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Meraki Wellness, Incfaki Wellness, Inc. Beaches WellFest - March 7, 2020 at Johansen Park Funding amount requested: $3000 Dates of event/program start -end: March 7 2020 Board of Directors: Tracy Marko - President / Director Thomas Marko - Vice President / Director Jena Pugh - Director Elizabeth Brown - Director Budget: Our non-profit was established to support the start and growth of the WellFest events. The organization's budget below shows the cost of starting our non-profit along with some items needed for the first event that we will be able to use for future events as well. Organization Budget / Start -Ur Cost - Meraki Wellness, Inc. InoorporatiourStart Slate Mow PillOnsotiand YAri : Erect Needs: ShiftS SikkEri I4papbarre Wireless Headset Microphone 41.866,0:1' Our event budget below shows the sponsorships collected and the cost we incurred to run our first event for the day (March 2, 2019). We anticipate the needs for our Beaches 2020 event to be more costly as we hope to purchase a tent for our stage area in case of rain, increase our advertising, add a for -charity run prior to the start of the event, and establish an on-line pre registration for small -group education sessions. Event Budget - Beaches WellFest 2019 Sponsorships Coleciled 1113511 Fording Advertising: Day at Needs: Donna Expo Booth FacebookAdverisernerg Beachside Buggies Polies flash ski Chairs Iamb Tent Food Insurance 4400 4100 4300 40480 45429 4100 t4121,I 43.01854 amino_ $130.36' Fd FLORIDA 0000019 33/08/19 111 FLORIDA 85-8017720747C-8 Certificate Number This certifies that Consumer's Certificate of Exemption Issued Pursuant to Chapter 212, Florida Statutes DR -14 R. 01/18 MERAKI WELLNESS INC 1939 BRISTA DE MAR CIR ATLANTIC BEACH FL 32233-4525 03/07/2019 Effective Date 03/31/2024 Expiration Date 501(C)(3) ORGANIZATION Exemption Category is exempt from the payment of Florida sales and use tax on real property rented, transient rental property rented, tangible personal property purchased or rented, or services purchased. Important Information for Exempt Organizations 1 DR -14 R. 01/18 1. You must provide all vendors and suppliers with an exemption certificate before making tax-exempt purchases. See Rule 12A-1.038, Florida Administrative Code (F.A.C.). 2. Your Consumer's Certificate of Exemption is to be used solely by your organization for your organization's customary nonprofit activities. 3. Purchases made by an individual on behalf of the organization are taxable, even if the individual will be reimbursed by the organization. 4. This exemption applies only to purchases your organization makes. The sale or lease to others of tangible personal property, sleeping accommodations, or other real property is taxable. Your organization must register, and collect and remit sales and use tax on such taxable transactions. Note: Churches are exempt from this requirement except when they are the lessor of real property (Rule 12A-1.070, F.A.C.). 5. It is a criminal offense to fraudulently present this certificate to evade the payment of sales tax. Under no circumstances should this certificate be used for the personal benefit of any individual. Violators will be liable for payment of the sales tax plus a penalty of 200% of the tax, and may be subject to conviction of a third-degree felony. Any violation will require the revocation of this certificate. 6. If you have questions about your exemption certificate, please call Taxpayer Services at 850-488-6800. The mailing address is PO Box 6480, Tallahassee, FL 32314-6480. Iraki V llness, Inc. Beaches WeIlFest - March 7, 2020 at Johansen Park Funding amount requested: $3000 Dates of event/program start -end: March 7 2020 Yes/No Conditions: A. Fair and justifiable costs (Program/Event Budget required) Yes B. Serves Atlantic Beach residents Yes C. Program/event pertains to cultural, arts, recreation Yes D. Program/event activities completed by September 30, 2020 Yes E. Program/event is non-discriminatory Yes F. Is the event free from inherently religious activities? Yes Application Questions: 1. Participants Location: Johansen Park Estimated Participants: 500 people AB Residents: 300 / 60% estimated Participant Engagement: Full 6hours of the event Frequency / Duration: 1 day event for 6hours - 10am to 4pm Open to all AB residents: Yes Event to occur in AB: Yes 2. Need The goal of WeIlFest is to provide education to the beaches communities on the importance of a healthy lifestyle and the various options in which to achieve success in self and family wellness. Currently the only events within the entire county that are listed as `health and wellness' events focus primarily on the sales and promotion of products and services. Other health festivals may include nutritional specific events, however currently there is no event like what was held this past March and what we plan to provide to Atlantic Beach this coming March 2020 The goal of WeIlFest is to provide lifestyle information and screenings to