Link 2 - AXIA - RFP 19-03 Community Branding and Signage InitiativeProposal for
Community Branding And
Signage Initiative
Prepared for the
City of Atlantic Beach, Florida
RFP#19-03
May 10, 2019
DIGITAL COPY
Submitted by
Florida | Minnesota | Colorado | Alberta
Project Contact
Todd Mayfield
12161 Ken Adams Way
Suite 110-Y1
Wellington, Florida 33414
561-282-6205, Ext: 101
1.2AXIA | 12161 Ken Adams Way | Suite 110-Y1 | Wellington, Florida 33413 | 561.282.6205 | axiacreative.com
Patricia Drake
Procurement Manager
City of Atlantic Beach
City Hall
800 Seminole Road
Atlantic Beach, FL 32233
May 10, 2019
Dear Patricia,
Thank you for the opportunity to submit a proposal for The City of Atlantic Beach’s Community Branding and Signage
Initiative. We are always excited at the prospect in doing business close to home in Florida.
As an award winning company totally vested in the art and science of destination branding and wayfinding, we are
confident of our ability to provide solutions that will exceed your expectations. If we are fortunate to be your branding
and wayfinding consultants, we will use our 30+ years of expertise and leverage our resources to ensure that the
new Atlantic Beach brand and the city-wide wayfinding program will elevate community pride and help transform your
community from a designation into a destination.
We have studied your RFP in depth and formulated our proposal to suit the specific needs of your branding and
signage initiative. Enclosed with this proposal is company information, team profiles, key examples of community
branding and wayfinding programs, our approach, references, notarized forms, proposed fees and links to related
working materials and resources.
If you have any questions or would like to discuss the details in this proposal, please call me at your convenience at
561-282-6205 ext: 101.
Sincerely,
Todd Mayfield,
Principal and Group Creative Director
Axia Creative, Inc.
Axia Creative, Inc. is an award-winning visual communications company specializing in wayfinding, branding and
graphic design services with an emphasis on towns, cities and regions. Our main office is in West Palm Beach
(Wellington), Florida and was established as an S-corporation in 2003. We have satellite offices in Ouray Colorado (est
2017), Minneapolis Minnesota (est 2015) and Calgary Canada (est 2013).
We maintain a core team of 9 people. Axia is organized into project teams led by managing professionals who oversee
support staff and consultant partners. Each team is assembled for specific regional assignments. We have 3 project
managers who work remotely from studio locations to serve regions beyond our Southeastern market.
Our strength comes, in part, from the trusted relationships we establish with our clients and strategic partners. Our
success record of brand development and integrating branded experiences into highly functional wayfnding programs
has given us an outstanding reputation.
Axia is a very solvent and secure company. We are of moderate size but do big work. Our reputation and passion for
our craft has resulted in a consistent project workload since our inception in 2003. Even when the US economy was
at its lowest, Axia remained busy and never without work. Every year we have increased our revenue on an average of
18%. We accomplish this by listening to our clients, involving them in the process, knowing their community intimately,
understanding their goals and doing great work.
Company Status
1.3AXIA | Proposal for Community Branding & Signage Initiative
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
CITY OF ATLANTIC BEACH
Request for Proposals
Community Branding and Signage Initiative
RFP #19-03
DOCUMENT REQUIREMENTS CHECKLIST
ALL REQUIRED DOCUMENTS, AS LISTED BELOW, MUST BE INCLUDED WITHIN YOUR
PROPOSAL PACKAGE. ONE (1) ORIGINAL AND TWO (2) COPIES, PLUS AN ELECTRONIC
FILE (CD OR FLASH DRIVE) WITH ALL REQUIRED DOCUMENTS SHOULD BE SENT TO
THE CITY AND SHOULD BE IN THE SAME ORDER AS LISTED BELOW.
Proposals, and ALL required documents, submitted as complete packages (one original and six copies
plus one digital copy) to include the following under Tab 5, Required forms:
_____ Signed copy of the Document Requirements Checklist
_____ Signature Sheet acknowledging addendums
_____ E-Verify Statement
_____ Drug Free Workplace, if appropriate
_____ Public Entity Crimes Statement
_____ Non-Collusion Affidavit
_____ Completed Form W-9 Request for Taxpayer Identification Number and Certification (form may
be obtained from the IRS website https://www.irs.gov/pub/irs-pdf/fw9.pdf
_____ New Vendor Information Form
_____ Proposer Acknowledgements and Agreements
_____ Conflict of Interest Statement
_____ Disputes Disclosure Form
_____ Public Records Form
The above requirements have been noted and are understood by bidder. I understand that failure to
submit an item listed above may result in rejection of this bid.
SIGNATURE: PRINT:
COMPANY: ADDRESS:
PHONE: FAX:
EMAIL: DATE:
X
X
X
X
X
X
X
X
X
X
X
X
Todd Mayfield
12161 Ken Adams Way, Suie 110-Y1
Wellington, Florida 33414
561-282-6207
May 7, 2019
561-282-6205, ext: 101
todd@axiacreative.com
Axia Creative, Inc.
1.4AXIA | Proposal for Community Branding & Signage Initiative
1.5
Title Page
Cover Letter
Company Status
Document Requirement Checklist
Contents
Company Profile & Qualifications
Relative Project Experience
Project Team
Timeline
Understanding
Approach
Current Workload
Facility Infrastructure
Resources
Fee Proposal
Sub Contractors
References & Sample Project Contacts
Required Forms
Certificate of Insurance
Miscellaneous
1.1
1.2
1.3
1.4
1.5
2.1
2.2
2.3
3.1
3.2
3.3
3.6
3.7
3.8
4.1
5.1
6.1
7.1
8.1
9.1
Contents
1
2
3
4
5
6
7
8
9
This proposal contains 47 pages excluding the cover
1.6AXIA | Proposal for Community Branding & Signage Initiative
Since 2003, Axia has been empowering destinations with strong brands that turn heads and serve as a strong
basis from which marketing communications speak with a credible and effective voice. We amplify marketing with
compelling messages that get heard. We plan, design and implement wayfinding programs to help people find their
way. We enhance environments with experiential graphics that support great experiences. We help communities
become more visible and findable by developing brands and wayfinding programs that set them apart from their
competitors. We plan, design and implement strategic plans that bring people to places more efficiently and help
create a positive experience of discovery.
Our understanding of strategic branding combined with our extensive experience in destination
wayfinding sets us apart from most creative firms. Axia is an industry leader in the development
of brands and branded wayfinding for destinations, large and small.
Axia demonstrates a unique set of skills that are combined to provide effective brands and comprehensive wayfinding
solutions. We are fully qualified to execute complex scope requirements with a high level of creativity, managed by an
efficient methodology.
Having worked with over 50 communities, Axia is an industry leader in the development of strong community
brands and wayfinding programs that effectively enhance place experiences. We have an intuitive ability to collect the
necessary information about a community, understand its culture and become intimately connected with its makeup in
order to design programs that are uniquely tailored to a specific character.
Our methodologies have been carefully developed to maximize the success of our branding and wayfinding programs.
We work efficiently with a focus on results, budget sensitivity and timeliness. We believe in open collaboration with our
clients and engaging the public early in the design process.
We understand the Manual of Uniform Traffic Control Devices (MUTCD) which is the standards manual FDOT uses to
determine signage compliances.
Although we have won several awards for design excellence and earned respect from our constituents, we place more
value in winning our client’s favor through performance and measurable results.
Marilyn Mayfield is a participating, 51% corporate shareholder in the company which qualifies Axia as a minority,
woman-owned organization.
Company Profile & Qualifications
2.1AXIA | Proposal for Community Branding & Signage Initiative
Since 2003, Axia, along with our strategic partners, have been providing a great product – Creativity. It is at the center of
everything we do. Whether you call it “thinking out of the box”, “taking one step beyond” or simply “dancing on the edge of
reality” it all adds up to one thing – Success. The following is a partial list of our municipal and destination clients:
Partial Destination Client List
• The Town of Canmore, AB
• The City of Leduc, AB
• The City of St. Albert, AB
• Vulcan County, AB
• Inside Passage, AK
• The City of Sitka, AK
• The Town of Foley, AL
• The City of Gulf Shores, AL
• The City of El Dorado, AR
• Western Arkansas (7 cities)
• The City of Sedona, AZ
• Parksville Downtown, BC
• The City of Fullerton, CA
• The City of Oxnard, CA
• The City of Pittsburg, CA
• Russian River Resort Region, CA
• Downtown Stockton, CA
• U.S. Capitol Campus, D.C.
• The City of Coral Springs, FL
• The City of Wilton Manors, FL
• The City of Burlington, IA
• The City of Fairfield, IA
• The City of Topeka, KS
• Terrebonne Parish, LA
• Moosehead Lake Region, ME
• The City of Luverne, MN
Key destination project examples are presented on the following pages. The points-of-contact
for each project may be found on page 6.1 along with a list of references.
• The City of Mankato, MN
• Downtown Great Falls, MT
• The Town of Kalispell, MT
• The Town of White River, MT
• The Town of Carrboro, NC
• Granville County, NC
• The City of Rapid City, ND
• Coos County, NH
• Hudson County, NJ
• The City of Barrie, ON
• The Town of Bracebridge, ON
• The Town of Kenora, ON
• Vermillion, ON
• Tillamook Coast, OR
• The City of Gatlinburg, TN
• The City of Bothell, WA
• The Town of Enumclaw, WA
• The City of Monroe, WA
• The City of Moses Lake, WA
• The City of Snoqualmie, WA
• The City of Tukwila, WA
• The City of Janesville, WI
• The City of Sturgeon Bay, WI
• The Town of Green River, WY
• The City of Rock Springs, WY
Relative Project Experience
2.2AXIA | Proposal for Community Branding & Signage Initiative
205 Clughouse Drive, Suite B
Post Office Box 299
Gulf Shores, AL 36547
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The Press Kit
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Andy Bauer, AICP
Director of Planning & Zoning
251.968.1164 Office
251.968.1151 Direct
251.968.1188 Fax
abauer@gulfshoresal.gov
City of Gulf Shores, Alabama
205 Clughouse Drive, Suite B
Post Office Box 299
Gulf Shores, AL 36547
gulfshoresal.gov
A family
destination
gulfshore
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c
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City of Gulf Shores
Alabama
Branding | 2012 - 2013
Axia partnered with Great Destination Strategies and
Total Destination Marketing to develop a new brand for
the City of Gulf Shores. The branding program included
brand messaging, tagline, logo, brand manual, visual
communications, and materials for their brand launch.
The development of a regional wayfinding program
followed in a 2nd phase.
2.3AXIA | Proposal for Community Branding & Signage Initiative
City of Gulf Shores
Alabama
Wayfinding | 2013 - 2015
Following the comprehensive
branding initiative, a regional
wayfinding program was designed
for the City of Gulf Shores.
The wayfinding program included
full assessment and planning,
stakeholder interviews and public
outreach. The system included city
and district gateways, vehicular
and pedestrian guides, beach
access identities, information
kiosks, regulatory signage, street
banners, street and intersection
identity signs, facility identities and
digital message displays.
Gulf Shores represents an on-
going relationship of ours that has
rendered several branding and
wayfinding assignments beyond
the original contract.
DIRECTORY
i
sitka.org
Visitor Centre 120m
Main Street 90m
Centenniel Park 67m
Nordic Centre 1.2km
Elevation Place 50m
Washrooms 100m
Town Centre
You Are HereUPTOWN MAP
Visitor Center
Gallery Row
History Walk
Upper Parking Elevator
BREWER RD
RANGER RD
BREWER RD
HWY 179PROCHNOW RD
ABBOTT RD
SCHNEBLY RD
BEAR WALLOW LN
RANCHO SEDONA RV PARK RDOAK CREEK
SCHNEBLY RD
SEDONA HILL DR
HIGHLAND RD
ROYAL GLEN LN
ARROYO SIENNA CTSOMBART LN
COPPER CLIFFS DR
N STATE ROUTE 89A
FOREST RD
LITTLE LN
PORTAL LN
SMITH RD
WILSON R
D
VAN DEREN ST
SMITH R
D
WILSO
N RD
VAN DEREN ST
APPLE AVE
SCHNEBLY RD
JORDAN RD
CEDAR STMOUNTAIN VIEW DR
PEACH LN
SUNSET LN
CAPITAL BUTTE RD
SUNRISE AVE
CIRCLE DR
ARROYO ROBLE RD
ART BARN LN
AMARA LN
ARROYO ROBLE RD
N STATE ROUTE 89A
NORBIE RD
HWY 179
OAK CREEK
SCHNEBLY RD
HWY 179
MESQUITE AVE
History Walk
Accessible Path
Elevator
Stairs
Crosswalk
Parking Lot
Post Oce
Restrooms
West Sedona
Gallery Row
1,320 Feet / 5 Minutes
Main Street
Accessible
Access
Museum 50 m
Alexandra Arena 260 m
Civic Ctr/Library 450 m
Splash Park 500 m
Telford House 450 m
Grain Elevator 500 m
2.4AXIA | Proposal for Community Branding & Signage Initiative
Massage
Health Foods
CALIFORNIA
Feeling well is what we do in Russian River. Pellentesque nibh
felis, eleifend id, commodo in, interdum vitae, leo. Praesent eu
elit. Ut eu ligula. Class aptent taciti sociosqu ad litora torquent
per conubia nostra, per inceptos hymenaeos. Maecenas
elementum augue nec nisl. Proin auctor lorem at nibh.
