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55 8th Street West UBEX 02.12.1992 (Iron Dog Brewing) Info Packet Iron Dog Brewing Company, Inc. Information Packet Prepared for the City of Atlantic Beach February 12, 1992 Iron Dog Brewing Company, Inc. Information Packet Prepared for the City of Atlantic Beach February 12:1992 1992 Joe Cox and Nick Delmedico, founders of Iron Dog Brewing Company, Inc., wish to test the feasibility of marketing "Hand Crafted" or "Home Brewed" malt beverages. With the rise in popularity of Brew Pubs such as Ragtimes, Hand Crafted beer has come of age. The desire for new and different products is a social trend that creates a market demand, and beer is no different. Surveys indicate that many restaurants would like to feature Hand Crafted beers, but lack the brewing expertise, technology, or capital to support an on site brewery. The answer to their problem is a micro-brewery, as all brew pubs are limited to on-site production and consumption. Our process differs from Ragtimes in several ways. The first and primary being starting materials. Ragtimes, like many brew pubs, uses pure grains in which malt and fermentable sugars are extracted by passing warm water over the cracked grains. This is called sparging, and results in solid waste in the form of spent grain. The spent grain is damp and messy. Iron Dog ale is made with malt extracts, a caramel like syrup that dissolves in boiling water and leaves no residue. Instead of whole hops, pelletized hops are used and this also leaves no residue when added to the mixture. The end result is a clean mixture ready for fermentation. Odor during cooking is fragrant but is not unlike baking bread. Cooking fumes are vented as in a restaurant, with exhaust fans. At maximum capacity we will be able to produce six runs per week with an approximate combined boiling time of less than 12 hours. Yeast is added and the mixture bubbles carbon dioxide as alcohol is formed over the next few days. When finished, the resulting beer is filtered and kegged and can be carbonated naturally or by placing approximately 15 lbs. of head pressure on each keg. The beer must age in the keg a minimum of two weeks before it is ready for shipment. Our system is a two barrel (60 gallon) system whereas Ragtimes operates a seven barrel (387 gallon) system. Producing at maximum capacity will enable us to manufacture 24 kegs (12 barrels) per week. This inventory can be removed with one or two standard size trucks on a weekly basis. The main source of waste in the production cycle is cleaning water. Good brewery operations require hospital clean conditions and a sterile environment, stricter than required health department requirements. Deviations from cleanliness can result in bad or bitter beer. Cleaning water will be used in washing returned kegs, the boiler, the fermentation tanks, and general brewery cleanup. We expect to clean approximately 24 to 30 kegs a week and the fermentation tanks must be cleaned after every cycle (once a week). The boiler must be cleaned at least twice a week. The sterilization solution used to clean the equipment is a standard solution used by all restaurants. , --.-,_ ...,.• .., • EWING 2_ 84 RR E L ..... • S (é2 614L5. V. s) s BR,�s T % No TEAS E7 Ta lEt 0RE STA RANTS it v iiii«T� CA IT-4 Ti � .��nt{n 0 MALT EXTRACT D . GRAIN 0 STAINLESS STEEL cOAJSTVCTWN * EFFICIENT COMPLETE FROM BREW To I3EER IN LESS TUAN 3 WEEKS , • _" �s x s T}�RoUGN Tll E FAS/S7�P5 ��i, i.` p'ii , 61= ;. . - J .:..1' �• ' of M,4K1Nc BETA' WITH r� „.,, < �:' : 4,4 . I fit,i,,, 0, e ., . .-A-- - a.. CI (-,__ -ii,y4A 7,1?"..a ir ..., .4-&-ir =, Z(te lak-,,,i . _5,Ae,i, 11 --'4.:. 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MAY-JUNE 1991 VOL. 8 N0. 3 New Brewer THE MAGAZINE FOR MICRO AND PUB - BREWERS I , . ,ir 9gd -- - - - ..1.i /ice, = -` T . •: _ - o _ ‘ ) n -..• -..: • Men w/nom-o__M Cane*-and M•w••O. • lL - •• •�j ' 1/r� i (e- Pc w1- G BRte°v ' 1991IndustryReview Numbers Add Up to Growth Exporting to Japan • Micro Talk at ASBC • Beer of a Root • COVER TC2 'y r- 1991 INDUSTRY • 1 .• . REVIEW • _ i ; An analysis of the statistics and notable trends in the U.S. and Canadian beer industry. with a special focus on microbreweries and pubbreweries. By David Edgar LAST YEAR WAS BOTH GOOD AND price with imported beer brands. The I bad for the U.S. brewing industry as a exact impact of the new tax will not be �t whole: known for a while. however. because the i •The "big three" largest breweries posted increase only went into effect January 1. ! a significant gains and the "little 200" mi- 1991. crobreweries and brewpubs experienced O'erall. the U.S. brewing industry pro considerable growth. but two large duced 184.478.000 barrels in 1990. an in- creas • e of 0.5 percent. During the year. the breweries closed and the regional and small-scale breweries continued to nations three largest breweries each post struggle. ed significant gains. •Small breweries were virtually unaffect- U.S. Microbreweries ed by a new increase in the Federal Ex- The microbrewing industry enjoyed cise Tax while the large breweries felt another year of growth in 1990. Total its sting. production of micros and brew pubs was •The state of Missouri passed a law al- 350.000 barrels, according to an estimate lowing brewpubs while the state of I by the Institute for Brewing Studies. Michigan voted down a similar proposal. While the industry grew just 22 percent Undoubtedly, the industry's most sig- in number of facilities — less than the nificant event of the year was the new in- rate of growth in 1989. it grew by 45 per • - crease in the Federal Excise Tax (FET) cent during 1990 in total beer production. on beer. The FET doubled on beer pro- • duced by large breweries, going from S9 to S18 per barrel. Smaller breweries (de- fined as those producing no more than 2 walnut Brewery, Boulder. Colo.. is one million barrels annually) received an ex- successful brewpub that opened in 1990. Shown brewing are assistant Tom Bowen(left) emption from the new tax on their first and orewmaster Mark Youngquist. 60.000 barrels of beer. The net effect for regional and micro breweries is that their + brands still compete well in terms of 8 MAY–JUNE 1991 Estimated Taxable Production of United States Microbreweries All figures in U.S. Barrels. 'Denotes new in 1989. (Percent change not applicable since 1989 figures do not represent a full year of production.) "Denotes new in 1990. Percent Company Name Location 1989 1990 Growth Hood River Brewing Co. Hood River,OR 8,003 14,500 81 1 Widmer Brewing Co.