help build awareness of health risks and provide information on how an individual can make behavioral changes to enhance his or her health, as well as the health of their families. In our community the pieces we need to make this happen are right in front of us - and this is how we put them all together. This is our chance to educate our community. Although we continue to be flooded with information for business and services claiming to be about health, obesity percentages continue to grow throughout Duval County and the State of Florida. In Florida, approximately 29% of the population is categorized as obese; and in Duval County the statistics show closer to 30% are obese. Information is available on health and wellness, but it's overwhelming for most and our community is suffering. Focus should be on what is needed, what is effective, and what is available to support a lifestyle change that provides a connection between the resource and the target audience. That is where WeIlFest will bridge the gap; allowing attendees to discover health and connect local. With 93.7% of our City having access to exercise and 26% continuing to be inactive, there is a reason we're missing the connection; and it's time to make changes. 3. Description of Program / Event 3.1 Goals and Objectives WeIlFest was built on the foundation of providing education to communities and empowering individuals to take control of the health of themselves and their families. To do that we need to build a strong network of local businesses that want to work together for the greater good of their community. This network will allow for individuals to be supported on their health journeys. Outside of our big picture goal of building networks and educating the community, we set a goal from our last event in March to have every person who walked through our festival leave with one piece of information they can immediately put into practice to improve their health. After our event we sent out a survey through Facebook and every single response confirmed that we had met our goal and that our beaches community wanted a WeIlFest 2020. We hope that for this next event we can provide attendees with a survey card to return at the end of the event (perhaps with a raffle incentive) to allow us to collect more data on the needs, wants, and success of our event. Our main proposed goals from the beginning of the concept of WeIlFest are listed below, and we believe our first event met these goals and as we grow we will continue to focus on these and create the community impact needed to make a change. • Educating our community on impactful and immediate ways to improve health and well-being: Every attendee of the event will have their own personal understanding and background into what health and wellness means to them. The overall goal of the event and the selected sponsor representation is to expose the attendees to every facet of a healthy lifestyle, including those that may not have been a previous focus. With the event, we aim to have each attendee walk away having learned at least one new thing they can change immediately to improve their overall health. Specifically, something that doesn't require a product or membership. • Raising community awareness through local small businesses: By focusing on local businesses as sponsors for the event, attendees will have the opportunity to be face-to-face with companies in our neighborhood. The availability of local resources allows for reinforcement of the convenience and accessibility of health and wellness providers. • Partnering with health professionals and local resources to promote a healthy and mindful lifestyle: Opportunities for sponsorship will include a range of fitness, physical health, mental health, nutritional health, and environmental sustainability organizations. By having representation from various health and wellness resources, attendees will be exposed to the ecosystem of health that includes a holistic approach to a healthier lifestyle. 3.2 Activities We strive to make WeIlFest as hands-on as possible, meaning that not only do we allow our sponsors to set up their space as they see fit, but we encourage demonstrations and interactive activities throughout the day to enhance the educational opportunities at the event. We also had a stage set up last year allowing for presentations and classes throughout the day. Our 2019 event had a small platform stage but we would like to upgrade to a full trailer stage as our event grows to allow for more visual presentations from our gold -level sponsors. This past year, for example, we had a yoga class, bootcamp class, guided mindful meditation, cooking demonstrations, and interactive education on the physical therapy approach to back pain. We also plan to expand into smaller breakout sessions to allow for small -group learning and education to encourage interaction with our sponsors and attendees. We would like to invest in the capability to allow for on-line registration to allow attendees to set up