Curabitur nulla purus, feugiat id, elementum in, lobortis quis,
pede. Vivamus sodales adipiscing sapien. Vestibulum posuere
nulla eget wisi. Integer volutpat ligula eget enim. Suspendisse
vitae arcu. Quisque pellentesque. Nullam consequat, sem vitae
rhoncus tristique, mauris nulla fermentum est, bibendum
ullamcorper sapien magna et quam. Sed dapibus vehicula odio.
Proin bibendum gravida nisl.
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lacus feugiat urna, eget hendrerit pede magna vitae lorem.
Praesent mauris.
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& Wellness
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Itineraries
balanced. by nature.
gorussianriver.com
CALIFORNIA
Getaway to a place where wine
is paired with nature.
Getaway to a place
where wine is paired
with nature.
balanced. by nature.
gorussianriver.com
CALIFORNIA
balanced. by nature
.
C
A
L
I
F
O
R
N
I
A
gorussianriver.c
o
m
Russian River
Sonoma County, California
Branding & Wayfinding | 2011 - 2012
Axia teamed up with Great
Destination Strategies to develop
a brand for the Russian River Resort
area which includes 3 unincorporated
towns and several small hamlets.
The project included complete market
research, competitor analytics,
stakeholder interviews, public workshops,
conceptual testing and, ultimately, a
regional wayfinding system.
The resulting brand was developed
to promote the region as a get-away
destination for rejuvenation and wellness.
2.5AXIA | Proposal for Community Branding & Signage Initiative
california
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Pellentesque habitant morbi tristique senectus et netus et malesuada
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visit oxnard.com
california
Suspendisse vestibulum dignissim quam. Integer vel augue. Phasellus nulla
purus, interdum ac, venenatis non, varius rutrum, leo. Pellentesque habitant
morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Fusce magna mi, porttitor quis, convallis eget, sodales ac, urna. Phasellus
luctus venenatis magna.
visit oxnard.com
REACH HIGHER
City of Oxnard
California
Branding | 2010 - 2011
Axia was hired by Cygnet Strategies on the
redevelopment of an identity to support
Oxnard’s new brand plan previously
developed by Roger Brooks International
who is one of our strategic partners. The
logo was inspired by the proximity of the
ocean, white sand beaches and rolling
agricultural fields.
2.6AXIA | Proposal for Community Branding & Signage Initiative
P ANTON
E
4625
PANTONE
475
PANTONE
3435 P ANTONE
4655
PANTONE
5555
PANTO
N
E
7459
Tillamook Coast
Oregon
Branding | 2014
Tillamook County is a large county
on the Oregon Coast that includes
vast unspoiled beaches, four bays,
nine rivers, dramatic seastacks, three
National Wildlife Refuges, six County
Parks and ten State Parks.
Axia was engaged to develop a
place branding strategy to guide the
marketing of Tillamook County as a
unified destination for the first time.
Additionally, because the new
marketing strategy promotes the
region instead of a previous focus on
individual communities, the Tillamook
“County“name was not widely
recognized as a tourism destination,
hence the change from “County”
to “Coast”.
Tillamook Coast
Tourism 2025
A companion str
a
t
e
g
y
for the Tillamo
o
k
C
o
a
s
t
Brand Guideline
s
September 201
4
2.7AXIA | Proposal for Community Branding & Signage Initiative
Christine I. Rebout
Exucutive Director
---
S. Main Street, Suite #
Janesville, WI
janesvillecvb.com
Christine I. Rebout
Executive Director
---
S. Main Street, Suite #
Janesville, WI
janesvillecvb.com
W’s G O
S. Main Street, Suite #
Janesville, WI
---
janesvillecvb.com
W’s G O
S. Main Street, Suite #
Janesville, WI
janesvillecvb.com
director@janesvillecvb.com
W’s G O
A Destination
with Perfect
Balance
Janesville is the perfect destination for
a family get-away or business meeting.
Contact a Janesville Concierge to help
you plan your next vacation, group tour
or business event by calling the
Convention & Visitors Bureau at:
(8) -PARKS or (6) -
visitjanesville.com
l s 2 ,5 0 0 , i s
The Grass is
Always Greener
on Wisconsin’s
South Side.
Come get your free sample in Janesville.
Its the perfect destination for a family
get-away or business meeting.
Contact a Janesville Concierge to help
you plan your next vacation, group tour
or business event by calling the
Convention & Visitors Bureau at:
(8) -PARKS or (6) -
visitjanesville.com
City of Janesville
Wisconsin
Branding & Wayfinding | 2017 - 2018
Axia developed a new brand for the City of Janesville which
was built upon a new brand architecture, marketing strategy
and research. Logos for the City and the Convention &
Visitors Bureau were developed along with a tagline, print
advertising, business collateral, branded merchandise and
a city-wide wayfinding system which included gateways,
vehicular guides and informational kiosks.
2.8AXIA | Proposal for Community Branding & Signage Initiative
New Jersey NJ
New Jersey
Peggy Kelly
Director of To
u
r
i
s
m
M
a
r
k
e
t
i
n
g
(201) 459-20
7
0
O
f
f
i
c
e
(201) 792-07
2
9
F
a
x
800-542-789
4
T
o
u
r
i
s
m
pkelly@hcnj.
u
s
E
-
m
a
i
l
visithudson.
o
r
g
William Brenn
a
n
C
o
u
r
t
H
o
u
s
e
583 Newark
A
v
e
n
u
e
Jersey City,
N
J
0
7
3
0
6
New Jersey
Hudson County Cultural
& Heritage Affairs
Tourism Development
New Jersey
William Brennan Court House
583 Newark Avenue
Jersey City, NJ 07306
Hudson County Cultural & Heritage
Affairs Tourism Development
New Jersey
Hudson County Cultural
& Heritage Affairs
Tourism Development
William Brennan Court House
583 Newark Avenue
Jersey City, NJ 07306
New Jersey
Hudson County Cultural & Heritage
Affairs Tourism Development
Peggy KellyDirector of Tourism Marketing
(201) 459-2070 Office(201) 792-0729 Fax800-542-7894 Tourismpkelly@hcnj.us E-mailvisithudson.org
Hudson County
New Jersey | 2017
Axia and their strategic partner, Total Destination Marketing
developed a brand for Hudson County in New Jersey,
The county is home to 12 cities. The brand promotes the
county’s mosaic of diverse neighborhoods, progressive
attitude and proximity to Ellis Island and the Statue of
Liberty. The assignment included a brand strategy, logo,
visual communications, trade show booth and a detailed
brand manual.
2.9AXIA | Proposal for Community Branding & Signage Initiative
City of Wilton Manors
Florida
Wayfinding | 2017 - 2019
Axia designed and developed a
city wayfinding program for Wilton
Manors based on their existing
brand. Our planning, design and
documentation phases were
completed in early 2019. The
fabrication RFP is being issued
sometime in May of this year.
We will be assisting the City with
bid management and fabrication
oversight.
The program included program
assessment, planning, design and
documentation. We also assisted
with formatting the CSI technical
specifications and helped to write
the fabrication RFP.
The family of sign types included
primary and secondary community
gateways, vehicular guides,
parking guides, parking identities,
pedestrian guides, information
kiosks, park and facility identities,
regulatory signage, water access
markers and street banners.
To assure public safety and enjhoyment, please follow park guidelines. Thank you!
The City of Wilton Manors wishes to provide safety and enjoyment at all of our facilities. Any conduct or behavior that interferes with the welfare, safety or comfort or other patrons will not be permissible.
• All Wilton Manors facilities are drug free environments.• Please observe operating hours for park usage.• The City of Wilton Manors is not responsible for theft or damage - secure your vehicle and all valuables.• Alcohol only allowed by City permit.• Cycling, skateboarding and rollerblading is not permitted.• Please respect and observe guidance from City sta.• Thank you for not smoking in support of our healthy environment.• Preserve the environment - No removal of plants or animals.• Dogs are not permitted in the park.• Please do not feed the wildlife.• Use of pavilions or facilitites is available by reservation. Please inquire at the oce or call () -.• If you require police assistance, please call () -.
Visit us online at: wiltonmanors.com
Welcome to
Island City Park Preserve
Hours: : am - Dusk
Snook Creek
Boat Ramp
PublicParking
5 Minute Walk10 Minute Walk
For more information about Wilton Manors, public parking, services, things to do, places to see, visit us online at: VisitWiltonManors.com
N
THE ISLAND CITY
NE 15th AVE
NE 27TH DR NE 27TH DRNE 27TH ST
NE 28TH STNE 28TH DR
W OAKLAND PARK BLVD
NW 9
T
H
A
V
E
N AND
R
E
W
S
A
V
E
NW 26TH ST NW 25TH ST
NW 22ND ST
NW 28TH ST
NW 28TH STNW 28TH ST
NW 29TH ST
NW 30TH STNW 30TH ST
WILTON DR
NE 4TH
A
V
E
NW 26
T
H
A
V
E
NW 5T
H
A
V
E
NW 26T
H
A
V
E
NW 5TH
A
V
E
NW 3R
D
A
V
E
NE 1ST
A
V
E
NE 2ND
A
V
E
NW 7
T
H
A
V
E
NW 3R
D
A
V
E
NE 29TH STNE 28TH CT
NE 26TH ST NE 26TH STNE 25TH ST
NE 24TH ST NE 23RD STNW 23RD ST
NE 21ST CT
NE 26TH DR
NE 21ST ST
NE 28TH ST
NW 24TH STNW 24TH STNW 7TH
A
V
E
NW 9
T
H
L
N
NE 17TH CTNE 16TH PL
NE 17TH PL
NW 19TH ST
NW 18TH CTNW 18TH ST
NW 17TH ST NW 17TH ST
NW 18TH ST
NW 21ST ST NE 20TH ST NE 20TH ST
NE 18TH ST NE 18TH ST NE 19TH ST
NE 17TH CTNE 17TH CT NE 17TH ST
NE 25TH ST
NE 24TH STNE 24TH CT
NE 23RD CT
NE 24TH ST
NE 27TH STNE 27TH ST NE 26TH DRNE 26TH DR
NE 28TH STNE 27TH DR
NE 28TH DR
NE 29TH STNE 29TH CTNE 30TH ST
NE 32TH STNE 32TH STNE 32TH ST
NE 30TH PLNE 30TH CTNE 30TH CTNE 30TH CT
NW 12TH AVE
NW 9TH TER
NE 6TH L
N
NE 8T
H
L
N
NE 6
T
H
A
V
E
NE 22ND DR
NE 21ST DR
NE 20TH ST
NE 20TH DR
NW 8TH A
V
E
NW 7TH T
E
R
NW 6TH A
V
E
NW 7TH A
V
E
NW 21ST ST
TENNIS CLUB DR
ALMAR DR
NW 10TH AVE
NW 14TH AVENW 20TH STNW 19TH CT
NW 29TH CT
95
1
NE 15TH
T
E
R
NE 17TH
T
E
R
NE 16TH
A
V
E
NE 17TH
A
V
E
NE 11T
H
A
V
ENE 9TH AVE NE 18TH
A
V
E
NE 19TH
A
V
E
NE20TH
A
V
E
NE 17T
H
T
E
R
CORAL GARDENS DR
CORAL SHORES DR
NE 16TH
A
V
E
NE 14TH
A
V
E
NE 13TH
A
V
E
NE 16T
H
A
V
E
N DIXIE HWY
NW 5TH
A
V
E
You Are Here
ATM
Parking
Restrooms
Water Access
City Hall
Chamber of Commerse
Colohatchee Park
East Park Square
Eucalyptus Gardens
Five Points
Island City Stage
Island Park Preserve
Library
Post Oce
Richardson Historic Park
Stonewall Museum Archive
The Pride Center
Wilton Manors Elementary
Woman’s Club
World Aids Museum
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
Bridges
City Hall
Wilton Drive
Richardson Park
Wilton Drive
City Hall
Richardson Park
M.E. DePalma
Park
Wilton Drive
Richardson Park
City Hall
Island City Park
Preserve
Library
Elementary School City Hall
Colohatchee Park
Richardson Park
Hagen Park Public Parking
at City Hall
Colohatchee Park
To assure public safety and enjhoyment, please follow park guidelines. Thank you!
The City of Wilton Manors wishes to provide safety and enjoyment at all of our facilities. Any conduct or behavior that interferes with the welfare, safety or comfort or other patrons will not be permissible.
• All Wilton Manors facilities are drug free environments.• Please observe operating hours for park usage.• The City of Wilton Manors is not responsible for theft or damage - secure your vehicle and all valuables.• Alcohol only allowed by City permit.• Cycling, skateboarding and rollerblading is not permitted.• Please respect and observe guidance from City sta.• Thank you for not smoking in support of our healthy environment.• Preserve the environment - No removal of plants or animals.• Dogs are not permitted in the park.• Please do not feed the wildlife.• Use of pavilions or facilitites is available by reservation. Please inquire at the
oce or call () -.• If you require police assistance, please call () -.