(both facilities) Portland,OR 7,400 12,000 62 Mendocino Brewing Co. Hopland,CA 5,317 9,200 73 Bridgeport Brewing Co.and Public House Portland, OR 4,800 9,000 88 Hart Brewing Co. Kalama,WA 6,000 9,000 50 Boston Beer Co. Jamaica Plain,MA N/A 8,000 N,A Frankenmuth Brewery Inc. Frankenmuth,MI 5,500 8,000 45 Olderberg Brewery Fort Mitchell,KY 7,382 7,200 -2 Pavichevich Brewing Co.' Elmhurst,IL N/A 6,500 N/A Hale's Ales Limited(both facilities) Kirkland,WA 4,500 6,200 38 Catamount Brewing Co. White River Jct.,VT 5,925 6,000 1 Honolulu Brewing Co. Honolulu,HI 4,500 5,300 18 Sprecher Brewing Co.Inc. Milwaukee,WI 3,700 5,200 41 Yakima Brewing and Malting Co.Inc. Yakima,WA 4,850 5,000 3 Summit Brewing Co. St.Paul,MN 3,516' 4,700 34 Abita Brewing Co. Abita Springs, LA 3,500 4,200 20 Capital Brewery Inc. Middleton,WI 4,128 4,200 2 Portland Brewing Co. Portland,OR 3,478 4,083 17 Alaskan Brewing and Bottling Co. Douglas,AK 3,106 4,000 29 D.L.Geary Brewing Co.Inc. Portland,ME 5,327 4,000 -25 Mass.Bay Brewing Co. Boston,MA 2,500 4,000 60 Montana Beverage Ltd. Helena,MT 3,600 3,600 0 Virginia Brewing Co. Virginia Beach,VA 3,000 3,500 17 Boulder Brewing Co. Boulder,CO 5,000 3,384 -32 Wild Goose Brewing Co.' Cambridge,MD 907 3,350 N/A Alpine Village Hofbrau Torrance,CA 3,370 3,200 -5 Schirf Brewing Co./Wasatch Brew Pub Park City,UT N/A 3,100 N Devil Mountain Brewery/Bay Brewing Co. Benicia,CA 1,953 3,000 54 St.Stan's Brewery,Pub&Restaurant (formerly Stanislaus Brewing Co.) Modesto,CA 3,000 3,000 0 Thomas Kemper Brewing Co. Poulsbo,WA 2,700 3,000 11 New Haven Brewing Co.' New Haven,CT N/A 2,890 N/A Coeur D'Alene Brewing Co./T.W. Fisher's Coeur D'Alene,ID 1,605 2,600 62 Oregon Brewing Co./ Bayfront Brewery and Publichouse' Newport,OR 502 2,500 N/A Deschutes Brewery and Public House Bend,OR 1,183 2,360 99 Firestone Brewing Co. Los Olivos,CA N/A 2,177 N/A British Brewing Co. Glen Burnie,MD 1,700 2,100 24 Clement Brewing Co. (formerly Vernon Valley Brewery) Vernon,NJ 1,500 2,000 33 The Mountain Brewers Inc.' Bridgewater,VA N/A 2,000 N,A Stoudt Brewery Adamstown.,PA 1,500 1,900 27 Boulevard Brewing Co.' Kansas City,MO N/A 1,784 N/A Millstream Brewing Co. Amana,IA 1,600 1,600 0 Crazy Ed's Black Mountain Brewing Co.' Cave Creek,AZ 53 1,500 N/A New England Brewing Co" Norwalk,CT N/A 1,500 N/A. Anderson Valley Brewing Co. Boonville,CA 900 1,400 56 Bohannon Brewing Co.' Nashville, TN N/A 1,400 N/A Indianapolis Brewing Co.' Indianapolis,IN 830 1,300 N/A Bayern Brewing Co. Missoula,MT N/A 1,200 N/A James Page Brewing Co. Minneapolis,MN 1,200 1,200 0 Pike Place Brewery' Seattle,WA 40 1,000 N/A Central Coast Brewing Co.' San Luis Obispo,CA 335 980 N/A San Andreas Brewing Co. Hollister,CA 250 900 260 Odell Brewing Co.' Fort Collins,CO 33 897 N/A Buffalo Brewing Co./Abbott Square" Buffalo,NY N/A 800 N/A North Coast Brewing Co. Ft.Bragg,CA 490 800 63 Old Dominion Brewing Co." Ashburn,VA N/A 766 NA Kalamazoo Brewing Co.Inc. Kalamazoo,MI 520 670 29 10 MAY-JUNE 1991 Percent Company Name Location 1989 1990 Growth Nevada City Brewing Co. Nevada City,CA 639 660 3 Columbus Brewing Co.' Columbus,OH 230 600 N/A Santa Fe Brewing Co. Galisteo,NM 800 600 •25 Dallas Brewing Co. (formerly West End Brewing Co.)" Dallas,TX 200 500 N/A Lind Brewing Co.' San Leandro,CA 126 500 N/A Golden Pacific Brewing Co. Emeryville,CA 200 450 125 Electric Dave Brewery' South Bisbee,AZ 70 330 N/A Friends Brewing Co./Helenboch Brewery" Helen,GA N/A 300 N/A Otto Brothers'Brewing Co.' Jackson,WY 99 205 N/A Durango Brewing Co." Durango,CO N/A 200 N/A Oregon Trail Brewery Corvallis, OR 400 200 •50 Lakefront Brewery Milwaukee,WI 100 150 50 Maritime Pacific Brewing Co." Seattle,WA N/A 150 N/A Charter Oak Brewing Co." Bristol,CT N/A 93 N/A Roslyn Brewing Co." Roslyn,WA N/A 82 N/A Etna Brewing Co." Etna,CA N/A 43 N/A Bar Harbor Brewing" Bar Harbor,ME N/A 17 N/A J&L Brewing Co." San Rafael,CA N/A 7 N/A Albuquerque Brewing and Bottling Co. (closed in 1990) Albuquerque,NM 150 N/A N/A Angeles Brewing Co. Chatsworth,CA N/A N/A N/A Chicago Brewing Co." Chicago,IL N/A N/A N/A Los Angeles Brewing Co./ Eureka Restaurant" Los Angeles,CA N/A N/A N/A Mad River Brewing Co." Blue Lake,CA N/A N/A N/A Obispo Brewing Co.' San Luis Obispo,CA N/A N/A N/A Pacific Brewing Co.(closed in 1990) Wailuku,Maui,HI N/A N/A N/A Paso Robles Brewing Co.'(closed in 1990) Paso Robles,CA 53 N/A N/A Reinheitsgebot Brewing Co. (closed in 1990) Plano, TX 900 N/A N/A Saxton Brewery(closed in 1990) Chico,CA 60 N/A N/A Snake River Brewing Co. Caldwell, ID N/A N/A N/A Among the top 30 micros in 1989. only allow for continued growth in production. ter combined, and is the state's only four reported selling less beer in 1990. They were Mendocino Brewing Co.. De- micro to package its beer for off-premise Several micros dramatically increased schutes Brewery. Lakefront Brewery. sales. their sales. The top two in growth, both in Catamount Brewing Co., and Wild Goose Three draft-only micros opening in the Oregon. were Hood River Brewing Co. Brewery. Widmer Brewing increased its West were Maritime Pacific Brewing Co. — up 81 percent. and Widmer Brewing ' overall capacity by 4,000 barrels by in Seattle. Roslyn Brewing Co. in nearby Co. — up 62 percent. Growing by more opening a new facility. ' Roslyn. Wash., and Durango Brewing than 30 percent were Hart Brewing Co. Microbreweries that did not fare so Co. in Colorado. and Hale's Ales in Washington: Bridge- well in 1990 included D.L. Geary Brew- California added three more draft-and- port Brewing Co. and Deschutes Brewery ing Co. in Maine, which suffered a 25 bottling micros. all in the northern half of in Oregon: Coeur D'Alene Brewing Co. percent decline in sales compared to the state: Etna Brewing Co.. J & L Brew- in Idaho: and in California, Mendocino 1989. and Boulder Brewing Co. it Col- ing Co.. and Mad River Brewing Co. Brewing Co.. Bay Brewing/Devil Moun- orado. off by 32 percent for its second Connecticut got its second and third rain. Anderson Valley Brewing Co., San straight year of decline. At one 'oint micros: New England Brewing Co. and Andreas Brewing Co.. and North Coast Boulder Brewing nearly shut down but , Charter Oak Brewing Co. Georgia got its Brewing Co. attracted new investors. first when Friends Brewing Co./Helen- Farther east. micros with similar gains In 1990, 16 micros opened in the C.U.S. boch Brewery opened in the tiny mown- were Summit Brewing Co. in Minnesota. Two high-profile, well-capitalized micros tain town of Helen. Helenboch products Sprecher Brewing Co. and Lakefront that opened were Chicago Brewin_ Co. formerly were brewed under contract at Brewery both in Wisconsin. Franken- , in Chicago and Los Angeles Brew ing August Schell and have been on the mar- much Brewery in Michigan. Mass. Bay j Co./Eureka Restaurant in Los An_eles. ket in the Atlanta area for a year. Brewing Co. in Boston. and Clement i The smaller-scale micro Old Dominion Also opening in 1990 were three Brewing Co. (formerly Vernon Valley) in Brewing Co. is the first in the Washing- ' "backyard" or "basement" micros — so- New Jersey. ton. D.C. area. Buffalo Brewing Co_ Ab- called because the breweries are installed A number of successful microbrew- bott Square in New York is a micro 'ew- on property of private residences. They enes expanded their facilities in 1990 to ' ery. restaurant, beer hall and banque:cen- are Great Northern Brewing Co. in Mon- 1991 MAY-JUNE 11 Estimated Taxable Production of United States Brewpubs All figures in U.S. Barrels. 