the direction of
the City Manager.
Purpose
Figure 1: Wall Mural in Melbourne, FL
The purpose of the Mayport Road Public Art Program is to provide funding for the installation of
public art that creates a unique sense of place, strengthens the image of the corridor, increases
utilization of existing buildings, enhances economic vitality, and improves property values.
Mayport Road is an important commercial corridor in the City of Atlantic Beach and a prime area
Figure 2: Wall Mural in Miami, FL
for growth for new businesses due to distressed properties and high traffic volumes along the
corridor. This area is a major focus for revitalization due to its importance to the City's image and
future vitality of adjacent neighborhoods.
Available Funding
Applicants are eligible for up to 75% of a project's total cost with a maximum award of $7,500.
The remaining 25% may come from any source, but in-kind volunteer labor does not qualify. This
is a grant disbursement program which provides funding throughout the course of projects from
approval to final installation. See the "Distribution of Funds" section below.
All awards are subject to available funding. If the total value of funding requested exceeds the
total amount of funding available for each, applications will be prioritized by the Planning and
Community Development Department staff. Commercial properties with frontage on Mayport
Road shall receive priority over properties fronting on side streets.
Eligibility
Anyone is welcome to apply for funding including but not limited to property owners, artists, and
nonprofits. However, signed property affidavits are required with all applications verifying
consent for site specific installation within the designated Fagade Improvement Area (Figure 9).
Commercial properties with frontage on Mayport Road shall receive preference if funds are
limited. Applicants may receive funding for more than one site at a time when projects are
located on separate parcels provided that funding is available. A maximum of one grant
application per parcel will be accepted each fiscal year. The City reserves the right to deny
applications from
businesses of non-
conforming uses and from
property or business
owners who are in
violation of code or
delinquent on payment of
local business taxes, fines
or fees. The City's Director
of Planning and
Community Development
may allow exceptions to
these guidelines on a case-
by-case basis.
Figure 3: Postcard Mural in Austin, TX
Eligible Expenses
Eligible projects are quality installations of creative artwork that are visible and/or readily
accessible to the general public in outdoor locations.
Eligible improvements include:
• Wall murals
• Mosaics
• Abstract sculptures
• Functional sculptures including but not limited to bike racks, shelters, lights, fountains
and benches
• Other projects as determined appropriate by Planning and Community Development staff
All work that requires a permit must obtain a permit prior to receiving funding.
Ineligible Expenses
Funds may not be used for art installations that to not enhance or activate space not visible or
readily accessible to the general public.
Ineligible uses include but are not limited to:
• Installations that advertise a good or service
• Vinyl letter signage
• Portable signs, such as sandwich board or A -frame
signs; signs not mounted or attached to
storefronts — flags or banners
• Moveable structures and equipment that do not
enhance the pedestrian environment
• Expenditures for ordinary repair and maintenance
( i.e. cracked windows)
• Improvements that are required due to code
violations
• Interior improvements
• Improvements not visible from public rights-of-
way or a public space
• Personal time of the property owner or tenant
• Retroactive payment on work done without
approval
Figure 4: Abstract sculpture in Seattle, WA
I ell
23
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Figure 4: Abstract sculpture in Seattle, WA
Minimum Design Standards
At a minimum, eligible projects must comply with the City of Atlantic Beach's Commercial
Corridor Design Standards, the Mayport Business Overlay District, and building codes where
applicable.
Application and Approval Process
The approval process for any project takes three
steps. First, projects will be reviewed by Planning
and Community Development staff for compliance
with program guidelines. Second, a completed
project applicant package will be scored and
receive a recommendation from Cultural Arts and
Recreation Committee (CARAC) to the City
Commission. Third, the City Commission will
approve or deny funding for projects.