Visit us online at: wiltonmanors.com
Welcome to
Island City Park Preserve
Hours: : am - Dusk
Snook Creek
Boat Ramp
Public
Parking
5 Minute Walk
10 Minute Walk
For more information about Wilton Manors, public parking, services, things to do, places to see, visit us online at: VisitWiltonManors.com
N
THE ISLAND CITY
NE 15th AVE
NE 27TH DR NE 27TH DRNE 27TH ST
NE 28TH STNE 28TH DR
W OAKLAND PARK BLVD
NW 9
T
H
A
V
E
N AND
R
E
W
S
A
V
E
NW 26TH ST NW 25TH ST
NW 22ND ST
NW 28TH ST
NW 28TH STNW 28TH ST
NW 29TH ST
NW 30TH STNW 30TH ST
WILTON DR
NE 4
T
H
A
V
E
NW 2
6
T
H
A
V
E
NW 5
T
H
A
V
E
NW 2
6
T
H
A
V
E
NW 5TH
A
V
E
NW 3RD
A
V
E
NE 1
S
T
A
V
E
NE 2ND A
V
E
NW 7TH
A
V
E
NW 3RD
A
V
E
NE 29TH STNE 28TH CT
NE 26TH ST NE 26TH STNE 25TH STNE 24TH ST
NE 23RD STNW 23RD ST
NE 21ST CT
NE 26TH DR
NE 21ST ST
NE 28TH ST
NW 24TH STNW 24TH ST
NW 7
T
H
A
V
E
NW 9
T
H
L
N
NE 17TH CTNE 16TH PL
NE 17TH PL
NW 19TH STNW 18TH CT
NW 18TH STNW 17TH ST NW 17TH ST
NW 18TH ST
NW 21ST ST NE 20TH ST NE 20TH ST
NE 18TH ST NE 18TH ST NE 19TH ST
NE 17TH CT
NE 17TH CT NE 17TH ST
NE 25TH ST NE 24TH STNE 24TH CT
NE 23RD CT
NE 24TH ST
NE 27TH STNE 27TH ST NE 26TH DRNE 26TH DR
NE 28TH STNE 27TH DR
NE 28TH DR NE 29TH STNE 29TH CT
NE 30TH ST
NE 32TH STNE 32TH STNE 32TH ST
NE 30TH PLNE 30TH CTNE 30TH CTNE 30TH CT
NW 12TH AVE
NW 9TH TER
NE 6T
H
L
NNE 8TH
L
N
NE 6T
H
A
V
E
NE 22ND DR
NE 21ST DR
NE 20TH ST
NE 20TH DR
NW 8T
H
A
V
E
NW 7T
H
T
E
R
NW 6T
H
A
V
E
NW 7T
H
A
V
E
NW 21ST ST
TENNIS CLUB DR
ALMAR DR
NW 10TH AVE
NW 14TH AVENW 20TH STNW 19TH CT
NW 29TH CT
95
1
NE 15T
H
T
E
R
NE 17T
H
T
E
R
NE 16T
H
A
V
E
NE 17T
H
A
V
E
NE 1
1
T
H
A
V
E
NE 9TH AVE
NE 18T
H
A
V
E
NE 19T
H
A
V
E
NE20T
H
A
V
E
NE 17T
H
T
E
R
CORAL GARDENS DR
CORAL SHORES DR
NE 1
6
T
H
A
V
E
NE 14TH
A
V
E
NE 13TH
A
V
E
NE 16TH
A
V
E
N DIXIE HWY
NW 5
T
H
A
V
E
You Are Here
ATM
Parking
Restrooms
Water Access
City Hall
Chamber of Commerse
Colohatchee Park
East Park Square
Eucalyptus Gardens
Five Points
Island City Stage
Island Park Preserve
Library
Post Oce
Richardson Historic Park
Stonewall Museum Archive
The Pride Center
Wilton Manors Elementary
Woman’s Club
World Aids Museum
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
Bridges
City Hall
Wilton Drive
Richardson Park
Wilton Drive
City Hall
Richardson Park
M.E. DePalma
Park
Wilton Drive
Richardson Park
City Hall
Island City Park
Preserve
Library
Elementary School City Hall
Colohatchee Park
Richardson Park
Hagen Park Public Parking
at City Hall
Colohatchee Park
To assure public safety and enjhoyment, please follow park guidelines. Thank you!
The City of Wilton Manors wishes to provide safety and enjoyment at all of our facilities. Any conduct or behavior that interferes with the welfare, safety or comfort or other patrons will not be permissible.
• All Wilton Manors facilities are drug free environments.• Please observe operating hours for park usage.• The City of Wilton Manors is not responsible for theft or damage -
secure your vehicle and all valuables.• Alcohol only allowed by City permit.• Cycling, skateboarding and rollerblading is not permitted.• Please respect and observe guidance from City sta.• Thank you for not smoking in support of our healthy environment.• Preserve the environment - No removal of plants or animals.• Dogs are not permitted in the park.• Please do not feed the wildlife.• Use of pavilions or facilitites is available by reservation. Please inquire at the
oce or call () -.• If you require police assistance, please call () -.
Visit us online at: wiltonmanors.com
Welcome to
Island City Park Preserve
Hours: : am - Dusk
Snook Creek
Boat Ramp
Public
Parking
5 Minute Walk
10 Minute Walk
For more information about Wilton Manors, public parking, services, things to do, places to see, visit us online at: VisitWiltonManors.com
N
THE ISLAND CITY
NE 15th AVE
NE 27TH DR NE 27TH DRNE 27TH ST
NE 28TH STNE 28TH DR
W OAKLAND PARK BLVD
NW 9T
H
A
V
E
N AN
D
R
E
W
S
A
V
E
NW 26TH ST NW 25TH ST
NW 22ND ST
NW 28TH ST
NW 28TH STNW 28TH ST
NW 29TH ST
NW 30TH STNW 30TH ST
WILTON DR
NE 4
T
H
A
V
E
NW 26
T
H
A
V
E
NW 5T
H
A
V
E
NW 26
T
H
A
V
E
NW
5
T
H
A
V
E
NW 3RD
A
V
E
NE 1
S
T
A
V
E
NE 2ND
A
V
E
NW 7TH
A
V
E
NW 3RD
A
V
E
NE 29TH STNE 28TH CT
NE 26TH ST NE 26TH ST
NE 25TH ST
NE 24TH ST
NE 23RD STNW 23RD ST
NE 21ST CT
NE 26TH DR
NE 21ST ST
NE 28TH ST
NW 24TH STNW 24TH STNW 7T
H
A
V
E
NW
9
T
H
L
N
NE 17TH CTNE 16TH PL
NE 17TH PL
NW 19TH ST
NW 18TH CT
NW 18TH STNW 17TH ST NW 17TH ST
NW 18TH ST
NW 21ST ST NE 20TH ST NE 20TH ST
NE 18TH ST NE 18TH ST NE 19TH ST
NE 17TH CT
NE 17TH CT NE 17TH ST
NE 25TH ST
NE 24TH STNE 24TH CT
NE 23RD CT
NE 24TH ST
NE 27TH STNE 27TH ST NE 26TH DRNE 26TH DR
NE 28TH STNE 27TH DR
NE 28TH DR
NE 29TH STNE 29TH CTNE 30TH ST
NE 32TH STNE 32TH STNE 32TH ST
NE 30TH PLNE 30TH CTNE 30TH CTNE 30TH CT
NW 12TH AVE
NW 9TH TER
NE 6T
H
L
NNE 8TH
L
N
NE 6TH
A
V
E
NE 22ND DR
NE 21ST DR
NE 20TH ST
NE 20TH DR
NW 8T
H
A
V
E
NW 7T
H
T
E
R
NW 6T
H
A
V
E
NW 7T
H
A
V
E
NW 21ST ST
TENNIS CLUB DR
ALMAR DR
NW 10TH AVE
NW 14TH AVE NW 20TH STNW 19TH CT
NW 29TH CT
95
1
NE 15T
H
T
E
R
NE 17T
H
T
E
R
NE 16T
H
A
V
E
NE 17T
H
A
V
E
NE 11
T
H
A
V
E
NE 9TH AVE
NE 18T
H
A
V
E
NE 19T
H
A
V
E
NE20T
H
A
V
E
NE 17T
H
T
E
R
CORAL GARDENS DR
CORAL SHORES DR
NE 16T
H
A
V
E
NE 14T
H
A
V
E
NE 13T
H
A
V
E
NE 16TH
A
V
E
N DIXIE HWY
NW 5T
H
A
V
E
You Are Here
ATM
Parking
Restrooms
Water Access
City Hall
Chamber of Commerse
Colohatchee Park
East Park Square
Eucalyptus Gardens
Five Points
Island City Stage
Island Park Preserve
Library
Post Oce
Richardson Historic Park
Stonewall Museum Archive
The Pride Center
Wilton Manors Elementary
Woman’s Club
World Aids Museum
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
Bridges
City Hall
Wilton Drive
Richardson Park
Wilton Drive
City Hall
Richardson Park
M.E. DePalma
Park
Wilton Drive
Richardson Park
City Hall
Island City Park
Preserve
Library
Elementary SchoolCity Hall
Colohatchee Park
Richardson Park
Hagen Park Public Parking
at City Hall
Colohatchee Park
To assure public safety and enjhoyment, please follow park guidelines. Thank you!
The City of Wilton Manors wishes to provide safety and enjoyment at all of our facilities.
Any conduct or behavior that interferes with the welfare, safety or comfort or other patrons will not be permissible.
• All Wilton Manors facilities are drug free environments.• Please observe operating hours for park usage.• The City of Wilton Manors is not responsible for theft or damage - secure your vehicle and all valuables.• Alcohol only allowed by City permit.• Cycling, skateboarding and rollerblading is not permitted.• Please respect and observe guidance from City sta.• Thank you for not smoking in support of our healthy environment.• Preserve the environment - No removal of plants or animals.• Dogs are not permitted in the park.• Please do not feed the wildlife.• Use of pavilions or facilitites is available by reservation. Please inquire at the oce or call () -.• If you require police assistance, please call () -.
Visit us online at: wiltonmanors.com
Welcome to
Island City Park Preserve
Hours: : am - Dusk
Snook Creek
Boat Ramp
Public
Parking
5 Minute Walk
10 Minute Walk
For more information about Wilton Manors, public parking, services, things to do, places to see, visit us online at: VisitWiltonManors.com
N
THE ISLAND CITY
NE 15th AVE
NE 27TH DR NE 27TH DR
NE 27TH ST
NE 28TH STNE 28TH DR
W OAKLAND PARK BLVD
NW 9
T
H
A
V
E
N A
N
D
R
E
W
S
A
V
E
NW 26TH ST NW 25TH ST
NW 22ND ST
NW 28TH ST
NW 28TH STNW 28TH ST
NW 29TH ST
NW 30TH STNW 30TH ST
WILTON DR
NE 4
T
H
A
V
E
NW 2
6
T
H
A
V
E
NW 5
T
H
A
V
E
NW 2
6
T
H
A
V
E
NW 5TH
A
V
E
NW 3R
D
A
V
E
NE 1ST
A
V
E
NE 2ND
A
V
E
NW 7T
H
A
V
E
NW 3R
D
A
V
E
NE 29TH STNE 28TH CT
NE 26TH ST NE 26TH ST
NE 25TH ST
NE 24TH ST
NE 23RD STNW 23RD ST
NE 21ST CT
NE 26TH DR
NE 21ST ST
NE 28TH ST
NW 24TH STNW 24TH ST
NW 7
T
H
A
V
E
NW 9TH
L
N
NE 17TH CTNE 16TH PL
NE 17TH PL
NW 19TH STNW 18TH CTNW 18TH ST
NW 17TH ST NW 17TH ST
NW 18TH ST
NW 21ST ST NE 20TH ST NE 20TH ST
NE 18TH ST NE 18TH ST NE 19TH ST
NE 17TH CT
NE 17TH CT NE 17TH ST
NE 25TH ST
NE 24TH STNE 24TH CT
NE 23RD CT
NE 24TH ST
NE 27TH STNE 27TH ST NE 26TH DRNE 26TH DR
NE 28TH STNE 27TH DR
NE 28TH DR
NE 29TH STNE 29TH CT
NE 30TH ST
NE 32TH STNE 32TH STNE 32TH ST
NE 30TH PLNE 30TH CTNE 30TH CTNE 30TH CT
NW 12TH AVE
NW 9TH TER
NE 6
T
H
L
N
NE 8T
H
L
N
NE 6T
H
A
V
E
NE 22ND DR
NE 21ST DR
NE 20TH ST
NE 20TH DR
NW 8
T
H
A
V
E
NW 7
T
H
T
E
R
NW 6
T
H
A
V
E
NW 7
T
H
A
V
E
NW 21ST ST
TENNIS CLUB DR
ALMAR DR
NW 10TH AVE
NW 14TH AVE NW 20TH STNW 19TH CT
NW 29TH CT
95
1
NE 15
T
H
T
E
R
NE 17
T
H
T
E
R
NE 16
T
H
A
V
E
NE 17
T
H
A
V
E
NE 1
1
T
H
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NE 9TH AVE
NE 18
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NE20
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CORAL GARDENS DR
CORAL SHORES DR
NE 16
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NE 14
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NE 16T
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N DIXIE HWY
NW 5
T
H
A
V
E
You Are Here
ATM
Parking
Restrooms
Water Access
City Hall
Chamber of Commerse
Colohatchee Park
East Park Square
Eucalyptus Gardens
Five Points
Island City Stage
Island Park Preserve
Library
Post Oce
Richardson Historic Park
Stonewall Museum Archive
The Pride Center
Wilton Manors Elementary
Woman’s Club
World Aids Museum
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
Bridges
City Hall
Wilton Drive
Richardson Park
Wilton Drive
City Hall
Richardson Park
M.E. DePalma
Park
Wilton Drive
Richardson Park
City Hall
Island City Park
Preserve
Library
Elementary School City Hall
Colohatchee Park
Richardson Park
Hagen Park Public Parking
at City Hall
Colohatchee Park
To assure public safety and enjhoyment, please follow park guidelines. Thank you!