'Denotes new in 1989. (Percent change not applicable since 1989 figures do not represent a full year of production.) "Denotes new in 1990. Percent Company Name location 1989 1990 Growth Gorky's Cafe and Brewery Los Angeles,CA 1,741 2,500 44 Tied House Cafe and Brewery Mountain View,CA 1,976 2,400 21 Pennsylvania Brewing Co./ Allegheny Brewery&Pub' Pittsburgh,PA 1,000 2,000 N/A Gordon Biersch$2" San Jose,CA N/A 1,900 N/A Wynkoop Brewing Co. Denver,CO 1,500 1,815 21 Goose Island Brewing Co. Chicago,IL 1,587 1,805 14 SantaCruz Brewing Co. and Front Street Pub Santa Cruz,CA 1,455 1,700 17 Gordon Biersch Brewing Co. Palo Alto,CA 1,350 1,650 22 Commonwealth Brewing Co. Boston,MA 1,430 1,550 8 Sherlock's Home' Minnetonka,MN N/A 1,500 N/A Breckenridge Brewery&Pub" Breckenridge,CO N/A 1,400 N/A Triple Rock Brewing Berkeley,CA 1,550 1,400 -10 Hops Grill and Brewery' Clearwater,FL 50 1,300 N,A The Walnut Brewery" Boulder,CO N/A • 1,300 N/A Marin Brewing Co.' Larkspur,CA 710 1,265 N/A Weeping Radish Restaurant&Brewery$1 Manteo,NC N/A 1,250 N/A Cambridge Brewing Co.' Cambridge,MA N/A 1,200 N/A Hops Brewing Co." Scottsdale,AZ N/A 1,200 N/A Humboldt Brewery Arcata,CA 1,025 1,200 17 Market Street Pub" Gainesville,FL N/A 1,200 N/A SLO Brewing Co.Inc. San Luis Obispo,CA 960 1,200 25 Big Time Brewing Co. Seattle,WA 956 1,150 20 Salt Lake Brewing Co./Squatter's Pub Brewery' Salt Lake City,UT 320 1,150 N/A Rubicon Brewing Co. Sacramento,CA 900 1,133 26 Free State Brewing Co.' Lawrence,KS 728 1,100 NA Sarasota Brewing Co.' Sarasota,FL 350 1,060 N/A Sudwerk Privatbraverei Hiibsch" Davis,CA N/A 1,058 N/A CooperSmith's Pub and Brewing' Fort Collins,CO 196 1016 N/A Great Lakes Brewing Co. Cleveland,OH 900 1,000 11 Greenshields Pub and Brewery' Raleigh,NC 500 1,000 N/A Gritty McDuffs Portland,ME 571 1,000 75 Kelmers Brewhouse Santa Rosa,CA 1,040 1,000 -4 Tampa Bay Brewing Co.' Tampa,FL 450 1,000 N/A Fulton Pub and Brewery Portland,OR 880 956 9 Highland Pub and Brewery Gresham,OR 880 901 2 Christopher Joseph Brewing Co./ Bandersnatch Brewpub Tempe,AZ 600 900 50 Northampton Brewery/ Brewster Court Bar and Grill Northampton,MA 800 900 12 Rogue River Brewing Co. Ashland,OR 960 900 -6 Seabright Brewery Santa Cruz,CA 681 900 32 Taps Waterfront Brewpub Minneapolis,MN 650 900 38 Weeping Radish Restaurant and Brewery(#2) Durham,NC 1,189 900 -24 Heritage Brewing Co.' Dana Point,CA 80 858 N/A San Francisco Brewing Co. San Francisco,CA 800 850 6 McGuire's Irish Pub and Brewery Pensacola,FL 475 805 69 Cherryland Brewing Co. Sturgeon Bay,WI N/A 800 N/A Willett's Brewery Napa,CA N/A 800 N/A Back Alley Brewery&Bistro" Davis,CA N/A 770 N/A Barley's Brew Pub" Phoenix,AZ N/A 750 N/A Buffalo Brewpub Williamsville,NY 598 750 25 Butterfield Brewery Fresno,CA N/A 750 N/A Thompson Brewery&Public House" Portland,OR N/A 738 N/A Dead Cat Alley Brewery Woodland,CA 470 700 49 Monterey Brewing Co. Monterey, CA 98 700 614 Philadelphia Brewing Co./ Samuel Adams Brewhouse' Philadelphia,PA 90 700 N/A The Vermont Pub and Brewery of Burlington Burlington,VT 434 630 45 12 MAY-JUNE 1991 Percent Company Name Location 1989 1990 Growth Water Street Brewery Milwaukee,WI 630 625 -1 Belmont Brewing Co." Long Beach,CA N/A 600 N/A Hogshead Brewpub Sacramento,CA 600 600 0 Manhattan Brewing Co. New York, NY 247 600 143 Noggins Westlake Brewpub Seattle,WA 760 600 -21 Bison Brewing Co.' Berkeley,CA 350 550 NA Lighthouse Brew-Pub Lincoln City,OR 546 537 -2 McMenamin's" Beaverton,OR N/A 531 N/A Hoster Brewing Co.' Columbus,OH 340 525 N/A Hillsdale Brewery and Public House Portland,OR 546 512 -6 i Cornelius Pass Roadhouse and Brewery Hillsboro,OR 546 501. -8 I Dilworth Brewing Co.' Charlotte, NC 550 500 NA I Dock Street Brewing Co. Brewery&Restaurant" Philadelphia,PA N/A 500 NA Veinkeller Brewery Berwyn, IL 500 500 0 High St.Pub Eugene,OR 546 486 -11. Loggerhead Brewing Co." Greensboro,NC N/A 455 N/A Blue Ridge Brewing Co. Charlottesville,VA 430 450 0 i Carver Brewing Co. Durango,CO 400 450 12 Melbourne's Brewing Co.' Strongsville,OH 210 430 NA Sissor.'s Rest/South Baltimore Brewing Co.' Baltimore,MD 120 450 N/A Pacific Coast Brewing Co. Oakland,CA 264 428 62 Napa Valley Brewing CoiCalistoga Inn Calistoga,CA 300 400 33 Twenty Tank Brewery" San Francisco,CA N/A 400 N/A Rochester Brewpub Henrietta,NY 429 390 -9 Callahan's Pub and Brewery" San Diego,CA N/A 375 N/A Brewhouse Grill,Santa Barbara" Santa Barbara,CA N/A 330 N/A Happy Valley Brewery" State College,PA N/A 350 N/A The Brewmaster's Pub Kenosha,WI N/A 350 N/A Boulder Creek Brewing Co." Boulder Creek,CA N/A 330 N/A Buffalo Bill's Brewery Hayward,CA 400 330 -13 Crown City Brewery Pasadena,CA N/A 300 N/A Sherwood Brewing Co.' Chico,CA 56 300 N/A Truckee Brewing CoJPizza Junction Truckee,CA N/A 300 N/A Shields Brewing Co." Ventura,CA N/A 280 N/A La Jolla Brewing Co." La Jolla,CA N/A 225 N/A Mill Bakery,Brewery and Eatery(M1)' Gainesville,FL 250 225 N/A Appleton Brewing Co.' Appleton,WI 100 220 N/A Thompson Brewery&Public House" Salem,OR N/A 220 N/A 19th Sc.Brewery/Weeping Radish k3 (formerly International Festhouse)' Virginia Beach,VA 258 200 NA Florida Brewing Co./Miami Brewpub' Miami,FL N/A 200 N/A Mill Bakery,Brewery and Eatery(k3) (formerly Winter Park Brewing Co.) Winter Park,FL 250 200 •20 Mill Bakery,Brewery&Eatery(#5)" Charlotte,NC N/A 200 N/A Pacific Northwest Brewing Co.' Seattle,WA N/A 200 N/A Oak Hills Brewpub" Portland,OR N/A 193 N/A Old Colorado Brewing Inc.' Ft.Collins,CO 60 189 N/A Mill Bakery,Brewery and Eatery (k2)' Tallahassee,FL 150 175 N/A Mammoth Lakes Brewing Co. Mammoth Lakes,CA 375 168 -55 i San Francisco Bar&Grill Brewpub• Tucson,AZ 105 130 N/A Brown St.Brewery" Napa,CA • N/A 70 N/A Union Brewery Co. Virginia City,NV 200 50 -75 Fullerton Hofbrau" Fullerton,CA N/A 9 N/A Brewpub on the Green Fremont,CA N/A N/A N/A Chapter House Brewpub• Ithaca,NY N/A N/A N/A Duwamps Cafe/Seattle Brewing Co." Seattle,WA N/A N/A N/A Emery Pub Brewery and Restaurant' Emeryville,CA 600 N/A N/A Growlers Grill and Brewery(kW Dayton,OH 488 N/A N/A Growlers Grill and Brewery(#2)' (closed in 1990) Columbus,OH 141 N/A N/A Huttenhain's Benicia Brewing Co." Benicia,CA N/A N/A N/A J.V.'s Cafe and Brewery'(closed in 1990) Palm Beach Gardens,FL 175 N/A N/A 1991 MAY—JUNE 13 • Percent Company Name Location 1989 1990 Growth Karl Strauss'Old Columbia Brewery&Grill' San Diego,CA N/A N/A N/A Lost Coast Brewing Co." Eureka,CA N/A N/A N/A Noggins Brewpub at Brooklyn Square' (closed in 1990) Seattle,WA N/A N/A N/A Okie Girl(formerly Grapevine Brewery) Lebec,CA 216 N/A NIA Roger's Zoo" North Bend,OR N/A N/A N/A Seacliff Cafe&Vest Pocket Brewery (closed in 1990) San Francisco,CA 5 N/A N/A Sieben Brewing Co./ River North Brewery(closed in 1990) Chicago,IL N/A N/A N/A Tap and Growler Chicago,IL 270 N/A N/A Wallaby Bobs,Inc.'(closed in 1990) Cincinnati,OH 122 N/A N/A Winchester Brewing Co. San Jose,CA N/A N/A N/A tana. Bar Harbor Brewing Co. in Maine. pub in Arizona. Buffalo Brewpub in New ery in Chicago. and Emery Pub and and Manzano Mountain Brewing Co. in York. Gritty McDuff's in Maine. Ver- Brewery in Emeryville,California. New Mexico. mont Pub and Brewery in Burlington. Five micros closed during the year. and McGuire's Irish Pub and Brewery in Twenty States to Go two fewer than the seven closures in Florida. Brewpubs are still illegal in 20 states 1989. They were Reinheitsgebot Brewing Brewpubs that sold significantly less in the U.S. Co. in Texas. Saxton Brewery and Paso of their beer in 1990 included Noggins In 1990 only Missouri passed a mea- Robles both in California, Albuquerque Westlake Brewpub in Seattle. Brewhouse sure allowing brewpubs. although move- Brewing Co. in New Mexico. and Pacific Grill. Mammoth Lakes in California, and ments to legalize brewpubs are currently Brewing Co. in Hawaii. Union Brewery Co. in Nevada. working in Texas. Tennessee. North Six breweries that were originally Brewpub openings in 1990 were down: Dakota, Nevada, Montana and Delaware. brewpubs are now being listed by the In- 32 compared to 41 openings in 1989. and the District of Columbia. stitute for Brewing Studies as micros be- California got 14 of the new brewpubs— The struggle in Michigan is over for cause they sell the majority of their beer six in the southern half of the state. Four now. The state's Supreme Court ruled off-premise. They are Coeur D'Alene new brewpubs opened in Oregon. three of against a proposed measure. Brewing Co.IT.W. Fisher's "A Brewpub" them part of the McMenamin family of i Massachusetts. which already has three in Idaho, Deschutes Brewery and Public brewpubs. which brings its total number brewpubs, recently stopped issuing per- House and