Pilot North Beaches Parking Management Plan SummaryComponents of the North Beaches Pilot Parking Management Program
Management Policy Guidelines
Priority – while it is understood and agreed that revenue is of key importance, it must also be understood that
all of the points listed below have equal weight with revenue when policy is being developed. Parking is an asset
that can benefit our communities and we need to ensure that we treat it as such.
Representative – all BTC and CONB stakeholders (CONB, COAB, BTC Agency, Merchants, and Residents) should
be represented and have direct input on policy decisions.
Responsive – the Program Management needs to be available and responsive at any time during which the
businesses in the BTC are open. The parkers are their customers, and so long as they are present there needs to
be someone in a position of authority available.
Friendly, Professional and Reassuring – the staff/attendants physically running the Program will, in many cases
be the first and/or last opportunity to insure the customer/visitor has a positive impression of their visit to the
BTC. They need to not only be Parking Enforcement, but also serve as Ambassadors who are able to assist our
visitors, customers, employees and others with any issues that might arise, or to answer any questions they may
have. We cannot have these positions filled with un-skilled, poorly trained, inexperienced entry level
personnel. Their importance requires they have some professional training and experience in customer service,
and the maturity to handle a variety of situations that may arise.
Seamless – the Program must be inclusive, to include as many properties and parking spaces as can be
assembled under one umbrella. The BTC is too compact to have multiple operations where the rules, rates,
hours of operations and payment options vary from one block to the next.
Signage Pollution – the Program needs to be as universal as possible in order to minimize the amount of
signage. Instructions for how to use the parking need to be simple, and not something different with each
block. It is desirable to have consistent signage on City Right of Way as well the Private Property lots.
Management Policy Goals
Residents – there needs to be a method to insure visitors and others coming to the BTC or beach don’t start
converging on residential areas. Need to understand there will be additional parking management demand for
nearby residential streets, and that the needs of the residents are not necessarily the same as those of the BTC
businesses. Residential Permitting which can be managed through the appropriate Parking Management
software can provide an effective solution. Residents would also have access to the Beachside Shuttle for door
to door, on demand service between their homes and the various business in the BTC and surrounding area,
once again delivering more foot traffic with no impact on existing parking inventory inside the BTC footprint
Turnover of prime storefront/on-street parking spaces – the value of one single parking space is enough to
impact the bottom line for many of the smaller retailers in the BTC. Having cars parked all day long in any of
those spots, regardless of how much they might pay in parking fees would be detrimental to the businesses in
the BTC.
Merchant Validation Programs – the Program needs to allow for an “across the board” validation where neither
the merchant nor the customer needs to worry about exactly which lot it was or space where the customer
parked. The validation application and any associated billing would be handled thru the Program Management.
Shared Parking Solution – an inventory of existing surface level parking throughout both cities need to be
conducted to determine the available parking inventory for all existing business and new business. Parking
Facility License Agreements must be entered in to and a parking management service structured. A shared
parking solution must be adopted by both cities to provide a logical parking solution that provides shuttle and
valet to and from parking in the off-site parking inventory. In order to continue growing and maintain the charm
and walkability characteristics that make the BTC desirable we need to avoid devoting valuable property to
asphalt wherever and whenever feasible.
Beachside Shuttle – the current Beachside Buggies service is convenient for residents, visitors and
employees. The service needs to continue and be expanded as it brings more foot traffic with no traffic
impact. It is critical to the success of an Employee parking program, Designated Beach Satellite Parking and
events that are held within the BTC, as well as vital for residents wanting to visit the BTC.
Beach Visitors – while those visiting the beach may not always stop in one of the BTC businesses we understand
it is critical for them to have a positive impression of the area and to hopefully come back to shop or eat at
another time. Many of the persons visiting the beach for the day do patronize BTC businesses already, their
experience must be enjoyable. Appropriate Designated Beach Satellite Parking and the requisite Shuttle to and
from the Designated Beach Satellite Parking is a necessity for all BTC businesses
Employee Parking Program – employees are as critical as customers to any business, and providing safe,
convenient parking at no cost to the employee is something that must be provided. Appropriate Employee
Satellite Parking and the requisite Shuttle to and from the BTC Employee Parking lot is a necessity for all BTC
businesses. Employee lots should be located and managed to have minimal or no impact on any residential
areas, including impacts to traffic, noise or neighborhood character
Valet – need to develop policies and procedures for valet operations utilizing public parking spaces and/or
streets