The City of Wilton Manors wishes to provide safety and enjoyment at all of our facilities. Any conduct or behavior that interferes with the welfare, safety or comfort or other patrons will not be permissible.
• All Wilton Manors facilities are drug free environments.• Please observe operating hours for park usage.• The City of Wilton Manors is not responsible for theft or damage -
secure your vehicle and all valuables.• Alcohol only allowed by City permit.• Cycling, skateboarding and rollerblading is not permitted.• Please respect and observe guidance from City sta.• Thank you for not smoking in support of our healthy environment.• Preserve the environment - No removal of plants or animals.• Dogs are not permitted in the park.• Please do not feed the wildlife.• Use of pavilions or facilitites is available by reservation. Please inquire at the
oce or call () -.• If you require police assistance, please call () -.
Visit us online at: wiltonmanors.com
Welcome to
Island City Park Preserve
Hours: : am - Dusk
Snook Creek
Boat Ramp
Public
Parking
5 Minute Walk
10 Minute Walk
For more information about Wilton Manors, public parking, services, things to do, places to see, visit us online at: VisitWiltonManors.com
N
THE ISLAND CITY
NE 15th AVE
NE 27TH DR NE 27TH DRNE 27TH ST
NE 28TH STNE 28TH DR
W OAKLAND PARK BLVD
NW
9
T
H
A
V
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N AN
D
R
E
W
S
A
V
E
NW 26TH ST
NW 25TH ST
NW 22ND ST
NW 28TH ST
NW 28TH STNW 28TH ST
NW 29TH ST
NW 30TH STNW 30TH ST
WILTON DR
NE 4T
H
A
V
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NW 26T
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A
V
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NW 5T
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A
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NW 26
T
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A
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NW 5
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A
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NW 3RD
A
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NE 1
S
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A
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NE 2
N
D
A
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NW 7TH
A
V
E
NW
3
R
D
A
V
E
NE 29TH STNE 28TH CT
NE 26TH ST NE 26TH ST
NE 25TH STNE 24TH ST
NE 23RD STNW 23RD ST
NE 21ST CT
NE 26TH DR
NE 21ST ST
NE 28TH ST
NW 24TH STNW 24TH STNW 7T
H
A
V
E
NW
9
T
H
L
N
NE 17TH CTNE 16TH PL
NE 17TH PL
NW 19TH ST
NW 18TH CTNW 18TH STNW 17TH ST NW 17TH ST
NW 18TH ST
NW 21ST ST NE 20TH ST NE 20TH ST
NE 18TH ST NE 18TH ST NE 19TH ST
NE 17TH CT
NE 17TH CT NE 17TH ST
NE 25TH ST
NE 24TH STNE 24TH CT
NE 23RD CT
NE 24TH ST
NE 27TH STNE 27TH ST NE 26TH DRNE 26TH DR
NE 28TH STNE 27TH DR
NE 28TH DR
NE 29TH STNE 29TH CTNE 30TH ST
NE 32TH STNE 32TH STNE 32TH ST
NE 30TH PLNE 30TH CTNE 30TH CTNE 30TH CT
NW 12TH AVE
NW 9TH TER
NE 6T
H
L
N NE 8TH
L
N
NE 6TH
A
V
E
NE 22ND DR
NE 21ST DR
NE 20TH ST
NE 20TH DR
NW 8T
H
A
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NW 7T
H
T
E
R
NW 6T
H
A
V
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NW 7T
H
A
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E
NW 21ST ST
TENNIS CLUB DR
ALMAR DR
NW 10TH AVE
NW 14TH AVE NW 20TH STNW 19TH CT
NW 29TH CT
95
1
NE 15T
H
T
E
R
NE 17T
H
T
E
R
NE 16T
H
A
V
E
NE 17T
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A
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NE 11
T
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A
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NE 9TH AVE NE 18T
H
A
V
E
NE 19T
H
A
V
E
NE20T
H
A
V
E
NE 17T
H
T
E
R
CORAL GARDENS DR
CORAL SHORES DR
NE 16TH
A
V
E
NE 14T
H
A
V
E
NE 13T
H
A
V
E
NE 16TH
A
V
E
N DIXIE HWY
NW 5T
H
A
V
E
You Are Here
ATM
Parking
Restrooms
Water Access
City Hall
Chamber of Commerse
Colohatchee Park
East Park Square
Eucalyptus Gardens
Five Points
Island City Stage
Island Park Preserve
Library
Post Oce
Richardson Historic Park
Stonewall Museum Archive
The Pride Center
Wilton Manors Elementary
Woman’s Club
World Aids Museum
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
Bridges
City Hall
Wilton Drive
Richardson Park
Wilton Drive
City Hall
Richardson Park
M.E. DePalma
Park
Wilton Drive
Richardson Park
City Hall
Island City Park
Preserve
Library
Elementary School City Hall
Colohatchee Park
Richardson Park
Hagen Park Public Parking
at City Hall
Colohatchee ParkTo assure public safety and enjhoyment, please follow park guidelines. Thank you!
The City of Wilton Manors wishes to provide safety and enjoyment at all of our facilities. Any conduct or behavior that interferes with the welfare, safety or comfort or other patrons will not be permissible.
• All Wilton Manors facilities are drug free environments.• Please observe operating hours for park usage.• The City of Wilton Manors is not responsible for theft or damage -
secure your vehicle and all valuables.• Alcohol only allowed by City permit.• Cycling, skateboarding and rollerblading is not permitted.• Please respect and observe guidance from City sta.• Thank you for not smoking in support of our healthy environment.• Preserve the environment - No removal of plants or animals.• Dogs are not permitted in the park.• Please do not feed the wildlife.• Use of pavilions or facilitites is available by reservation. Please inquire at the
oce or call () -.• If you require police assistance, please call () -.
Visit us online at: wiltonmanors.com
Welcome to
Island City Park Preserve
Hours: : am - Dusk
Snook Creek
Boat Ramp
Public
Parking
5 Minute Walk
10 Minute Walk
For more information about Wilton Manors, public parking, services, things to do, places to see, visit us online at: VisitWiltonManors.com
N
THE ISLAND CITY
NE 15th AVE
NE 27TH DR NE 27TH DRNE 27TH ST
NE 28TH STNE 28TH DR
W OAKLAND PARK BLVD
NW 9T
H
A
V
E
N AN
D
R
E
W
S
A
V
E
NW 26TH ST NW 25TH ST
NW 22ND ST
NW 28TH ST
NW 28TH STNW 28TH ST
NW 29TH ST
NW 30TH STNW 30TH ST
WILTON DR
NE 4
T
H
A
V
E
NW 26
T
H
A
V
E
NW 5T
H
A
V
E
NW 26
T
H
A
V
E
NW
5
T
H
A
V
E
NW 3RD
A
V
E
NE 1
S
T
A
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E
NE 2ND
A
V
E
NW 7TH
A
V
E
NW 3RD
A
V
E
NE 29TH STNE 28TH CT
NE 26TH ST NE 26TH ST
NE 25TH ST
NE 24TH ST
NE 23RD STNW 23RD ST
NE 21ST CT
NE 26TH DR
NE 21ST ST
NE 28TH ST
NW 24TH STNW 24TH STNW 7T
H
A
V
E
NW
9
T
H
L
N
NE 17TH CTNE 16TH PL
NE 17TH PL
NW 19TH ST
NW 18TH CT
NW 18TH STNW 17TH ST NW 17TH ST
NW 18TH ST
NW 21ST ST NE 20TH ST NE 20TH ST
NE 18TH ST NE 18TH ST NE 19TH ST
NE 17TH CT
NE 17TH CT NE 17TH ST
NE 25TH ST
NE 24TH STNE 24TH CT
NE 23RD CT
NE 24TH ST
NE 27TH STNE 27TH ST NE 26TH DRNE 26TH DR
NE 28TH STNE 27TH DR
NE 28TH DR
NE 29TH STNE 29TH CTNE 30TH ST
NE 32TH STNE 32TH STNE 32TH ST
NE 30TH PLNE 30TH CTNE 30TH CTNE 30TH CT
NW 12TH AVE
NW 9TH TER
NE 6T
H
L
N NE 8TH
L
N
NE 6TH
A
V
E
NE 22ND DR
NE 21ST DR
NE 20TH ST
NE 20TH DR
NW 8T
H
A
V
E
NW 7T
H
T
E
R
NW 6T
H
A
V
E
NW 7T
H
A
V
E
NW 21ST ST
TENNIS CLUB DR
ALMAR DR
NW 10TH AVE
NW 14TH AVE NW 20TH STNW 19TH CT
NW 29TH CT
95
1
NE 15T
H
T
E
R
NE 17T
H
T
E
R
NE 16T
H
A
V
E
NE 17T
H
A
V
E
NE 11
T
H
A
V
E
NE 9TH AVE
NE 18T
H
A
V
E
NE 19T
H
A
V
E
NE20T
H
A
V
E
NE 17T
H
T
E
R
CORAL GARDENS DR
CORAL SHORES DR
NE 16T
H
A
V
E
NE 14T
H
A
V
E
NE 13T
H
A
V
E
NE 16TH
A
V
E
N DIXIE HWY
NW 5T
H
A
V
E
You Are Here
ATM
Parking
Restrooms
Water Access
City Hall
Chamber of Commerse
Colohatchee Park
East Park Square
Eucalyptus Gardens
Five Points
Island City Stage
Island Park Preserve
Library
Post Oce
Richardson Historic Park
Stonewall Museum Archive
The Pride Center
Wilton Manors Elementary
Woman’s Club
World Aids Museum
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
min
Bridges
City Hall
Wilton Drive
Richardson Park
Wilton Drive
City Hall
Richardson Park
M.E. DePalma
Park
Wilton Drive
Richardson Park
City Hall
Island City Park
Preserve
Library
Elementary School City Hall
Colohatchee Park
Richardson Park
Hagen Park Public Parking
at City Hall
Colohatchee Park
3
"
4
'
-
0
"
2'-0"
7
'
-
0
"
4
'
-
0
"
2'-0"
2.10AXIA | Proposal for Community Branding & Signage Initiative
Coral Springs CRA
Florida
Wayfinding | 2018 - 2019
Axia designed and developed a
wayfinding program for the Coral
Springs CRA district based on their
existing brand.
We provided program assessment
and planning, design and
documentation for district gateway
signage, vehicular guides,
pedestrian guides and information
kiosks.
As for Wilton Manors, we will
be assisting the CRA with bid
management and fabrication
oversight later in the next
few months.
Project:
Project No:
Designer:
Date:
Client:
Contact:
Downtown Coral Springs Wayfinding Program
CS1001
Description:
Version:
Gateway - Day
1
CRA
Danielle Cohen Lima
TM/LS
4-16-18
Front View Side View Back View
City Hall
Hospital
Library
Parking
LibraryHospital
City Hall
PoliceCourt House
Artwalk
Post Oce
Public Parking
City Hall
Hospital
Mullins Park
Center for the Arts
Hospital
City Hall
Parking
City Hall
Hospital
Library
Parking
LibraryHospital
City Hall
Police
Court House
Artwalk
Post Oce
Public Parking
City Hall
Hospital
Mullins Park
Center for the Arts
Hospital
City Hall
Parking
City Hall
Police
Court House
ArtWalk
STREET
DOWNTOWN MAP
W SAMPLE RD
NW 33RD ST
NW 29TH ST
N
U
N
I
V
E
R
S
I
T
Y
D
R
NW 35TH ST
NW 31ST CT
BROKENWOODS DR
N
W
9
0
T
H
A
V
E
C
O
R
A
L
H
I
L
L
S
D
R
N
W
9
5
T
H
A
V
E
N
W
9
4
T
H
A
V
E
N
W
9
2
N
D
A
V
E
N
W
9
1
S
T
A
V
E
C
O
R
A
L
F
A
L
L
S
N
W 37TH PLACE
T
H
U
N
D
E
R
B
I
R
D
D
R
C
O
R
A
L
HI
L
L
S
D
R
BROKEN
WOOD
S D
R
N
W
9
9
T
H
W
A
Y
NW 33RD ST
N
W
9
4
T
H
A
V
E
Greater Coral Springs
Public Parking
City Hall
ArtWalk
Post Oce
Broward Health Coral Springs
The Center of the Arts
Mullins Park
Northwest Regional Library
Restrooms
Bus Stops
ATM
You Are Here
City Hall
Police
Court House
ArtWalk
Gateway Banners Town Center Banners
City Hall
Hospital
Library
Parking
LibraryHospital
City Hall
PoliceCourt House
Artwalk
Post Oce
Public Parking
City Hall
Hospital
Mullins Park
Center for the Arts
Hospital
City Hall
Parking
2.11AXIA | Proposal for Community Branding & Signage Initiative
Project:
Project No:
Version:
Designer:
Date:
Client:
Contact:
Brandmark
EG1001
5b
Eagan
Bill Baker
Todd Mayfield
4-14-17
FUNTASTIC MINNESOTA
Additional Community Brands
CITY OF
2.12AXIA | Proposal for Community Branding & Signage Initiative
Misc. Business Brands
Logos for the the Coral Reef Hotel in the Philippines,
Istana Hotel in Malaysia and Regent World in Las
Vegas
Before
After
island
port
purveyors
A.