Oregon Brewing Co./Bayfront to nine. States getting two new brewpubs mits for new brewpubs. Its license is a Brewery and Public House both in Ore- last sear were Arizona. Colorado, North "farmer-brewer" license that requires a gon. and Anderson Valley Brewing Co.. Carolina. and Pennsylvania. States get- potential brewpub owner to purchase North Coast Brewing Co..and San Andreas ting one new brewpub were Washington arable farmland for eligibility to purchase Brewing Co. all in California. (Seattle's fourth) Wisconsin. New York. the license. Apparently, the original in- Florida. Louisiana (its first) and Iowa (its tent of the law was to encourage small- U.S. Brewpubs first). scale farming: however, Massachusetts While fewer brewpubs — or brewery- Four new brewpubs that did remark- has never been known as a great barley- restaurants — opened in 1990 than in ably well for being open less than a year growing state. At present there are efforts 1989. overall sales increased. Only five were the second Gordon Biersch in Cali- j in the state directed towards getting the of the top 30 brewpubs in 1989 reported fornia. Breckenridge and Walnut both in j law rewritten. selling less beer in 1990. In fact. total Colorado,and Market St. Pub in Florida. sales in U.S. brewpubs in 1990 were Nine brewpubs closed in 1990. six Canadian Microbreweries 82.439 barrels (based on 86 percent of more than in 1989. Six of the nine were , In Canada. micros in British Columbia brewpubs reporting) — almost twice as less than 18 months old. The three with and Quebec all demonstrated growth in much as in 1989 (based on 82 percent re- some longevity were Seacliff Cafe and 1990. but in Ontario six microbreweries porting). Vest Pocket Brewery in San Francisco. I closed. Many brewpubs showed an increase of Sieben Brewing Co./River North Brew- In British Columbia, Vancouver Island more than 20 percent in house-beer sales. Brewing Co. increased in sales by 38 per- In California they were Gorky's Cafe and ! cent. Micros in British Columbia com- Brewery. Tied House Cafe and Brewery. Talk Beer with . manded 5 percent of the total draft mar- Gordon-Biersch Brewing Co. (Palo Alto), Canadian Brewers ket for the province in 1990. according to SLO Brewing Co.. Rubicon Brewing Co.. Canadian Independent Brewers Associa- and Seabright Brewery. 1991 National Microbrewers tion (CIBA)president Stewart Petrie. Pubbrewers Also in this category were Big Time In Quebec. Les Brasseurs G.M.T. was Brewing Co. in Seattle. Wynkoop Brew- Conference and Trade Show, up 30 percent in 1990, and Les Brasseurs Sept. 4-7, 1991 Buffalo, New York ing Co. in Denver. Bandersnatch Brew- , du Nord increased its sales by 86 percent. 14 MAY–JUNE 1991 41 Estimated Taxable Production of Canadian Microbreweries All figures in hectoliters. •Denotes new in 1989. (Percent change not applicable since 1989 figures do not represent a full year of production.) ••Denotes new in 1990. Percent Company Name Location 1989 1990 Growth The Northern Algonquin Brewing Co.• Formosa,ON N/A 16,000 N;A Granville Island Brewing Co. Vancouver,BC 12,000 11,000 -8 Vancouver Island Brewing Co. (formerly Island Pacific) Victoria,BC 8,000 11,000 38 Creernore Springs Brewery Creemore, ON 7,500 9,500 27 Brasserie McAuslan' Montreal,PQ 3,827 8,600 N/A Brasal-Brasserie Allemande* Lasalle, PQ N/A 8,000 N/A Les 3rasseurs du Nord Inc. St.Jerome, PQ 4,300 8,000 86 Les Brasseurs G.M.T. Montreal,PQ 4,300 5,600 30 Bavarian Specialties(Canada)Ltd. Hans Haus Brewery Riverview,NB 4,000 5,000 25 Shaf:ebury Brewing Co.Ltd. Vancouver,BC N/A 5,000 NA Whistler Brewing Co.• Whistler,BC 900 4,600 NA La Brasserie Portneuvoise' St.Casimir,PQ N/A 4000 N/A Massawippi Brewing Co.Inc. Lennoxville,PQ 3,100 4,000 29 Niagara Falls Brewing Co.' Niagara Falls,ON 1,050 3,300 N/A Stra:hcona Brewing Co.Inc. Edmonton,AB 3,200 2,000 -38 Golden Lion Brewing Co. Lennoxville,PQ N/A 1,000 N/A York Brewery Brampton,ON N/A 1,000 N/A Horseshoe Bay Brewery Horseshoe Bay,BC N/A 984 NA Bixel Brewery's Brantford,ON N/A 246 NA Sunshine Coast Brewers Ltd. Sechelt,BC N/A 93 NA Burlington Brewing Co.(closed in 1990) Burlington,ON 200 N/A N/A Conners Brewing Co.(closed in 1990) Don Mills,ON 8,400 N/A NA Great Lakes Brewing Co. Brampton,ON 980 N/A NA Renegade Brewery Corp.(closed in 1990) Thunder Bay,ON 2,700 N/A NA Scu!ler Brewing Co.Ltd.(closed in 1990) St.Catharines,ON 840 N/A NA The Ottawa Valley Brewing Co.Inc. (closed in 1990) Nepean,ON 4,000 NIA N;'A Wellington County Brewery Ltd. Guelph,ON 5,000 N/A NA Wheatley Brewery(closed in 1990) Wheatley,ON 500 N/A N.A Bavarian Specialties/Hanshaus Brewery. . While each case is different, the factors ! fident that the industry will survive. Al- the only micro in New Brunswick. was contributing to the six Ontario closings ready there are two micros under con- up by 25 percent. . were attributed to lack of operating capi- ' struction in Ontario set to open by sum- Ontario was beset by closures includ- tal. poor management. and insufficient mer 1991. ing Conners Brewing Co.. Ottawa Valley sales. In addition, the competition for ' Brcwing Co.. Renegade Brewery, Sculler shelf and tap space is fierce because most Canadian Brewpubs Brewing Co.. Wheatley Brewery, and Ontario micros are in the Greater Toronto In terms of beer sales. Canadian brew- Burlington Brewing Co. Not all the news area. According to Charles MacLean of pubs fared well. was bad. however. One brewery opened j CIBA. by mid-1990. the Toronto market Ontario's Amsterdam Brasserie in -the Bixel Brewery in Brantford. was flooded with 40 brands of micro- Toronto sold 1.500 hl. 46 percent more At its peak. Ontario had 14 micros in a brewed beer. than in 1989. Its sister brewpub. Rotter- province of 9 million people - a very Furthermore, extremely high taxes and dam Brewing Co.. sold 1.000 hl, a 21 high density. For example. if California high raw materials costs contribute to a percent increase. The third Toronto brew- were to reach the same level of saturation very low margin for Canadian macros. pub. Denison's Brewing Co./Growlers as Ontario in terms of micros per capita. Taxes account for more than 50 percent Restaurant sold 1,250 hl in its first year it would need 37 - 17 more than it now of the retail price of beer in Canada. and in operation. The Master's Brasserie and has. However. the average capacity of a ; only Norway. Ireland. and Iceland have Brewpub in Ottawa also reported good California micro is roughly two-thirds of ! higher taxes. Canadian micros p a\ two sales, with a 39 percent increase. its counterpart in Ontario. To reach the 1 Federal taxes: Excise Duty (S"-.985 In British Columbia. Swans Brew- same le%el of capacity that Ontario had at i Canadian per hectoliter (hl)1 and G.S.T. pub/Buckerfield Brewery enjoyed sales its peak in terms of per capita. California (7 percent). Additionally. Ontario micros of 1.500 hl in 1990. would need 6_ micros, or more than three , pay four other provincial taxes. In Quebec. La Cervoise (formerly Le times its current number. Despite the closures, MacLean is con- ' Bar Cervoise) in Montreal sold 426 hl. 1991 MAY-JUNE 15 Estimated Taxable Production of Canadian Brewpubs All figures in U.S. hectoliters. •Denotes new in 1989. (Percent change not applicable since 1989 figures do not represent a full year of production.) '•Denotes new in 1990. Percent Company Name Location 1989 1990 Growth Amsterdam Brasserie Toronto,ON 1,025 1,500 46 Swan's Brewpub/Buckerfield Brewery' Victoria,BC 950 1,500 N/A Spinnakers Brewpub Inc. Victoria,BC 1,275 1,300 2 Denison's Brewing