Exh 2A{
~ERCE~~~o~s
M E M O
TO: Maureen King, City Clerk, City of Atlantic Beach
FROM: Pam Bushnell, Perceptions, Tide-Views Editor
DATE: 217/00
Suggested Tide-Views Guidelines:
Rationale: A: enhance city image with more sophisticated publication
B: increase reader interest and appeal (sponsor support}
Z ~°1
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Suggestions to increase eye appeal and reader interest in quarterly city newsletter
1. Update format of newsletter from present 2-column layout to more dynamic
design - no cost fo city -
2. Explore use of additional color and/or upgrading paper stock -will affect cost
of newsletter $$ see attached
3. Limit space allotted to city departments/ government to create opportunities
to share other information that is newsworthy, timely and of interest to a Large
number of readers - no cost to cify
a. Allot no more than 5 pages to regular columns from city departments,
committees, the mayor's letter, etc.
b. Use remaining page 8f each issue for feature, educational and
community news items of general interest io readers":
c. The above changes will provide opportunities for each issue to have
something fresh and different for readers, which in tum makes it
more likely they wit! take the time to look at each issue, and,
therefore, increases results for advertising sponsors
d. This approach offers awin-win advantage to everyone concerned -
the more appealing the newsletter is to readers, the more likely they
will read the city news and ads contained in it.
4. Eliminate frequently called numbers" in Directory -City numbers only -
Combine with City Government Listing to save space - no cost to cify
5. Consumer Education fillers: Create filler file of general interest, consumer
education materials to be used as space permits -how to save water, fire
safety, gardening tips, etc. -one general information piece for year from each
department as appropriate - 400 words each (will be used if dept. articles do
not meet deadlines). To be gathered by City Clerk from each department at
beginning of each calendar year. -
no cost to city
page i of 4
32233 • ph 904/241-0320 • fax 241-OU45
.1015 atlantic blvd- • suite 230 • atlantic beach. H- •
PAM BUStiNELL 9042410046 P. 03
Suggested Guidelines 217'/0a
1. Have Perceptions develo¢ feature material for newsletter. Material would be
Coordinated with City Clerk prior to publication to ensure it is non-controversial
• in nature. Ideas are as follows: - rto cost fo city
a. "Lifestyles" column - to profile Atlantic Beach residents whose
lifestyles and interests reflect the diversity of our community -artists,
writers, community volunteers, lifeguards, entrepreneurs, collectors,
hobbyists, world traveled military personnel, etc. -why they choose to
make their home in Atlantic Beach
b. "Our Town" -slices of community life and activities -seasonal topics -
turtle patrol reports, beach treasures or oddities, hot topics of
Conversation at shelbys, bike night at tha Beach Diner, current fads
among kids, on-the-street interviews around a particular issue
page 2 of 4
PAM SUSHNELL 9042410046 P. 04
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i Suggested editorial policies for TideViews Newsletter217/00
tt is useful to establish newsletter policies and procedures before misunderstandings or
conflicts occur_ The following recommendations are offered as a means of ensuring
good communication and coordination among all parties involved in the newsfetter effort.
Content
1. Promotion of charitable causes in terms of requests for contributions, donations of
time and materials, etc., will be limited to city sponsored projects and events. City
sponsorship is interpreted to include activities that receive direct or indirect support
of the City of Atlantic Beach. Support may be in the form of city funding or the
authorization of city facilities as program or collection sites.
2. No articles of a commercial or promotional nature will be accepted beyond that
contained in paid ads by business sponsors. Ali ads must meet editorial standards of
the publication. -
3. The purpose of the newsletter is to provide information to the citizens of Atlantic
Beach. It is not an appropriate forum for political posturing.
4. Advertising will not exceed 50°la of the content of the newsletter.
Procedures
1. All newsfetter articles are to be submitted to the City Clerk, and are to include a word
count (done manually or by word processing program by the author}. Articles are
subject to editorial review and may be edited to fit space available, for spelling and
grammar or for readability and clarity.
2. Submission of material for the newsletter does not guarantee publication. Articles
must meet newsletter policies for content and must be compatible with the
established format. Selection will be based on space available, timeliness or urgency
of information, and items of the greatest general interest to readers.
3. Questions as to articles selected or not selected for publication may be directed first
to the newsletter editor. If s/he is unable to provide a satisfactory explanation of
newsletter policies and procedures, the matter wil{ be referred to the City Clerk for
review. if the matter still cannot be handled, it will be refierred to the City Manager for
resolution.
4. Questions about advertising may be directed to the newsletter editor.
Page 3 of 4
• adantic beach,ll • 32233 241 ~6
• 1015 atlantic blvd- • suite 230 . p}, g0r4/2A 1-0320 ~
PAM $USHNELL 9042410046 P. 05
~ERCE~~~o~s
TideViews Printing Options /Approximate Costs
For reference, present newsletter is 12•pages (with ads) - #6200, one color print job with
accent color on cover only -only cost to city is mailing {$700 per issue} .
Below is information based on printer bids for #62Q0 newsletters with and without
income from advertising. Al! the options listed below would add color throughout the
newsletter instead of the cover only. Actual costs will vary depending on paper stock
selected. _
Option A*
i 2 page (with ads} -two color throughout
cost to city - $355 - $4 per issue, plus mailing
Option B
12 page (with ads) -four color throughout _
cost to city - $tQ08 per issue, plus mailing
Option C "~
6 page (no ads} -two color throughout
cost to city - $1453 per issue, plus mailing
Option D **
6 page (no ads) -four color throughout
cost to city - $i 8Q5 per issue, plus mailing
"Recommended option:
Continue. i 2-page newsletter with ads to cover production costs. Upgrade paper stock
and add accent color throughout (plus other improvements that can be added at no
additional cost}. While the City would need to subsidize the increase in production costs
for the first issue (March) - it is possible than increased ad sales could cover future
production costs (to date, we have averaged only about 50% or less of the ad space
available. A more polished publication is anticipated to attract better sponsorship for
luture issues},
*`Options C and D, in which no ads are sold to offset production costs, include 100% of
printing costs plus a fee for Perceptions to typeset and layout the publication.
• 1015 atlanilt blvd. • suite 230 • atlantic ~~~ ~~ • 32233
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• ph 9pgj2~1-0320 fax 2~1-006