B.
C.
D.
A. Market Place Mall in Illinois.
Designed for ComCorp.
B. Santa Fe Cafe, a Te xMex
restaurant in Albuquerque, New
Mexico.
C. Fantasies in Chocolate, an
annual fund raising event for the
Hawaiian Humane Society.
Designed for Media Five, LTD.
D. Isle of West Caicos, an exclusive
residential development in West
Caicos. Designed for EDSA.
Logos
Set 1
2.13AXIA | Proposal for Community Branding & Signage Initiative
2.14
Todd Mayfield
Principal & Group Creative Director
Todd will be the primary
project contact in the Florida
office. He will conduct onsite
interviews and presentations
and will lead the team from
conceptualization through the final
execution of project deliverables,
documentation and production-
ready assets.
Having over 30 years of experience in visual communications including wayfinding,
brand development, advertising and print graphics, Todd has earned numerous
awards for design excellence and profound respect among his constituents. He is
also an accomplished fine artist, illustrator and published author.
Todd’s long career in commercial design started as a young boy running
errands in his father’s advertising agency in Honolulu. Todd quickly rose from
an apprentice graphic designer to creative director for large creative firms from
Hawaii to Washington DC.
His work has been featured in national publications and books such as Print
Magazine, Signs of the Times and American Corporate Identity. He was featured in
an online interview by the European-based Placebrand Observer and now serves
on their expert panel.
Prior to opening Axia Creative, Todd was the Creative Director for Nth Degree in
Georgia where he provided design direction for large events and trade shows.
While there, he designed audience acquisition campaigns and event graphics for
high-profile companies such as Qualcomm, Intel, Kyocera, Hot Jobs, Mohawk
and Pfizer.
Previously, he served as the Design Director for the Douglas Group in Washington,
DC where he headed branding, wayfinding and interpretive projects for clients
such as the US Capitol (DC), the US National Arboretum (DC), the City of Rockville
(MD), the Ronald Reagan Building (DC), Marriott Hotels and Ritz-Carlton.
In Chicago, Todd was a senior designer for Ambrosi & Associates. His projects
included in-store and point-of-sale graphics for Sears, Jacobsons, Walgreens and
Herbingers. He also provided brand development and wayfinding for retail malls
owned by General Growth Properties.
In Hawaii, Mr. Mayfield worked for a large international architectural and interior
design firm called Media Five, Ltd. He was the lead designer for their graphic
design team that specialized in creative services for the hospitality industry.
His projects included branding and wayfinding for large hotels, resorts and
communities such as the historic Royal Hawaiian Hotel in Waikiki, the Kapalua
Beach Hotel on Maui and the Kapolei residential development on Oahu.
Todd prioritizes his personal involvement on Florida community projects. Those
that he manages out of state are typically relocated to regional managers when
local priorities take precedent.
Project Team
2.15
Mike is an experiential graphic designer with a strong portfolio of branded
collateral and thematic environments. Over the last 25 years, he has worked on
a variety of graphics programs from municipal materials to corporate identity
systems.
He’s had the privilege of working on a number of important cultural projects
including the Minneapolis Institute of Arts, the Guthrie Theater, Minneapolis Central
Library, Musical Instrument Museum, Minnesota Zoo, TCF Bank Stadium and
Orchestra Hall.
His most recent experience is managing the wayfinding programs for the City
of Topeka Kansas and the City of Luverne Minnesota both still in contract. He is
about to assist with a new wayfinding contract with Sturgeon Bay, Wisconsin.
Michael Haug
Senior Designer
Mike will be one of two designers
on the project. He will also assist
with site brand concepts and
wayfinding strategy.
Lara Sawzcak
Graphic Designer
& Production Manager
Lara will assist Mike and Todd
with graphic design support tasks.
She will help prepare presentation
materials and final documentation.
Lara provides graphic design support and coordinates production for Axia. She
produces presentation materials, brand guidelines and collateral templates that
can be used by internal marketing departments to communicate a coordinated
marketing message.
She produces and expedites signage standards manuals and assists other
designers. For print and web media, she prepares final art files and expedites their
deployment.
She has extensive schooling and two degrees in graphic design. She earned a
Bachelor of Arts Degree in Graphic Design, while at Middlesex University, London,
England. She attended Central Saint Martins School of Art, in London, England
where she earned a Certificate of Graphic Design.
2.16
As a founding partner, Marilyn participates in Axia’s business development
strategies and advises on overall marketing outreach efforts. She manages and
provides financial direction for all Axia business activity.
With official capacity as CFO, Marilyn brings her strong background in accounting
and personnel management for companies such as Sony Music in New York
where she served eight years as Accounting Manager to the Axia team. Her
previous corporate experience includes interface with vendors, talent and upper
management. In Atlanta, she was an accountant for Coca-Cola’s Legal Division in
the Atlanta Office Complex.
She graduated from Columbia University of New York with honors.
Marilyn Mayfield
Principal, CFO
Marilyn will manage all project
business activity. She will be
responsible for team member
distributions and project invoicing.
Marilyn will also manage time
tracking and help monitor the
project timeline.
Bill Baker is Axia’s Destination branding strategist. He founded Total Destination
Marketing in Portland, Oregon and is internationally acclaimed for his innovative
and pragmatic approach to branding places of all sizes, from nations to small
cities. He is a widely-respected industry thought-leader and practitioner with more
than 30 years destination branding and marketing experience in 25 countries.
Most notably, for the past fifteen years, Bill has provided breakthrough solutions
for small cities and regions throughout the USA and Canada in urban, rural and
coastal settings. He has worked in cities and regions from North Carolina to New
York, Illinois, Oregon, and Alaska. His depth of experience and techniques enable
him to join the dots in the most unexpected ways to reveal potent brands and
tourism opportunities that others may overlook.
Prior to establishing TDM, he directed Australia’s iconic “Shrimp on the Barbie”
advertising and marketing campaign which he directed for seven years. He also
produced tourism strategies for the Sydney 2000 Olympic Games, and over the
past decade has been invited to provide strategic counsel and advice to many
countries including Hong Kong, Guam, India, Macau, Malaysia, and Saudi Arabia.
Bill serves as a retained consultant for Axia. Although he is an independent
contractor, we are finalizing plans to formally bring him in as a vested principal.
Bill Baker
Destination Brand Consultant
Bill will serve as an advisory on
destination branding and tagline
development.
Timeline
PROJECT TIMELINE
PHASE DUR JUN JUL AUG SEP OCT DEC JAN
Phase 1: Branding & Wayfinding Assessment 3-4
weeks
Phase 2: Branding & Wayfinding Concept Generation 3-4
weeks
Phase 3: Branding & Wayfinding Design Development 4-5
weeks
Phase 4a: Brand Standards Manual & Deployment Plan 3
weeks
Phase 4b: The Wayfinding Master Plan 3
weeks
Phase 5: Wayfinding Programing & Documentation 5-7
weeks
The following timeline represents our proposed project durations. Upon contract award and subsequent negotiations,
we will refine the project timeline to accommodate client staff availability, Council meeting schedules or any new
discoveries relating to scope and project expectation. The project timeline will be updated to include more detailed
tasks and will be managed through our online project management tool which will be accessible by your team. The
start date of June 10th is based on information in the RFP.
Target: September 25th
3.1AXIA | Proposal for Community Branding & Signage Initiative
We understand that the City of Atlantic Beach has embarked on two inter-related initiatives: the development of a
distinct community brand and a city-wide wayfinding system. The goals set forth are to secure a partnership with
a specially qualified consultant to develop a strong municipal brand and a wayfinding program that will not only
support the brand’s messaging but help to beautify the city and create a memorable sense of place. Furthermore, we
understand that the city recognizes that these two proposed programs will be an effective impetuous to enhance the
community’s identity, spirit and community pride.
Considered a suburb of Jacksonville, Atlantic Beach is one of three communities that are part of a coastal region. The
City of Atlantic Beach has a family-friendly, small-town charm with a unique and rich history. The active and healthy
community lifestyle along with its many parks and waterways gives residents a reason to stay and tourists the desire
to come. Branding and wayfinding will elevate and facilitate both attributes. It will link parts of the city together and
reinforce its reputation as a memorable destination.
We understand that the scope will include three phases. The RFP states that the first phase will be to conduct an
internal audit which will include an evaluation and assessment of the current city brand and related marketing
communications. This audit is intended to so include a community attributes assessment through onsite studies, and
user-group/stakeholder interviews and workshops. Second, an external audit is requested to include the understanding
of past community development research, analysis, market research, brand strategies, communications trials and
stakeholder opinion. Third, an execution phase is intended to include pilot messaging and a brand standards manual.
Essentially, the manual is meant to serve as a guide to help direct Atlantic Beach’s marketing tactics moving forward.
It will provide an anchor and reference for city staff and collaborators when implementing the brand into a form that
is visual, audible or experiential. It will help to ensure consistency across all platforms. It will also include a narrative
about brand values and the Atlantic Beach story. It will set permissible and prohibited use rules for the logo, tagline,
copy/messaging, photography/imagery, color palette, fonts and overall communication character. The brand standards
manual created by Axia will also include application style guides such as, but not limited to, business collateral, print
and social media ads, vehicular graphics and co-branding examples.
The city wayfinding system should be designed to improve inter-city navigation, support the
brand and help elevate the ambiance of the city, especially as it pertains to urban development
plans. An Axia wayfinding program will help raise community pride, encourage visitor exploration
and tie parts of the city together as one definitive destination.
To best communicate our proposed project approach on the following pages, we will segment the program into 5
phases. The first 4 phases will include both branding and wayfinding components in the interest of meeting the
September deadline. The emphasis will be placed on developing the brand with wayfinding as a brand support
mechanism. Phase 5 will be used to create bid documents for the wayfinding implementation.
Understanding
3.2AXIA | Proposal for Community Branding & Signage Initiative
Before we conduct our initial assessment visit to Atlantic Beach we will make sure we coordinate with your staff on
meeting dates, stakeholder interviews or any definitive tasks to take place while there. We will request any previous
research documentation, planning studies, brand/marketing materials, online links to social media sites and companion
websites such as the Chamber of Commerce, Tourism organizations, etc.
We will have a teleconference scoping meeting to establish objectives, fine tune the process and discuss logistics.
We will establish a site assessment itinerary and make sure all meetings, interviews and presentations are lined up
and confirmed beforehand.
Because of the very short timeline, client input and approval turn-around must be efficient and quick. If you haven’t
done so already, we recommend establishing a Brand & Wayfinding Advisory Committee (BWAC). This committee
will be made up of vested individuals from the City staff and community who are committed to giving their input on
the development of the new brand and wayfinding program and will continue to be available for it’s refinement and
inaugural deployment.
Phase 1: Assessment
When we arrive for our first visit, we will meet with your team, collect and review all available documentation and
collateral, interview stakeholders and explore Atlantic Beach and neighboring communities. We will audit your existing
communications including online and social media presence. We will review previous community development and
marketing plans. We will develop an Atlantic Beach Resident Survey to capture the unfiltered attitudes, perceptions and
opinions of Atlantic Beach’s residents and stakeholders. This survey is confidential and designed to make it easy for
all constituents to participate. Importantly, this poll will comprise many open-ended questions to provide the greatest
freedom to express opinions in regard to:
– Atlantic Beach’s competitive strengths and weaknesses
– Their level of advocacy for Atlantic Beach as a place to live, work, visit and recreate
– Identify comparisons to three competitor locations
– Perceived added attractors, facilities and services needed
– Suggested improvements to visitor experiences and marketing
– Their desired infrastructure, facilities and service enhancements
– Their perceived needs for improved signage and wayfinding
Our site exploration will include a study and inventory of existing wayfinding conditions. We will document community
destinations, map out traffic routes, evaluate FDOT wayfinding compliance requirements and get a general feel for the
community from both the resident’s and visitor’s point-of-view. While in the field, we will talk to visitors and front-line
service people and get their honest opinion about Atlantic Beach’s attributes and challenges– common issues and
where improvements can be made. Our goal during this visit will be two-fold: to understand what the actual perception
Approach
3.3AXIA | Proposal for Community Branding & Signage Initiative
is of Atlantic Beach and where navigation through the city can be improved. We will want to talk with representatives
from the parks department, business leaders, council members, a representative from the FDOT and any others who
are vested in, or have authority of, city wayfinding. The information we collect for wayfinding will accompany the
branding analysis in the Assessment Report.
To begin facilitating the wayfnding plan, we will build an online collaborative map of the city to begin identifying
potential sign types and placements, document traffic flow, establish arrival points, pedestrian density/trends and map
segments of the city that can be linked together with signage.
Phase 2: Branding & Wayfinding Concept Generation
BWAC Collaborative Workshop
After we have collected and organized our research information, we will host a BWAC Collaborative workshop where we
will review the design criteria, explore place branding and success factors, discuss our research findings to date, review
a proposed Brand Platform and Destination Promise and discuss three possible brand positioning directions which
will help frame potential taglines and begin creating visual logo and graphic asset concepts. During this meeting we
will review the customized Google map and begin articulating the wayfinding plan. Here we will identify vehicular and
pedestrian routes/traffic flow, arrival points, key destinations, public parking and problem areas. A family of sign type
functionality will be identified.