their own schedule for the day as well, which is something we hope to use our grant funds for. 3.3 Advertised We plan to advertise this upcoming event as we did for our 2019 event. We had posters and flyers placed around the beaches, not just at the locations of our sponsors but at other businesses as well. We ran a press release in the Beaches Leader and Parents Magazine. We distributed over 2000 flyers to the local schools to be sent home with students. We also had event listings online and/or print with Void, Jax Moms Blog, and Natural Awakenings Magazine. Lastly, we had a booth set up at the Donna Marathon Expo and distributed another 2000+ flyers throughout the weekend as well as placed seven yard signs and three banners along the race course. A website, facebook page, and instagram page was also established for the event. 4. Facilitated Access At our 2019 event we offered bike valet with The Bike Bus as well as transportation with Beachside Buggies from City Hall to Johansen Park. We believe this gave alternatives to accessing Johansen Park for those either unable to drive and those with difficulty parking close to the event. The City Hall lot provided overflow parking and closer access for those needing city bus transportation as it is closer to the Plaza Road bus stop. We also believe that promoting the bike valet encouraged attendees to be active. We did contact Fleet Landing about using their transportation for their residents that wished to attend but were unable to confirm for last March, but we fully intend on attempting to secure that contact for the 2020 event. 5. Evidence Based Statistics on the increase of preventable health-related chronic illness with behavior risk factors, as pulled from the Department of Health, show the need for this type of event. For example, in Florida, approximately 29% of the population is categorized as obese; and in Duval County the statistics show closer to 30% are obese. In 2016, only 21.7% of adults aged 18 and older in the state of Florida met the physical activity guidelines for both aerobic and muscle strengthening activities. Diabetes, the nation's seventh -leading cause of death, has had a steady increase in death rates in Duval County since 2014. Although we are aware that there are varying factors to chronic illness, consistent lifestyle changes in regards to physical activity and nutrition are documented to have positive effects and improved wellbeing. These statistics only touch the physical and nutritional side of what WellFest is all about. We also include mental health and environmental sustainability as two other focus areas at our events and truly believe that research backs the need for education and accessibility to resources for improving individuals, families, and communities. The success of our Beaches 2019 event lead to the partnership with the City of Jacksonville for the growth of WellFest into Riverside (scheduled for October 5th, 2019). We also have the majority of our Beaches sponsors signed on to return to Atlantic Beach in 2020. 6. Fee or Cost There is no cost or fee to attend the program or participate in any of the activities provided throughout the day by our sponsors. We also offer free participation to other 501c3 companies wishing to participate. 7. Evaluating Success As with our previous event we plan to send out surveys through social media following the 2020 event (as well as our upcoming Riverside event). We also hope to do survey cards at the event with potential raffle opportunities for cards submitted the day -of. We also truly believe the success of the event is shown not just in the returning of our sponsors/vendors, but also the increased number of sponsors and vendors and the community attendance and participation. Our inaugural 2019 event had consistent rain throughout the day and we still had 30+ attendees on their mats, in the rain, for our 10am kick-off yoga class. We have mentioned our survey for attendees, but we did also send satisfaction and feedback surveys to our sponsors to ensure that their specific goals and expectations for the event were met and we plan to continue to do so, improving in any areas needed as we grow. Volunteers for our first event included our Board of Directors and family members and friends, however as we grow we plan to extend invitations for community service hours to area schools and community groups. We truly believe in building community connections and networks and will keep that at the core of every event. 8. Resourcing Our volunteer plans include reaching out to local schools and community groups to provide community service hours. In terms of other funding and donations, we currently have not looked into opportunities as our first event, with our sponsorships, allowed us to cover the cost of the event. No payments were made to any of our members of the Board of Directors. In-kind donations allowed us advertising in multiple outlets as well as all of our graphics, and we plan to explore those options for future events as well.