Co./Growler's Restaurant' Toronto,ON N/A 1,250 N/A Rotterdam Brewing Co. Toronto,ON 825 1,000 21 The Lion Brewery and Museum Waterloo,ON 1,040 1,000 -4 Le Cheval Blanc Montreal,PQ 500 780 56 Barley Mill Brewpub' Regina,SK N/A 756 N/A Marconi's Steak and Pasta House Ltd.' Etobicoke,ON N/A 660 N/A The Master's Brasserie and Brewpub Ottawa,ON 431 600 39 Union Station Brew Pub' Markham,ON N/A 550 N/A Brewsters Brew Pub and Brasserie' Regina,SK 355 535 N/A La Cervoise Montreal,PQ 337 426 26 CC's Brew Pub' Mississauga ON 200 400 N/A L'Inox Quebec City,PQ N/A' 400 N/A Miner's Brewpub and Eatery' Saskatoon,SK 450 380 N/A Kingston Brewing Co. Kingston,ON N/A 375 N/A Prairie Inn Cottage Brewery Saanichton,BC 270 375 39 Crocodile Club Montreal,PQ N/A 370 N/A Boccalino Pasta Bistro Edmonton,AB 378 360 -5 Luxembourg Brewpub Mississauga,ON N/A 300 N/A Tapsters Brewhouse and Restaurant Mississauga,ON 400 300 -25 Mon Village Brewery Hudson,PQ 336 251 -25 Crocodile Club St.Laurent' Montreal,PQ N/A 250 N/A Leeward Neighbourhood Pub Comox,BC 2,000 227 -89 Port Arthur Brasserie and Brewpub Thunder Bay,ON N/A 224 NIA The Queen's Inn/Taylor&Bate Ltd. Stratford,ON N/A 176 N;A Blue Anchor Brewery Orillia,ON 64 160 150 Heidelberg Restaurant and Brewery Heidelberg,ON N/A 150 NA Tracks Brew Pub(formerly Houston Track) Brampton,ON 72 120 67 Lighthouse Brewpub/Flying Dutchman Hotel Bowmanville,ON N/A 100 N/A Mash McCann's' London,ON 27 100 N/A Clark's Crossing Brewpub" Saskatoon,SK N/A 95 N/A Bacchante's' Newmarket,ON 10 N/A N/A Charley's Tavern Windsor,ON N/A N/A N/A Fat Tuesdays Brewpub'(dosed in 1990) Moncton,NB N/A N/A N/A Kirkland Lake Bavarian Inn Ltd./ Bernie's Brewpub• Kirkland Lake,ON 74 N/A N/A Madawaska Tavern' Arnprior,ON N/A N/A N/A Suds International' Burlington,ON 220 N/A N/A The Jolly Friar Brewpub and Dining Lounge Sault Saint Marie,ON N/A N/A N/A Winchester Arms Mississauga,ON NIA N/A N/A . reflecting an increase of 26 percent. ; katchewan. Two other brewpubs were ' still accounted for 25.7 percent of the L'Inox in Quebec City sold 400 hl. slated to open in Saskatchewan in Jan- market. Bud Light's volume increased by Only one brewpub closed in Canada in uary 1991. 9.5 percent, giving it a 6 percent share of 1990. Fat Tuesday's in New Brunswick. the market. Busch Light and Bud Dry which is still open as a restaurant but no also contributed to the company's longer brewing. Major U.S. Breweries growth. Three brewpubs opened in Canada in Anheuser-Busch continued to lead the Miller Brewing Co. retained a strong 1990. Diamond Hill Brew Pub opened in market. selling 86.5 million barrels of grip on the Number Two position. ti ith the Ontario facility that operated in 1988- beer in 1990. an increase of 7 percent sales of 43.5 million barrels. which repre- 89 as Mr. Grumpp's. Also opening in over 1989. A-B's marketshare is more sent a 3.9 percent increase. Its market Ontario was Lighthouse Brewpub at the than 44 percent of all beer sold in the share is 22.7 percent. up slightly from Flying Dutchman Hotel. Clark's Crossing U.S.. up slightly from last year. Although last year. The Lite brand increased by 1.5 Brewpub opened in Saskatoon. Sas- the Budweiser brand dropped slightly. it percent. giving it a 10.6 percent market- 16 MAY—JUNE 1991 Estimated Taxable Production of Large North American Breweries All figures in U.S. Barrels. Percent Company Name Location 1989 1990 Growth Anheuser-Busch Inc. St. Louis.,MO 80,700,000 95,500,000 6 Miller Brewing Co. Milwaukee,WI 41,780,000 43,300,000 4 • Coors Brewing Co. Golden,CO 17,570,000 19,000,000 8 Stroh Brewery Co. Detroit,MI 13,460,000 16,400,000 -11 G. Heileman Brewing Co.Inc. LaCrosse,WI 13,200,000 12,000,000 -9 Pabst Brewing Co. Milwaukee,WI 6,350,000 6,600,000 1 Genesee Brewing Co.Inc. Rochester, NY 2,240,000 2,200,000 -2 Latrobe Brewing Co. Latrobe,PA 650,000 700,000 8 Hudepohl-Schoenling Brewing Co. Cincinnati,OH 420,000 515,000 23 Evansville Brewing Co. Evansville,IN N/A 330,000 N/A Joseph Huber Brewing Co. Monroe, WI 70,000 85,000 21 August Schell Brewing Co.Inc. New Ulm,MN 20,000 N/A NA Carling O'Keefe Ltd. North York,ON N/A N/A N,'A Cold Spring Brewing Co.Inc. Cold Spring,MN 10,000 N/A N,A F.X.Matt Brewing Co. Utica,NY 180,000 N/A NA Falstaff Brewing Corporation Fort Wayne,IN 520,000 N/A N;'A Labatt Brewing Co.Ltd. London,ON N/A N/A N/A Lion Inc.Gibbons Stegmaier Brewery Wilkes-Barre,PA 170,000 N/A N/A Molson Breweries of Canada Ltd. Toronto,ON • N/A N/A N/A Moosehead Breweries Ltd. Saint John,N$ N/A N/A N/A Oland Breweries Ltd. Halifax,NS N/A N/A N/A Pearl Brewing Co. San Antonio,TX 340,000 N/A N/A Pittsburgh Brewing Co. Pittsburgh,PA N/A N/A N/A share and making it the second most pop- in St. Paul, and in early 1991 filed Chap- Liquors-3 percent: Dry Beers-3 per- ular beer in the nation for the eighth year 1 ter 11. Pabst Brewing Co. stayed flat: cent: and Super Premium-2.4 percent. in a row. The Milwaukee's Best brand 1 Genesee Brewing Co. was off slightly: grew by 9 percent. and its 4.2 percent 1 and Latrobe Brewing Co. increased by 15 Major Canadian Breweries marketshare bumped Miller High Life out i percent. Overall beer production in Canada was of the Number Six position. High Life 1 Hudepohl-Schoenling sold 525.000 down 0.5 percent. according to figures fell by 10 percent. making its market- ; barrels in [990,a 31 percent increase. from the Brewers Association of Canada. share 3.5 percent. Sales of Miller Gen- The S & P Corp. family of breweries. Total sales of bottled beer fell by 2.8 per- uine Draft increased by 24 percent(or 3.3 which includes Pabst. General. Pearl. and ; cent. Canned beer sales rose by 7.9 per- million barrels), giving it a 3 percent Falstaff Brewing Companies, closed the cent. Draft sales were up 2.4 percent. marketshare. 1.25-million-barrel Falstaff brewery in ! This marks the third straight year of Coors Brewing Co. posted a 9 percent Ft. Wayne, Ind. decline for the Canadian brewing indus- gain in 1990. the largest gain posted by a On a more positive note, Miller Brew- ' try. One reason cited is an aging Canadi- large brewery. Coors now commands a ing Co. will be opening its multi-million- an population that is trying to live health- 10 percent marketshare. It moved from barrel Trenton,Ohio facility this year. ier, and thus is drinking less. Another fac- being 770.000 barrels behind Stroh Light beers, dry beers and non-alco- tor is price; the less-expensive U.S. im- Brewery Co. to being 3 million barrels holic "brews" won increased market ports such as Lone Star, Olympia and ahead of it. Coors Light increased by 11 share in 1990. The "premium" se_-ment ' Rainier are available to compete with percent. holding on to the Number Three (including products such as Budweiser Canadian beers on which are levied exor- spot with a 6.1 percent marketshare. Its and Miller High Life) decreased. The . bitant federal and provincial taxes. On the tla__ship Coors brand slipped 18 percent, "popular" or"price" brands (such as Mil- average. taxes make up 53 percent of the down to a 2.2 percent marketshare. The waukee's Best and Old Milwaukee, de- retail price of Canadian domestic beer. company was bolstered by the success of creased just slightly. Malt liquors showed One of the seven large breweries slated its new popular-priced entry. Keystone. no change in marketshare. The "super to shutdown in 1990 after the Molson- which performed remarkably well in its premium" segment (represented by prod- Carling O'Keefe merger in 1989 was pur- first full year on the market. ucts like Michelob) continued its eighth chased by its