Axia will develop several schematic logo concepts. These early concepts will be presented using Powerpoint to the
BWAC in a second collaborative workshop where they will be evaluated and discussed. The objective will be to identify
3 for development. We recommend that the 3 concept candidates be tested using a predetermined group of residents
and our panel of industry experts who will represent a broad and non-partisan analysis. This survey will include the 3
logo concepts, media applications, wayfinding devices and taglines. The 3 concepts and the results of the survey will
be presented to the BWAC, City Council and/or stakeholders.
Phase 3: Branding & Wayfinding Design Development
The desired results of Phase 2 is to finalize the Brand Platform, Brand Promise, and identify a single tagline and logo. A
wayfinding design will be identified and applied to all sign types in the system. Barring any further deliberation, we will
make refinements to the logo, chosen tagline and wayfinding elements. A support font will be recommended along with
a color palette and companion graphic assets. We will begin to explore possible brand applications as style examples to
be included in the brand standards manual.
After we present a design summary to the BWAC, we will deliver a Powerpoint presentation to the City Council or
related governing board for adoption.
Approach, continued
3.4AXIA | Proposal for Community Branding & Signage Initiative
Phase 4a: Brand Standards Manual & Deployment Plan
For our formal branding programs we typically prepare two (2) documents; a Brand Blueprint which articulates the
brand platform, brand promise, brand pillars, the verbal identity, brand deployment, management checklists and
recommended brand communication mediums; and a Brand Style Guide which includes guidelines for the use of the
logo, color palette, support fonts, imagery and their application into print, digital and environmental mediums. It helps
maintain brand consistency in all expressions of the brand. The limited budget and short timeline is better served if
we combine the most important information of these two documents into a consolidated document called the Brand
Standards Manual & Deployment Plan. It will include a narrative explaining Atlantic Beach’s Brand Promise and
Brand Personality, it will serve as a guideline on the proper use of the logo, color palette, support fonts, imagery and
their application into print, digital and environmental mediums.
The manual will help maintain brand consistency in all expressions of the brand. It will provide style concepts for key
design applications, language, tone of voice, style and personality. It will identify your target market(s) and provide a
strategic deployment plan identifying media and targeted marketing options.
The Brand Manual & Deployment Plan will be presented in draft form to the BWAC for review and comment. The plan
will be revised if requested then posted to the project web page for convenient download. A suite of production ready
art for logos and support assets will also be uploaded to the project web page.
Approach, continued
Life’sJustBetterHere
Life’sJustBetterHere
We provide exquisite companion graphic assets to help elevate our brands and move our
wayfinding programs in the right direction. We take everything we do to the highest possible
level so our clients can maximize their identity and create a highly memorable placebrand
experience.
3.5AXIA | Proposal for Community Branding & Signage Initiative
Phase 4b: The Wayfinding Master Plan (before the September deadline)
Addendum 2 indicated that the project deadline is September 30th or sooner. The branding portion and wayfinding
design can be completed by this time but a comprehensive wayfinding program is not really possible by this date. In our
extensive experience, community wayfinding programs typically require a minimum of 4 to 6 months from assessment
to bid documentation. Anyone claiming otherwise will either have no qualified experience or will abbreviate the process
to an ineffective level. So, we are recommending a customized version from our usual process.
The complete approved wayfinding sign type family will be drawn to scale with general specifications. A location
map with general installation guidelines will be included along with program standards such as colors, fonts, FDOT
compliance requirements, quantities and messaging. We will design support graphics including a map to be used in
information kiosks, symbols and other graphic devices for effective visual communication. In the interest of limited time
and to met your September deadline, this fully articulated information will be compiled into a Wayfinding Master Plan.
We recommend that a formal set of bid document be created in the few months after to make sure they are bid ready
and will protect against faulty construction, fabricator shortcuts and the use of substandard materials which are likely to
cost the City in future maintenance and replacement.
Phase 5: Wayfinding Programming & Bid Documentation (after the September deadline)
We will prepare three companion documents which will eventually be used by qualified sign contractors to prepare their
bids to fabricate and install the system. These include, a Design Intent set (scaled drawings, general specifications,
colors and finishes schedule), Message Schedule (proposed messages and phase recommendations) and a Sign
Location Plan (locations for every sign element). A draft set will be presented to the BWAC for review and comment.
The BWAC will provide a final proof of sign placement and message accuracy. Prior to finalization, the documents will
be issued to FDOT and any local City authority for review and determination of proper compliances. The documents
will undergo final revisions and formatted for bid release. Axia will provide the BWAC with a set of written technical
specifications to be included in a City-authored fabrication RFP to be used for the bidding process.
We have a very good wayfinding fabrication RFP template that we will share with you.
Final bid documents and production-ready art / templates will be uploaded to the City of Atlantic Beach’s project web
page hosted on the Axia website.
Approach, continued
3.6AXIA | Proposal for Community Branding & Signage Initiative
We are known for our innovation and creative problem solving. As seasoned designers, we understand that the best
ideas with lasting results come after thorough research and close evaluation. We are cautious not to convey early
creative ideas before due diligence. However, we can share a few preliminary observations that will likely be part of
our recommendation. In our assessment of beach communities, we find there are convenient design devices used to
“brand” a beach community. Many of these are redundantly predictable, trite and downright kitschy - so common here
in Florida. From what we know about Atlantic Beach, “kitchey” is not going to cut it. It wont set you apart from other
beach communities.
There is an opportunity to take things at a higher, fresher level in Atlantic Beach. Why not think
outside the (sand) box? Perhaps the Atlantic Beach experience should be portrayed as a “happy
balance of the best things in life”... or... “a smile is the first thing you put on in the morning”
kind of vibe. Maybe a little playful but not silly... not quirky but a still surprising... a place to relax
but not fall asleep... a place to connect with oneself and the environment.
Pastels are out, saturated colors with organic textures are worth considering. Perhaps an echo of surfer culture
combined with a Restoration Hardware sophistication. We might consider a word-mark for a logo instead of an icon,
but this will be determined in an Axia/City collaboration. Use panoramic images with people living their life and doing
things instead of sitting in adirondack chairs looking at sunsets. Active. Mobile. Engaged. Connected.
At this early stage we can see the importance of specific sign types in the Atlantic Beach system. City gateways will
welcome visitors and remind residents this is a great place to live. These gateways will introduce the brand on at
least 3 ingress routes– North 3rd, South 3rd and Beach Blvd. Perhaps 2 levels of vehicular guide signs– larger FDOT
compliant signs with break-away bases on FDOT managed routes and smaller, lower profile signs on secondary
streets. Parking guide signs will get cars parked sooner to mitigate congestion. Parking identity signs will help identify
parking opportunities. Thematic beach access signs and attractive beach regulatory signs will mark beach entries
without distracting from the natural ambiance. Walking trails and bikeways will be marked with branded trailblazers.
Axia’s signature pedestrian totems (example link on page 9.1) may be used to guide pedestrians without the need for
tall overhead blade signs or large kiosk monuments. Custom street identity signs will help demarcate neighborhoods
and districts, a thematic park signage system will help tie parks together and clean up layers of miss-matched or faded
signs. A coordinated banner system will promote the brand and serve as a visual catalyst to bring continuity to areas.
These are just a few of many ideas that are intended to begin the discovery process we will take to design a beautiful,
active brand and a welcoming and sustainable wayfinding system for the City of Atlantic Beach. As we move forward,
your input and that of your stakeholders will play an important part in our collaborative design process.
Overview: Our Initial Thoughts
3.7AXIA | Proposal for Community Branding & Signage Initiative
Workload
Every year, Axia seeks to increase it’s workload and output without overextending available staff. If ever we do find that
our available resources are becoming overburdened, we tap into our qualified freelancer pool which have been fully
vetted for their experience and reliability. Our intent is to give each client our undivided attention. Our reputation is
largely dependent on this. Good time management also insures that deadlines are met and budgets are not exceeded.
We are selective in the types of projects we engage in. We’re not about the quantity of work, we’re about quality.
Each senior designer’s utilization averages at about 4 projects. Currently, Mike Haug is finishing up projects for Topeka
Kansas and Luverne Minnesota and is about to start on Sturgeon Bay Wisconsin. So, he is actually below his targeted
utilization rate.
Lara is working on several graphic design materials for a Caribbean client but remains on call to assist with support
tasks on other projects as needed. She does not have a maximum project utilization at this time.
Todd Mayfield provides creative oversight on all projects. His hands-on design activity is relocated to high-end projects
or selected Florida projects. He just finished up two Florida wayfinding programs for Wilton Manors and Coral Springs
which are both in production. He is about to begin a branding program for Two Rivers, Wisconsin but will only bring his
utilization rate to 80%.
Facilities
As mentioned earlier in this proposal, Axia’s main office is in Wellington, Florida. Todd Mayfield operates out of this
location. We have satellite offices in Colorado, Minnesota and Calgary. We are negotiating a west coast location.
We are at the cutting edge of technology and fabrication techniques. We update our computer hardware every few
years and stay current with the latest software updates. We continue to learn about new branding trends and improved
wayfinding strategies. Our goal is to specify techniques and materials that are durable, require minimal maintenance
and, where possible, incorporate green products and principals.
Our primary design software includes the full Adobe Suite but we use InDesign, Illustrator, Photoshop and Acrobat
consistently in 95% of our assignments. For video and motion graphics we use Final Cut Pro, After Effects and
Audition. We also use Microsoft Word, Excel and Powerpoint.
We lean heavily on telecommunications because of our wide, international client base. We telecommunicate with
Skype, Whats App, IChat and Join.Me. We use Teamwork as our online project management software which is
accessible to our clients.
Current Workload & Available Facilities
3.8AXIA | Proposal for Community Branding & Signage Initiative
Phase 1: Assessment $9,000
Phase 2: Concept Generation $12,000
Phase 3: Design Development $14,000
Phase 4a: Brand Standards Manual & Deployment Plan $2,500
Phase 4b: The Wayfinding Master plan $4,500
Phase 5: Wayfinding Bid Documentation $8,000
Expenses* Included
Total:$50,000
*Expenses that are included in the total proposed fee are defined in the Approach beginning on page 3.3. Expenses that
occur due to reimbursable, out-of-scope requests by the City of Atlantic Beach will be negotiated upon request.
For all Florida projects, we have reduced our standard rates by 10%
Team Member Hourly Rate Day Rate (8 to 10 hour days)Reimbursable Expenses
Todd Mayfield $110 $880
Cost plus 5%
Michael Haug $95 $760
Marilyn Mayfield N/A N/A
Bill Baker $110 $880
Lara Sawczak $70 $560
Fee Proposal
4.1AXIA | Proposal for Community Branding & Signage Initiative
Sub Contractors
For the Atlantic Beach branding and wayfinding project we are not engaging with any external sub-contractors other
than the independent contractors who we maintain an ongoing relationship with and who serve, for the most part as
full time staff. If there is a request to expand the scope to specialized design services beyond the RFP, we may use
outside sub-contractors but that decision will be communicated to the BWAC prior to execution.
Bill Baker is transitioning from an independent strategic partner firm into a vested company principal. This transition
will be complete within 6 months.
During the course of our projects, we routinely consult with various associated experts who we utilize such as digital/
social media marketing specialists, print and broadcast media directors, tourism development advisors, urban planners,
sign fabricators, GIS mapping technicians and FDOT officials.
5.1AXIA | Proposal for Community Branding & Signage Initiative
References & Sample Project Contacts
*Recommended references | †Sample project contacts
Grant Brown *†
Recreation & Public Affairs Director
City of Gulf Shores, Alabama
Branding and Wayfinding | 2012-2015
251.968.1848
gbrown@gulfshoresal.gov
John Hope-Johnstone *†
HPR Internet Marketing & Social Media Seminars
Tillamook Coast, Oregon
Branding | 2014
541.829.0037
johnhopejohnstone@gmail.com
Christina Rebout *†
Executive Director, Janesville Area CVB
City of Janesville, Wisconsin
Branding and Wayfinding | 2017-2018
608.757.3171
director@janesvillecvb.com
Peggy Kelly *†
Director of Tourism Marketing
Hudson County Office of Cultural and Heritage Affairs/
Tourism Development
Branding | 2017
201.459.2070
pkelly@hcnj.us
Roberta Moore *†
Director of Community Development Services
City of Wilton Manors, Florida
Wayfinding | 2017-2019
954.390.2180
rmoore@wiltonmanors.com
Kristi Bartlett, CEcD *†
Director of Economic Development
City of Coral Springs, Florida
Wayfinding | 2018-2019
954.344.5770
kbartlett@coralsprings.org
Kimberly Vazquez *
CRA Project Manager
CRA Pompano Beach, Florida (former CRA Project
Manager for Margate CRA)
Wayfinding for City of Margate, FL | 2016-2017
954.786.5535
kimberly.vazquez@copbfl.com
Brandon J. Miles *
Business Relations Manager City of Tukwila
City of Tukwila, Washington
Branding | 2012-2015
206.431.3684
brandon.miles@tukwilawa.gov
Jennifer Wesselhoff *
President/CEO, CDME, Sedona Chamber
of Commerse & Tourism Bureau
City of Sedona, Arizona
Wayfinding | 2017-2019
928.204.1123, ext. 111
jwesselhoff@sedonachamber.com
6.1AXIA | Proposal for Community Branding & Signage Initiative
Required Forms
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
Community Branding and Signage Initiative
RFP #19-03
SIGNATURE SHEET
Proposer:
Firm:
Address:
Telephone Number:
ADDENDUM ACKNOWLEDGEMENT
The proposer shall acknowledge obtaining all addenda issued to this formal solicitation from the
City’s web site by completing the blocks below. Failure to acknowledge all addenda may be
cause for rejection of the bid response.