Application Package
Application packages for facade improvement
grants should include:
• A completed grant application
• Description of the project's meaning or
symbolism
• Verification of property ownership and, if a
tenant, a consent letter from the property
owner approving the proposed installation
• A detailed written scope of work including
materials, estimated hours for
installation/fabrication
• Color photos of the site
• Sketches, photos, site plans, architectural plans, elevations, renderings, or physical
models needed to illustrate the proposed project
• Project timeline
• Itemized budget including amounts requested for each disbursement
• Signed agreement that documents the required 25% match
Figure 5: Traffic Light Tree in London, England
Figure 6: Functional Bike Rack in Fort Wayne, IN
Planning and Community Development staff will review application packages for completion and
notify applicants if additional information is needed. Applications will be presented to the CARAC
for recommendations during the committee's regular quarterly meetings. Applications with
recommendations from CARAC will then be presented
to the City Commission for consideration within 30 days.
Applicants will be notified of approval, denial, or need
for additional information within 10 days of the City
Commission's consideration.
Figure 7: Rotating Sculpture in Olathe, KS
Any proposed changes to a project after approval must
be reviewed bythe Director of Planning and Community
Development to determine if reconsideration by the
City Commission is needed. All projects must be
completed within three months of the City Commission
approval date in order to receive full funding. A
reasonable extension may be granted by the Planning
and Community Development staff, dependent upon
the good faith efforts of the applicant.
Distribution of Funds
Mayport Road Public Art funds will be distributed upon phases of completion and the following
as determined by the Planning and Community Development staff:
• Up to 50% of the funds will be distributed after a proposal has received final approval
from the City Commission to cover the initial materials and artist fees.
• A second distribution of fees up to 25% of the project cost may be released when the
project is 75% complete.
• A third and final distribution of any remaining funds may be released when a project has
been completed.
• Final inspection and approval of completed project will be made by the City's Planning
and Community Development Department.
• Photographs, invoices, and receipts are submitted to the Department of Planning and
Community Development and certified as in compliance with the original application
• Grant recipients agree to place a Mayport Road Public Art Program sign at the installation
site throughout the project and 120 days after completion
For additional information and an application, visit the City's Department of Planning and
Community Development website (coab.us/26/PlanningCommunity-Development).
Figure 8: Skyway Columns in Jacksonville, FL
Figure 9: Facade Improvement Area
City of Atlantic Beach
PublicRubric
Applicant Name:
Project Title and Description:
The Cultural Arts and Recreation Committee shall review all artwork applying for grant funds in
conformance with the criteria listed below. The review criteria may change to fit site-specific context or a
call for proposals. Community-based proposals will be recommended for implementation on a case-by-
case basis.
Proposals that receive an average score below 4.0 will need to have significant modifications to be
recommended for implementation. When evaluating public art proposals, the proposal with the highest
average score will be recommended as a finalist. Please score each project based on the criteria listed
below with 5 being the highest and 1 being the lowest.
Selection Criteria
Score
Strength of artist's concept for, and originality of, proposed artwork.
1 2 3 4 5
Demonstrated craftsmanship of artist and history of projects.
1 2 3 4 5
Appropriateness of scale of the public artwork to on which it is proposed to be
installed.
1 2 3 4 5
General support for the artwork from the property owner, surrounding
neighborhood, adjacent businesses, and community.
1 2 3 4 5
Demonstrated ability to complete the proposed public artwork on time and within
budget.
1 2 3 4 5
The artwork will be located in a manner that is visible from a public space or public
right-of-way.
1 2 3 4 5
The anticipated costs of labor and installation are based on realistic examples of
past projects.
1 2 3 4 5
The artwork demonstrates originality, artistic excellence, and quality.
1 2 3 4 5
The artwork enhances the environment for the community.
1 2 3 4 5
Appropriateness of the materials, textures, colors and design to the expression of
the design concept.
1 2 3 4 5
The artwork represents contributes to the diversity of public art in Atlantic Beach.
1 2 3 4 5
The artwork enriches the public environment for the residents and visitors.
1 2 3 4 5
Increases the artistic richness of the Community.
1 2 3 4 5
Increases public access to artwork and to promote the understanding and
awareness of the visual arts in the public environment.
1 2 3 4 5
Makes the mundane interesting, fun, playful, or inspiring.
1 2 3 4 5