employees and renamed Stroh declined by 12 percent. Its 16 straight year of decline. Great Western Brewing Co.The 250.000- million barrels sales represented an 8 per- According to Beverage Industry maga- hl facility is located in Saskatoon. Sas- cent marketshare. Its best selling brand. zine. the marketshares of the different katchewan. Great Western Lager and Oki Milwaukee. fell by 5 percent in 1990. segments are as follows: Premium-37.3 Great Western Light are its new brands. G. Heileman Brewing Co. was down percent: Light-28 percent: Popular— In early 1991 the owners of Labatt 5.7 percent. It closed its Schmidt brewery ; 21.9 percent: Imports-4.5 percent: Malt Brewing Co. held talks with several corn- 1991 MAY-JUNE 17 Estimated Taxable Production of United States Regional and Small-Scale Breweries All figures in U.S. Barrels. Percent Company Name Location 1989 1990 Growth Anchor Brewing Co. San Francisco,CA 58,000 68,000 17 Spoetzl Brewery Inc. Shiner,TX 35,000 43,687 25 Stevens Point Brewery Stevens Point,WI 32,000 34,000 6 Sierra Nevada Brewing Co. Chico,CA 20,884 30,500 46 Straub Brewery St.Mary's,PA 25,740 26,612 3 Redhook Ale Brewery Seattle,WA 15,600 23,500 51 Florida Brewery Inc. Auburndale,FL 6,000 7,000 17 Z4le Brewing Co. (formerly Dubuque Star Brewing Co.) Dubuque,IA 9,000 5,000 -44 D.G.Yuengling and Son Inc. Pottsville,PA 127,000 N,'A NA Dixie Brewing Co.Inc. New Orleans,LA 10,000 N/A NA Jacob Leinenkugel Brewing Co. Chippewa Falls,WI 120,000 N/A N,'A Jones Brewing Co. Smithton,PA 80,000 N/A NA Estimated Taxable Production of Canadian Regional and Small-Scale Breweries All figures in hectoliters. Percent Company Name Location 1989 1990 Growth Big Rock Brewery Ltd. Calgary,AB 25,000 42,000 68 The Upper Canada Brewing Co.Ltd. Toronto,ON 26,000 33,000 27 Brick Brewing Co.Ltd. Waterloo,ON 30,680 31,000 1 Okanagan Spring Brewery Vernon,BC 16,675 25,000 50 Amstel Brewery Canada Ltd. Hamilton,ON N/A N:'A N/A Drummond Brewing Co. Red Deer,AB N/A N/A N/A Northern Breweries Ltd. Sault Ste.Mario,ON N/A N/A N,'A Pacific Western Brewing Co. Prince George,BC N/A N/A N/A Sleeman Brewing&Malting Guelph,ON 25,567 N/A NA panies about the possible sale of the • unified image. It introduced a seventh Canadian Regional Breweries brewery. brand. a seasonal Octoberfest. last Sep- Three Canadian breweries broke out of The U.S.-Canadian free trade agree- tember. the micro category. clearly establishing ment will begin in 1993 and will be in Two U.S. breweries have expanded to themselves as regional producers. Alher- full effect by 1998. according to Stewart the point that they have out-grown the ta's Big Rock Brewery sold 42.000 hi in Petrie of CIBA. definition of a "micro." e.g.. 15.000 or 1990. representing a 68 percent increase fewer barrels. Sierra Nevada Brewing over 1989. Ontario's Upper Canada U.S. Regional Breweries Co. sold 30.500 barrels of beer. up 46 Brewing Co. sold 33.000 hl. a 27 percent The Jacob Leinenkugel Brewing Co. percent. Redhook Ale Brewery sold increase. British Columbia's Okanagan installed eight new tanks at the end of the ! 23.500 barrels. reflecting 50 percent Spring Brewery produced 25.000 hI. re- year. expanding its capacity by 30 per- growth. flecting 50 percent growth. cent and bringing it to 156.000 barrels. The Hibernia plant in Eau Claire. Wis.. Sleeman Brewing and Malting Co. re- Spoetzl Brewing Co. was purchased by closed since August 1988. was purchased ported that it sold close to 1 percent of Gambrinus Imports in late 1990. The in 1990. Its new owners hope to reopen Ontario's total amount of beer sold. Brick brewery recently began an expansion that the brewery this year under its original Brewing Co. showed a slight increase. will increase its capacity from 60.000 name.Walter Brewing. barrels to 95.000 barrels. Spoetzl also Stevens Point Brewery expanded its Contract Brewing Companies discontinued contract brewing for other distribution to include Minnesota's Twin THE BUSINESS OF CONTRACT brew- companies. Cities. ing—designing and then marketing and Anchor Brewing Co. enjoyed a surge The Zele Brewing Co. (formerly selling a beer that is brewed by another of 16 percent in 1990. with sales of Dubuque Star) closed at the end of 1990. company—continues to be a viable. prof- 68.000 barrels. Anchor is the only brew- It was purchased by Brandevor Inc.. an- itable venture that allows anyone to break ery its size that produces exclusively spe- other Seattle-based contract brewing into the specialty. or "microbrew." mar- cialty beers. company (as was Zele) and reopened in ket without having to worry about the .August Schell Brewing Co. redesigned March 1991 as Dubuque Brewing and high overhead of starting and operating a its labels. giving its six brands a more Bottling Company. brewery. 18 MAY–JUNE 1991 Estimated Sales of United States Contract Brewing Companies All figures in U.S. Barrels. •Denotes new in 1989. (Percent change riot applicable since 1989 figures do not represent a full year of production.) "Denotes new in 1990. Percent Company Nam* Location 1989 1990 Growth Boston Beer Co.(includes in-house production) Jamaica Plain,MA 80,000 113,000 41 New Amsterdam Brewing Co. (formerly Old New York Brewing Co.) New York,NY 15,000 15,500 3 Pete's Brewing Co. Palo Alto,CA 5,000 11,700 134 Dock Street Brewing Co. Bala Cynwyd,PA 9,800 10,000 2 Brooklyn Brewery Brooklyn, NY 5,000 7,000 40 Pennsylvania Brewing Co. Pittsburgh, PA 3,500 6,000 71 Gator Lager Beer Inc.' Orlando, FL N/A 5,805 NA Connecticut Brewing Co.' Elmwood,CT N/A 5,000 N,A Kershenstine Diamond Europa,MS 4,528 4,354 -4 I Mill Bakery,Brewery&Eatery Gainesville,FL N/A 2,623 NA Dakota Brewing Co." Grand Forks,ND N/A 2,000 N,A Olde Heurich Brewing Co. Washington,D.C. 1,814 1,995 10 Telluride Beer Co.Inc. Telluride,CO 1,368 1,436 5 Alabama Brewing Co.(closed in 1990) Huntsville,AL 1,150 1,400 22 Old City Brewing Co. Austin,TX N/A 1,389 NA Sun Valley Brewing Co. Sun Valley,ID 680 1,100 62 Old Marlborough Brewing Co.' Marlborough,MA 578 1,078 N/A Georgia Brewing Co.' Atlanta,GA 330 990 N/A Stoudt Brewing Co. Adamstown,PA N/A 900 N/A Atlantic City Brewing Co." Atlantic City,NJ N/A 385 NA Blue Hen Beer Co." Newark, DE N/A 259 N/A Aspen Beer Co.' Aspen,CO 200 218 N/A Ambier Brewing Inc. Milwaukee,WI 312 1. -100 Brandevor Inc. Seattle,WA N/A N/A N;A Braumeister Inc. Drexel Hill,PA N/A N/A N,A Cajun Brewing Co.(closed Nov.89)' Paw Paw,MI N/A N/A N A Cleveland Brewing Co. Cleveland,OH N/A N/A N.A Coastal Brewing Inc. (formerly Maine Coast Brewing) Portland,ME 2,000 N/A N/A Eugene City Brewing Co.(closed in 1990) Eugene,OR 260 N/A N/A Federal Hill Brewing Co.' Forest,VA N/A N/A NA Friends Brewing Co.' Atlanta,GA 300 N/A N,A Hope Brewing Corp. Providence,RI 4,000 N/A N,A Jersey Lager Beer Co.' Bordentown,NJ N/A N/A N/A Long Island Brewery Co.' Huntington,NY 580 N/A N/A Manhattan Brewing Co. New York,NY 1,403 N/A N/A Mass.Bay Brewing Co. Boston,MA 3,500 N/A N/A McGuire's Irish Pub&Brewery" Pensacola,FL N/A N/A N./A 1 McKenzie River Corp. San Francisco,CA 40,000 N/A N/A Smith and Reilly Vancouver,WA N/A N/A N,A Stillwater Brewing Co. Whitefish,MT N/A N/A N/A Thousand Oaks Brewing Co. Berkeley,CA N/A N/A N/A Vail Brewery Co. Vail,CO 550 N/A N/A William Penn Brewing Co. Langhorne,PA 36 N/A NiA William S.Newman Brewing Co. Albany,NY N/A N/A N/A Z4le Brewing Co. Seattle,WA 900 N/A NA The Boston Beer Co. continues to ex- by its flagship Samuel Adams Boston states lacking micros or brewpubs. Frank emplify success in contract brewing, Lager. Boston Beer sold 113.000 ba_-rels Jones Ale is New Hampshire's new beer. pros ing. perhaps. that the consumer is in 1990. 