Addendum No. Date Issued:
Addendum No. Date Issued:
Addendum No. Date Issued:
Addendum No. Date Issued:
AUTHORIZED SIGNATURE:
TITLE:
[Print/type name as signed above):
DATE:
Todd Mayfield
12161 Ken Adams Way, Suie 110-Y1, Wellington, Florida 33414
May 7, 2019
561-282-6205, ext: 101
Axia Creative, Inc.
Principal & Creative Director
Todd Mayfield
1 April 18, 2019
2 April 29, 2019
3 May 1, 2019
7.1AXIA | Proposal for Community Branding & Signage Initiative
Required Forms, continued
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
E-VERIFY STATEMENT
Bid/Proposal Number:
Project Description:
COMPANY/FIRM/CONTRACTOR acknowledges and agrees to the following:
The awarded COMPANY/FIRM/CONTRACTOR shall utilize the U.S. Department of
Homeland Security’s E-Verify system, in accordance with the terms governing use of the
system, to confirm the employment eligibility of:
1. All persons employed by the INDIVIDUAL/FIRM during the term of the Contract to
perform employment duties within Florida; and
2. All persons assigned by the INDIVIDUAL/FIRM to perform work pursuant to the contract
with the Department.
Company/Firm:
Authorized Signature:
Title:
Date:
RFP 19-03
Brand development and the planning and design for a city-wide wayfinding system.
Axia Creative, Inc.
Principal & Creative Director
May 7, 2019
7.2AXIA | Proposal for Community Branding & Signage Initiative
Required Forms, continued
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
DRUG-FREE WORKPLACE CERTIFICATION
Section 287.087, Florida Statues, effective January 1, 1991, specifies that preference must be given to
vendors submitting a certification with their bid/proposal certifying they have a drug -free workplace. This
requirement effects all public entities of the State and is as follows:
IDENTICAL TIE BIDS - Preference shall be given to business with drug-free workplace programs.
Whenever two or more bids which are equal with respect to price, quality and service are received by the
State or by any political subdivision for the procurement of commod ities or contractual services, a bid
received from a business that certifies that it has implemented a drug-free workplace program. In order to
have a drug-free workplace program, a business shall:
1) Publish a statement notifying employees that the unlawful manufacture, distribution, dispensing,
possession, or use of a controlled substance is prohibited in the workplace and specifying the actions
that will be taken against employees for violations of such prohibition.
2) Inform employees about the dangers of drug abuse in the workplace, the business's policy of
maintaining a drug-free workplace, any available drug counseling, rehabilitation, and employee
assistance programs, and the penalties that may be imposed upon employees for drug abuse
violations.
3) Give each employee engaged in providing the commodities or contractual services that are under bid
a copy of the statement specified in subsection (1).
4) In the statement specified in subsection (1), notify the employees that, as a condition of workin g on
the commodities or contractual services that are under bid, the employee will abide by the terms of
the statement and will notify the employer of any conviction of, or plea of guilty or nolo contenders
to, any violation of Chapter 893 or of any controlled substance law of the United States or any state,
for a violation occurrence in the workplace no later than five (5) days after such conviction.
5) Impose a sanction on, or require the satisfactory participation in a drug abuse assistance or
rehabilitation program if such is available in the employee's community, by any employee who is so
convicted.
6) Make a good faith effort to continue to maintain a drug-free workplace through implementation of
this section.
AS THE PERSON AUTHORIZED TO SIGN THE ST ATEMENT, I CERTIFY THAT THIS FIRM
COMPLIES FULLY WITH THE ABOVE REQUIREMENTS.
VENDOR’S SIGNATURE DATE
Bid/RFP Number Bid/RFP Title
May 7, 2019
RFP 19-03 Community Branding & Signage Initiative
7.3AXIA | Proposal for Community Branding & Signage Initiative
Required Forms, continued
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
PUBLIC ENTITY CRIMES
SWORN STATEMENT PURSUANT TO SECTION 287.133(3)(A), FLORIDA
STATUTES, ON PUBLIC ENTITY CRIMES.
THIS FORM MUST BE SIGNED AND SWORN TO IN THE PRESENCE OF A
NOTARY PUBLIC OR OTHER OFFICIAL AUTHORIZED TO ADMINISTER OATHS.
1. This sworn statement is submitted to the City of Atlantic Beach
by
(print individual’s name and title)
for
(print name of entity submitting sworn statement)
whose business address is
and (if applicable) its Federal Employer Identification Number (FEIN) is
2. I understand that a “public entity crime” as defined in Paragraph 287.133(1)(g), Florida Statutes,
means a violation of any state or federal law by a person with respect to and directly related to the
transaction of business with any public entity or with an agency or political subdivision of any other state
or of the United States, including, but not limited to, any bid or contract for goods or services to be
provided to any public entity or an agency or political subdivision of any other state or of the United
States and involving antitrust, fraud, theft, bribery, collusion, racketeering, conspiracy, or material
misrepresentation.
3. I understand that “convicted” or “conviction” as defined in Paragraph 287.133(1)(b), Florida
Statutes, means a finding of guilt or a conviction of a public entity crime, with or without an adjudication
of guilt, in any federal or state trial court of record relating to charges brought by indictment or
information after July 1, 1989, as a result of a jury verdict, nonjury trial, or entry of a plea of guilty or
nolo contendere.
4. I understand that an “affiliate” as defined in Paragraph 287.133(1)(a), Florida Statutes, means:
1. A predecessor or successor of a person convicted of a public entity crime; or
2. An entity under the control of any natural person who is active in the management of the entity
and who has been convicted of a public entity crime. The term “affiliate” includes those officers,
directors, executives, partners, shareholders, employees, members, and agents who are active in the
interest in another person, or a pooling of equipment or income among persons when not for fair
market value under an arm’s length agreement, shall be a prima facie case that one person controls
another person. A person who knowingly enters into a joint vent ure with a person who has been
convicted of a public entity crime in Florida during the preceding 36 months shall be considered an
affiliate.
5. I understand that a “person” as defined in Paragraph 287.133(1)(e), Florida Statutes, means any
natural person or entity organized under the laws of any state or of the United States with the legal power
to enter into a binding contract and which bids or applies to bid on contracts for the provision of goods or
services let by a public entity, or which otherwise transacts or applies to transact business with a public
entity. The term “person” includes those officers, directors, executives, partners, shareholders, employees,
members, and agents who are active in management of an entity.
6. Based on information and belief, the statement which I have marked below is true in relation to the
entity submitting this sworn statement. (Indicate which statement applies.)
Todd Mayfield, Principal & Creative Director
Axia Creative, Inc.
12161 Ken Adams Way, Suie 110-Y1, Wellington, Florida 33414
20-8216123
7.4AXIA | Proposal for Community Branding & Signage Initiative
Required Forms, continued
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
_____Neither the entity submitting this sworn statement, nor any of its officers, directors, executives,
partners, shareholders, employees, members, or agents who are active in the management of the entity,
nor any affiliate of the entity has been charged with and convicted of a public entity crime subsequent of
July 1, 1989.
_____The entity submitting this sworn statement, or one or more of its officers, directors, executives,
partners, shareholders, employees, members, or agents who are active in the management of the entity, or
an affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July
1, 1989.
_____The entity submitting this sworn statement, or one or more of its officers, directors, executives,
partners, shareholders, employees, members, or agents who are active in the management of the entity, or
an affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July
1, 1989. However, there has been a subsequent proceeding before a Hearing Officer of the State of
Florida, Division of Administrative Hearings and the Final Order entered by the Hearing Officer
determined that it was not in the public interest to place the entity submitting this sworn statement on the
convicted vendor list. (Attach a copy of the final order)
I UNDERSTAND THAT THE SUBMISSION OF THIS FORM TO THE CONTRACTING
OFFICER FOR THE PUBLIC ENTITY IDENTIFIED IN PARAGRAPH 1 (ONE) ABOVE IS
FOR THAT PUBLIC ENTITY ONLY AND, THAT THIS FORM IS VALID THROUGH
DECEMBER 31 OF THE CALENDAR YEAR IN WHICH IT IS FILED. I ALSO UNDERSTAND
THAT I AM REQUIRED TO INFORM THE PUBLIC ENTITY PRIOR TO ENTERING INTO A
CONTRACT IN EXCESS OF THE THRESHOLD AMOUNT PROVIDED IN SECTION 287.017,
FLORIDA STATUTES, FOR CATEGORY TWO OF ANY CHANGE IN THE INFORMATION
CONTAINED IN THIS FORM.
(Signature)
(Date)
STATE OF
COUNTY OF
PERSONALLY APPEARED BEFORE ME, the undersigned authority,
who, after first being duly sworn by me, affixed
(name of individual signing)
his/her signature in the space provided above on this ___ day of _____, 2019.
NOTARY PUBLIC
My commission expires:
X
7.5AXIA | Proposal for Community Branding & Signage Initiative
Required Forms, continued
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
Non-Collusion Affidavit
This sworn statement is submitted with Bid, Proposal or Contract for __________________.
This sworn statement is submitted by (entity) ________________________ whose business
address is _____________________________________ and (if applicable) Federal Employer
Identification Number (FEIN) is _____________________ (If a Sole Proprietor and you have no
FEIN, include the last four (4) digits of your Social Security Number: ____________).
My name is and my relationship to the entity named above is ______________.
1. The above named is fully informed respecting the preparation and contents of the attached
proposal and of all pertinent circumstances respecting such proposal;
2. Such Proposal is genuine and is not a collusive or sham proposal;
3. Neither the said Proposer nor any of its officers, partners, owners, agents, representatives,
employees, or parties in interest, including this affiant, has in any way colluded, connived, or
agreed, directly or indirectly, with any other Bidder, firm or person to submit a collusive or
sham Proposal in connection with such Contract, or has in any manner, directly or indirectly,
sought by agreement or collusion or communication or conference with any other Bidder,
firm, or person to fix the price or prices in the attached proposal or any other Bidder, or to fix
any overhead, profit or cost element of the proposal price or the proposal price of any other
Bidder, or to secure through any collusion, connivance, or unlawful agreement any advantage
against the City of Atlantic Beach, Florida or any person interested in the proposed Contract;
and
4. The price or prices quoted in the attached proposal are fair and proper and are not tainted by
any collusion, conspiracy, connivance, or unlawful agreement on the part of the Bidder or
any of its agents, representatives, owners, employees, or parties in interest, including this
affiant.
Signature Date
STATE OF FLORIDA
COUNTY OF ____________________
PERSONALLY APPEARED BEFORE ME, the undersigned authority, who, after first being
sworn by me, affixed his/her signature at the space provided above on this ___ day of
________________, 2019, and is personally known to me, or has provided _______________ as
identification.
___________________________________ My Commission expires:
Notary Signature
Principal & Creative Director
12161 Ken Adams Way, Wellington, Florida 33414
Axia Creative, Inc.
Todd Mayfield
The City of Atlantic Beach’s
Community Branding & Signage Initiative
20-8216123
7.6AXIA | Proposal for Community Branding & Signage Initiative
Form W-9
(Rev. August 2013)
Department of the Treasury
Internal Revenue Service
Request for Taxpayer
Identification Number and Certification
Give Form to the
requester. Do not
send to the IRS.
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Name (as shown on your income tax return)
Business name/disregarded entity name, if different from above
Check appropriate box for federal tax classification:
Individual/sole proprietor C Corporation S Corporation Partnership Trust/estate
Limited liability company. Enter the tax classification (C=C corporation, S=S corporation, P=partnership) ▶
Other (see instructions) ▶
Exemptions (see instructions):
Exempt payee code (if any)
Exemption from FATCA reporting
code (if any)
Address (number, street, and apt. or suite no.)
City, state, and ZIP code
Requester’s name and address (optional)
List account number(s) here (optional)
Part I Taxpayer Identification Number (TIN)
Enter your TIN in the appropriate box. The TIN provided must match the name given on the “Name” line
to avoid backup withholding. For individuals, this is your social security number (SSN). However, for a
resident alien, sole proprietor, or disregarded entity, see the Part I instructions on page 3. For other
entities, it is your employer identification number (EIN). If you do not have a number, see How to get a
TIN on page 3.
Note. If the account is in more than one name, see the chart on page 4 for guidelines on whose
number to enter.
Social security number
––
Employer identification number
–
Part II Certification
Under penalties of perjury, I certify that:
1. The number shown on this form is my correct taxpayer identification number (or I am waiting for a number to be issued to me), and
2. I am not subject to backup withholding because: (a) I am exempt from backup withholding, or (b) I have not been notified by the Internal Revenue
Service (IRS) that I am subject to backup withholding as a result of a failure to report all interest or dividends, or (c) the IRS has notified me that I am
no longer subject to backup withholding, and
3. I am a U.S. citizen or other U.S. person (defined below), and
4. The FATCA code(s) entered on this form (if any) indicating that I am exempt from FATCA reporting is correct.
Certification instructions. You must cross out item 2 above if you have been notified by the IRS that you are currently subject to backup withholding
because you have failed to report all interest and dividends on your tax return. For real estate transactions, item 2 does not apply. For mortgage
interest paid, acquisition or abandonment of secured property, cancellation of debt, contributions to an individual retirement arrangement (IRA), and
generally, payments other than interest and dividends, you are not required to sign the certification, but you must provide your correct TIN. See the
instructions on page 3.
Sign Here Signature of
U.S. person ▶Date ▶
General Instructions
Section references are to the Internal Revenue Code unless otherwise noted.
Future developments. The IRS has created a page on IRS.gov for information
about Form W-9, at www.irs.gov/w9. Information about any future developments
affecting Form W-9 (such as legislation enacted after we release it) will be posted
on that page.
Purpose of Form
A person who is required to file an information return with the IRS must obtain your
correct taxpayer identification number (TIN) to report, for example, income paid to
you, payments made to you in settlement of payment card and third party network
transactions, real estate transactions, mortgage interest you paid, acquisition or
abandonment of secured property, cancellation of debt, or contributions you made
to an IRA.
Use Form W-9 only if you are a U.S. person (including a resident alien), to
provide your correct TIN to the person requesting it (the requester) and, when
applicable, to:
1. Certify that the TIN you are giving is correct (or you are waiting for a number
to be issued),
2. Certify that you are not subject to backup withholding, or
3. Claim exemption from backup withholding if you are a U.S. exempt payee. If
applicable, you are also certifying that as a U.S. person, your allocable share of
any partnership income from a U.S. trade or business is not subject to the
withholding tax on foreign partners’ share of effectively connected income, and
4. Certify that FATCA code(s) entered on this form (if any) indicating that you are
exempt from the FATCA reporting, is correct.
Note. If you are a U.S. person and a requester gives you a form other than Form
W-9 to request your TIN, you must use the requester’s form if it is substantially
similar to this Form W-9.
Definition of a U.S. person. For federal tax purposes, you are considered a U.S.
person if you are:
• An individual who is a U.S. citizen or U.S. resident alien,
• A partnership, corporation, company, or association created or organized in the
United States or under the laws of the United States,
• An estate (other than a foreign estate), or
• A domestic trust (as defined in Regulations section 301.7701-7).
Special rules for partnerships. Partnerships that conduct a trade or business in
the United States are generally required to pay a withholding tax under section
1446 on any foreign partners’ share of effectively connected taxable income from
such business. Further, in certain cases where a Form W-9 has not been received,
the rules under section 1446 require a partnership to presume that a partner is a
foreign person, and pay the section 1446 withholding tax. Therefore, if you are a
U.S. person that is a partner in a partnership conducting a trade or business in the
United States, provide Form W-9 to the partnership to establish your U.S. status
and avoid section 1446 withholding on your share of partnership income.
Cat. No. 10231X Form W-9 (Rev. 8-2013)
12161 Ken Adams Way, Suite 110-Y1
Wellington, Florida 33414
Axia Creative, Inc.
April 22, 2019
2 0 8 2 1 6 1 2 3
X
7.7AXIA | Proposal for Community Branding & Signage Initiative
Required Forms, continued
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
CITY OF ATLANTIC BEACH
800 SEMINOLE ROAD ATLANTIC BEACH, FLORIDA 32233 -5445
TELEPHONE (904) 247-5880 FAX: (904) 247-5819
WWW.COAB.US
NEW VENDOR INFORMATION REQUEST FORM
Please complete and return with all other bid documents
Vendor Name (as it should appear on Purchase Orders and Check Payments)
Remit to Address
Physical Address (if different from remittance)
Company Phone: Company Fax:
Company Website:
Point of Contact Information:
Name:
Email Address:
Phone:
Fax:
Should Purchase Orders be faxed or emailed? Provide correct information for either choice.
561-282-6207
www.axiacreative.com
12161 Ken Adams Way, Suite 110-Y1, Wellington, Florida 33414
561-282-6205
Axia Creative, Inc.
Todd Mayfield
todd@axiacreative.com
561-282-6205, ext: 101
561-282-6207
Please email to: marilyn@axiacreative.com
7.8AXIA | Proposal for Community Branding & Signage Initiative
Required Forms, continued
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
PROPOSER ACKNOWLEDGEMENTS AND AGREEMENTS
The undersigned, as an employee or agent of the Proposer, having the authority to sign a binding
agreement on behalf of the corporation, company, or firm presenting this submittal, confirms
understanding and/or agreement and/or takes exception with any statement in the following
sections of this RFP document.
1. GENERAL TERMS AND CONDITIONS
Understands and agrees to all terms.
2. SCOPE OF SERVICES, MINIMUM REQUIREMENTS AND QUALIFICATIONS
Understands and agrees to all terms.
3. PROPOSAL FORMAT
Understands and agrees to all terms.
Name: Title:
Signature: Date:
Bid/RFP Title: Bid/RFP No.:
Principal & Creative Director
May 7, 2019
RFP 19-03Community Branding & Signage Initiative
Todd Mayfield
7.9AXIA | Proposal for Community Branding & Signage Initiative
Required Forms, continued
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
CONFLICT OF INTEREST STATEMENT
This sworn statement is submitted with Bid, Proposal or Contract for __________________.
This sworn statement is submitted by (entity) ________________________ whose business address is
_____________________________________ and (if applicable) Federal Employer Identification
Number (FEIN) is _____________________(If a Sole Proprietor and you have no FEIN, include the last
four (4) digits of your Social Security Number: ____________).
My name is and my relationship to the entity named above is__________________.
1. The above named entity is submitting a Bid/Proposal for the City of Atlantic Beach Bid/RFP No.
_____ titled .
2. The Affiant has made diligent inquiry and provides the information contained in the Affidavit based
upon his/her own knowledge.
3. The Affiant states that only one submittal for the above proposal is being submitted and that the above
named entity has no financial interest in other entities submitting proposals for the same project.
4. Neither the Affiant nor the above named entity has directly or indirectly entered into any agreement,
participated in any collusion, or otherwise taken any action in restraints of free competitive pricing in
connection with the entity’s submittal for the above proposal. This statement restricts the discussion of
pricing data until the completion of negotiations if necessary and execution of the Contract for this
project.
5. Neither the entity not its affiliates, nor anyone associated with them, is presently suspended or
otherwise ineligible from participation in contract letting by any local, State, or Federal Agency.
6. Neither the entity nor its affiliates, nor anyone associated with them have any potential conflict of
interest due to any other clients, contracts, or property interests for this project.
7. I certify that no member of the entity’s ownership or management is presently applying for an
employee position or actively seeking an elected position with the City of Atlantic Beach.
8. I certify that no member of the entity’s ownership or management, or staff has a vested interest in any
aspect of the City of Atlantic Beach.
9. In the event that a conflict of interest is identified in the provision of services, I, on behalf of the above
named entity, will immediately notify the City of Atlantic Beach.
Signature Date
STATE OF FLORIDA
COUNTY OF ____________________
PERSONALLY APPEARED BEFORE ME, the undersigned authority, who, after first being sworn by
me, affixed his/her signature at the space provided above on this ___ day of ________________, 20___,
and is personally known to me, or has provided ______________________ as identification.
Notary Signature: My Commission expires:
Principal & Creative Director
RFP 19-03 Community Branding & Signage Initiative
20-8216123
12161 Ken Adams Way, Wellington, Florida 33414
Axia Creative, Inc.
Todd Mayfield
Todd Mayfield
7.10AXIA | Proposal for Community Branding & Signage Initiative
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
DISPUTES DISCLOSURE FORM
Answer the following questions by placing as “X” after “YES” or “NO”. If you answer
“YES”, please explain in the space provided, or via attachment.
Has your firm or any of its officers, received a reprimand of any nature or been suspended by the
The Florida Bar or any other regulatory agency or professional association within the last five (5)
years?
YES NO___
Has your firm, or any member of your firm, been declared in default, terminated or removed
from a contract or job related to the services your firm provides in the regular course of business
within the last five (5) years?
YES NO______
Has your firm had filed against it or filed any request for equitable adjustment, contract claims,
bid protest, or litigation in the past five (5) years that is related to the services your firm provides
in the regular course of business?
YES NO _____
If yes, state the nature of the request for equitable adjustment, contract claim, litigation, or
protest, and state a brief description of the case, the outcome or status of the suit and the
monetary amounts or extended contract time involved.
I hereby certify that all statements made are true and agree and understand that any misstatement
or misrepresentation or falsification of facts shall be cause for forfeiture of rights for further
consideration of this proposal for the City of Atlantic Beach.
Firm Date
Authorized Signature Printed or Typed Name and Title
Bid/RFP Title Bid/RFP Number
Required Forms, continued
Axia Creative, Inc.
Todd Mayfield, Principal & Group Creative Director
May 7, 2019
RFP 19-03Community Branding & Signage Initiative
X
X
X
7.11AXIA | Proposal for Community Branding & Signage Initiative
Required Forms, continued
City of Atlantic Beach
RFP 19-03
Community Branding and Signage Initiative
01098179-1
PUBLIC RECORDS PROVISIONS
FOR ALL CONTRACTS AND AMENDMENTS Effective as of
July 1, 2016 per Chapter 2016 -20, Laws of Florida
This is to confirm that we have been informed of, and will abide by, the Public Records Provisions
regarding s. 119.0701 FS
Signed: Print:
Company: Phone:
Email: Date:
Public Records Provisions, Page 2
Axia Creative, Inc.
Todd Mayfield
todd@axiacreative.com
561-282-6205, ext: 101
May 7, 2019
7.12AXIA | Proposal for Community Branding & Signage Initiative
*See following page
*Provided upon contract
In 2008, during the downturn in the American economy and, in anticipation of possible project slowdown, we
began fast tracking our original goal to convert our business model into a contract-based organization. Originally
our goal was to leverage online working relationships with regional talent that were not able to relocate to Florida.
This also allowed us to remain agile and responsive to international projects, it broadened available talent pool
to draw from and reduced travel costs having people close to where our clients live. Today, we are exclusively
made up of independent contractors who share in the profitability of the company. Therefore, we are exempt from
Workman’s Comp requirements.
Workman’s Comp
8.2AXIA | Proposal for Community Branding & Signage Initiative
EFFECTIVE DATE:
PERSON:
BUSINESS NAME AND ADDRESS:
SCOPE OF BUSINESS OR TRADE:
TODD W MAYFIELD
AXIA CREATIVE, INC.
12161 KEN ADAMS WAY, SUITE 110-Y1
WELLINGTON, FL 33414
FEIN:
JIMMY PATRONISCHIEF FINANICAL OFFICER STATE OF FLORIDADEPARTMENT OF FINANCIAL SERVICESDIVISION OF WORKERS' COMPENSATION
* * CERTIFICATE OF ELECTION TO BE EXEMPT FROM FLORIDA WORKERS' COMPENSATION LAW * *
IMPORTANT: Pursuant to Chapter 440.05(14), F.S., an officer of a corporation who elects exemption from this chapter by filing a certificate of election under this section may not recover benefits or compensation under this chapter. Pursuant to Chapter 440.05(12), F.S., Certificates of election to be exempt... apply only within the scope of the business or trade listed on the notice of election to be exempt. Pursuant to Chapter 440.05(13), F.S., Notices of election to be exempt and certificates of election to be exempt shall be subject to revocation if, at any time after the filing of the notice or the issuance of the certificate, the person named on the notice or certificate no longer meets the requirements of this section for issuance of a certificate. The department shall revoke a certificate at any time for failure of the person named on the certificate to meet the requirements of this section.
DFS-F2-DWC-252 CERTIFICATE OF ELECTION TO BE EXEMPT REVISED 08-13 QUESTIONS? (850)413-1609
Architectural or Engineering Firm-Clerical
NON-CONSTRUCTION INDUSTRY EXEMPTION
4/17/2019 EXPIRATION DATE:4/16/2021
208216123
EMAIL:TODD@AXIACREATIVE.COM
This certifies that the individual listed below has elected to be exempt from Florida Workers' Compensation law.
Miscellaneous
The following are links to additional resources that include information, brochures, sample project documents
and videos about Axia. The pdf version of this proposal includes live links to the respective online sources.
Sample Project Web Page
This password-protected web page is prepared for each client. It will contain all project documents, production
art files and several other resources to help with project management and communication:
https://www.axiacreative.com/client-area1 | Choose the Guest Area link | Insert the password: Guest1
Sample Google Map
This is a sample collaborative map used to plan the Wilton Manors wayfinding system:
https://drive.google.com/open?id=1l2TLH7VF013M5DvX6mybxtnQHr0&usp=sharing
Brand Style Guide 1
This Brand Style Guide is for the Janesville, Wisconsin Brand:
https://issuu.com/toddmayfield/docs/janesville_brand_style_guide-pages
Brand Style Guide 2
This Brand Style Guide is for the Tillamook Coast, Oregon Brand:
https://issuu.com/toddmayfield/docs/brand_guideline_for_tillamook_coast
Wayfinding Design Intent
This is a Design Intent document (bid document) for the Wilton Manors, Florida Wayfinding system:
https://issuu.com/toddmayfield/docs/wm_design_intent-final
Pedestrian Totem
Our Signature Pedestrian Totem was developed for city environments with limited space or who desire low profile
pedestrian guide signage to reduce sign clutter: https://issuu.com/toddmayfield/docs/sitka_pedestrian_totem
Axia Brands Brochure
https://issuu.com/toddmayfield/docs/axia_branding_brochure_a01005386798e7
Axia Wayfinding Brochure
https://issuu.com/toddmayfield/docs/axia_wayfinding_brochure_fa400389945542
Axia Promotional Video Benefits of Axia Wayfinding Video
https://vimeo.com/242443558 https://vimeo.com/329026077
9.1AXIA | Proposal for Community Branding & Signage Initiative