41 percent more than in 1x39. an India pale ale from D. Jones Ltd. Pres- more concerned with the quality and taste Besides using the Pittsburgh Bre'• ing ident Don Jones discovered that he is a of a beer than where the beer comes Co.. Boston now also contracts with Ore- distant relative to Frank Jones of the from. A good illustration of this. accord- gon's Blitz-Weinhard. giving it a protiuc- Frank Jones brewery that operated in ing to owner Jim Koch. is that the corn- tion site more proximate to western mar- New Hampshire from the late 1800s to pang 's sales did not increase after it kets. 1949. Don found the brewery's original opened its microbrewery in Boston. Led Three new contracted brands arrised in recipes and followed them in formulating 1991 MAY-JUNE 19 the new Frank Jones Ale. '+hich is being produced at Vermont's Catamount Brew- I ing Co. Blue Hen Beer is Delaware's new spe- . cialty beer. The Blue Hen Beer Co. con- tractsa. McBrewpubs Don't Materialize RoughhRder Prem umThe Lion oftlkes Beer is the n- Barre. ew beer for North Dakota. Dakota barley farmer Philip Omdahl designed the beer DURING THE LATTER 1980s IN The Mill Bakery. Brewery' and to fit in the "premium" category. which the U.S.. there was a lot of specula- Eatery's trademark is its menu of prices the beer in the same range as other tion about the possibility for chains healthy foods and fresh-baked premium brands. Rough Rider is brewed of franchise pubbreweries. or "Mc- breads. Of the five existing Mills. at Jos. Huber Brewing Co.. and packaged Brew pubs." A company in Ohio — rwo opened in Florida in 1989. and a in cans as well as bottles. Growlers Inc. — clearly set out to third in Florida, fourth in Louisiana. Two contract-brewed malt liquors con- accomplish this. and fifth in North Carolina opened in tinued to prosper: St. Ides from McKen- Grow lers opened its 150-seat 1990. A sixth Mill is slated to open j zie River Corp in San Francisco (brewed Growlers Grill and Brewery in Day- in North Carolina in 1991. They ! by G. and Midnight Dragon ton. Ohio. in April 1989 and fol- ' share the same principal owner, but from Heileman)Heileto. Vultaggio and Sons of lowed with a 300-seat Growlers each has different co-owners. Each .New York (brewed at HudepoSchoen Grill and Brewery in Columbus that Mill serves the same two contract- ling). September. The company had de- brew ed lagers plus three or four signed a "turnkey" brewery for fran- house brews that vary. Diving Horse Lager is the new beer in chisees: a hard-plumbed. CIP. and All of the McMenamin brewpubs New Jersey. the product of Atlantic City expensive malt extract system. It of- are in Northwestern Oregon. It does Brewing Co.. and brewed at The Lion. fered 30 days' training on an exist- not seem that the company has plans Grand Portage Amber Lager is the new ing Growlers system for the fran- to extend further beyond that region. brew in Minnesota's Twin Cities. the chisee's brewer. Growlers's original The Mill could continue expanding product of Gray's Bay Brewing Co.. and plan even included beer recipes and outward. although it is unlikely this brewed at Stevens Point Brewery. Seat- names so that someone could visit a could occur at any great pace. There tle-based Brandevor Inc. has added its Growlers franchise hundreds of are Mills in Alabama and Georgia second brand. Simpatico Amber lager. miles from home and order a "Gold" that could become brewpubs if those brewed at Dubuque Brewing and Bot- or "Grog." knowing it would be the states' laws change. Currently The tling Co. same as the one served in their home- Mill employs two regional brewers. Brooklyn Brewery Co. succeeded in town franchise. Just like a McDon- one who maintains the Florida oper- working out an arrangement with Emery ald's french fry. ations and another who shuttles back Worldwide to have its Brooklyn Lager It appears that Growlers Inc. may and forth between Baton Rouge. La.. shipped by air to Japan. The beer can have failed in its bid to franchise. No and Charlotte.N.C..every month. cost as much as 512.50 a bottle in some other Growlers opened. and in late There seems to be no evidence for Tokyo nightclubs. 1990 the Columbus facility closed. the possibility of "generic beer" I Contract brewing companies that ha'e In January 1991 the Dayton Growlers brewpubs taking the nation by storm. faded from the scene include Alabama was sold and reopened as "Abbie's A lot of the appeal of a brewpub is Brewing Co.. Cajun Brewing Co. (Michi- Landing." its local charm. Beers are named gan). Eugene City Brewing Co. (Ore- after nearby landmarks. regional gon). and Jersey Lager Beer Co. (New Two brewpub chains in opposite wildlife. or local customs. and brew- Jersey). parts of the country have been suc- pubs often formulate special brews Manhattan Brewing Co.'s Manhattan cessful. however: McMenamin brew- to commemorate local special events. Gold—which was being brewed under pubs in Oregon and The Mill in the ; Furthermore. customers develop a Mark Witty's supervision at F.X. Matt— Southeast. The nine McMenamin- sense of pride in the quality and was sold to an importing company. Ac- owned brewpubs opened over a pen- uniqueness of the beers they can find cording to Witty, the product no longer od of five years. Each is different, at "their" brewpub—and nowhere follows his recipe. although they share a "family-orient- else. ed" approach and a "free-spirited- Brewpubs reflect a trend away ness." evident in their colorful deco- from mass production and standard- New Taxes in the U.S. rations such as custom-painted mu- , ization. An attempt to move back in In 1990. despite President Bush's rals. posters and neon signs — even that direction may not succeed sim "read my lips" promise. the FET was painted brewkettles. All of them ply because it would be contrary to raised. effective January 1. 1991. on all brew the same trademark four or five , the spirit and philosophy that lies at alcoholic beverages. For large brewers beers. and in addition each has one the root of the success of brewpubs producing more than 2 million barrels an- or two unique seasonal or fruit ales and their fresh. full-flavored. home- nually. it means a doubling of the excise of its own. town beers. j tax. from S9 to S18 per barrel. For small brewers producing no more than 2 mil- lion barrels. the tax stays at the original 20 MAY–JUNE 1991 small-brewer rate of S7 per barrel on theNo More Best Beers aluminum is greater than the cost to recv- first 60.000 barrels produced. Production ONE INTERESTING NOTE CON- cle it. beyond 60.000 is taxed at the new higher corning the Association of Brewers' California's new recycling tax applies race of S18 per barrel. Great American Beer Festival: last to all beer and soft drinks sold in Califor- The initial Federal Budget proposal in- year it discontinued its Consumer nia. Besides the tax on glass containers. ,:luded a change in the definition of a • Preference Poll. a popularity contest there are also new recycling taxes on small brewer. It put the small brewer at a in which Festival attendees voted for plastic and non-aluminum metal contain- 60.000-barrel annual production, and thetheir favorite beer. ers. The taxdoes not affect glass jars. small brewer's exemption was applicableWhen GABF directors realized • wane bottles, or juice containers. and ap- only to its first 30.000 barrels produced. that participation in the poll had pears to have been targeted primarily at Had this initial proposal passed. it woulddwindled to 10 percent, they con- beer and soft drink manufacturers. have been a damaging blow to regional ceeded the poll no longer truly repre- breweries. many of which already are ' rented the audience's preferences. The Future struggling. and to the larger micros on theFurthermore it stole the show from What doth the crystal stein behold? It's verge of expanding to regional stature. the GABF Professional Panel Blind difficult to say: there's a slight chill haze But thanks to a number of small brewers Tasting, which uses qualified brew- clouding our vision of the future. It's and their congressional representatives, era to judge the beers according to likely, however. that overall U.S. beer the definition remained at 2 million bar- style. And so, the Consumer Prefer sales will be flat or slightly off in 1991 rels production. and the tax exemption foronce Poll was terminated. It was not because of the combined effects of the the first 60.000 barrels. missed at the 1990 GABF, and many new FET and the nation's current eco- This was a major triumph for smallbrewers hailed the decision to can it. nomic recession. "Popular" or "price" brewers. Those who worked hard to help May it rest in peace. brands may see the greatest gains. secure the small brewers' exemption The older regional breweries already were the Small Brewers Coalition led by ! operating on slim profit margins may fall Imports Ken Lichtendahl of Hudepohl-Schoen- TOTAL SALES OF IMPORTS IN victim to the sluggish economy. But the ling. Kurt Widmer of Widmer Brewing : the U.S. in 1990 stood at 8.783.000 i small brewers' tax break provided a good Co.. Jim Koch of Boston Beer Co.. Steve barrels, up 3 percent over 1989. but shot in the arm for those that have been Dinehart of Chicago Brewing Co.. and overall, the marketshare of imports struggling. Chris Welles of Virginia Brewing Co. remained at 4.5 percent. Existing micros and brewpubs proba- All members of the brewing industryThe leading import, Heineken, bly will continue to grow. This might be need to be wary of neoprohibitionist, or was down by 4 percent. Nonetheless. tempered. however. if consumers' weak- "temperance." measures. occurring at ,' the brand still accounts for a quarter ened buying power makes them more city. county. state. and Federal levels. of the category's sales, far ahead of price-conscious and less inclined to These measures may include proposalssecond place Corona Extra, which choose a microbrewed beer when they for higher taxes on alcohol. restrictions ' visit a bar or package store. The small makes up 10 percent of import sales. brewer tax exemption should helpkeep the availability of alcohol, or efforts P for regulations or limitations on produc Sales of Corona decreased by 24 the price of micro and brewpub beers ers. distributors or retailers of alcoholic Percent. level. however, and consumers may beverages. A close third is Beck's. which in- choose microbrewed brands over import- • The State of Florida established a new creased slightly in 1990, command ed brands when seeking a full-flavored ing a 9.2 percent marketshare. type of tax that is levied at the retail level product. as of July 1. 1990. The new tax is 10 Imports in the L.S. are likely to New micros and brewpubs will cortin cents per ounce of liquor, 10 cents per suffer greater losses in 1991 because ue to open although the growth in the four ounces of wine, and 4 cents per 12 of the excise tax exemption for small number of operations may be less than it ounces of beer that retail establishments domestic brewers. This exemption ' was in 1990. Despite the economic cli- purchase and serve. Restaurants and bars means that most microbrews and se- mate. however, there will remain un- must pay the tax to the state based on the lected regional brewery brands will tapped markets that are ripe for the ar- volume of their purchases and subsquent be more price-competitive with the rival of fresh,craft-brewed beers. sales imports than they have been in the Meanwhile, keen attention must be • In California in 1990. citizens defeated past. paid to the activity of state legislatures. Proposition 134, known as the "nickel a 1 • lest measures restricting alcohol and fa- drink" tax. by more than two to one. The 1 voring the will of "temperance" groups proposal would have raised taxes by 30 value of containers and the cost of ^ecy- be passed through state legislatures be- cents per six-pack of beer. 25 cents per cling and processing the containers. The fore brewers and consumers are even bottle of wine, and S1.27 per bottle of processing fee is .00659 cents per _lass aware of them. Forming state associa- distilled spirits. container. which amounts to 15.6 cents tions of breweries, such as those that al- However. California brewers were sur- per case of 24 bottles, or 52.18 per ,.u-rel ready exist in Oregon and California. is prised in early 1991 to learn of a new tax of bottled beer sold. For beer packa_ed in ' one way small brewers can strengthen imposed by the State Department of Con- 22-ounce bottles. it works out to %. cent their forces in the face of neoprohibition- sery ation. Division of Recycling. The tax per case. or S 1.19 per barrel. Draft beer is ist activities. This can ensure that brew- is called a "processing fee," and was de- not affected. Nor is beer packaged i:-. alu- ers' opinions will be heard and their vised to cover the gap between the scrap minum taxed because the scrap va:..e of ' needs addressed. 1991 MAY—JUNE 21 U.S. Micro and Brewpub Openings Canadian Micro and Brewpub Openings 23 55 50 19 as a' 30 21 1171711 ,n11 a3I 1i 1 iri, I4, 411111 r1 ; ' 1986 1987 1988 1989 1990 1986 1987 1988 1989 1990 U.S. Micro and Brewpub Closings Canadian Micro and Brewpub Closings 14 7 7 1• -1-1 4 j 4 2 2 1 ,��p]7]]aI 1 Ill, 1 1 l 1 11 _ ! 1I 1986 1987 1988 1989 1990 1986 1987 1988 1989 1990 U.S. Micros and Brewpubs Operating Canadian Micros and Brewpubs Operating 'Sierra Nevada Brewing Co.and Breweries that exceeded 15,000 barrels Redhook Ale Brewery exceeded 15,000 (17,600 hl)production and were barrels production and were removed 207 removed from the microbrewery tally: E9 from the mkrobrewery tally. 'Upper Canada Brewing Co.and 64 Big Rook Brewing Co. '71 "Okanagen Spring Brewery 51 1 I31 a26 26I21218.4 4 qq1 17 11 111 l 1 11 t I 1985 1986 1987 1988 1989* 1990 1985 1986 1987 1988* 1989 1990" Key: EM1cros IBrewpubs II1Total 22 MAY-JUNE 1991 Estimated Taxable Production Estimated Taxable Production of United States Microbreweries of Canadian Microbreweries ?32] (figured in US barrels) 2,730 (figured in hectoliters) 74 out of 85 microbreweries reporting. 20 out of 28 micro- ;;:i9 ;a=.ca Figures from 1979 to 1984 breweries reporting. Include brewpubs. Beglning 1989, Figures from 1979 totals from Sierra Nevada Brewing Co. to 1984 Included and Redhook Ale Brewery no brewpubs. Beginning longer Included. 1988, totals from Upper Canada Brewing '"n Co.no longer included. 7,19' �•s791J7n Beginning 1990,total from Okanagan Spring Brewery no longer Included. 103,422 1 I 45.413 15524 21407 15,779 I 52'2 8'65°. :Hi N 1 545 2=S0 s t 1Z0 - - II 0 I 79 80 81 82 83 84 85 86 87 88 89 90 82 83 84 85 86 87 88 89 90 Estimated Taxable Production Estimated Taxable Production of United States Brewpubs12.444of Canadian Brewpubs (figured in US barrels) (figured in hectoliters) 107 out of 124 brewpubs reporting. '1990 estimated for 42 brewpubs based on 16495 hl reported by 33 brewpubs. • t3a 45.45 32.454 4 392 3.901 11,113 2.301 7303 I 1,473 ■ I I I I 85 86 87 88 89 90 85 86 87 88 89 90 1991 MAY-JUNE 23